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As we continue our new series we are delighted to bring you a selection of articles taken from the recently released and highly informative, limited edition of Mobile Resource Management for Dummies, which is presented by Verizon Connect. 

 

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What Is Mobile Resource Management?

The traditional approach to handling business growth is to focus on meeting increased demand – more workers, more vehicles and more warehouses. This can also mean an increase in administrative and management staff and higher overheads.

This linear strategy is fine while the work is there, but in a market filled with increased competition and fluctuating customer demand, committing to fixed expenses can leave a company exposed if business stops booming.

Clearly, saying no to new business is not an option. Fortunately, there is another solution.

Mobile resource management (MRM), or enterprise fleet management technology, helps mobile workforces and the people who manage them to get smarter about how they use their assets.

 

"Mobile resource management (MRM), or enterprise fleet management technology, helps mobile workforces and the people who manage them to get smarter about how they use their assets..."

 

This allows them to improve productivity while saving money by avoiding the financial risk of prematurely acquiring additional employees, vehicles or equipment.

MRM refers to a broad suite of hardware and software technology solutions that are used to monitor, track and optimise mobile assets, from tools and heavy machinery to vehicle fleets, employees and more. MRM is focused on making the best use of a business’s existing assets – vehicles, equipment and employees – to maximise its capacity; connecting the vehicle, the people and the work.

Most businesses have untapped potential that could be converted into a revenue-generating activity, but they don’t know it exists, or how to leverage it. You want to find your underutilised or inefficient assets and/or staff, and this can only be highlighted by monitoring them.

That’s where MRM technology comes in. It monitors each of your assets and allows an owner or appropriate stakeholder to see what, where and when resources are being used.

Using the data supplied by location-based technologies fitted to the vehicle or equipment (including phones and tablets), an MRM solution can easily show a range of productivity metrics.

Information that can be reported includes:

• When vehicles arrive at and/or leave a worksite or customer location.
• If the vehicle is anywhere other than where it should be.
• When equipment is being used (engine on).
• Which vehicles or assets have been sitting idle.
• Vehicle travel time (to determine time spent between jobs).
• Whether drivers are taking the quickest and most efficient routes.

 

Modern MRM solutions increasingly leverage the ubiquitous connectivity, unlimited scale and low-cost advantages of the cloud (discussed in the previous article here).

Some examples of technologies, applications and uses that might be found in a complete MRM solution include:

• Telematics
• Route optimisation
• Mobile technologies
• Data connectivity
• Work order management

Let's explore the first of these, i.e. telematics in closer detail...

 

Telematics

Telematics integrates vehicular technologies, road transportation and safety information, sensors, instrumentation, wireless communications and more. Telematics is sometimes referred to as ‘GPS (Global Positioning System) vehicle tracking’. However, that doesn’t begin to cover the breadth of capabilities under the telematics umbrella.

 

"Aside from simply tracking vehicle location, a robust web-based telematics solution offers customisable reports, near real-time vehicle and driver alerts, vehicle health, dashboards, custom map overlays, geo-fences and other tools to help companies manage and optimise fleet operations..."

 

Aside from simply tracking vehicle location, a robust web-based telematics solution offers customisable reports, near real-time vehicle and driver alerts, vehicle health, dashboards, custom map overlays, geo-fences and other tools to help companies manage and optimise fleet operations.

A comprehensive telematics solution empowers businesses to monitor and understand a broad range of operational factors, including:

Fuel consumption.

Fuel is one of the largest fleet operating expenses. Finding new ways to reduce fuel use provides immediate benefit to any company’s bottom line. With a telematics solution, fleet managers gain detailed insight and visibility into several key areas that have a big impact on fuel use, such as:

• Speeding – According to Commercial Fleet, a van driving at 80 mph uses 20 per cent more fuel than one driven at 70. That adds up quickly when you multiply that by any size fleet over the course of the year.
•  Idling – Unproductive idling is another fuel drain. For example, Figure 2-1 shows that the average yearly idling cost for a fleet of just 15 Transit vans is more than £11,000.
• Vehicle maintenance – It may not be as obvious as speeding and idling when it comes to wasting fuel, but proper vehicle maintenance plays a big role in fuel efficiency. Proper maintenance, including proactively addressing diagnostic trouble codes (DTCs) and maintenance alerts, as well as maintaining proper fleet operational levels, help to reduce costly downtime.
• Tyre pressure – According to the UK’s Department for Transport, underinflated tyres lower fuel. For example, four tyres that are just 25 per cent underinflated increase fuel consumption by about 0.2 per cent. Additionally, properly inflated tyres are safer and last longer.
• Unauthorised use – Unauthorised vehicle use equals unauthorised fuel use. Corporate fuel cards can be tied to specific vehicles via telematics to identify if a fuel card has been used without an accompanying work vehicle. Also note the fuel capacity of your vehicles, in case an employee purchases 45 litres of fuel for a company vehicle that only has a 40-litre capacity tank!
• Route optimisation – Are drivers taking the most efficient routes throughout the day? Added miles burn fuel and put unnecessary wear and tear on the vehicle itself.
• Utilisation – Understanding how much of a vehicle’s time is engaged in productive work can provide valuable insight that may allow some companies to perform the same work in the same amount of time with fewer vehicles on the road – which means less fuel use.

 

FIGURE 2-1: Average idling costs for Transit van and HGV fleets (source: Fleetmatics).

Safety

Any company that has a fleet of mobile workers considers the safety of their drivers and the public to be a top priority. Fleet vehicle accidents are costly on multiple levels – injury claims, repairs, employee morale, loss of productivity, company reputation and government interference, just to name a few.

According to the UK’s Department of Transport, an accident claim can cost an employer over £23,000 in medical care, legal expenses, lost productivity and property damage. That cost can exceed £216,000 when someone is injured, or £1.8 million when a fatality occurs.

 

"Two big contributors to accidents are maintenance issues and driving behaviour. A telematics solution can provide near real-time alerts on both vehicle maintenance issues as well as driving behaviour..."

 

Two big contributors to accidents are maintenance issues and driving behaviour. A telematics solution can provide near real-time alerts on both vehicle maintenance issues as well as driving behaviour. These alerts help to ensure that a vehicle is safe and roadworthy. And they provide business owners and fleet managers with solid data on driver performance that helps them better coach that driver to be safer on the road.

According to a National Highway Safety Administration (NHSA) study in the US, speeding is a factor in nearly 23 per cent of all at-fault large truck crashes. The same agency also reports that a tyre 25 per cent below its recommended pressure is three times more likely to be involved in a crash.

Telematics is also a natural companion for driver compliance factors – such as Hours of Service (HOS) – and can automate tracking processes, and help ensure that drivers are fresh and operating on proper/approved rest.

Simply knowing the location of a vehicle can also improve employee safety. If a truck and its driver don’t return when expected, their location can be determined, and, if needed, assistance can be provided.

Productivity.

Almost everything a telematics solution accomplishes leads back to productivity. One of the first things a supervisor will understand is the percentage of an employee’s day that is productive – are there inefficient in their day that can be improved upon? Better routing? If the vehicle spends a lot of time parked or idling, why is that? Telematics identifies symptoms that can be used to diagnose and correct a problem.

Dispatchers can easily identify the nearest possible respondent to a call by vehicle type, driver capabilities, and tools and parts available on board, ensuring that the response is swift and efficient.

The automation and incorporation of paperwork into mobile devices now allows records to be filed immediately during and upon completion of a job, eliminating countless hours of labour, filing and organising.

Finally, the age of compliance is upon us – HOS, tachographs, and Driver Vehicle Inspection Reports (DVIR) are a fact of life for commercial fleet managers. The same mobile devices that allow communication and form automation can also be used to streamline compliance reporting, ensure expedient interaction with DOT authorities, and eliminate paperwork almost entirely from the process – all driving productivity.

If a company has a large, decentralised mobile operation that is service- and/or delivery-based, a telematics solution can also take the entire fleet and plot out optimised routes that cut down on miles driven, wear and tear on a vehicle, fuel use and, most importantly, time. All working together to allow a fleet manager to accomplish more – for less.

Maintenance.

The two kinds of maintenance are: planned (scheduled/preventive) and unplanned (failure). The first can be managed. The second becomes a downtime event that sinks productivity, adds unexpected costs (repair and replacement) and stunts profitability because that asset and its driver are unable to work. It also has a downstream effect on everything from customer satisfaction to other vehicle/employee schedules. Luckily, the first can largely prevent the second.

 

"Telematics automates the tracking of vehicle maintenance schedules and eliminates many of the old labour-intensive tracking processes..."

 

Telematics automates the tracking of vehicle maintenance schedules and eliminates many of the old labour-intensive tracking processes. Alerts can be scheduled when it’s time to perform regular maintenance activities, as well as to warn a fleet manager if a vehicle is operating out of usual parameters, or if an original equipment manufacturer (OEM) solution triggers a diagnostic trouble code (DTC), indicating the potential for a failure and allowing maintenance staff to address it before it becomes a downtime event 

This also allows fleet managers to schedule planned maintenance activities at a time with the least impact on productive work.

These systems can generally track any and all factors that have a direct impact on uptime and performance. From oil temperatures and fluid levels to tyre pressure and the presence of AdBlue in diesel, a telematics solution can help to diagnose a maintenance issue before it becomes a more expensive problem.

 

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The most successful logistics managers (and sleigh based delivery drivers) were likely those who could turn to technology to cope with the busiest (and most wonderful) time of the year writes Sergio Barata, General Manager EMEA, Telogis

During the recent holiday season whilst people up and down the country were purchasing piles of food, beverages and presents for their friends and families, spare a thought for those who were able to help make this period as the song goes the most wonderful time of the year.

For fleet managers, this represents one of the most challenging periods on the calendar.

Each year, we hear horror stories of traffic jams and huge queues of HGVs and LCVs snaking for miles outside of distribution centres. We hear about angry customers waiting for their parcels and how it has ruined the holiday. With so many elements to juggle, how can fleet operators keep on top of everything?

Most importantly, how can they ensure their customers get all their present in time?

With research showing that more than half of fleet executives still use manual systems for everyday fleet management tasks, it’s no surprise that many fleets are struggling to cope with the increased holiday workload.

Technology is like Santa’s little helper for fleet and logistics managers, as it plays a vital role in helping to balance distribution centre schedules, driver timings and route traffic and ultimately keep everyone happy. For fleet operators who want to stay ahead of the competition, there’s no time to lose to adopt the latest tech.

Avoiding queues at customers or distribution centres

Long lines of vans and lorries parked outside depots and distribution centres can lead to angry locals – or even a visit from the police – and cause delays for anxious customers waiting for their packages. For fleet managers, it is vital to first look at their Service Level Agreements (SLAs) to establish what is expected of them, and then plan accordingly with the distribution centres in advance to map out the best timings for goods collection.

With this information, fleets can use a tech platform such as Mobile Resource Management (MRM) to plot out the details to spend less time idling in an endless queue. This allows for smoother and less stressful journeys, as well as happier customers.

 

Avoiding traffic jams with smarter route planning Even without the additional holiday traffic clogging up the roads, a study
earlier this year found that congestion in the UK’s major cities has created a 20 per cent decline in average vehicle speeds, resulting in a whopping 324.3 billion miles of delays altogether – and this is costing our economy around £9bn.

As a result, optimising routes to avoid traffic and achieve marginal gains is more important than ever. MRM provides managers with live analytics that allows them to plan out the best routes beforehand and establish which
driver is best placed to arrive at the desired destination the soonest, as well as being able to manage time slot deliveries. The technology can then track the vehicle’s location once it’s out on the road, and even re-route the driver at a moment’s notice if road conditions suddenly change.

With in the moment visibility over the status and location of each customer’s delivery, this not only means that drivers can take the most efficient routes, potentially reducing idling and fuel consumption, but also that managers are able to respond quickly and knowledgeably to customer questions if unexpected eventualities arise. This can ensure that customer satisfaction will
remain high even if unavoidable delays do occur.

Assisting in planning more effective schedules

Driver schedules can also be a real headache during the holiday season. Fleet and logistics managers constantly battle to make sure hours are allocated as efficiently as possible, and at the same time send the best-placed drivers to various different locations.

If not done properly, managers risk over-burdening some drivers, resulting in them clocking up hour after hour of overtime, while other drivers may remain under-utilised. Not only does unplanned overtime eat into margins, but drivers will become tired and overworked on top of all the stress of the busy holiday period.

With the DVSA suggesting it will clamp down on driver fatigue by issuing fines or infringement notices retrospectively, it has never been more important to get scheduling right. Tech platforms can monitor and analyse driver performance, analysing when drivers start their shifts, how many stops they have made, and what time they have completed their deliveries, helping to know drivers are where they should be at all times.

With this information at their fingertips, companies can easily make sure both their customers and their employees are kept happy. This saves a lot of stress for fleet managers who can be assured that everything is all under control.

 

As everyone was enjoying the holidays, the last thing anyone wanted was to be spending the next couple of weeks anxiously wondering where their deliveries are, and certainly no company wants to be responsible for dampening the festive cheer.

Fleet managers therefore must ensure that they are on top of their logistics as simply relying on outdated technology will no longer suffice.

They need something that is mobile and is able to scale as the business requires. Those with the right technology supporting them can not only increase their chances of getting meeting customers’ heightened expectations, they can manage costs, increase revenue and have a happy and prosperous holiday period.

 

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There has been considerable Mergers and Acquisitions activity amongst field service management solution providers across the last eighteen months. At the same time we have seen a rapid rise in the adoption of servitization based business models, which has driven a move away from traditional break-fix SLA based maintenance contracts to contracts based around guarantees of uptime and availability.

Does this provide both the opportunity and the need for the development of new breed of field based platforms - the Service ERP? Kris Oldland, FSN Editor-in-Chief, reports...

For as long as there has been Field Service Management (FSM) Solutions there has always been a conversation around how well a solution integrates with other key business systems in the B2B world it has largely been about connecting through an ERP system, in B2C the same conversation was centred around bolting on a field service solution onto a CRM.

Indeed for many years use of a dedicated FSM system could be avoided entirely either by some clever and hugely laborious recoding of the functionality of an existing tool such as SAP or Oracle for example, or alternatively some equally ingenious means of reworking existing processes and relabelling existing form fields to find a semi-workable solution.

Something a bit W Heath-Robinson that could involved going from 'a' to 'j' via 'e' all just to get to 'b', but something that kind of did the job.

 

However, with the advent of Cloud computing and the democratising impact of the emergence of the SaaS revenue model we have seen a far greater and more widespread adoption of FSM systems from companies of all sizes in all sectors.

In turn, this increased use of FSM systems has driven further product development and feature enhancements in what is a relatively small but Undoubtedly fiercely competitive sector.

Meanwhile, we have also seen service, and in particular field service rise in importance amongst the executive boards in all areas as the world begins to adapt to the twenty first century and it’s service centric, on-demand driven business models. Uber and Amazon are thrown around constantly as examples of best practice (even though the former have yet to break even apparently) in today’s data driven world, and are very much tools of their time.

Closer to home within FSM systems, indeed the gig-economy is one of a number of new twenty first century additions to the field service equation - as are challenges of an ageing workforce, dealing with a customer base more empowered and more vocal (via the joy of social media) than ever before, plus the emergence of game changing technology such as IoT and Augmented Reality.

With the investment in solutions at an all time high, we are seeing an emerging race to become the dominate platform for the increasingly lucrative and important field service sector begin to heat up with a series of FSM providers including IFS, ServicePower, ServiceMax, ClickSoftware and Telogis all being acquired - and the story in the large part is very much the same from each of them - the investment is intended to help them get to their technology (and sales and marketing) ready to take a podium finish.

This of course is driving development in terms of technology, further and faster than ever before.

Indeed, functionality within FSM systems has now become widespread and diverse that the standard terminology is shifting to a full ‘end-to-end’ platforms. Solutions that not only include field service management elements such as scheduling and job reporting but also incorporate wider spectrums such as parts and inventory management, asset management and reverse logistics Have we finally reached a point where we can see the solutions that are essentially today’s FSM systems ready to step out of the shadows of their business software cousins CRM and ERP and stand shoulder to shoulder with them as an equally valid business system?

 

With all the investment in the FSM sector are we reaching a point where FSM systems will no longer be just a humble add on for ERP but a mission critical service and business delivery platform within it’s own right. You use your ERP for product-based activities you FSM system for all service and aftermarket related activities with a CRM, and financial package sitting across the perhaps? Of course, the likes of Gartner and other such important acronym makers would argue (and they’d have a point to be fair) that such a system would be probably a bit more than FSM so we would need a new bunch of letters to put together.

My humble suggestion would be Service ERP (sERP) but this may cause confusion with those pesky marketeer types and their Search Engine Results Pages (hence why I went with a small s at the front), but quite frankly other than needing something to refer to in this article, I’ll let the real industry makers work that one out.

The important thing is the concept - which I genuinely think is the logical conclusion of all this talk around FSM platforms.

We are at a level now with integration and cloud technology, where things just talk to each other naturally, or at least they are supposed to and that is definitely the path we’re heading down.

 

With this in mind, I believe the route we are heading down will lead us to a point where companies will look at their mix of business systems and say OK my ERP is SAP (for example) and that handles my production and manufacturing side of a business.

And then my sERP/FSM system - which includes scheduling, a mobile piece (including Augmented Reality), customer management (including CSAT and other customer engagement pieces), parts management, reverse logistics, asset management (including IoT connectivity) and anything and everything else required for running the service and aftermarket side of the business - is in place to run that part of our operations.

Essentially, for a company that only offers third party service, the sERP platform could be all they need as long as it included a light CRM embedded in there as well.

From a field service management perspective there has always been a feeling that FSM has always been the bridesmaid and would never be the bride, that we would always be the slightly poorer relations feeding off the table crumbs of our close, yet infinitely more important cousins in the ERP and CRM world.

But given the rising growth in importance of service in the global business ecosystem, given the amount of Tier A companies shifting their business models, at least in part, to a servitized business model where delivery of uptime replaces traditional break-fix SLAs and sloppy service will result in direct loss of revenue – it is of little surprise that those companies offering the tools to ensure that service is delivered as efficiently and productively as possible have become a major focus for investment of late.

As mentioned above FSM is rapidly gaining in recognition as an important tool within the business software ecosystem, the question is just where will that rise to prominence end – so is the prospect of FSM ultimately being the opposite side of the coin to ERP likely?

Or is it just a short-term bubble as the world realigns itself to a more service orientated future and the major ERP players re-interpret their platforms to add more attention and focus to service related activities and how to optimise those into their own mix?

 

I recently discussed this conversation at length with Marne Martin, CEO of ServicePower, one of the key organisations within the FSM sector that have recently attracted significant Private Equity investment.

It is interesting to note that as with the private equity investment in both ClickSoftware and IFS, the intention does not appear to either asset strip the technology and look for a quick buck or prime the business for a bigger sale in the near future - which is so often the case of such investments. In fact, in all three cases it seems that the goal is to plough further resources into R&D and marketing to help each respective company flourish. In the case of ServicePower it is very much a case of a boost in resources to help meet what Martin sees as their own longer term vision a lot quicker than they could have done so organically.

Indeed, Martin’s comments on the matter are almost an exact echo of what Paul Massey Managing Director, IFS and Dave Yarnold, CEO, ServiceMax told me when I spoke to them both about the recent investments within their own businesses.

Yes, the cynic in me might see the similar sound bites as nothing more than holding up a business-as-normal-here flag to allay any customer fears and perhaps even more importantly those of prospective customers. Yet, I don’t think that is the case. At the last IFS world conference, Massey (and indeed CEO Alastair Sorbie) made a big point about Field Service being one of the top three priorities for the business in the wake of investment from EQT, given they are an ERP provider with a lot of other areas of focus within their business, this in itself was a significant endorsement of the vibrancy of the sector.

Similarly, when speaking with Yarnold about why GE Digital was the right home for ServiceMax, the conversation was very much focussed around how having access to both the technology of the Predix platform but also importantly the brand power of GE to open doors at the C-Suite level of enterprise, was a significant factor.

Close to a Billion $USD will certainly be part of the reason GE Digital were able to bring the market leader of an increasingly important technology market into their fold, but one also suspects that the opportunity for Yarnold to further expand his vision and ambition for the system he and two others launched in California just over a decade ago was another fundamental element to why GE Digital was the right destination.

Indeed he even commented at the “I didn’t just want to see us end up as part of another CRM/ERP system”.

So did Martin agree with my assertions that FSM would become equally as powerful and important as CRM and ERP in the future?

“I believe so, but with a few caveats” she replied

“If you think about what a CRM does, in it’s most basic, a lot of CRMs are structured around loading in your customer data, their buying patterns, and their contacts – so if you have sales people that churn then you have all that data still. At it’s most simplistic that is what a CRM covers at the basic level. That is pretty straight forward. And if they want all of the other functionalities of a more robust CRM provider then they can pay for it from one of the million and one CRM providers.”

“It’s the same as when you think of a typical ERP - a lot of that is built around finance and accounting packages there’s a million good finance and accounting packages out there and we’re not trying to become a finance - what we are interested in is the use cases around a mobile worker.”

“Give the mobile worker the tools to do everything they need to do in their business. So that they can access what they need to know about the customer, about the asset, where parts are, what they need to do on the  service contracts and so on.”

“The potential for a lot of this to be completed within a standalone FSM platform – that incorporates the spare parts management, warranty management, service sales CRM alongside the more traditional aspects of FSM such as scheduling and parts management etc is certainly there.”

 

Of course, one of the big shifts that we have seen in recent years is the power of data to transform the way we operationalise our business as Business Intelligence platforms powered by the Cloud, IoT and Big Data give field service organisations greater visibility into both their customers and their own operations more than ever before.

At large we are seeing a seismic shift in how field service is measured, both in terms of operational and success metrics.

“That’s very true.” Martin agreed when I put this point to her.

“The field service industry really is in a state of evolution. It’s on the verge of transforming itself into both a customer centric focus looking to bring the power of customer relationship management into the field, while also incorporating technology around machine learning, Internet of Things, and more actionable insights from data.”

“That’s also what is attracting so much acquisition activity. To get to the next level, any business with field based resources must invest in technology and business process consulting to move forward. Mobile workforce management is key to any organisation performing activities away from a plant or office.”

“We are still seeing companies at differing levels of business or use case complexity, some still moving from paper or less sophisticated platforms and others ready to move beyond their current technology to the next level technology in order to incorporate actionable insights and efficiencies from emerging technologies like wearables and IoT, the power of big data, and machine learning are also now realities. Whereas in the past they were nebulous concepts, their ability to be incorporated into mobile workforce software is reality today.”

Perhaps at the heart of the current spate of rapid development within our sector is the fact that all of these emerging technologies can be combined to solve traditional challenges. Whilst they can bring value to service operations by themselves it is when harnessed together alongside existing technologies that we are seeing true leaps forward.

“Each [technology] can be used in conjunction with products like ours to improve productivity, and reduce schedule costs, improving the overall operational metrics, and of course the power of cloud computing is what enables all this to be provided with greater flexibility and value to the customer,” adds Martin.

 

But as we mentioned earlier there is a whiff of chicken and egg in the question as to whether business models are driving a need for improved technology or vice versa. Martin also recognises this fact.

“It is key to recognise that the shift isn’t only about technology adoption, the industry is moving quickly towards a more consumer-centric model where the customer experience is the overriding measure of success,” she explains.

“KPIs like schedule adherence and mean time to schedule continue to be indicative of customer satisfaction, however, up-time, customer value, and propensity to purchase additional services are emerging as more dominant, and are increasingly where focus and resources are applied, to improve profitability.”

“Customer relationship management is about more than getting your sales people to sell to your accounts. It has to be about how you delight the customer after the purchase of the equipment or service contract so that they stay with you, and come back for more.”

“We have also seen so much investment into call centre technology, but in reality, customers don’t want to talk to a call centre if they don’t have to. So technologies which improve the experience, like self-service customer portals which offer the ability to book real time appointments, monitor status, and interact with scheduled mobile workers before and during the visit, integrated knowledge management, machine learning, and actionable insights are what drive additional or longer term revenue, driving profitability. Customer satisfaction and profitability are the new reality for field service organisations.”

So the billion dollar question for Martin and her peers in the industry is has FSM become about more than just field service now? So where does she see the industry moving now?

Indeed, where are ServicePower heading now?

“As I said, to get to the next level, any business with resources that travel beyond a given plant or office must invest in technology to move towards improved profitability and efficiency. An integrated platform is also necessary in order to not run a business in silos, but actually with the greatest intelligence related to maximising the overall performance,” she replied.

As Adam Smith said, it is about labour, capital – and now technology. Staff, parts (if applicable), and technology all need to work together for a common goal. This is also why mobile workforce technology should be on top of mind for the C-suite. CRM and ERP technology isn’t enough to have a great performing organisation if you have workers in the field”

“Mobile workforce management technology therefore isn’t only for organisations which offer field service, traditionally thought of as repair or maintenance. Any mobile worker’s productivity can be improved, the customer experience can be improved, while those traditional metrics like cost and mean time to schedule can be improved at the same time.”

“What I see often is that not only does technology have a role to play, but also equally critically, companies must be looking at business and field processes, and how to use the data within an organisation to agree actionable insights.”

“By that definition, the addressable market for mobile workforce technology expands exponentially, including any organisation with feet on the street. Consider the Salesforce ecosystem. Salesforce users range from traditional wrench turners, to home healthcare, sale forces offered by big box home retailers, pharmaceutical reps, to financial planners, government, and housing and facilities. The list of businesses which rely on people delivering ‘services’ in the field is enormous and expanding.”

 

“Mobile workforce management can be used in every one of those verticals to improve the service delivery process, improve operational metrics and delight the customer, which in turn drives additional revenue. It also when applied with the customer facing technologies as well, can bring the power of the CRM to the customer you want to retain and make another investment in your equipment or services after the point of sale. Only mobile workforce management takes your brand and your people to your current customers in a way that CRM and ERP does not.”

In conclusion she adds the final statement “The opportunity for our market is exponential.”

And I wholeheartedly concur with her on this.

We may see a few new acronyms pop up in the next few years but the future of FSM, in whatever new guise it may take, looks to be in a good place.

 

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Earlier this year Telogis launched a new mobile application 'Spotlight' at the CV Show. Kris Oldland, Editor-in-Chief, Field Service News, caught up with Sergio Barata, Telogis, General Manager, EMEA to see find out more about the application and to see how it has been received in the initial months after launch.

Telogis can often be a somewhat confusing organisation to pin down in terms of where their offering sits exactly. The easiest place to pigeon-hole them for many is simply alongside other telematics software solutions such as Microlise or their new(ish) stable mates Fleetmatics. But when you scratch the surface there is a lot, lot more to the Telogis platform that resembles much of the capabilities of field service centric solutions. Then there is the big, and growing focus on mobile.

This is something that Barata confirms when we speak commenting that the general trend for Telogis in terms of innovation in their solution across the last few years has seen "a big, big drive towards mobility enablement."

And this is really where Spotlight, the latest app from Telogis sits. As Barata explains:

"We started with some simple things [in terms of mobile applications] like vehicle inspection apps and driver behaviour coaching apps etc but what we have seen is that companies want to drive mobile adoption not just on those tactical business initiatives, we are actually seeing our customers wanting to engage less and less with most applications on a computer and they actually prefer to engage with a mobile app."

"I've certainly had this experience myself, I used to log onto my online banking on my computer all the time and now I rarely do it - maybe occasionally, for something very specific, but a mobile app will get me through about 80% of my requirement and it is just so much more convenient - and in my opinion secure because of technologies like fingerprint identifications etc."

"Our customers are going through those same experiences and creating their own similar expectations of our technologies. Spotlight really brings us a big step closer to delivering that experience."

So what exactly is Spotlight?

Barata describes it as "a mobile app that essentially brings all of the key metrics and key data for any fleet manager or operations manager into a single mobile experience." The application experience itself can split up the information it presents into all of the key areas of interest whether it be safety, efficiency, job execution, productivity, fleet utilisation etc. Which could certainly give handy at a glance insight to field service managers, especially those that are often on the road themselves. As Barata comments 'it is almost replacing the need to create automated reports and alerts and having to log into to web browsers each time you want to review some aspect of your operations."

Whilst having this information easily to hand could be of use, there is a danger that it could be useless unless configurable not only to specific organisations needs but also to specific needs based on the job function of who is using it. So how configurable is Spotlight and does it have the   same full functionality as a browser based dashboard type of tool we have become accustomed to? Is it configurable from the app or does it need to be set up online?

"Data metrics that come out of these systems can be overwhelming, there is a lot of data these days" Barata comments "therefore the key to the app being impactful and simple is that you go into the web portal and set up the configuration and essentially define the experience you are looking for on the mobile in the back end."

"A lot of the key users of our systems are typically quite operational themselves. There may be a field line manager who himself is managing 20 service techs, but has to physically be in the field himself, so is in that mobile state all the time."

 

"Having the ability for him to identify that job execution i.e knowing his engineers have hit there jobs and there planned schedules for the day, is a top priority whilst having things like driver safety, speeding or vehicle efficiency etc as a secondary priority and then having the app set up so they can the metrics that are important to them immediately as they log into the app - that is what makes it the data valuable for them. With that in mind the web portals and the solutions that we have for all our dashboards are very configurable, we have very comprehensive hierarchies and all the typical options you would expect allowing you to carve out the data for the right person. Spotlight is then a natural extension of that, that takes the concept of putting the right data directly onto the right persons mobile device."

Of course it could be argued that this is nothing particularly new and that many companies have offered such reporting in a mobile experience for a while now, Telogis are just playing catch up here rather than innovating.

 

"A lot of other companies are able to providing similar applications that are providing that sort of information, I think that is certainly true," replies Barata when our conversation turns to this point, "there are some solutions out there that offer similar capabilities, but the way we have always geared our proposition, as a full platform, means we are not just offering a vehicle centric view of the business. We have got scheduling, planning, planned-versus-actual capabilities and that similar operationally focussed metrics as well. So yes, whilst on the one hand we are providing our clients with the core vehicle metrics if that's what they are looking for, which some other companies may also do, I think the real value for someone in the operational world is more around questions like 'are we hitting our plan, are we hitting our jobs, our customer service metrics' and only with a full platform you gain that sort of insight and get that sort of view."

"The goal is to give the field management a holistic perspective of what is going on in their businesses. I doubt many are looking at safety and and speeding metrics all day, every day, I think they would take a weekly view on that, look back across the week and see who may need some additional coaching based on that insight. But the real time, angry customer, or strong customer expectation stuff where a company is deploying all of their resources, they're going to be looking at that 24/7 because that is their primary objective for everyday success."

 

The question I mentioned in the opening of this article was just how do we view Telogis? Should we see them as a provider of a fleet management tool with some field service management capabilities or a field service management tool with advanced fleet management capabilities?

Perhaps with Spotlight Telogis have answered in some way that question - as the tool allows the Telogis platform to be a useful vehicle maintenance tool (especially when aligned to vehicles provided by OEMs Telogis have partnered with) for the fleet manager, whilst simultaneously surfacing the right operational data that is important for the field service manager. Could the answer be simply that the Telogis platform is capable of being both fleet management and field service management and doing both well?

 

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Kris Oldland deliver's his editorial leader in issue 17 of Field Service News where our theme was the ever changing nature of field service...

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Now any regular readers of this column will know that I’m a big fan of change.

Not that I think change needs to be wholesale and sweeping. No I subscribe much more to the journey of continuous improvement method of change. I like the concept of constant refinement, of being in constant Beta.

As a result of such an outlook I do tend to focus on innovation quite closely, which is a happy coincidence that there seems to be constant innovation within the field service sector too.

So I often talk about changes in our industry. Changes in business processes such as the shift towards servitization or the concept of crowd service

Changes in technology such as the emergence of Augmented Reality and IOT as two highly credible emerging technologies that the field service industry must embrace.

Even, the changing skill-profile of the field engineer as an incoming generation replaces an ageing outgoing one.

But the change referred to in this edition of Field Service News is actually a completely different type of change and for once I found myself wondering if such seismic change within our industry is good for us.

That change is amongst the solution providers, the pioneers and innovators that helped usher in so much of the revolution we are currently experiencing.

 

In the last 18 months we have seen most of the big names in field service  management solutions being acquired. Tesseract, IFS, ServiceMax, ClickSoftware, Telogis, and most recently ServicePower have all been bought up and that’s just a few from the top of my head.

There are many, many more.

The thing is that all of these companies had a common thread that allowed them to thrive in our industry. They were all independent companies who truly understood and cared about field service.

If I recall correctly the redesign of Solarvista a few years back took 3 MILLION lines of code, more than it takes to send a shuttle up to the space station, there are far easier sectors to enter, far easier places to make money as a software provider.

But it was the passion to help drive service forwards that was at the heart of many of these companies’ success.

Colin Brown former MD and founder at Tesseract for example came from an engineer background himself, so he got the challenges that companies were facing and was able to tailor that into a series of industry first solutions (i.e. first windows based solution, first browser based solution, first SaaS solution).

Similarly, Dave Yarnold, CEO at ServiceMax has spoken at great length about the importance of service - even going as far as to described ServiceMax once as a Field Service Enablement company who happen to use technology to do so.

And while Yarnold, remains on board in ServiceMax’s new guise as part of the GE Brand one just hopes that is infectious enthusiasm for great service delivery isn’t diluted by being in a bigger pond.

Indeed, the message from almost all camps is that it is business as usual just with bigger expectations, and quicker developments. On the surface it all sounds great and I must admit that it is fantastic to see the field service sector become such hot property globally - it’s just when so many great independent companies are bought within quick succession of each other it does make me a little nervous.

All Change maybe fine, just not at once, is all I’m asking.

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The rise of the connected fleet has been discussed as an emerging technology with huge potential to change field service operations for some time now. However, we are now reaching the point where the discussion must move from theoretical to practical - so just what will the impact of the connected fleet be for field service organisations?

As more and more fleets become connected with on-board equipment straight from the OEM, is there still a need for companies operating a mobile workforce to work with traditional telematics providers?

Field Service News spoke to sector experts to understand how the fleet management industry is evolving and what the impact this rapid period of technological change will mean for field service organisations.

So just what exactly does the rise of connected vehicles mean for the fleet management sector?

“Ultimately, the rise of connected vehicles means both telematics suppliers and customers will benefit from a higher quality of vehicle information and reduced operational overheads,” explains Sergio Barata, General Manager, Telogis EMEA.

“It should be viewed as an opportunity for telematics providers to refocus their solutions so they leverage the new possibilities these technologies will bring. For different providers this may mean different things, but at Telogis our focus has been to develop a single connected platform that expands the value of our proposition beyond the vehicle and focuses on improving the operational processes within the enterprise, such as integrated route planning and mobility tools,” he adds.

However, John Gorbutt, Regional Sales Leader, Greenroad highlights that alongside the new opportunities that these latest technologies present, new challenges are also emerging.

“The incredibly accelerated growth of the connected fleet vehicle presents challenges, as well as opportunities,” he begins.

 

“First, for all fleet operators, both dispatched and un-dispatched, the driver’s function will be drastically different sooner than anyone imagines.

The driver will be at the focus and responsible for their own productivity and safety while behind the wheel. Essentially, as new, non-telematics based solutions enter the market the driver is now more connected than ever.”

“They will not only use their mobile device as the centre of their work day, they will have access to their own driver behaviour data along with various contextual information to make them as productive and safe behind the wheel as possible. These new systems are now coming onto the market at a fraction of the cost of traditional telematics systems but still provide all the same and better functionality.”

Meanwhile Stephen Watson, Microlise Director of Product believes that there is now an onus on fleet management solution providers to harness the technologies and drive the solutions forward for the industry as a whole.

“Any significant change in an industry is always a threat to the existing suppliers in that market, however where there are threats there are of course opportunities!” He comments.

“Provided organisations acknowledge the changes that are starting to happen, the changing requirements of the operators and use the expertise gained within the industry to their advantage, there is no reason to fear the rise of connected vehicles.

More it is an opportunity to embrace the evolution and provide greater value in an exciting area that touches us all.”

So what enhancements can field service organisations expect to see in the not too distant future in terms of their fleet management tools?

Barata believes that fully connected fleets will bring “new levels of data quality and accuracy not seen today, as the connectivity revolution continues apace.”

“We’ve already seen with partnerships, such as ours with Ford, that increased connectivity helps drive new business outcomes, based on data delivered through a holistic, connected vehicle approach,” he asserts.

“Through the integration of more data points –  such as seat belt usage data for example – we can help improve the safety of fleets, and we’re already seeing an increase in the use of preventive maintenance on engines to reduce downtime, thanks to Diesel Particulate Filter (DPF) diagnostics data.”

However, when questioned on what fleet management will look like as fleets become fully connected across the next five years Watson thinks that we may be getting slightly ahead of ourselves “5 years seems ambitious!” He begins.

“I think we are still a way off fully connected fleet operations. There are a number of EU and UK government innovation schemes designed to support organisations in the enormous R&D costs that come with the technology, however there are still significant legal and regulatory hurdles to be overcome before fully connected vehicles becomes mainstream.”

Yet, Gorbutt insists that the telematics sector as a whole is well overdue when it comes to ultimately delivering the return on investment it has always promised.

“I don’t think it’s a surprise to anyone that the promise of track and trace telematics didn’t provide the long term value most fleet operators expected,” he asserts.

“When weighed against the cost of the system, the ROI is minimal at best. So over the year’s telematics providers have raced to provide more and more features to supplement the high cost of live tracking. This has resulted is millions of customers paying outrageous sums for a system grounded in technology from 2001 or earlier.

“With new systems coming on board every day that are based on cheaper, high quality networks and mobile devices, any fleet operator can get an entire fleet up and running on a mobile based system that includes everything from live tracking to driver behaviour at a fraction of the cost.”

However, whilst the promise of improved fleet management tools at a reduced cost is one that will appeal to all field service organisations, it is also worth considering how this will change the role of the fleet manager.

“With this new mobile technology, security will be key,” Gorbutt explains.

 

“Hence there will be an evolution in the role of the new fleet manager, who will become more of a chief mobile officer in charge of everything from mobile deployment of solutions or cyber/mobile security and will encompass the productivity and usage of everything included in the new smart mobility ecosystem.”

Indeed, as we begin to discuss fleet management solutions that are mobile centric the lines between field service systems and fleet management systems are becoming increasingly blurred. Is there still a need for field service organisations to invest in both sets of tools?

“I guess this depends on the definition of field service management software,” Watson comments.

“It’s fair to say that concepts of engineer location, performance, planning and resource management are all now widely available, however there are a number of functions of field service management that would not currently feature in a standard fleet management software solution.”

“From an investment perspective then maybe M&A activity will see customers able to purchase a suite of products from a single supplier and these products will be more broadly integrated. But with the high levels of API integration available from suppliers like ourselves, companies have the opportunity to get best of breed solutions and services from the organisations most able to support their current and ongoing needs.”

Gorbutt echoes this sentiment commenting that he doesn’t “think there will be a decisive divide between the two technologies.”

“There are a few companies that will continue to try and cater to both fleet based companies and field service companies but field service based organisations are so specialised and their needs are so diverse that I don’t think they can get everything they need from one provider.”

 

He is also in agreement with Watson’s thinking when it comes to the belief that continued integration will be a highly important part of the wider ecosystem of field service technologies as technologies continue to evolve.

“What will be most important is the ability for these different systems to “talk” to each other.” He comments.

“For instance, the fleet management system must be able to send live tracking data to the field service customer location and routing system and all must work seamlessly with the driver safety application that ensure the driver is arriving safely. Connectivity is the new world and any service provider that doesn’t have all their systems sending and receiving data from one another will be obsolete in a matter of 5 years.”

However, Barata holds a different view, believing that as these lines blur it is those organisations that utilise a platform-based approach that will see the greatest benefits.

“The need for enterprises to adopt these solutions will continue to increase rapidly in the coming years, and soon they will become ubiquitous, leaving those who choose not to adopt them behind,” he explains.

“The good news for them is there are already suppliers like ourselves out there who can provide a platform which meets the needs of both their fleet and service operations. The previous challenges they faced in integrating data produced by separate technical, operational and strategic systems – often provided by different suppliers - can be avoided by partnering with suppliers that can deliver a single solution.”

The exact role of fleet management for field service organisations in the near future maybe uncertain, but we can be certain that is set to change.

 

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Sergio Barata, General Manager EMEA, Telogis looks at the ever evolving nature of the professional driver

The life of a professional driver has changed dramatically over the last few years.

Gone are the days of being cast off in virtual isolation on the road. Instead, drivers are now part of a hyper-connected organisation joined up by tech, and this is allowing managers and a network of drivers to be linked in totally new ways.

One man and his truck has turned into one man, his truck and his digital network. Almost every piece of driver activity can now be turned into data in real time and then optimised for the operation’s benefit.

It’s saving vehicle-based businesses millions of pounds and completely changing how a driver operates in the cab.

But this hasn’t happened overnight. What are the steps that have got us here? And how does it affect the job role today? Here we look at the milestones that have changed the concept of a lone driver and how the driving experience has been turned on its head.

Telematics rolls into town

The first major development that connected drivers was the advent of basic telematics. It allowed managers to see where their drivers went, the miles they covered, and the fuel they spent. For the first time, drivers were now sent on jobs knowing that bits of information about their driving would be fed back to their managers.

Drivers responded by paying greater attention to the management of their vehicles, communicating with head office via traditional telephone systems to find the quickest route to get the job done.

Software hits the cab

The next step came when operators began demanding intelligent software which could provide greater insights through data aggregation and analytics.

With software-based services, managers were able to measure variables such as harsh braking, speeding and fuel consumption, with information collated and stored in the cloud for remote management. Relative to the size of each taskforce, the output was business critical data.

Enter MEM

‘Mobile Enterprise Management’ software, or MEM, connects each member of the workforce more closely than was previously thought possible. In a fleet context, it allows vehicles and drivers to communicate and interact with data in real time, gaining insights from other parts of the network which can be applied to their own vehicle.

This information, sourced from thousands of lone drivers across the network, can also be fed into other separate parts of an organisation’s network.

Whether it’s a small commercial operation or a sprawling international supply chain, mobile and the cloud can connect an entire organisation from the front line to the back end, helping businesses optimise their operations and drive ROI.

The Lone Driver 2.0

It is in this context therefore, that we are able to establish a new profile for the lone driver, combining traditional expertise with the new role as an enabler within the wider data ecosystem of an organisation

Drivers are a no longer a remote asset once they leave the conventional four walls of the enterprise.

They are now an extension of that enterprise, creating a constant stream of data and interactions which are fed back to their organisation’s operations team via a cloud-based platform, ensuring all aspects of the network are optimised.

The data driver

This means that in the modern era, lone drivers are more important than ever before.

They are responsible for creating a vast amount of this data, whether that be through logging their commercial hours, carrying out their Driver-Vehicle Inspection Report or simply driving their vehicle, generating performance data.

The future?

As technological innovation continues apace, the adoption of autonomous vehicles looks likely to represent the next major change in field operations, with some critics citing this development as the beginning of the end for drivers.

On the contrary, drivers have demonstrated their ability to adapt to technological change on many occasions already, and their longevity won’t end here. With their increased importance in the data ecosystem, the profile of the lone driver may yet change. But they will still be important as ever.

 

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At its annual business conference, Telogis, A Verizon Company, announced that it is partnering with John Deere to enable construction companies to derive key data and insights from their connected John Deere equipment to help drive cost savings, efficiency and productivity.

Through this alliance, Telogis and John Deere will enable existing and future mutual customers to leverage John Deere construction equipment's built-in connectivity. Customers will benefit from access to a richer data set that will help to eliminate manual data entry and generate deeper insights into customers' operations.

Customers also benefit from the ability to connect back into JD Link™ to order parts and service or contact local John Deere dealers for questions, appointments and equipment troubleshooting. They will also receive more accurate equipment maintenance records that can help lead to better uptime and lower total cost of ownership.

Customers can also take advantage of the Telogis Mobile Resource Management (MRM) software platform's comprehensive feature set, such as jobsite utilisation alerting and reporting that features engine hours, whether equipment is being fully utilised, fuel consumption and details on diagnostic codes. Customers' cost structures are also optimised by leveraging the John Deere telematics devices that come built into the equipment from the factory or installed aftermarket at an authorised dealer.

 

"Telogis' successful track record working with both off highway and on highway customers gave us great confidence that this is the right strategic relationship to bring these mission-critical technologies and services to our customers," said Jena Holtberg-Benge, Director Worksight Solutions at John Deere.

"By working in tandem with Telogis, we're giving businesses the ability to run their entire mobile equipment business on one comprehensive software platform with one login for all their vehicles and equipment – whether it's John Deere or a mixed fleet."

"Equipment – not just vehicles – represent an enormous investment for mobile businesses, and it's more important than ever to ensure that equipment is running safely, and that it's out there earning money and delivering value and ROI every day," said Jeff Cohen, Vice President, Asset and Security Solutions at Telogis, A Verizon Company.

"By understanding how the equipment is being used, how many hours it's running and where there are opportunities to maximise uptime and utilisation, customers can identify opportunities to drive cost and time savings, plus productivity and efficiency in every aspect of their mobile businesses."

The offering will be available to organisations of any size through connected John Deere equipment or through authorised dealers through the end of 2016, and each new piece of equipment will have access to both JDLink and Telogis.

 

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Nissan Europe and Telogis, a Verizon company, have partnered to offer next-generation connected vehicle technologies and services to Nissan commercial customers in Europe.

The new NissanConnect Fleet powered by Telogis offering will connect customers’ vehicles, people and the work that is being done, helping to make drivers safer, providing higher levels of service, while improving sustainability and operational efficiency.

The time has come for Nissan commercial customers to benefit from the visibility and operational intelligence they gain by connecting their business,” said Philippe Guerin-Boutaud, Corporate Vice President, Global LCV Business Unit, Nissan Motor Co., Ltd. “From empowering workers on the road and in the field to help them be safer and more efficient, to optimising daily delivery routes, NissanConnect Fleet will have a transformational effect on the way Nissan customers do business.”

Whether you’re a fleet manager or a small business owner, our role is to help you choose a vehicle that suits your specific business needs. From a one van fleet, to multiple vehicles, our highly trained Local Fleet Specialists will work out the most practical and affordable solution for your business.

 

The introduction of the new NissanConnect Fleet service marks an important step in advancing Nissan’s connected services offering across Europe, and also forms part of the brand’s Intelligent Mobility strategy that is guiding Nissan’s product and technology development to create a safer and more sustainable future.[/quote]The introduction of the new NissanConnect Fleet service marks an important step in advancing Nissan’s connected services offering across Europe, and also forms part of the brand’s Intelligent Mobility strategy that is guiding Nissan’s product and technology development to create a safer and more sustainable future.

 

Utilising hardware that has been factory-fitted or installed by a certified Nissan dealer, NissanConnect Fleet connects the vehicle to Telogis’ Mobile Resource Management (MRM) software platform. This platform receives and analyses proprietary Nissan data from each vehicle including driver and vehicle performance history, and turns it into actionable information to help companies of all sizes make more informed business decisions.

“Customers will experience near-immediate return on investment by utilising the built-in connection in their Nissan vehicles,” said Kevin Moore, Vice President, Global OEM Automotive Sales at Telogis. “Telogis delivers mission-critical applications that enable Nissan commercial customers in Europe to connect, optimise and automate their operations, improve the lives of their drivers and provide a higher level of service to their own customers.”

Many of the world’s largest and most well-known commercial fleets connect their vehicles, assets, people, customers and the work that’s being done outside the four walls of their business through the Telogis MRM platform. Once connected, Telogis software will optimise and automate work and processes to drive safety, productivity, efficiency and sustainability in businesses of all sizes.

The NissanConnect Fleet powered by Telogis offering will be available in Europe this autumn supporting the following initial vehicles (with more to come):

 

• All crossover range Qashqai, X-Trail and Juke
• Medium-compact car Pulsar
• New Navara One Ton Pick-up
• NV200 light commercial vehicles (LCV)
• NT400 Cabstar medium-duty vehicles
• Nissan electric vehicles (EVs) - LEAF and e-NV200[/unordered_list] 

Whether it’s supporting fleet managers or a small business owners, Nissan is committed to finding solutions that will help drive forward its customers’ businesses.

 

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