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Our world is changing.

Field service technology is evolving at breakneck speed. The role of field service within the wider business has grown from cost centre, to profit centre and is now rapidly shifting towards being the primary revenue source as companies leave behind them traditional break-fix models and adopt outcome based service solutions. SLAs are becoming replaced with guarantees of uptime. An asset in the field can request it's own maintenance call in advance of failure. Expertise no longer needs to be flown in it can now simply be dialled in.

So what does all of this rapid change within the field service sector mean for the field service engineer of the future? What exactly will the field service engineer of 2022 look like and how will he differ from the field service engineer we are accustomed to today?

However, with an ageing workforce crisis looming large as the existing last of the baby boomer workforce reaches retirement, it is perhaps one of the most important question field service organisations must address as they look to replace their leaving 'boomer workforce with a millennial workforce that have wildly different attributes, needs and skill sets.

 

With this in mind Field Service News is working in partnership with field service management provider ServiceMax from GE Digital on a research project that is seeking to establish what field service professionals believe the requirements will be for field service engineers and technicians in the not too distant future.

Now as we reach a half way point through the research we reflect on the interim findings and at the same time to turn to any field service professionals who have yet to take part within our survey and ask you to help us build an even more complete picture of what the field service technician of 2022 will look like?

Findings so far:

1. The predicted ageing workforce crisis amongst field service organisations is very much real

When we hear talk of an 'impending crisis' it may be only natural to think that there is a healthy dose of hyperbole within the headlines. However, in this instance an ageing workforce is certainly a looming problem and unless companies address this issue now it could indeed be a crisis for some.

Indeed, 81% of field service professionals that have participated in our research so far have indicated that the for their organisation an ageing workforce will pose some threat to their service delivery across the next 5 years.

Within that 81% of respondents 13% feel that the threat their company faces is severe stating that it is a 'major issue we are facing that could put our field service operations at risk.' Meanwhile, 45% of those who stated an ageing workforce was a concern stated that the risk was significant and stating that 'unless we address the issue quickly we are likely to face major disruption to our field service delivery.'

The same amount of respondents also stated that they see it [an ageing workforce] as 'a possible issue that we need to be aware of', whilst just 17% of field service professionals that have responded to the survey so far believe that the risk to their business is limited.

2. People skills are becoming increasingly more important in field service technician recruitment

The old cliche of a field service engineer being a reclusive creature often found in dark corners more happy in the company of his tool kit than with those dreaded customers who always just seemed to get in the way of him doing his job are now very much a thing of the past.

Indeed, over the last decade we have seen the field service engineer evolve from the character mentioned above into a role which regularly includes additional elements within the job description such as brand ambassador and trusted advisor. And as we move towards an ever more digital era - where often the field service engineer may be the only face to face contact your customers may have with your organisation - especially in business to consumer industries.

 

So it is perhaps little surprise that we see that 54% of respondents to our survey stated that they 'absolutely place people skills at the top of their list when recruiting new FSEs'.

In fact, alongside those that put people skills at the top of their list of skills for new techs a further 43% stated that they 'certainly pay more attention to people skills today than they would have done a few years ago,' whilst just a nominal 3% of respondents replied that 'whilst people skills are nice to have, technical skills are the major facet they are looking for in new field service engineers."

3. There can be little better for training new field service engineers that the experience of older engineers

Indeed, it seems that this is the accepted wisdom amongst many field service organisations with 59% of our respondents confirming they have programs in place for older technicians to support younger technicians.

Further to this an additional 16% of our respondents stated that they are currently devising such a strategy whilst just under a quarter of companies stated that they didn't have anything in place to harvest the knowledge of their older technicians before they walk out of the door.

 

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How does this compare with your own experience?  If you haven't done so already please do take just a few minutes to complete our research survey.

PLUS! not only will you help us build an even clearer picture of what the key thinking is around what the field service engineer of 2022 will look like, but thanks to our partner on this project ServiceMax by GE Digital, we have a number of prizes to give away including three £50 Amazon vouchers plus a number of free tickets to Maximize Europe conference (worth $215 each!) - but you can only find the entry for the prize draw at the end of the survey so if you want to win - you better complete the survey ASAP!*

 

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Click here to go to the survey now 

 

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*Prize draw available only to field service practitioners and dependent entry is dependent on consenting to T&Cs

Worldwide Business Research (WBR) held its Field Service 2017 conference at the end of April with over 450 service leaders from top manufacturing and service companies in attendance.

With so many service leaders in one place what better opportunity to find out what five key areas field service companies are focussing on? Michael Blumberg, was on hand to find out...

 

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1. Leveraging IoT to drive service efficiency:

There has been a lot of buzz lately in the media and among industry analysts about the value of IoT in improving the efficiency of field service operations. No wonder it was one of the key themes of Field Service 2017!

IoT offers several benefits to field service organisations (FSOs) including the ability to remotely monitor machine performance, make proactive adjustments to improve machine life, predict when a machine is about to fail and provide proactive service, and remotely diagnose problems when the do occur.

As a result, FSOs can gain better control over costs and resources. While IoT holds great promise, many conference participants have not fully implemented end to end IoT solutions. Field Service 2017 provided them with an opportunity to gain new perspectives from Field Service leaders who have already achieved these outcome.

 

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2.  Embracing digital transformation to create a “Uber” like service model:

Today, many Field Service leaders are asking themselves if their service businesses are ready for uberization?

This question stems from the growing trend of companies to offer services through an always on, always connected, always visible, and always available business model. Technologies such GPS, mobility, optimisation software and innovative approaches to sourcing labour (think - gig economy jobs, crowdsourcing, contingent labour) have helped to facilitate these models.

Given that these technologies and labour models are also available to FSOs combined with the fact that consumers have grown to expect an “uber”-like experiences in general, Field Service leaders believe it is only a matter of time before they need to implement similar business models.

 

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3. Creating and finding a new workforce:

A common challenge facing the field service industry, regardless of the technology supported, is the shortage of skilled field service engineers (FSEs).  Let’s face it, the younger generation does not view field service as a “sexy” profession.  Given other career paths, why would anyone want to fix broken products when they can be building the next “big-thing”. 

On the other hand, there are a ton of good people out there who can perform field service jobs.

The problem is they either prefer to work freelance and/or lack the appropriate level of training or experience.

Field Service 2017 provided attendees with the opportunity to learn how Crowd-sourcing applications and Freelance Management Systems can provide access to a broader labour pool, and how Augment Reality tools can help less experience FSEs overcome any knowledge gaps they possess.

 

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4. Optimising service parts management:

Managing service parts is the costliest aspect of field service management after managing labour.

Not only do customers expect their FSEs to arrive in a timely manner, they also expect them to resolve their issues right the first time. Having the right spare parts available at the right time is critical.

However, FSOs can’t afford to have too many parts sitting in many locations for too long as it causes a drain on profits. Optimization of spare parts, in other words, making sure you have just the right amount of parts at just the right number of locations is critical. Although this seems like an age-old problem facing FSOs, it is nice to see the topic on the agenda at Field Service 2017 since Field Service leaders need to continually refresh their knowledge of this subject.

 

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5. Nurturing an environment of customer first:

This topic is also a long-standing issue facing Field Service leaders. It has gained renewed attention as companies place greater and greater focus on improving the customer experience.

However, there are still a great deal of high-tech companies who remain focused on putting their products first, customers second, and service third.

Competitive trends, technological developments, and market requirements are continually forcing companies to rethink this paradigm.

If Field Service leaders are serious about creating at customer first environment and want their service organisations to play a more key role in this shift, they must be able to influence their management teams to invest in the strategies, tactics, and tools that make this transition possible.

Learning about best practices and similar experiences from peers at Field Service 2017 helps facilitate this outcome.

 

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Kris Oldland deliver's his editorial leader in issue 17 of Field Service News where our theme was the ever changing nature of field service...

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Field Service News subscribers are entitled to our bi-monthly magazine in both print and digital versions. Subscription is free for field service professionals click here to apply for a complimentary industry professional subscription now and get a digital copy of issue 17 sent straight to your inbox instantly

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Now any regular readers of this column will know that I’m a big fan of change.

Not that I think change needs to be wholesale and sweeping. No I subscribe much more to the journey of continuous improvement method of change. I like the concept of constant refinement, of being in constant Beta.

As a result of such an outlook I do tend to focus on innovation quite closely, which is a happy coincidence that there seems to be constant innovation within the field service sector too.

So I often talk about changes in our industry. Changes in business processes such as the shift towards servitization or the concept of crowd service

Changes in technology such as the emergence of Augmented Reality and IOT as two highly credible emerging technologies that the field service industry must embrace.

Even, the changing skill-profile of the field engineer as an incoming generation replaces an ageing outgoing one.

But the change referred to in this edition of Field Service News is actually a completely different type of change and for once I found myself wondering if such seismic change within our industry is good for us.

That change is amongst the solution providers, the pioneers and innovators that helped usher in so much of the revolution we are currently experiencing.

 

In the last 18 months we have seen most of the big names in field service  management solutions being acquired. Tesseract, IFS, ServiceMax, ClickSoftware, Telogis, and most recently ServicePower have all been bought up and that’s just a few from the top of my head.

There are many, many more.

The thing is that all of these companies had a common thread that allowed them to thrive in our industry. They were all independent companies who truly understood and cared about field service.

If I recall correctly the redesign of Solarvista a few years back took 3 MILLION lines of code, more than it takes to send a shuttle up to the space station, there are far easier sectors to enter, far easier places to make money as a software provider.

But it was the passion to help drive service forwards that was at the heart of many of these companies’ success.

Colin Brown former MD and founder at Tesseract for example came from an engineer background himself, so he got the challenges that companies were facing and was able to tailor that into a series of industry first solutions (i.e. first windows based solution, first browser based solution, first SaaS solution).

Similarly, Dave Yarnold, CEO at ServiceMax has spoken at great length about the importance of service - even going as far as to described ServiceMax once as a Field Service Enablement company who happen to use technology to do so.

And while Yarnold, remains on board in ServiceMax’s new guise as part of the GE Brand one just hopes that is infectious enthusiasm for great service delivery isn’t diluted by being in a bigger pond.

Indeed, the message from almost all camps is that it is business as usual just with bigger expectations, and quicker developments. On the surface it all sounds great and I must admit that it is fantastic to see the field service sector become such hot property globally - it’s just when so many great independent companies are bought within quick succession of each other it does make me a little nervous.

All Change maybe fine, just not at once, is all I’m asking.

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Field Service News subscribers are entitled to our bi-monthly magazine in both print and digital versions. Subscription is free for field service professionals click here to apply for a complimentary industry professional subscription now and get a digital copy of issue 17 sent straight to your inbox instantly

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The topic of knowledge transfer and knowledge capture has been increasingly prominent within the field service sector, so the Field Service USA presentation on the topic by Greg Parker, building services portfolio director for Trane, is set to offer some well-timed guidance on best practice in this area this week at Field Service USA.

Kris Oldland spoke to him ahead of the event to get his thoughts on the topic.

“When we talk about knowledge transfer, we’re talking about how we bring information from where it is in one spot to where it needs to be,” Parker begins as we open the discussion.

“Not only that, it’s about can you get it there effectively and efficiently,” he continues. “I would say it’s like knowledge-on-demand.”

“As a technician in particular, many times you may be in a situation where you need to open your laptop or even look inside a manual and dig for information. Of course, the more seasoned, experienced techs are knowledgeable through years of experience, but those who don’t know everything – due to poor training or applying that information incorrectly – need to reference manuals for correct information.”

“So this knowledge or information-on-demand becomes ever more important as time goes along and the technique as to how we transfer this knowledge becomes even more important,” Parker adds.

Of course, with many companies facing a major crisis in replacing their ageing workforce has the importance of knowledge transfer programs grown from nice to have to critical?

 

“The short answer is yes,” Parker comments. “For some companies – depending on the environment and their customers and expectations – it could be essential today, for other companies it could be still just beneficial. At some point I’m sure we could all agree that whether it’s five years, ten years or even fifteen years down the road, it is going to become essential for everyone.”

Given the importance of knowledge transfer in terms of helping companies manage the transition from a workforce of baby boomers to millennials, is it important that these knowledge transfer programs embrace social media? Or is it more important that companies get into the mind-set and understanding that the way people absorb knowledge has changed when developing? Is it about embracing the technology, the culture or do the two just go hand in hand?

“People receive and process information differently today than they did five years ago and certainly different to how they did 20 years ago,” Parker comments. “I think the changing culture is part of it, but I also think technologies that allow people to receive and process technology will continue to evolve.”

“First there was Quattro Pro and Excel, then the Internet, now social media comes along and has continued to evolve to where we are today. What we are finding is a lot of different types of applications that someone, likely a millennial, is going to be using. For example, not everyone is using just Facebook or Twitter, they are using several different means of communication to get the information they need, from the daily news to how to fix their washer and drier.”

“If the question is how important is it to embrace social and mobile channels, I still believe it is important to understand what it means for you and your company. You need to ensure you are delighting your end user; the customer, then determine how you can best achieve that throughout the entire value chain,” Parker explains.

 

“You have to ask questions like ‘if my technician has informational demands would they do a better job?’ ‘Would a technician be more confident and portray better customer service because they are able to delight the customer?’ Keep in mind most times a technician is the face to the customer and the most trusted advisor.”

“Considering that, the next question is ‘how do we do that, and is embracing social and mobile a way to do that?’”

“What we learned eight or nine years ago, was technicians wanted to be able to communicate via social and mobile channels. Our approach was to foster and enable it. Recently, we took it to the next level where technicians could not only find the information that they needed, but they could comment and share as well.”

“We had to think about what were the pros and cons of this, and have we developed into a culture who is a more willing to share information now than several years ago?”

“The answer is yes, we are more liberal in the information we share and ultimately we are more transparent, but we want to be sure we can enable our workforce in the proper way to delight our customers.”

Having gone through the process himself, what exactly does Parker believe success looks like in terms of the implementation of knowledge transfer?

“I think success should be measured with a number of probes and not just one thing,” he begins.

“For us, how we look at this is both quantitative and qualitative. From a quantitative perspective we look at things such as how much information has been shared with the new tool, and can measure that far more than we ever could before,” Parker explained. “We will also look at a macro level to see if our customer service and customer satisfaction scores are improving.”

 

“From a quantitative perspective, we have seen a shift from technicians solely calling into the technical support line for help, to now leveraging the new social platforms which are faster, more validated and accurate.”

“However, it is not all about the metrics,” added Parker. “We wanted feedback from the technicians themselves to find out how well the new platforms were working, we used those testimonials to improve the organisation and determined what types of best practices were being shared using the knowledge transfer and social platform.”

So what advice does Parker have for companies looking to emulate the success Trane has had with their knowledge transfer programs?

“Look internally to your company, understand how your current communication process is working for your customers and what are their needs and wants,” Parker replied. “Are you meeting those needs as well as you want to or should be?”

“Every company has a different culture and different processes. You have to truly understand how your existing process is working, where you want it to be and then design a road map to get you there.”

 

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In our recent webinar run in partnership with ServiceMax, we explored two of the biggest topics in field service in 2015.

Firstly Nick Frank, Principal of Frank Partners explored how field service companies can harness the potential of IoT.

Whilst many of us may have heard the examples of the likes of Rolls Royce, General Electric or Alstom being held up as key case studies of how IoT can improve the way field service operates, Frank was able to bring us some really interesting examples of smaller companies harnessing the technology to improve their workflow busting the myth that such an approach is the sole domain of the blue chip international companies.

Our second speaker, Patrice Eberline, Vice President of Global Customer Transformation for ServiceMax looked at perhaps the greatest challenge field service companies have faced in decades. The threat of an ageing workforce.

However, as Eberline explained whilst there is undoubtedly a potential crisis looming, there is also an excellent opportunity. Whilst the baby boomer generation is preparing to walk out of the door, ma new generation, the millennials, are potentially a perfect fit for field service. In her presentation Eberline outlined exactly what traits millennials have that makes them so suitable for field service and what we need to do attract them to work for our companies and to field service in general.

 

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Click here to download the webinar now!

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Our next webinar on the 20^th May at 4pm BST which will look at two of the key discussions in field service currently. Click here to register now!

Featuring exclusive sessions from both Nick Frank who will be looking at how we can harness IoT in field service and Patrice Eberline of ServiceMax who will be sharing her insight into the challenges of an ageing workforce and how we replace this talent with a Millennial generation of workers this webinar promises to be a valuable event for field service professionals looking to the future.

In the first part of this series that looks ahead to the webinar and gives us some insight into what we can expect from the sessions we explored the dangers field service companies are facing when it comes to an ageing workforce and the potential knowledge leak that we could face as our accomplished and experienced field service technicians begin to edge closer to retirement age.

Now in this the second part of the feature we take a closer look at the generation that will be replacing them and try to understand just what it is about the so-called millennials that makes them tick and why they could just be a perfect fit with the field service industries.

There are a lot of traits that define millennials, and despite the sometimes negative perception of them, Time Magazine famously running a cover defining them as the Me, Me , Me generation for example, actually many of these traits are highly positive.

As Eberline exlpains there are perhaps three key traits that truly apply to both the modern workplace and more pertinantly modern field service as we march forward from 2015 and beyond

“The first trait is that they love technology.” Eberline asserts. “In fact Millenials have grown up with technology so much that most only have a cell phone, no landline at all. They have also fully embraced social media as a truly integrated part of their lives”

Indeed there are many statistics which certainly back up this assertion.

52% of Millenials have over 500 facebook friends, whilst 91% make all of the check-ins that you see whether it be going to a concert, a restaurant or applying to a job public to there network.

 

“This is an expansive group that loves technology” Eberline continues “Beyond this, this is a group that has access to millions of pieces of digital content and they are consuming this content eagerly on both tablets and phones. Google is where they live” she adds

“What is truly important to consider” Eberline comments “is that they tend to believe that technology can be the key that brings people and society together”

If we consider the fact that in just five years, not a particularly long way away at all in fact, millenials will comprise of 50% of the workforce. So it is truly imperative that we really begin to understand their way of thinking, and we start to do so now.

Without doing so, we may really struggle when it comes to adapting what is one of the biggest generational shifts in work force personel for many, many decades.

And it is not just a matter of the technology this generation are born seemingly ready to use. The second key trait Eberline identifies is that the millennial generation have a “truly boundless energy and they genuinely want to make a visible impact on everything around them, be it their work, their community and even on society in general.”

“This is a confident group” Eberline states “They’ve been reared in a world where they’ve been given constant attention and support”

Indeed millennials are shown to place a higher priority on helping people in need than on high paying job roles.

Indeed the council of economic advisors in October last year published a report that highlighted this benevolent side to the millennials nature The report went as far as to claim that Millennials are much more likely than any previous generation to state making a contribution to society is very important to them.

 

Again as we return to their potential role within the field service industries this could be another highly important factor to consider.

The third trait that Eberline highlights is that millennials are highly collaborative and creative creatures by default.

“They truly do live in a world of We rather than a world of Me” Eberline expands “and because of that they crave a life of rich experiences based on relationships rather than leverage. They value the creativity and they value the feedback they get for bringing that creativity to the workplace.”

With these three traits it is relatively easy to build a compelling case for millennials to be a perfect profile of candidate for the field service industries.

As Eberline explains “If you think about these three traits technology, impact in society and creativity millennials are a very, very good fit for field service if they are cultivated, coached and developed appropriately.

So as fears of losing both talent and knowledge loom largely on the field service horizon it appears that whilst our young knights in shining armour may be more likely to brandish a smartphone than a spanner. And whilst they may not have all of the answers it’s not a problem – theres almost certainly an app for that.

Look out for the next part of this series where we look at how we can attract this new workforce of millennials to the field service industries.

 

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Want to know more? Join Patrcie Eberline and hear her presentation on millennials in field service PLUS Nick Frank’s session on how we can harness IoT in field service for our next webinar on the 20^th May @4pm BST. You can register for the webinar by clicking this link.

 

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Click here to find out more about ServiceMax in the Field Service News Directory

 

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Resource Type: White Paper
Provided by: Trimble Field Service Management
Author: Aly Pinder Jr, Senior Research Analyst, Service Management. Aberdeen Group
Title: Emerging workforce in the field: Tech Savvy to Technician

Download: Click here to download this white paper 

By downloading this white paper you agree to the T&C's outlined here

Synopsis:

With Trimble’s ongoing focus on empowering mobile workers Trimble have teamed up with Aberdeen Group to publish a new report looking at the emergence of a new mobile worker in field service. Written by leading field service analyst, Aly Pinder, this paper takes a closer look at how technology is affecting and driving the next generation of field service workers. Are millennials that different from their predecessors?

What are their weaknesses and strengths? And most importantly how do they fit within the evolution of the field service industry itself? With the field service industry facing a rapidly growing issue of an ageing workforce it is even more important than ever to understand how to attract and engage with the next generation of field workers.

Report Highlights:

• 62% of top performers have incorporated some level of BYOD strategy as a result of a more tech-savvy workforce
• The best-in-class are 33% more likely to implement visual collaboration tools to improve communication between technicians and remote experts
• The best-in-class are 70% more likely to provide technicians with access to a knowledge base of recorded training videos and images
• The Best-in-class are 43% more likely to give technicians access to social media and collaborative tools to facilitate knowledge transfer.

Overview:

Replacing good workers is never an easy task and unfortunately the majority of companies wait until it is too late to address what is a lurking problem. In fact, Aberdeen’s Talent Acquisition 2014: Reverse the Regressive Curse report, highlighted that 60% of companies were reactionary in regard to talent acquisition and only recruited when they had an opening, instead of actively recruiting prior to an open vacancy becoming available.

The problem then faced is not only finding the next great field service engineer as a reaction to a departure but also understanding their needs and motivations as much as possible in order to retain their services for the long term. What makes this challenge even more complex currently is that we are in a position of flux when it comes to our workforces.

 

The fact is that the available pool of workers is changing swiftly. Currently the average age of a field service technician is 32 years old, with approximately one-fifth of the current workforce under 30 (as reported in the recent Aberdeen research on Mobile Field Service). So as field service companies bring in new workers from this next generation, dubbed millennials or generation y they need to consider how these workers will begin their journey with the team and manage the way in which this new breed of engineers will use, process and engage with technology.

Finally, to further compound these challenges there is the spectre of an ageing field service workforce to contend with. So, not only is there a need to make the transition from one generation of worker as seamless as possible, there is also a pressing timeframe to contend with as well. To get this transition right, first time around, field service organisations must consider at east three questions as they try to continue delivering exceptional field service with the next generation of field service workers.

• What do your customers want?
• How can you attract the next generation of great field service engineers?
• How does the next generation of field worker help the evolution of mobility in the field?

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In many respects the next generation fits perfectly with the way field service is evolving. So whilst there are some fairly negative connotations associated with the millennial/gen y age group – sharp attention span, sense of entitlement, “I will be CEO in less than two years’ etc. these misconceptions of the industries youngest workforce are not where our attention should lie. Whilst this generation of field workers may be different from their forbearers, they aren’t necessarily worse.

They may have some drawbacks, but when it comes to the evolution of excellent service, they may be just what is needed to wow future customers.

The emerging field service workforce embodies a number of characteristics that will help transform service and the relationship with the customer. These workers are young (30 and under) technology savvy, (they grew up with computers) and collaborative (social networks are a way of life.)

 

These traits and preferences help these workers attain and evaluate data faster than ever. But the integral part is how quickly that data is turned into answers and insight. To find out more about how companies overcome the challenge of an ageing workforce and take advantage of the next generation of great field engineers,

Trimble Field Service Management are offering this white paper for download now

Click here to download this white paper

 

 

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