ARCHIVE FOR THE ‘millennials’ CATEGORY

In keeping with the 2019 modus operandi of ‘Uberize everything,’ tapping into the gig economy to overcome last-mile service  delivery challenges could be a smart move argues Kris Oldland...

Kris Oldland reflects on whether a two speed approach to staff development is the way to deal with the transitory nature of millennials...

In the endless talk about the shift from the retiring baby-boomer workforce and the incoming Millennials, I as a representative of that overlooked, unforgotten middle child, poor old Generation X, would like to just take a moment to point out that we often tend to get left out of the conversation. Now, don’t worry, this isn’t going to be an article of self-pity - that’s just not the way us Gen-X folk roll.

Nope, we are the generation that just rolls our sleeves up and gets on with it.

Unlike our Baby Boomer parents and elder siblings, who were able to indulge in free love whilst turning on, tuning in and dropping out, that greatest consumer generation of them all, who spent every dollar they earned as they lived solely in the now, those of us in Gen X, got up off our backsides and went and got a McJob to see us through college before generally fixing the ‘Boomers mess and creating the easy gig that the Millennials got to inherit.

You know sometimes history can be a cruel mother to the middle child.

The Millennials are the first generation to exist in a time of huge technological advancement (and it’s subsequent impact on society) since the industrial revolution. Therefore, quite rightly, we should factor in such significant change when considering how we attract, develop and retain them within the workforce. All I ask, is just occasionally, spare a thought for us poor oft overlooked Gen Xers who have been quietly making things tick over for a long time now.

I mean, OK they might be the first google native generation, and the internet as we know it today may have been invented by a ‘Boomer, but it was us who terraformed the world wide web from the frontier town of the early nineties to the sprawling global metropolis it is today. You’re very welcome.

All of the above is of course said firmly with my tongue in cheek. Crikey, technically, I’m actually dangerously close to being a Millennial myself having been born in ‘80 - technically I think that makes me a Xennial - meaning I’m more down with the kids than my elder Gen X brethren, but still remember the sheer agony of pre-app dating, and the terrifying wait on the phone to see if it was your intended date who picked up, or her rather more hostile father.

And whilst, it is of course fun to pick on both ‘Boomers and Millennials alike from my lofty Gen X pedestal, there is a actually a serious point to be considered here.

Sure, there are plenty of things that we should be considering when the difference from one outgoing generation to the incoming generation within a workforce is so pronounced. I know, I’ve certainly spent plenty of time writing and talking about the topic in the past.

For example, ‘Boomers wear the knowledge they have earned through study and experience like armour. The deeper the knowledge, the stronger the armour - as the more invaluable they become to an organisation.

Millennials on the other hand, see knowledge as an easily accessible resource, always readily available and on demand through a couple of taps and swipes on the phone in their pocket.

"They are the first generation to exist in a time of technological advancement since the industrial revolution..."

‘Boomers viewed career paths as fairly straightforward, linear progressions. A ladder to be climbed, with progress being in steady increments, one rung at a time. Millennials, are as inclined to move sideways, often into a different industry entirely, and research by Deloitte showed the average time a millennial intends to stay in a job is just two years.

Another huge difference is that whilst financial remuneration always played a key role in ‘Boomers career aspirations, Millennials value the societal impact of a company and will look at soft factors like company policies on diversity, inclusion and flexibility, equally if not more so, than just money itself.

So yes, there undoubted differences between the two. And yes to reiterate such changes should be considered when talking about talent recruitment, retention and development. However, it feels to me that if we reassess things to radically within our internal procedures, we may be at risk of losing what I believe is the utmost important thing for any business to maintain if they want to be successful. An Inside-Out perspective.

Remember, as much as Millennials are our new/future workforce, they are also our new/future customer base.

It is obviously thus, highly important to acknowledge what makes this generation on the whole, buy into a brand - green carbon neutral policies for example carry as much wait in this age, as a cheesy celebratory endorsement would have back in the 80s. In doing so, and by being a company whose values Millennials can buy into, you will enhance your recruitment success. But one caveat here is it needs to be led from the top and be genuine.

Millenials have an inate ability to smell BS from distance.

The other issue I see with sweeping generalisations of a generation, is that by treating Millennials as a monolith, we may be at risk of overlooking the individual - and in field service in particular, the individual is often the star of the show.

This creates something of a duality that we must overcome and I suggest doing so by adopting a two pronged approach to our workforce. On one hand we need to acknowledge and embrace that many of the Millennials that come through the workforce may be just ‘passing through’ and invest in the technologies such as AR and knowledge banks, technologies which can make them as productive as possible, as quickly as possible. Here, we want a workforce with a shallow but broad skill set that can then be supplemented via remote assistance by experts with deeper knowledge when neccessary.

Simultaneously, we need to identify a number of career paths that enable those individuals who buck the trend of being part of a transitory workforce (and beyond the hyperbole there are many out there believe me) to grow within your company. Tap into the gamification instincts that are almost embedded in the root directory of Millennials by attaching gravitas, kudos and continual learning to roles where deep experience is built upon.

Ideally, such a two-tiered structure will ultimately allow you to utilise the emerging gig economy or contingent labour sectors - giving you flexibility within your staffing that could potentially be a major benefit to your P&L. A win-win all round. Alternatively, you could just ride it all out until the Gen Z cavalry arrives to quietly save the day just like us Gen Xers did for the ‘Boomers.

 

Kris Oldland, Editor-in-Chief, Field Service News talks to nick Frank, Founding Partner, Si2 Partners, about some of the key findings of a recent research project recently undertaken by the two companies that explored emerging trends in the recruitment and development of both field service engineers as well as service managers across a wide range of industry verticals.

 

Find more from Nick Frank @ Si2Partners

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Barrett Coakley, Product Marketing Manager, ClickSoftware offers some crucial advice in the complex and crucial area of change management...

Organisational change is hard but, given constantly shifting market conditions and the rate new technologies are released, dealing with transformation is now a requirement at most firms.

However, McKinsey reports that 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. With that type of failure rate, you might be wondering why even bother. Nonetheless, when done correctly, change management can have an enormous impact on employee engagement, operational efficiency and financial success.

There are three areas that are causing change within field service teams that leaders must address Field service organizations are being asked to address multiple reforms but there are three areas that should be high on your change management list; talent management issues, technology advances and new customer attitudes.

Here are some recommendations to help your field service group succeed on this change management journey.

Talent Management

According to The Service Council, 70% of service organizations report they’ll be facing a pinch as they lose workers to retirement in the coming years. The retirement of baby boomers has the potential to leave a vast knowledge and experience gap on many field service teams.

There is hope, however, as the 75 million large millennial generation has entered the workforce and they have the skills to fill these open positions.

However, field service managers must understand the drivers that motivate millennials and how they differ from the retiring baby boomers, including:

• Tech savvy: The millennial generation grew up with all things digital. They embrace technology and expect the organizations that they work for to provide the most current technology for them to perform their job.
• Mission: Millennials are looking from a deeper meaning from work. They want to feel that they are having an impact both on the company as well as greater society.
• Retention: You might have some members on your field service team that have worked in the group for 10-20+ years. Millennials, however, tend to change jobs frequently. In fact, Gallup revealed that 21% of millennials report changing jobs within the last year, which is more than three times the number of non-millennials.

Here are some areas your field service team should focus on to facilitate the changes this generation will bring to your team.

Offer Incentives:

While you might think a raise would be sufficient for millennial retention, you should instead focus on benefits you could offer.

According to Gallup, millennials are more likely than any other generation to say they would change jobs for a particular benefit or perk. They especially appreciate perks that directly impact their lives and the lives of their family. It makes sense considering many millennials are starting families, have large student loans, and desire a work-life balance.

Popular benefits for Millennials include:

• Paid paternal and maternity leave
• Student loan reimbursement
• Childcare reimbursement
• Tuition reimbursement

So instead of just offering a pay raise next year, poll your workforce to determine what they truly value.

The responses might surprise you.

Development opportunities: The best way to attract millennials is by leveraging two of their biggest desires—development and purpose.

67% of millennials are engaged at work when they strongly agree that the mission or purpose of their company makes them feel their job is importantFor instance, Gallup reports that “rallying millennials around a mission and purpose dramatically increases their employee engagement: 67% of millennials are engaged at work when they strongly agree that the mission or purpose of their company makes them feel their job is important.”

Focus your attraction and retention strategies on delivering learning opportunities and career development. This way millennials are assured that their jobs provide plenty of opportunities for skill development and career advancement.

Keep in mind millennials may want to pursue independent project work, attend conferences, take classes, and join professional organizations.

Give them the flexibility and resources to do so, whether this means tuition reimbursement, or time off work to ensure they are fulfilled.

The Impact of New Technology

New technologies like the Internet of Things (IoT), artificial intelligence (AI), machine learning, and data analytics are having a huge impact on field service operations.

These new technologies are providing real-time insights into field assets that can be used to predict when a piece of equipment might fail, allowing for proactive maintenance. However, with all of this technology, there comes the need for change across your field team in order make sense of all this new information. Here are a few steps you can take to make sure your team is prepared for the impact of technology on your field service group.

Make a Plan:

First off, you will need a plan to prepare for the impact these technologies will have across your field service organization. For example, you will need to train field engineers on how to potentially service IoT-based equipment, build a roadmap for incorporating new devices, and identify which technician or dispatch behaviours will change based on this new technology.

Will customer issues be identified at a server level when equipment fails? What does this do to the dispatch workflow? Are you incorporating wearables at an employee level to improve communication or field-based efficiency? What software will you need to ensure these devices operate smoothly within your current frameworks and infrastructure?

Create a roadmap that accounts for the short, and long-term implications of devices, services, and technician needs.

KISS Principal:

Albert Einstein once stated, “Everything should be made as simple as possible, but not simpler.” This is where the KISS principle comes into play during change management exercises. Stepping up to the challenges associated with all of these different technologies is difficult and complicated.

Everything should be made as simple as possible, but not simplerWith any digital transformation, the best possible course of action is to simplify by starting with small, simple changes. Select a small behaviour, or wearable device that your customers are using, and optimize around that. Then, scale what you have learned across more devices, customer behaviours, and internal processes. With a change this impactful it is best to keep it simple, sir.

Uberization of Service

As Amazon, Uber, Airbnb and other upstart organizations continue to heighten customer expectations, field service organizations have struggled to keep pace with these new demands.

Customers now expect transparency around service delivery such as the real-time location of the field technician responsible for the appointment as well as personalized communication preferences like text or email.

However, the delivery of exceptional service requires changes to the technician’s traditional role and skill set.

Here are few areas that should be looked at to change.

Product and Service Training:

Field service professionals understand the inner workings of the products they maintain but they might not be knowledgeable enough to upsell a new product or service to a customer.

To enable this ability, sales and marketing training should be provided to field service professionals so they understand the features and benefits of different services. Sales and marketing is a new type of training and skillset for most field service professionals but one that can really benefit the top line.

Increasing revenue is an important focus for many organizations but it is proving to be a difficult one as 76% of field service providers report they are struggling to achieve revenue growth, according to the TSIA. Sales and marketing training could be the support ticket that helps change this trend.

Soft Skill Training:

Field service professionals are now required to interact with clients in a way that elevates the customer experience, resulting in upsell opportunities and less customer churn.

64% of consumers have switched providers in at least one industry due to poor customer service.Preventing customer churn is especially important as Accenture reported that 64% of consumers have switched providers in at least one industry due to poor customer service.

To provide a higher level of personalized service requires better soft skills, something not every person has, but this ability is a key to this new service delivery model. In fact, study conducted by Development Dimensions International found that for every $1,100 invested in soft skills training, employers earned an average return of $4,000.

Training soft skills can help a technician provide more empathy towards the customer, improve communication and the ability to provide a more personalized experience.

Soft skill training is especially important for millennials as they often lack these abilities. An investment in soft skills training is worthwhile for any organization but can be particularly important in delivering a great customer experience.

Conclusion

The key to handling all of these changes is a commitment from all involved. In fact, McKinsey found that when people are truly invested in change it is 30 percent more likely to stick.

However, making the challenge even more daunting is that organizations no longer have the luxury of implementing changes over a 3-5 year period of time as in the past.

Change is no longer a periodic event, but one that is constant as the market and technology continue to evolve at faster and faster rates. Field service teams need to prepare now.

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Nick Frank, Managing partner at Si2 Partners explores an important topic in the face of an ageing workforce crisis - how to make your brand an attractive prospect for the growing Millennial workforce...

Today, brands pervade our lives – be it food, clothes, shoes or phones - and drive the value of companies, particularly on the stock market.

The brand value of Samsung Electronics (ranked No.6 on Interbrand’s “Best Global Brands 2017”) is $56.2 billion – while for Small Medium Enterprises, their sales turnover and assets generally create their value. In either case, the value of your employer brand has an impact on many areas, including your ability to deliver growth opportunities, to hire the right talent, as well retention.

Understanding the new workforce in this regard will be critical for your Talent Management efforts – Sarah Gibbons wrote “I’m a millennial, and I embody a lot of the clichéd things you’ve heard about the generation: the frivolous wanderlust, the tattoos, the addiction to Instagram, and one pretty powerful behavioural trend – the insistence on ethical substance and integrity from brands, or in other words, choosing to make mostly idealistic purchase decisions. Without a socially conscious framework, your brand means nothing to me or many of my millennial cohort, and without capturing the millennial market, you’ll never amass the army of brand advocates you need to partake of the nearly $200 billion in millennial-driven sales each year”.

Unlike many of their Consumer driven organisations like Coca-Cola, many Manufacturing Service companies being technical driven do not focus on this critical area so this article aims to provide some assistance in what to consider.

However what is an employer brand?

It is the internal and external perception of your company. It is often not a single ‘something’ that drives the perception. For example, the belief you have in the Apple brand starts with the shop you visit and the service they provide. The decision to purchase a wonderfully designed product is only reinforced when it works well, and by the reception and quality of the phone. If something does not work, you take note of how Apple deals with maintenance or the return policy. This end-to-end experience drives a belief in you and it is the belief that drives your behaviour - a positive belief will have you returning to buy more Apple products.

It is critical that you develop and communicate workplace expectations internally - what is acceptable and what is notIn the same way, a person experiences how a company responds to and leads their employees.

This will be communicated to others and of course, will influence whether people are retained or if they will look elsewhere for a brand they want to work for.

So, what can you do to build a strong employer brand? There are many actions that can be taken to grow or strengthen your employer brand, and the energy exerted will be driven by how seriously you wish to be taken and how important your employer brand is to the delivery of business opportunities.

Our goal here is not to overload you with the many actions that can help, but to share what I consider to be the critical few – 3 simple things you can do irrespective of the size of your organisation.

First, it is critical that you develop and communicate workplace expectations internally - what is acceptable and what is not. In developing the expectations, try to reflect the organisation you want to be and the people you wish to hire and retain. For example, as a software company, you will inevitably hire younger generations.

When a leader is seen as driving the right behaviours, share their success, its impact on team morale and the impact on the organisation’s growthHaving flexible work hours and dress codes will help you, as these are important attributes today! However, frankly, these are the easy wins – expectations around leadership style and development of the team will carry far more weight and will be shared amongst top talent more than the hygiene factors.

The second step is to reinforce and redirect workforce behaviours. When a leader is seen as driving the right behaviours, share their success, its impact on team morale and the impact on the organisation’s growth. Equally, when a leader does not drive the right behaviour, they need to be told and redirected to what is expected. If this leader is permitted to continue with their unacceptable behaviour, it will undermine your employer brand building efforts.

The most important contributor to your employer brand is for the leadership team to view it as equally important as product brand value. In the great brands I have worked for, I can remember very clearly the good and great leaders who absolutely represented the brands they led.

They made me proud to work there, valued my contributions, reminded me of my obligations to the employer brand in what they said, but most importantly in what they did.

Value your employer brand as much as your company/product brand. Set expectations, hold people to these expectations, and always walk the talk.The real employer brand is defined in the moment when an employee issue raises itself in the workplace. Is the company compassionate, caring or mechanistic in its HR actions? The rest of the workforce watch, as this will define exactly the company they work for.

In summary, value your employer brand as much as your company/product brand. Set expectations, hold people to these expectations, and always walk the talk.

Companies, as well as people, define themselves every day by what they say and, more importantly, do. There’s no doubt - great employer brands built with this in mind will attract and retain top talent.

For more information on ‘Building your Employer Brand’, contact Dag Gronevik or Nick Frank at info@si2partners.com or call +44 208 144 6452.

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Across the last five weeks, we've been presenting you with the findings from our most recent research project, which we ran in partnership with ServiceMax from GE Digital. 

Our focus was to see what the field service engineer of the near future will look like and across the first three features of our analysis, our focus was on the changing face of the field service engineer as we see an ageing Baby Boomer workforce reaching retirement age being replaced by a new wave 'millennial'  field service workers.

In the first feature, we looked at the threat of the ageing workforce and the changes in training methodologies that are emerging. In part two we explored if and if and how field service companies are utilising their experienced field service engineers to train the incoming generation and in part three we asked if field service companies were reacting quickly enough to these challenges.

In part four we changed tack slightly and looked at how technology is playing a role in attracting new field service talent and in the final part of this series we look at how field service companies are utilising technology within their training methodologies and bring together some conclusions from the research project as a whole

There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain English version is available from our main subscriptions page here) 

Technology as a training tool:

In the previous feature, we discovered that technology appears to play an increasingly important role in attracting new field service engineers to an organisation, and our research revealed that it also plays an important role in their development and training as well.

Indeed, just under three-quarters of companies in our response group stated that they use smartphone or tablet apps as part of their training, over two thirds (69%) utilise knowledge bases and over half utilise video conferencing.

The use of video conferencing is of particular interest as 57% of companies also stated that they have programs in place for older technicians to support newer recruits and video conferencing is a highly convenient means of facilitating this.

The use of video conferencing is of particular interest as 57% of companies also stated that they have programs in place for older technicians to support newer recruits and video conferencing is a highly convenient means of facilitating this.However, it is interesting to note that only 9% of companies are currently using Augmented Reality (AR) tools as part of their training programs.

This raises the question of why companies are yet to make what on the surface seems to be a natural transition from video to AR. Given that the processes for offering remote support via video conferencing are essentially the same as for AR it would seem that many field service companies are already well positioned to take advantage of these tools.

Competition amongst AR providers is increasing which will likely drive down prices, whilst case studies and use cases are becoming more apparent - meaning the increased efficiency that AR offers over video conferencing will become more widely acknowledged.

Therefore, it would seem a likely assertion that we may soon see wider adoption of AR amongst field service organisations.

What is abundantly clear, however, is that technology is playing a crucial role in the training and development of field service engineers. In fact, only 7% of field service companies stated that they didn’t use any of the various technologies we listed in the survey as training tools.

The reason for such widespread use of technology in field service organisations training programs was also made apparent within the research. 87% of companies stated that technology was at least partially responsible for reducing the length of time necessary it takes to train a new field service engineer.

Just 10% of companies commented that for them the delivery platform of their training wasn’t an important factor.Of that 87%, well over a third of companies (37%) went on to state that incorporating the latest technology into field service engineer training can reduce the amount of time taken to onboard new field service engineers significantly, whilst just 10% of companies commented that for them the delivery platform of their training wasn’t an important factor.

Of course, with technology being ever more integrated with field service delivery it perhaps makes sense to be embracing technology throughout the onboarding process and beyond.

The good news here for field service companies recruiting new millennial talent is that in general, our respondents experienced that they found that Millennials are able to familiarise themselves with mobility tools etc far quicker than the existing Baby Boomer workforce.

In fact, over half 53% of our respondents commented that they believed this to be the case whilst just 4% disagreed and stated that their older field service engineers see the benefits of technology and adapt just as well as the younger engineers now entering the workplace.

One final point on the insights gained from this section of the research is that whilst the use of new technologies such as AR may be an important element in attracting talent and also in reducing training times, it is also can play a role in keeping that talent and reducing attrition rates.

In fact, over three-quarters of the respondents (80%) stated that for them harnessing the latest technology is a factor in keeping attrition rates low.

The Key Stats:

• 67% of field service companies believe that the technology they employ can have a positive effect on attracting talent
• 69% of field service companies use digital knowledge bases as part of their Field Service Engineer development
• 57% of field service companies use their more experienced Field Service Engineers to support younger members of the team
• 87% of field service companies stated that their technology was at least partially responsible for reducing the time it takes to train a new Field Service Engineer
• 53% of respondents felt that the incoming generation of workers would be abe to adapt to mobile tools quicker than their existing Field Service Engineers
• 80% of field service companies believe that the use of emerging technologies such as Augmented Reality will help them reduce attrition rates

The Conclusions:

Firstly, it is absolutely clear that the threat of an ageing workforce is real – yes it may not be of a critical pressing nature just yet for many organisations but the research would certainly indicate that for those companies who fail to address it, it could become so in the not too distant future.

Secondly, the difference between the incoming generation of millennial workers and the exiting baby boomers should not be underestimated.

Fortunately, it seems that the industry at large is aware of the challenge which is a good starting point - although the fact that 84% of companies who have identified the issue have yet to take any action on it is a worrying one.

The answer to both challenges is actually a fairly obvious one.

By using more experienced engineers edging closer to retirement to support those new engineers working in the field it is possible to stop tribal knowledge walking out of the door, whilst also providing training via a platform that is both attractive and familiar to a millennial.

Again, whilst this seems to be a reasonably well-accepted wisdom, those who are practising what they preach remain in the minority with just 17% actually having such a solution in place.

This really needs to change.

Our research has also revealed just how high the expectations are for field service engineers. Technical skills are viewed as-as important as ever, yet modern field service engineers are also expected to have great people skills and be expert problem solvers.Our research has also revealed just how high the expectations are for field service engineers. Technical skills are viewed as-as important as ever, yet modern field service engineers are also expected to have great people skills and be expert problem solvers.

Perhaps counter-intuitively, the rise of knowledge banks has meant that when an engineer is sent out on a call he is not only expected to achieve a first-time fix but often he is trying to establish a fix that wasn’t easily resolved through an initial triage at the contact centre stage. With this in mind surely we should be doing everything possible to empower those in the field – and giving them access to the knowledge and experience of our seasoned engineers should be a fundamental part of that.

Technology has already become an integral part of both field service management and field service delivery.

Our research also confirms that it plays a highly important role in both the recruitment, training and development of Field Service Engineers.

It also absolutely offers the solution to two of the biggest challenges our sector currently face and we should absolutely be embracing tools like AR to overcome these challenges. The transition from a Boomer to the Millennial workforce is bringing with it an evolution of the field service engineer.

Such a significant shift will, of course, have problems and the technology available can certainly smooth out some of the bumps in the road Such a significant shift will, of course, have problems and the technology available can certainly smooth out some of the bumps in the road - as to will establishing new or redesigned processes.

Ensuring your organisation comes out of this transition phase (which all companies will have to go through at some point in the next few years) without major impact to your business will require an investment of time, resources and money in your field service engineers.

With this in mind, it is perhaps even more important than ever before, that field service organisations are able to retain those engineers they have invested so heavily in. It is, therefore, no surprise that the majority of field service companies understand the importance of clearly defined career progression paths.

In summary, across the various key factors of this research, we have identified that in the main the challenges and solutions field service companies are facing are understood by the majority. However, it is those companies who act on these challenges today that will be best positioned to take advantage of the sector-wide disruption we are set to face, whilst those who too long may well find themselves in a precarious position sooner than they think.

The question is which of these will your company be?

Want to know more? There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain English version is available from our main subscriptions page here) 

 

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Our latest research project, run in partnership with ServiceMax from GE Digital has take a deep dive into how the role of the field service engineer is evolving. Across the next few months we will be publishing a series of articles both in print and online exploring the findings of this research.

In the first part of this series we looked at the research aims, the threat of the ageing workforce and the changes in training methodologies that are emerging.

Now in part two we explore if and if and how field service companies are utilising their experienced field service engineers to train the incoming generation.

There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

Utilising experienced FSEs to train the next generation:

Of course, an optimal solution that keeps older FSEs in the work place longer and ensures their knowledge is transferred to those FSEs entering the workforce, is to implement training programs whereby the more experienced techs are directly involved in the training process.

Traditionally, the potential for such undertakings was limited somewhat by the very nature of a field service role. Some senior technicians could take on trainer roles perhaps, providing classroom style learning, but such positions are by default limited. Also, much of a young FSEs true training begins once they’ve left the classroom and are actively in the field. Again, some companies run highly successful programs, pairing up newer engineers with more experienced counterparts to deliver on-job training - doing so can be costly and an inefficient use of FSE resources - doubling up engineers on each job.

Over half (54%) of respondents stated that such an undertaking was certainly something that they are exploring but that they currently don’t have the technology/processes in place.However, emerging technologies - in particular Augmented Reality have shown huge potential to widen the possibilities of using older FSEs in a training and support role. This has dual benefit of both extending the FSEs potential career within the field service organisation whilst putting valuable insight, knowledge and experience in to the hands of less experienced engineers as and when they need it.

But are field service companies harnessing both the power of technology and the experience of their older engineers in such a manner?

We asked our respondents: “A number of companies are now using remote assistance technologies (e.g. Augmented Reality) to keep their older and experienced FSEs in the work place for longer, both as a means of training new recruits and also as a way of ensuring that the knowledge and experience of older engineers is not just walking out of the door. Does this apply to your organisation?’

The responses again somewhat reflect the findings of the previous question around training methodologies, in that whilst the majority of companies agree with the notion of using their older, more experienced FSEs as part of training and support programs and that technology was key to that process, most were still (at best) just beginning down that path.

In fact, over half (54%) of respondents stated that such an undertaking was certainly something that they are exploring but that they currently don’t have the technology/processes in place.

However, perhaps surprisingly just under a quarter of companies (24%) stated that they did not envisage implementing any such plans. This is a surprisingly large number given those companies who do not involve their older engineers in the training process risk seeing years of amassed ‘tribal knowledge’ simply walking out of the door in the not too distant future.

Looking forward it may well be that it is these companies, i.e those who have gotten the head-start over their competitors in such programs, will reap the benefits of doing so and it may well be at the expense of those who don’t.

However, with currently just 20% of companies actively using senior engineers in a remote expert capacity - it seems there could still be room at the top table, for a while at least.

Soft skills taking precedence?

Another major driving factor which is often seen to be impacting how we view the core skills of the field service engineer is the widely reported increase in customer expectations and demands - largely driven by disruptive companies such as Uber and Amazon raising the bar in terms of visibility and immediacy.

Today’s customers are empowered by technology, and easier access to information than ever before makes them more insightful and more expectant. They also have a louder voice than ever before thanks to social media, whilst the ongoing digitisation of all industries makes finding competing service providers a quick and easy process for dissatisfied customers.

And of course the majority (if not all) of this can now be done without the need to actually meet another human being in person. But what does this mean for the FSE?

Well given that in many instances the FSE may be the only face-to-face touch point your customers have with your customers, the old image of a FSE being a recluse, lurking in dark corners, happier tucked away fixing machines than speaking to those pesky customers who just get in the way - has thankfully made way for a new breed of confident, customer-friendly FSEs.

An incredible 98% of respondents stated that people skills were now a higher priority for them than they had been beforeToday’s FSE is armed with all the knowledge they need to hand courtesy of a modern FSM system. They’re confident speaking with customers at all levels of seniority and are true brand ambassadors and are as comfortable selling as they are fixing.

But, is this actually a true reflection of how field service companies are beginning to view their FSEs? Have soft skills become more important than technical skills? There is an argument that it is simpler to train technical skills and that good inter-personal skills are that much harder to teach - but does this hold any truth and are field service companies moving towards placing greater emphasis on soft-skills in their recruitment today? We asked our respondents ‘Is the need for softer, interpersonal skills – becoming a higher priority than before when recruiting new FSEs?

From the results it would appear that this is indeed a major trend amongst field service organisations. An incredible 98% of respondents stated that people skills were now a higher priority for them than they had been before with 46% of companies going as far as stating that people skills are at the top of their list when recruiting new FSEs.

Want to know more? There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

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Our latest research project, run in partnership with ServiceMax from GE Digital has take a deep dive into how the role of the field service engineer is evolving. Across the next few months we will be publishing a series of articles both in print and online exploring the findings of this research.

There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

Here in the first article of this series we look at the question of the ageing workforce and the entry of millennials into the field service workforce...

Much has been written about an ageing workforce crisis but how much of the worry is based on hyperbole? And what of the Millennial generation entering the workforce - is our industry ready to embrace them?

Our industry is rapidly evolving. Technology is continuously pushing the boundaries of field service efficiency whilst simultaneously customer expectations are becoming ever more demanding.

Companies like Uber and Amazon have disrupted the very concepts of what good service looks like, shifting the goal posts and creating a race across almost every industry vertical for companies to embrace service excellence.Companies like Uber and Amazon have disrupted the very concepts of what good service looks like, shifting the goal posts and creating a race across almost every industry vertical for companies to embrace service excellence.

At the same time digital transformation is the other major trend sweeping across our sector – one direct side effect of which is that increasingly the Field Service Engineer (FSE) is often the only face to face human interaction between a company and their customers.

So what does this mean for the FSE of tomorrow?

How is their role evolving? What are the skills that will be vital to their role and how do these differ from those that we have previously sought in our FSEs?

To try to find the answers to these questions Field Service News has undertaken a new research project in partnership with ServiceMax by GE Digital.

Across the last few months we’ve reached out to our readers across the globe to gain their insight in order to build a picture of what the FSE of 2022 (incredibly only five years away!) will look like and what role does the growing  importance of technology in field service delivery play in shaping the way we approach acquiring, training, and developing talent within the field service sector?

Across the next few months we will be publishing a series of articles based on the findings of this research and in this first article in the series we ask is the ageing workforce crisis actually really happening or is it all hyperbole? And what about the Millennial workforce entering the field service sector - are we ready to embrace and empower them?

About the research:

The research has been conduct via an online survey across the last two months and our respondents have come from all over the globe including; the UK, Germany, Netherlands, France, USA, Canada, Brazil and beyond.

There was also an equally wide split of industries represented with respondents coming from numerous sectors including; Oil and Gas, Manufacturing, Utilities, Telcos, Print/Copy, Med Tech and many others.

Finally, there was also a balanced representation of companies of all sizes with some companies having less than 10 field service engineers right through to companies with more than 800 engineers.

In total there were 126 respondents which is a large enough sample to provide a reasonable snap-shot of the thinking and the trends amongst field service management professionals.

So what were the findings? Let’s take a look.

The threat of an ageing workforce:

One of the biggest drivers for the rapid evolution of the role of the field service engineer is the fact that the core demographic of those working in field service roles is going through seismic change as we see an ageing Baby Boomer workforce reach retirement age being replaced by a new generation of workers, the Millennials.

Perhaps never before has there been such a significant difference between the generation leaving the workforce and those that are just beginning their working lives. From the way knowledge is gained and shared through to the key motivational drivers, ‘Boomers and Millennials are often chalk and cheese. One of the key challenges for field service companies of all shapes and sizes is how they adjust to this shift in thinking within their workforce and for many time is not on their side as they endeavour to make this adjustment.

There has been much talk of an ageing workforce crisis as the existing Boomer workforce reaches retirement age - perhaps magnified amongst field service organisations by the simple fact that field work can often be relatively physically demanding compared to more sedentary office based roles.

With this in mind our opening question in the survey was focussed on assessing just how real this ageing workforce crisis is amongst field service organisations. We asked our respondents ‘For your organisation how big a threat to your field service delivery do you think this issue will be across the next 5 years?’

The responses revealed that whilst perhaps there may be some hyperbole around the urgency of the issue - it still remains very much a concern for a huge percentage of companies.The responses revealed that whilst perhaps there may be some hyperbole around the urgency of the issue - it still remains very much a concern for a huge percentage of companies.

Whilst only 8% of organisations stated that for them an ageing workforce represented a severe threat i.e. that it is a major issue they are facing that could put their field service operations at risk, 40% of companies taking part in the research stated that the threat was significant for them and that unless addressed quickly they are likely to face major disruption to their field service delivery within the next five years.

In addition to this a further 34% of the respondents stated that they believed the challenge of an ageing FSE population was moderate that they acknowledged it as possible issue that they need to be aware of, although they didn’t anticipate it having a major impact on field service operations.

At the other end of the spectrum just under a fifth of respondents (18%) stated that the impact for them would be limited and that whilst there may be some workforce attrition due to FSEs reaching retirement age, it is unlikely to have any significant impact on their field service operations.

So, it would indeed appear that in the main the issue of an ageing workforce is at the very least a consideration for more than four out of five field service companies.

Changes in training methodologies:

This puts many field service organisations in a challenging position.

The need to recruit younger talent for FSE roles is clearly pressing, but given the aforementioned differences between ‘Boomers and Millennials are the existing on-boarding and training methods suited to this incoming generation?

Our next question was therefore focussed on understanding if field service companies did in fact feel the need to change their training methodologies and whether they were actively doing so. We asked our respondents; ‘Have you adapted your training and development strategies to reflect this?’

Only 10% of companies had stated that they had already redeveloped their training strategies to be more geared to the incoming Millennial workforce. Here the research revealed that whilst there was a clear understanding that changes to the traditional means of training FSEs does indeed need updating, it seems that there is something of a general inertia amongst field service companies to currently tackle such change.

In fact, only 10% of companies had stated that they had already redeveloped their training strategies to be more geared to the incoming Millennial workforce. However, just over half (52%) of companies taking part in the research are currently in the process addressing the issue in their organisation.

Further to this just over a quarter (26%) stated that they had yet to start making changes to their FSE training to reflect the shift from ‘Boomers to Millennials but accept that they need to do so and is something they are currently considering.

Meanwhile, 12% of companies do not believe they need to make any changes to their FSE training at all.

Want to know more? There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

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Last month, Marne Martin, CEO of Servicepower, evaluated the need to focus on the technology required to operate a field service operation and discussed recruiting, training, motivating, and retaining new Millennial employees (Technology and Technicans in field service). This month, Marne discusses the importance of performance management and how to implement it in your organisation.

Once the technology and staffing are taken care of, performance management is the next essential step to the success of a field service organisation (FSO). It involves accessing meaningful metrics, working across teams, and aligning execution to improve performance across the entire field service organisation. It involves having the right people communicate the key messages from the metrics and implement change, using analytical information to drive continuous technician improvement, business productivity goals, and customer satisfaction. This is where the best organisations differentiate themselves. Performance management provides the opportunity to train and encourage Millennials with a responsive performance culture in mind.

What is Performance Management?

Performance management is an employee centric program including metrics, leadership supported processes, and technology used to measure employee performance against pre-defined targets driven by company strategy and goals. A well-formed performance management programme incentivises employee behaviours that support company strategy and goals by measuring and reacting to positive or negative performance metrics. Flexible technology which provides easy to understand analytics that can be viewed conveniently, on a variety of devices, is essential. It also requires committed management that mentor and drive accountability, as well as a group of technicians that are motivated to continuously improve.

In the following sections, we define the building blocks of implementing performance management in your organisation.

 What are the Most Important Metrics for field service operations?

ServicePower has published several pieces on key performance indicators (KPIs) for field service, including a white paper, and a new infographic which defines the top KPIs measured by best practice field service organisations - those companies leading in service profitability.

The top KPIs include: customer satisfaction, total revenue, total service cost,  service revenue, mean time to repair, on site response time,revenues under SLA/contract, SLA compliance, contract renewal rates, field technician utilisation, first time fix rate, service parts revenue, customer retention.

The survey on which the infographic was based indicated that 62% of best practice FSOs list development and improvement of metrics or KPIs to measure field service performance as their top strategic action!  It also indicates that best practice FSOs measure field technician utilisation and productivity less frequently than peers, because they’ve already deployed intelligent scheduling and optimisation software.

 

So, assuming intelligent scheduling and optimisation technology is in place, what should a robust performance management plan look like?

Each plan should include the following:[ordered_list style="decimal"]

1. Defined targets:-The operations team must decide on the baseline, and define standards or targets for scoring technicians.The KPIs mentioned above are clearly important to the best practice, top performing FSOs. Other KPIs to consider include net promoter score,  quality/inspection score, and sales.
2. Defined scoring methodology:- Scoring  can be done a number of ways, but typically the process is similar to school grading scales, which takes individual scores and rolls them up to a total score for some time. For example:[unordered_list style="bullet"]
   • First time fix rate = 90%
   • 95-100% = Exceeds expectations
   • 85-95% = Meets expectations
   • 0<85% = Does Not Meet expectations

What are the Prerequisites for a successful performance management process?

The devil is in the details. Once targets or KPIs and scoring methodology is established for each field technician, it is a matter of measurement and issuing ‘grades’ for each technician. It is also necessary to establish the process which will be used to manage the plan.[quote float="right"]Ensure the plan is easy to use,  has a defined dispute process, recognises that money talks, and encourages collarboration and competition

 

Ensure the plan is: [ordered_list style="decimal"]

1. Easy to use. Measuring, scoring, delivering the results and incentivising behaviours must be easy to administer. The process must deliver score reviews regularly, using real time information delivered to the technician on his/her connected device. Subsequent coaching must be built into the process if technicians do not meet targets/KPIs following score reviews indicating shortfalls.
2. Has a defined dispute process. The plan should incorporate a defined process for technicians to dispute metrics, in a non-confrontational way. For instance, give technicians 5-10 days to dispute a score before closing out the report for the month. Providing technicians access to real time metrics, eliminates surprise. However, escalation processes need to be defined as they will be needed from time to time.
3.  Recognises that money talks. When possible, tie compensation to meeting or exceeding targets and also tie performance improvement plans to missing targets.
4. Encourages friendly competition and collaboration. Sometimes, creating competition associated with individual, team or department scores can drive additional motivation for improving scores. Likewise, collaboration can help share best practices especially if an organisation recruits new technicians often.

Utilise technology to make performance management programes easier to administer.

Technology solutions often offer integrated business intelligence tools.[quote float="left"]Analytics data may have a negative impact on some KPIs, but yield improved overall results for a company.

Take advantage of reporting and dashboards available in your field service management software to establish targets/KPIs, continuously measure them, and use the data back at all levels of the organisation, such that it can be used to fine tune operations. The analytics data will also help to quantify and communicate gains from collaboration with other departments, such as improving call center triage for improved first-time fix, or considering parts availability when dispatching a technician. Both may have a negative impact on some KPIs, but yield improved overall results for a company.

 

Ensure that your technology is simple to understand and use, and provides data to all silos within the organisation, including the individual technicians.

Ensure that the right security is in place to limit the technician view to his/her own scores.

Establish user hierarchies. Scores typically roll up from the technician, to a higher level. Set permissions such that each user may view data and scores for his or her own team members.

Perhaps most importantly, the analytics technology must be flexible so that management can adjust targets when needed, and use the data across function groups, such as operations, marketing and sales, to drive continuous improvement across the enterprise, as well as new business opportunities.

What are the keys to successful deployment of a performance management programme?

1. Agree on metrics across the company before discussing with technicians. It’s difficult to deliver concise, understandable targets/KPIs when they conflict, or business silos have different priorities. For instance, quality and productivity can be at odds. Agreement must be achieved before delivery to field technicians to avoid confusion and disputes.
2. In union environments, rolling out a process takes longer and requires more approvals. Understand the environment in which you are working and plan ahead to facilitate / enforce adoption.
3. Pilot the plan before rolling out to the entire field organizations.

Is Performance Management Applicable to 3rd Party Contractors too?

Absolutely! Though some employee KPIs, like those above, can be utilised to measure and score 3rd party contractors, often the metrics are slightly different. The following 3rd Party KPIs can also be used to measure the effectiveness of contractors:

• Jobs accepted, % work-in-progress, job status, repair turnaround time
• Claim submission time
• % Parts used on claims
•  Number of parts used on claims
• % Labour only claims
• % Trip charges
•  Fraud

Now About these Millennials: What is the performance management opportunity?

Millennials grew up with technology, gaming, and social media. Find ways for the Millennial workforce to show self-expression by developing ideas for improved processes and efficiency. Facilitate sharing throughout the organisation.[quote float="right"]Make field service cool. Spending time around field service technicians is never boring

 

Make sure that they feel connected to their fellow technicians, even from the field. Encourage best practice sharing and competition to improve and be the best.

Make sure that the performance metrics tie into financial and other rewards so that your Millennial workers don’t become jaded about putting in the effort to sustain continuous improvement.

And lastly, make field service cool. Spending time around field service technicians is never boring. Their stories and humor are usually second to none, so facilitate interaction between the older generation that perhaps didn’t see technology as their friend, and the Millennials who couldn’t imagine being without it. This helps transfer knowledge from more experienced workers and drive KPIs achievement by new employees that need to learn about company assets, but also how to work in a world enabled by IoT.

 

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