In his leader for issue 12 of Field Service News, Editor-in-Chief Kris Oldland discusses the number of field service solution providers companies flourishing in an industry that is going through seismic change and evolution...
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Jun 20, 2016 • Features • Leader • Magazine (digital editions) • Microsoft • Oneserve • ClickSoftware • Co-Tap • Field Service USA • servicemax • Trimble
In his leader for issue 12 of Field Service News, Editor-in-Chief Kris Oldland discusses the number of field service solution providers companies flourishing in an industry that is going through seismic change and evolution...
Click here to download a digital version of Field Service News issue 12 now
As the field service conference season enters full swing there have been plenty of solution providers banging the drum of late...
Indeed, the list of field service solution providers at Field Service USA held in Palm Springs a month ago was a certifiable who’s who of the industry, and alongside what was a truly fantastic three days of education, there were a number of big announcements from some of the industry’s key players.
ClickSoftware announced a new solution that takes advantage of some pretty slick artificial intelligence algorithms, Trimble Field Service Management introduced an entire new end-to-end FSM suite called Pulse whilst ServiceMax announced a very interesting tool called Service Performance Metrics that brings together analytics and best-practices in a highly innovative solution.
Then there were the new kids on the block such as Help Lightning, whose ‘mobile merged reality’ solution we’ve championed in Field Service News previously as a great use of an emerging technology that could have a truly disruptive impact on the industry.
Another honourable mention should also go to Co-Tap whose collaboration tool is perfectly set to help empower knowledge sharing and intra-engineer collaboration, a perfect tool for the emerging millennial workforce.
Not to be out done by their software counterparts, there has been plenty of innovation coming from the hardware side of the industry of late as well.
Getac have announced the launch of the next-gen S400, a fully rugged laptop that has the footprint of a regular business notebook, whilst the Toughbook 20 (which Field Service News first reported as being in development back in March last year) is the world’s first fully rugged detachable and has been picking up some very positive comments since it became available at the beginning of the year.
“We can’t talk about new developments from solution providers with out mentioning Microsoft who have arrived firmly back within the field service sector with all the swagger of the Rolling Stones announcing yet another world tour...”
And if new technology launches are the drums being banged, then it is also important to note that there have been a number of new band leaders coming to the fore lately too.
Perhaps the highest profile of these is the new CEO at industry stalwarts ClickSoftware. Following the sale of the company to Californian private equity firm Francisco Partners, Tom Heiser has been appointed and in his own words one of his first tasks is to start ‘banging the drum’ a bit more about the innovations his R&D team are developing.
Another new CEO on the block is Chris Proctor of OneServe who has had a meteoric rise through the Exeter based company within the last year. Proctor also sees the need to raise the bar in terms of shouting about the Exeter based companies successes, and is not afraid to call out his competitors (as he did back in Field Service News back in November last year).
In this issue we’ve exclusive interviews with both Proctor (page 18) and Heiser (page 40) as well as another new face to field service Rei Kasai who recently joined ServiceMax from SAP and spoke to us about what exactly Service Performance Metrics means (page 32).
Of course, we can’t talk about new developments from solution providers with out mentioning Microsoft who with their purchase of FieldOne and it’s subsequent recent re-brand to Field Service have arrived firmly back within the field service sector with all the swagger of the Rolling Stones announcing a new world tour.
Like the Rolling Stones, Microsoft having been around seemingly forever, yet they still have it in them to mix it with the very best. By incorporating FieldOne into their wider Dynamics platform, the software giant have put together a very attractive solution and I spoke to Carsten Groth about Microsoft’s plans for Field Service which you can read on page 50.
With so much development and innovation in the sector it is truly an exciting time, and such fierce competition amongst field service solution providers is not only indicative of the growing importance of service within industry, but also can only be a good thing for practitioners when it comes to finding the right solution for them.
Bang on.
Click here to download a digital version of Field Service News issue 12 now
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Apr 27, 2016 • News • field service management • Software and Apps • software and apps • Trimble
Trimble has launched an end-to-end field service management suite called PULSE, designed to improve productivity across mobile workforces
Trimble has launched an end-to-end field service management suite called PULSE, designed to improve productivity across mobile workforces
The PULSET suite is a comprehensive portfolio of end-to-end field service management solutions that enable businesses to deliver field service excellence across a range of industries, including construction, agriculture, telecommunications and utilities.
It is cloud-based and modular, enabling businesses to performing critical field service operations to transform the effectiveness of their work, workers and assets to improve productivity, customer satisfaction and their bottom line. Whether businesses need to streamline efficiencies in the back office, with technicians out in the field or both,PULSE provides an extensible portfolio of capabilities to meet a wide variety of operational requirements.
"The Trimble PULSE suite enables businesses to manage all of their field service operations in one place, with one provider," said John Cameron, general manager of Trimble's Field Service Management division.
"Our combination of telematics, back-office, scheduling and mobile workforce solutions allow us to offer the most complete set of end-to-end capabilities on the market today."
Built upon Trimble's robust infrastructure framework, the PULSE suite offers a comprehensive portfolio of capabilities to manage, schedule, mobilise and monitor the complete operation in real-time.
"We recognise that there is no one-size-fits-all field service management solution and more businesses are continually seeking tailored solutions to address their individual pain points and priorities" - John Cameron, Trimble Field Service Management.
Organisations can easily manage customers, calls, service contracts, estimates and work orders along with asset history, inventory and billing.
Scheduling and dispatching - Offers an extensive range of scheduling, dispatch and optimisation tools to manage tasks, appointments, parts, shifts, routing and crew support.
Mobilising the workforce - Provides end-to-end data access and information collaboration through configurable and customisable mobile applications.
Monitoring the work, workers and assets - Offers organisations the ability to monitor work status, view the location of their workers, as well as all their mobile assets and vehicles. Businesses can quickly analyse work in process, utilisation, monitor performance, improve driver safety as well as ensure compliance is met.
"We recognise that there is no one-size-fits-all field service management solution and more businesses are continually seeking tailored solutions to address their individual pain points and priorities," said Cameron.
"The modular set of capabilities that characterise the Trimble PULSE suite allows businesses to tailor a solution based on their needs to >streamline operations and achieve field service excellence."
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Feb 12, 2016 • Features • Fleet Technology • fleetmatics • telematics • telogis • tomtom • Trimble
Telematics looks set to take centre stage over the next couple of years. In one arena, it will play a critical role in the connected car revolution; in another, there are predictions that the way companies buy fleet and workforce management...
Telematics looks set to take centre stage over the next couple of years. In one arena, it will play a critical role in the connected car revolution; in another, there are predictions that the way companies buy fleet and workforce management solutions will be transformed. Sharon Clancy reports...
Fleet managers already appreciate the benefits real-time information telematics systems can deliver is deliver such as real-time vehicle location and driver performance data.
Increasingly they come with a range of other features that help field service companies manage both the vehicle fleet and driver behaviour.
This can include compliance with tax and working hours regulations, time-sheet management, vehicle maintenance scheduling and encouragement of more economical and safe driving by service technicians. It’s part of a trend where platform-based modular services for mobile workforce management have been growing in popularity.
Modular platform solutions encourage users to choose those apps and services which best suit their operations, providing customisation within an out-of-the-box offering.
Well, the shift to web-based software-as-a-service means there’s no shortage of platform providers offering tracking and other telematics functions.
Not everyone calls themselves a telematics company, however.
Some telematics services have been added to other platforms as software-as-a-service companies seek to other one-stop solutions to their customers. Vehicle tracking companies, for example, now offer driver and vehicle performance monitoring tools.
Some telematics companies are using their telematics and fleet management expertise to offer a wide range of mobile workforce management: Fleetmatics is leveraging its web based fleet management platform to offer job management and other services. Microlise has developed its Clear solution specifically to answer the needs of field service organisations, while Telogis’s platform has been designed form the start for what the company calls “connected intelligence”.
Whatever the platform is called and whatever its original purpose, what they have in common is that all the modules are developed by the platform provider.
So there are plenty of cloud-based solutions out there that will help you manage your fleet and activities in real-time.
Whatever the platform is called and whatever its original purpose, what they have in common is that all the modules are developed by the platform provider.
There might be partnerships with some third party providers, but it’s all controlled by the platform provider, not the application developer.
Unless you are TomTom, that is.
The Dutch company has moved the goalposts when it comes cloud-based services for mobile workforce management.
Whereas other companies in the telematics space are building their own eco systems with their own apps that customers can choose to customise their solution, TomTom has taken the innovative step of opening up its platform to third-party app developers.
“We want to make sure we have that end-to-end process and we also want to make it very easy,” explains Geroge de Boer, International Alliance, Manager, TomTom.
“All the apps in our app centre have out-of-the-box off-the-shelf compatibility with our Webfleet platform. All you have to do is plug them in,” he explains.
“Just as consumers are finding it to install an app on their smartphones, we want to make telematics as easy for our customers - George De Boer, TomTom Telematics
Meanwhile, in the US, Telogis has become a partner with Apple, developing connected vehicle apps for the iOS platform.
The connected vehicle
There’s a lot of current discussion about connected vehicles and the impact this will have on how we drive and used our vehicles.
Any field service company with a fleet management or telematics solution in place might wonder what all the fuss is about - telematics means they already have connected vehicles.
After all, telematics is all about real-time connectivity and data capture.
Data is collected from the vehicle, sent to a cloud-based platform where it is used for a variety of purposes depending on the app. It might be a location update, a video clip of a driving incident, or fuel consumption data.
However, with vehicle manufacturers’ focus now firmly on the connected vehicle, and with legislative pressure both in Europe and the US, the role of telematics is changing.
Connected vehicles are going to underpin safety initiatives such as Europe’s eCall, designed to ensure emergency services reach the scene of an accident in the shortest time possible by automatically sending an alarm.
After all, once that real-time connectivity is on the vehicle, why waste the opportunity to build-in more functionality?
Taco Van der Leij, Vice President Marketing with TomTom thinks the concept of connected vehicles will catch on fast.
“Usually when new developments such as connected vehicles are starting to evolve you need a killer app that proves there are benefits to customers. But fleet management and vehicle tracking is already happening – as an industry we already have millions of vehicles connected globally.”
With more connected vehicles out there, the number of apps using that connectivity will multiply, predicts Van der Leij.
“Field service companies will have much bigger scope and different possibilities to enhance their business. Imagine what it will be like if all vehicles are connected. You are looking at a different kind of application.”
“There is still a long way to go but that makes it interesting and challenging.”
Some manufacturers are developing their own telematics solutions, others are not reinventing the wheel but turning to experienced partners to provide the platform.
Ford, for example, has turned to Telogis to provide the platform for its telematics solutions in the US and Europe. Other manufacturers are teaming up with local partners.
Business intelligence
The more intelligence you have about your operations, the better equipped you are to be both proactive and reactive in making any changes to the business and the happier your customers will be.
perhaps the biggest break through of all in the telematics space of recent years is that the technology is no longer restricted to the enterprise.
Telematics platforms play a key role: they receive the real-time data from vehicles and mobile device, cut-and-slice it the available data.
However, perhaps the biggest break through of all in the telematics space of recent years is that the technology is no longer restricted to the enterprise.
A raft of pay-per-user software-as-a-service models make the tools available to SMEs, enhancing their competitiveness, levelling the field and bringing thee benefits of up to date telematics systems to the wider market.
With the benefits of implementing a telematics solution both well documented and wide reaching, including improving driver behaviour, fuel efficiency and even reducing insurance premiums it makes sense for any field service company to adopt a telematics program of some sort.
The biggest consideration however, must surely be to take a look at your service management suite as a whole and think how telematics can enhance your existing systems as well as how it can integrate with them.
However, as mentioned above the telematics providers market is a crowded one, with a number of differing approaches to be considered and assessing the pros and cons is an article in itself.
The biggest consideration however, must surely be to take a look at your service management suite as a whole and think how telematics can enhance your existing systems as well as how it can integrate with them.
For while the data produced from a telematics solution can be invaluable, as with any form of data it can also become quickly redundant if the data is not both easily accessible and effectively utilised.
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Jan 20, 2016 • Features • Future of FIeld Service • big data • field service management • IoT • Trimble
What are the trends that will have the most impact on field service in 2016? John Cameron, general manager, Trimble Field Service Management, reveals his top six.
What are the trends that will have the most impact on field service in 2016? John Cameron, general manager, Trimble Field Service Management, reveals his top six.
Field service organisations have reached an unprecedented transformative stage, as an array of advanced tools continue to storm the market helping businesses to transform the way that their field service organisation operates.
Last year saw the expansion of the Internet of Things and the widespread introduction of advanced analytics tools to tackle Big Data. These trends will continue into 2016 along with the need for greater integration. Furthermore, with technology development moving so quickly and companies continually having to modernise their solutions to keep up with the competition, 2016 will see an increase in businesses entrusting one provider to deliver all the functionality and modularity they require to manage their work, workers and assets out in the field.
- The Internet of Everything - The IoT has been on service businesses’ radar for a while, so the trend isn’t exactly new heading into 2016, but as more businesses invest in connected technology, we’ll see it become an established industry best practice. Gartner predicts that by 2020, 26-billion devices other than smartphones, tablets and computers to be connected via the Internet of Things. For field service organisations, connecting equipment with technicians’ mobile devices and the back office in real time is a necessity. Information captured in the field provides diagnostics and performance metrics that mitigate certain issues as well as tracks patterns and trends for long-range planning. The goal is to ensure an intelligent and preventive—not reactive—approach.
- Predictive Maintenance Will Fuel Field Service Automation - With the predictive power of connected devices, the field service industry will not only take a more predictive/ proactive approach to service, they’ll begin to automate the field service process. For example, sensors in a piece of equipment could automatically trigger a service call when it needs something repaired or it’s due for regular maintenance. Connected devices take the idea of proactive service work — the service business has enough insight to let the customer know when a machine needs a repair before it fails — and automates the process.
- Making sense of data for improved intelligence - With the majority of field service organisations deploying a vast range of different technologies out in the field, from GPS and vehicle tracking systems to fleet and work management solutions, many are challenged by the vast amount of data they’re collecting back. The ability to analyse and act on this data will continue to trend in the evolution of field services technology. [quote float="left"]Advanced analytics capabilities will allow organisations to execute on information generated from the field to become more efficient and productive.
- Greater Integration - As back office, telematics and workforce management solutions become more integrated with mobile devices, the opportunities to increase efficiency and productivity are growing exponentially. Field service managers can make real-time decisions remotely by accessing vehicle tracking, scheduling and routing on their mobile devices. This allows organisations to mitigate reckless driving incidents, control wear and tear on their fleet and decrease maintenance costs, all from a handheld. Mobile apps will continue to provide critical information such as daily tasks, customer histories, billing, and the locations of nearby teammates on demand for field service technicians. This access to real-time information empowers the technician to make strategic decisions, recruit help from teammates, and complete jobs on-time the first time, resulting in lower operational costs and higher customer satisfaction.
- The Power of Mobility - The right mobile architecture can solve many of the tactical challenges field service organisations face today: latent customer needs, increased competition, unmitigated churn and worker productivity. To be successful with any mobility deployment, organisations must choose the best field service solution and adopt the implementation best suited for their operation. Gartner has made the following predictions for the state of mobile in field service by 2016:
- 2/3rds of the mobile workforce will own a smartphone
- 40 per cent of the workforce will be mobile
- Field service organisations will purchase 53 million tablets in 2016
- Approximately 56 per cent of smartphones purchased by businesses in North America and Europe will be Android devices
- As more and more organisations use mobile to automate the service process and eliminate duplicate data entry, those who stick with paper methods will get further and further behind
- One solution, one provider - With technology development moving so quickly and companies continually having to modernise their solutions to keep up with the competition, 2016 will see an increase in businesses entrusting one provider to deliver all the functionality and modularity they require to manage their work, workers and assets. To achieve that, they need robust and flexible end-to-end platforms backed by a reliable provider.
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Oct 22, 2015 • Features • Management • Social Media • Trimble
Social media is no longer a simple channel for marketing your products and services it is now very much a recognised and legitmate communication channel for businesses to connect with their customers. John Cameron, General Manager of Trimble Field...
Social media is no longer a simple channel for marketing your products and services it is now very much a recognised and legitmate communication channel for businesses to connect with their customers. John Cameron, General Manager of Trimble Field Service Management explores how and why field service companies should be using social media as part of their customer service strategies...
Over the past few years, the rise of social media platforms has provided consumers with more power than ever and many now take to the mass audiences of Facebook and Twitter to share their opinions on a company’s product or customer service performance. Indeed, the Institute of Customer Service report that there are 38 million active social media profiles in the UK and 1 in 5 social media users have admitted to using a social media channel to communicate with or comment on an organisation.
The increase in online communication has helped to fuel a rise in expectations for service excellence, with consumers increasingly expecting their field service provider to listen to and engage with them immediately over social media or risk damaging their brand reputation.
For organisations operating a field service operation, customer service is widely recognised as being the number one business priority with a proven link between customer satisfaction, retention and profitability. In order to meet customer expectations, the need for businesses to include social media as part of their customer service strategies is therefore becoming increasingly essential. Organisations are justified in approaching their social media strategy with some caution, however. Numerous high-profile cases have shown that the public nature of social media can bring risks to corporate reputation, if not managed appropriately and consistently as part of a coherent communications strategy.
The strategic importance of social media
A study recently commissioned by Trimble found that 51% of field service organisations think social media is an effective tool for helping them to manage customer relationships. However, its function is still misunderstood by a number of field service organisations whilst others aren’t as convinced of the potential upside of an online communications program.
The study revealed that 28% of organisations did not know if social media could be an effective tool for helping them to manage customer relationships whilst 21% regarded it to be ineffective. A major reason behind the conflict in opinion lies in how exactly field service organisations leverage social media as part of an online customer service strategy, as there are more effective ways than others to use it for business success.
Using social media for success
The Institute of Customer Service confirms that social media presents a great opportunity for organisations to listen to and engage with their customers on a one-to-one level, but organisations must ensure that they can manage and measure customer interactions seamlessly across a multitude of channels, as customers now expect to be able to communicate with field service organisations through a variety of social media sites of their choosing.
Whilst some organisations are doing a good job at leveraging social media; others are underestimating it and applying the old school approach of ‘marketing at’ customers instead of engaging in conversations that will enhance relationships with them. In order to influence how an organisation is seen by its customers in the social sphere, it must participate in conversations.
An Aberdeen Group report similarly found that 56% of top performing field service organisations are more likely to proactively capture feedback from customers regarding their performance as compared to peers.
By not capturing customer feedback, organisations are missing out on the chance to obtain data on the volume, key topics or general sentiment of the content generated by their customers, which could then be leveraged internally to improve relationships with them through enhancing product quality and developing new offerings to meet their needs and expectations.
Social media and the new skills age
The landscape of customer service has shifted in recent years from a transactional economy to a relationship economy where value lies in one-to-one interactions. According to Jo Causon, chief executive of the Institute of Customer Service, “A ‘personalised service for many’ and a dialogue approach, as opposed to the traditional monologue, is now desired. This power shift has come about, partly due to customers wanting to be more engaged in the customer experience but also because of technology and the rise of social media.”
Trimble’s survey found that 35% of field service organisations believe social media use amongst consumers has influenced the need to train, or hire, field technicians with the desirable attributes to deliver a service which meets customers’ expectations.
Trimble’s survey found that 35% of field service organisations believe social media use amongst consumers has influenced the need to train, or hire, field technicians with the desirable attributes to deliver a service which meets customers’ expectations.
Demand for staff who have desirable attitudes and attributes for customer service will therefore increase. In particular, there will be a stronger focus on the importance of being empathetic and emotionally intelligent alongside being methodical and patient to deal with the wide variety of customer service relationships and interactions.
For more key findings, expert third party opinion and real-life business experiences on how field service organisations are leveraging social media as part of their customer service strategies download our latest report here: http://ow.ly/TcCO9
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Sep 16, 2015 • Features • business intelligence • Software and Apps • software and apps • Trimble
Trimble Field Service Management's John Cameron takes a look at what intelligence means in field service today...
Trimble Field Service Management's John Cameron takes a look at what intelligence means in field service today...
Today, a field service operation is characterised by the running of multiple technologies, from GPS and vehicle-tracking systems to telematics, fleet management and workforce management solutions.
Each of these technologies generates vast amounts of data and businesses are increasingly realising the importance of reviewing and monitoring their performance using the data they collect. However, being able to organise and analyse data in an effective, simple and reliable way is a major challenge and without the means of turning it in to something actionable, many businesses just don’t take advantage of it. Business analytics and reporting tools have come to the fore as a solution able to tackle this and empower field service organisation’s with the information they care about to make faster, better informed decisions.
Fostering business intelligence through business analytics and reporting tools
Understandably, no field service organisation has the same reporting requirements. Many have different metrics and performance indicators to manage, from driver behaviour to vehicle usage and maintenance to overall worker performance. Many also need to report on metrics relevant to their role eg: finance, risk, customer service and operations.
Advances in business analytics and reporting tools provide businesses with the ability to view all of their data in one place then configure and cross reference it in a simple, easy way.
Many business analytics and reporting tools offer users the chance to view the information they want, when they want it. Using drag and drop metrics, dashboards can be constructed tailored to reporting needs, to show the most important metrics and represent those metrics in ways that users choose.
For example, productivity can be looked at alongside driver safety and vehicle performance to ensure that while SLAs around completed jobs are being met, safety isn’t being compromised.
The dashboards can be utilised to run on-demand reports from any number of metrics which can then be interrogated and filtered to the level needed for individual requirements. The purpose for this data is to then be distilled to generate concrete, actionable details, which can then be used to benchmark and identify trends which will in turn help businesses to determine which assets and employees are the most productive.
Immediate and long term benefits
Fleet and workforce management systems give managers the ability to review a day’s work and measure performance results against company standards.
With the use of business analytics and reporting tools, managers can extract the data from these solutions to identify top performers, determine which schedules and routes produce the best results, and compare results from one vehicle or worker against the entire fleet. Performance analysis can also help with job assignments, helping managers match the skills of field technicians to specific service calls. This increases the prospect of first-time case resolution.
Telematics solutions alike can capture a wealth of useful information, from mechanical and emissions to driver safety habits. With the use of reliable, analysed information, knowledge can lead to action.
A manager who knows which drivers have bad driving habits is better equipped to coach those drivers
These are some of the immediate benefits, but understanding data also brings long-term benefits, as companies engage in strategic planning based on historical patterns and predictive analysis.
For example, a company which focuses on repair could make use of its historical data to know when a specific part on a specific machine is likely to fail. This could lead to preventative maintenance by fixing or changing a part before it fails, helping to deliver excellent customer service, reduced downtime and significant cost savings. The work becomes less about being reactive and more about precise, well researched planning.
Analysis of operational trends and patterns also reveals what areas businesses need to target for improvement. Perhaps drivers are using shorter routes that actually take more time because of traffic patterns, or technicians are returning to customer sites because they lack the knowledge or part to complete the job, or vehicles are left too long on idle and wasting fuel. With intelligence and analytics tools, organisations can drill down into the data to benchmark and identify situations where problems are occurring.
For more information and insight into how you empower your field staff to make more intelligent business decisions, visit: www.trimble.com/fsm
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Jul 08, 2015 • Software & Apps • News • field service apps • Software and Apps • Trimble
A Supervisor app has been added to its FieldMaster mobile applications suite by Trimble to help managers stay efficient and effective on the go by empowering them to do more work in the field and manage their day-to-day operations remotely.
A Supervisor app has been added to its FieldMaster mobile applications suite by Trimble to help managers stay efficient and effective on the go by empowering them to do more work in the field and manage their day-to-day operations remotely.
With the FieldMaster Supervisor app, managers can leave the office and still have visibility into their fleet and mobile workers from their smartphone or tablet. “Mobility is an increasingly valuable tool for field service organisations,” said John Cameron, general manager of Trimble’s Field Service Management (FSM) division. “It allows a traditional office role to move into the field and still access up-to-date information about the performance of the field operation. The result is a more effective operation where managers in the field have the information they need at their fingertips.”
FieldMaster Supervisor is available with Trimble Fleet Management and Trimble Work Management solutions.
Key features include:[unordered_list style="bullet"]
- Viewing all locations of your entire team on a map
- Seeing each team member’s job progress, including tasks at risk
- Finding the nearest worker to another team member or customer
- Navigating to key locations using turn-by-turn directions
- Inspecting job performance and documenting status in the field
- Receiving important vehicle and driver performance alerts in real-time[/unordered_list]
FieldMaster mobile applications are a core component of FSM’s integrated suite of field service management solutions that includes Fleet Management, Work Management and Driver Safety. It also includes a Technician app which is an advanced collaboration tool for mobile technicians that allows them to receive, access and update job information in real-time for improved effectiveness on the job.
The mobile apps are available from the Google PlayStore and the Apple App Store.
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Jun 28, 2015 • Features • Management • John Cameron • management • research • Trimble • Customer Satisfaction and Expectations
Operating a successful field service operation today is a challenging experience. A study recently commissioned by Trimble revealed the main factors UK consumers look for when selecting a field service provider, their expectations and biggest...
Operating a successful field service operation today is a challenging experience. A study recently commissioned by Trimble revealed the main factors UK consumers look for when selecting a field service provider, their expectations and biggest frustrations. John Cameron, General Manager Trimble Field Service Management explains more...
The findings were extremely insightful, revealing that today’s consumers typically expect more and are not shy of complaining, leading field service companies to have to look at new ways to balance service excellence with cost.
Consumers say fix it the first time
Getting a problem fixed on a first visit is the biggest expectation for UK consumers. Indeed, in Trimble’s study, which surveyed 2000 British adults, over half (52 per cent) considered fixing the problem on the first visit to be the most important factor in determining their satisfaction.
40 per cent of UK consumers complain that their technician did not have the appropriate tools or parts to fix the problem on a first visit
Problems such as this often transpire for field service organisations that schedule daily tasks based on a technician’s allocated territory. However, it is more effective to select the most knowledgeable technician, or one who has the right tools and parts in their vehicle. Adopting intelligent scheduling engines is therefore crucial as they incorporate technician knowledge, parts availability and capacity into the scheduling process to ensure that the technician arriving on site is actually the person who can resolve the customer issue on the first visit.
Short appointment windows a key factor in customer choice
Today’s consumers increasingly expect field service businesses to provide more convenient appointment options to accommodate their busy schedules. However it is apparent that consumers are failing to receive this, as long appointment windows and wait times are considered to be one of the nation’s biggest frustrations with using a field service provider.
In Trimble’s survey, more than 50 per cent considered 1-3 hours to be an acceptable appointment window, yet 36 per cent report experiencing wait times of far longer, in some cases up to eight hours.
By coupling an intelligent scheduling engine with a self-learner tool, field service businesses can look to improve service delivery times through enhanced schedule accuracy, improved productivity and workforce utilisation. The software tool uses a unique algorithm to learn preferences for each technician and will allocate tasks accordingly. This includes which mobile workers normally service particular areas and what skills technicians have and to what degree they are qualified to do certain types of work. The first step to managing productivity requires field service managers to get the right people with the right skills with the right assets to the right place within a set time, and a self-learner tool significantly helps in achieving this.
Price and customer service equally as important
When selecting a field service provider, customer service and price were revealed as being equally as important to UK consumers. Field service organisations must therefore look to balance these if they are to achieve customer satisfaction, retention and profitability.
Over half of UK consumers (55 per cent) said they would refuse to use a service provider again if they were delivered a poor customer experience
Consumers also find lack of communication with a company or service technician prior to arrival to be a major problem and consider being kept up to date on the day about arrival to be the most important factor when selecting a service provider. It is no longer acceptable to say anytime during the day. In fact almost half of consumers have to take annual, sick or unpaid leave to wait for delivery and service.
Field service businesses have a real opportunity to leapfrog the competition by providing excellent service to every customer and technology is available today that can help them to achieve this. The key is making and keeping commitments and then ensuring the customer is informed along the way.
To achieve this, more and more organisations are integrating their work management capabilities into mobile applications, which they can then offer to their technicians to allow them to share, store and view job data while out in the field, offering them a virtual link to the back office that helps to inform and empower them.
The range of information offered through a mobile application can include previous work history of jobs and upcoming work details. For example, if a technician is en-route to a customer, a quick look at service history on a mobile phone can inform them that the customer has complained multiple times to the helpdesk about a product/equipment failure.
This is vital information that can help the technician approach the customer with more care, helping to maintain a good customer service. Furthermore, when a technician reviews and accepts a job within a mobile application, the mobile device’s navigation tool can help them find the most efficient route. The technician can then pull up the customer’s details and call them to confirm when they will be arriving on-site.
The power of technology
To conclude, Trimble’s latest research looking into consumer’s biggest expectations and frustrations with field service providers ultimately suggests that success is achieved by managing productivity and ensuring field service managers get the right people, with the right skills with the right assets to the right place within a set time, whilst keeping the customer informed along the way. Having the appropriate technology in place to achieve this is therefore essential and key to helping businesses meet customer expectations and maintain ongoing brand recognition.
Trimble’s independent study was conducted by OnePoll, a worldwide market research agency. For a summary of the report, visit: http://ow.ly/MdyUU
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May 13, 2015 • Management • News • research • Research • Trimble
New study links high customer satisfaction with service providers who fix it on the first visit
New study links high customer satisfaction with service providers who fix it on the first visit
Field service organisations need to become more efficient, develop better time-saving approaches and fix a problem on the first visit in order to meet customer expectations, according to a new study commissioned by Trimble Field Service Management
The study, which surveyed 2,000 adults in the UK, revealed that over half (52 per cent) considered fixing the problem on the first visit to be the leading factor in determining their satisfaction. Yet, one in four participants reported that a return visit was required. The most common reason for a return visit was that the technician lacked the appropriate tools or parts (40 per cent), while the technician lacking the appropriate skills was also revealed as a top factor (27 per cent).
"Technology is available that provides technicians with the visibility they need to get to the right place at the right time with the information they need to do their job correctly the first time" John Cameron - Trimble Field Service Managment
"Technology is available that provides technicians with the visibility they need to get to the right place at the right time with the information they need to do their job correctly the first time," Cameron added. "Customer expectations are only going to increase, so having the infrastructure in place to meet and exceed these expectations is critical to keeping customers happy."
Respondents also are not happy with wait times. More than 50 per cent considered 1-3 hours an acceptable appointment window, yet few had experienced this, with 32 per cent reporting wait times between 4-9 hours. 40 per cent of consumers claimed their biggest frustration with using a service provider was long appointment slots.
The independent study was conducted by OnePoll, a worldwide market research agency. For a summary of the report, visit: http://www.pages05.net/trimblefieldservice/Consumer_Research_Results/
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