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John Cameron, general manager of Trimble Field Service Management, discusses the importance of leveraging flexible fleet options to better serve the needs of an increasingly dynamic field service workforce

There are a plethora of technologies on the market today that enable fleet and field services businesses to measure, record and analyse every aspect of their field operation; from knowing where their drivers are to controlling fuel costs, ensuring drivers' safety and working to keep customers satisfied through intelligent scheduling.

Traditionally, in-vehicle telematics devices have proven successful in helping businesses that operate large vehicle fleets to manage and measure their field operations. However, with ever increasing customer expectations and rising competition in service, the dynamics of today’s field service workforce are changing to adapt to these demands. Contractor workforces are becoming much more of a necessity for organisations, to help keep pace with the speed and quality of service and achieve cost-effective resource management and as such leased or employee owned vehicles are becoming much more prevalent.

 

As a result, the need for more flexible fleet options is required to ensure all workers and vehicles are managed effectively in order to optimise the workflow and meet service commitments. Indeed, Aberdeen Group report that over half of organisations that have a hybrid workforce (both contractor and non-contractor) have prioritised further investment in technology tools which enable better field access information.

Managing a flexible workforce

Service organisations have become more open to diversifying their workforces with contractors because they know, if managed correctly, there will be no drop off in performance. Such a workforce offers field service organisations a myriad of benefits. These include, flexibility for service resources, increased coverage, a reduction in service costs and increased quality as a result of allowing the organisation to focus on core competencies while not being stretched too thin to meet customer needs.

Plug and play solutions are suitable for businesses that often lease vehicles or use contractor workforces. Such a solution can be easily installed and removed, can be moved between vehicles, is low-cost and offers the same benefits as traditional wired-in fleet management solutions. Real-time location information, driver behaviour data, vehicle fault codes and vehicle status can all be recorded offering the real-time visibility and insight organisations need to measure, manage and improve their operations.

 

Many plug and play solutions can also be integrated with work management solutions which can offer optimised scheduling and job dispatch so a business can have complete visibility of their jobs and mobile workers alongside their fleet, all in one solution.

This access to information empowers field workers with the customer and service insight at their fingertips necessary to resolve issues quickly no matter what type of worker they are.

Fostering fleet flexibility through mobility

Aberdeen Group recently found that 82 per cent of field service organisations identified mobility as a strategic initiative for the service operation in the next 12 months, as a tool to empower the field with real-time intelligence to make decisions and resolve issues to better serve the customer.

Indeed, an increasing number of field service businesses are integrating their work management capabilities into mobile applications, which they can then offer to their technicians to allow them to share, store and view job data while out in the field, offering them a virtual link to the back office that helps to inform and empower them. Contractor workers or employees who use their own vehicles can also benefit from the use of mobile apps, if initially provisioned in to the back end system.

The range of information offered through a mobile application can include previous work history of jobs and upcoming work details. For example, if a technician is en-route to a customer, a quick look at service history on a mobile phone can inform them that the customer has complained multiple times to the helpdesk about a product/equipment failure. This is vital information that can help the technician approach the customer with more care, helping to maintain a good customer service. Furthermore, when a technician reviews and accepts a job within a mobile application, the mobile device’s navigation tool can help them find the most efficient route. Helping to reduce fuel consumption and travel time. From a service perspective, the technician can then pull up the customer’s details and call them to confirm when they will be arriving on-site.

 

Ultimately, fleet and field service businesses are constantly changing the way that they operate to keep up with the needs of the market. Fostering complete visibility of a workforce will always be a main priority but more flexible fleet options need to be adopted today in order to achieve this across an increasingly dynamic field service workforce. Contractor workforces, leased workers and vehicles and employees that use their own vehicles for work are all becoming prevalent as each offers their own benefits for helping businesses to improve efficiency and boost their bottom line. Building flexibility into a work day and having access to ‘flexible’ technologies that provides the same level of visibility to measure and manage operations as traditional in-vehicle telematics devices are therefore vital to operational success.

 

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Trimble has recently announced that it has added new features to its Field Service Management (FSM) solutions to significantly improve workflow visibility and streamline operations for businesses and their mobile workers in the field.

New features have been added to Trimble's Work Management solution, an intelligent scheduling engine and FieldMaster Technician, a downloadable mobile app that enables workers to access and update information in real-time. These solutions work together to enable real-time information sharing between mobile workers and the back office and are part of Trimble Horizon, a new dynamic platform for Trimble's FSM solutions and service. Cloud-based and modular, Trimble Horizon enables organisations to drive an agile, dynamic field service operation.

"Empowering workers in the field with the collaborative tools and immediate information they need to manage their day effectively is a necessity when delivering service out in the field," said John Cameron, general manager of Trimble Field Service Management.

 

"These workers are constantly looking to solutions that provide them with the instant visibility to get to the right place at the right time with the information they need to do their job correctly the first time. The enhancements we are announcing today are integral to creating a more streamlined workflow and enabling a more dynamic workforce."

Work Management - Intelligent Scheduling

The new Work Management 3.1 solution will now support multiple crew assignments and equipment bookings. Several technicians can be assigned to a task for improved efficiency. In addition, a scarce or specific piece of equipment can be booked against a task to help organisations better manage their assets and resources and increase first-time case resolution.

FieldMaster Technician - Mobile App

New features in FieldMaster Technician include the ability for a technician to copy or create a task on site so they can carry out and account for work immediately. Site history can also be accessed and viewed in the app, allowing the technician to arrive with the necessary knowledge of work previously carried out. Details of each crew member assigned to a task and the tools that have been booked can be viewed, enabling the improved visibility of resources. In addition, technicians are now able to upload forms and photos to attach to a task or job.

FieldMaster Technician 1.2 will also send the mobile workers' location from their GPS-enabled smartphone or tablet in real-time. This allows businesses to better understand the progress of their field operations and dispatch work based on a technician's accurate location.

 

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John Cameron, general manager of Trimble Field Service Management looks at how technology can play in a part in the whole field service cycle...

Mobile technology is redefining the workday as field technicians increasingly leverage mobile devices for tasks that previously required time-intensive phone calls and paperwork.

Today this technology is helping to streamline workflow by mitigating daily challenges that used to derail even the best laid plans. In a recent Aberdeen study, 82 per cent of organisations identified mobility as a strategic initiative to gather real-time intelligence for issue resolution. Clearly, this technology offers significant benefits in enhancing end-to-end processes. The following are five ways we see mobility transforming the workday:

1.     Operational Efficiency

Mobile devices and apps connect field workers to back-office personnel, customers and equipment, facilitating a real-time end-to-end flow of information that allows field service personnel to make critical decisions so they can move on to the next task expeditiously. At any one time, an in-day schedule change might require calling a dispatcher or having to drive back to the office to pick up paperwork, but with mobile technology, information is delivered to technicians’ devices, making them more efficient and better able to perform their tasks no matter where they are.

2.     Work-driven Collaboration

By connecting field techs with each other and back-office personnel, mobile technology keeps everyone within the organisation aligned. A truly mobile workforce transcends the limitations of geography. Workers can access information anywhere, anytime, regardless of their location, and in many cases, are more connected than if they were confined to a desk. From the field, they can use mobile devices to request information or assistance from other co-workers already in the field, preventing costly disruptions in their workday caused by trips to the office. The mobile worker can contact teammates in the event of a problem such as needing a part to complete a job. If a nearby co-worker has the part, the technician doesn’t have to waste precious time and fuel driving to a warehouse to retrieve it. It is this enhanced collaboration that leads to increased productivity and, ultimately, a more efficient workday.

3. Streamlined Service

Real-time access to route and schedule information and unplanned schedule updates help field technicians to not only get to their assignments faster but also helps them resolve issues more quickly. Mobile technology provides the technician with easy access to information such as customer and equipment repair histories, invoicing and billing issues, and locations of nearby technicians to request assistance in case of problems or to notify them of jobs at risk. This access solves the immediate issue and reverberates through the workday in the form of enhanced efficiencies, time management and increased service excellence – three of the key challenges facing field service organisations today. 

4. Enhanced Integration

While mobility is extremely valuable to field service organisations, the value increases exponentially when properly integrated with other platforms, including workforce management. Integration facilitates the real-time flow of essential information, automates tasks such as the capture of location and performance data and job-related notifications and allows immediate access to information such as invoices and customer histories. Greater integration leads to greater efficiency, which leads to streamlined operations and that leads to an enhanced bottom line.

5. Tactical Planning

Field mobile devices, in-cab equipment and M2M sensors attached to field machines constantly capture and transmit data to back-office systems, where it can be stored and analysed for optimal decision-making. Whether it’s proactive maintenance to mitigate equipment failure or enhanced routing and scheduling to increase productivity, quantifiable insights delivered by the data can make the difference between running a good operation and an excellent one. Data from the field helps refine operations and identify trends and areas for improvement, which leads to enhanced performance and happier customers.

For more information about the new FSM features, view Trimble’s interactive infographic for empowering the end-to-end field service workflow at: www.trimble.com/FSM/solutions

 

 

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The field service industry has, in previous years, been a subject of concern for having an ageing workforce. However, as the industry continues to evolve, a major trend has been the emergence of young, tech-savvy and collaborative workers writes Trimble Field Service Management's John Cameron

According to Aberdeen Group’s latest report, ‘Emerging Workforce in the field: Tech-savvy to technician’, approximately one-fifth of the current workforce is under 30, with the average age of a field service technician being 32 years old. Field service organisations must therefore recognise what the needs of this new workforce are, in order to keep them for the long haul as well as to attract the next pool of young talent.

Flexibility and Mobility

Technology is recognised as an aid to achieving key strategic objectives. It is therefore important for organisations to understand how the [quote float="left"]Tech-savvy workers don’t want to be tied down by legacy technologies. They want the freedom to engage with the latest advances

influx of young workers use, process and engage with technology. A key factor to consider is flexibility and mobility. Tech-savvy workers don’t want to be tied down by legacy technologies. They want the freedom to engage with the latest advances and utilise technologies they are used to in their personal lives.

 

There has been much debate around ‘Bring Your Own Device’ strategies, where employees have the ability to connect their own technical devices to their company’s network instead of using a device owned by the company. Aberdeen Group’s report found that 62% of the top performing field service organisations have incorporated a BYOD strategy as a result of a more tech-savvy workforce and 43% are more likely to give technicians access to social media and collaborative tools to facilitate knowledge transfer.

Visibility and collaboration

A major characteristic that the emerging field service workforce encompasses is the ability to be collaborative, and this is a trait that will help transform service and the relationship with the customer. Organisations must therefore capitalise on this by developing the collaborative tools needed to help the workforce perform as experts in the field and resolve customer needs quickly.

Collaborative tools, such as smartphones, tablets and laptops offer users the chance to take advantage of mobile apps. Indeed, mobile apps offer technicians the ability to share, store and view job data while out in the field, providing them with a virtual link to the back office. Critical information such as daily tasks, customer histories and billing can be accessed on demand. Furthermore, locations of nearby teammates can be retrieved on a mobile device and a real-time connection provided through social networking, enabling them to seek assistance in order to resolve a problem first-time.

 

Having the tools and capabilities to work more collaboratively, and having access to real-time insight, empowers the workforce to make more strategic decisions. The speed of communication via social and mobile allow them to solve problems more quickly and ensures resolution is not delayed because of lack of information.

Customer service excellence evolves with the emerging worker

It is now widely regarded that customers of today are much more demanding, expecting a quick fix on the first visit and a valued experience as standard. For the field service technician, who is often the only contact a customer will have with the business, there role is therefore more than one of just operational necessity; it is a role of strategic significance.

[quote float ="left"]There is a strong focus on the importance of emotional intelligence as an enabler to deal with the wide variety of changing customer service relationships

As a result, field service organisations seek field workers who have desirable attitudes and attributes for customer service. In particular, there is a strong focus on the importance of emotional intelligence as an enabler to deal with the wide variety of changing customer service relationships. Aberdeen Group found that the top performing field service organisations outperform their peers in regard to retaining the field heroes that they have, but almost as importantly, they are able to find, hire and train the next field service heroes.

 

These top organisations achieve this by capturing as much knowledge from seasoned workers before they retire so that they can pass it on to the up and coming youths of the industry. Indeed, 70 per cent of top performing field service organisations are more likely to provide technicians with a knowledgebase of recorded training videos and images.
 
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Resource Type: White Paper
Provided by: Trimble Field Service Management
Author: Aly Pinder Jr, Senior Research Analyst, Service Management. Aberdeen Group
Title: Emerging workforce in the field: Tech Savvy to Technician

Download: Click here to download this white paper 

By downloading this white paper you agree to the T&C's outlined here

Synopsis:

With Trimble’s ongoing focus on empowering mobile workers Trimble have teamed up with Aberdeen Group to publish a new report looking at the emergence of a new mobile worker in field service. Written by leading field service analyst, Aly Pinder, this paper takes a closer look at how technology is affecting and driving the next generation of field service workers. Are millennials that different from their predecessors?

What are their weaknesses and strengths? And most importantly how do they fit within the evolution of the field service industry itself? With the field service industry facing a rapidly growing issue of an ageing workforce it is even more important than ever to understand how to attract and engage with the next generation of field workers.

Report Highlights:

• 62% of top performers have incorporated some level of BYOD strategy as a result of a more tech-savvy workforce
• The best-in-class are 33% more likely to implement visual collaboration tools to improve communication between technicians and remote experts
• The best-in-class are 70% more likely to provide technicians with access to a knowledge base of recorded training videos and images
• The Best-in-class are 43% more likely to give technicians access to social media and collaborative tools to facilitate knowledge transfer.

Overview:

Replacing good workers is never an easy task and unfortunately the majority of companies wait until it is too late to address what is a lurking problem. In fact, Aberdeen’s Talent Acquisition 2014: Reverse the Regressive Curse report, highlighted that 60% of companies were reactionary in regard to talent acquisition and only recruited when they had an opening, instead of actively recruiting prior to an open vacancy becoming available.

The problem then faced is not only finding the next great field service engineer as a reaction to a departure but also understanding their needs and motivations as much as possible in order to retain their services for the long term. What makes this challenge even more complex currently is that we are in a position of flux when it comes to our workforces.

 

The fact is that the available pool of workers is changing swiftly. Currently the average age of a field service technician is 32 years old, with approximately one-fifth of the current workforce under 30 (as reported in the recent Aberdeen research on Mobile Field Service). So as field service companies bring in new workers from this next generation, dubbed millennials or generation y they need to consider how these workers will begin their journey with the team and manage the way in which this new breed of engineers will use, process and engage with technology.

Finally, to further compound these challenges there is the spectre of an ageing field service workforce to contend with. So, not only is there a need to make the transition from one generation of worker as seamless as possible, there is also a pressing timeframe to contend with as well. To get this transition right, first time around, field service organisations must consider at east three questions as they try to continue delivering exceptional field service with the next generation of field service workers.

• What do your customers want?
• How can you attract the next generation of great field service engineers?
• How does the next generation of field worker help the evolution of mobility in the field?

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In many respects the next generation fits perfectly with the way field service is evolving. So whilst there are some fairly negative connotations associated with the millennial/gen y age group – sharp attention span, sense of entitlement, “I will be CEO in less than two years’ etc. these misconceptions of the industries youngest workforce are not where our attention should lie. Whilst this generation of field workers may be different from their forbearers, they aren’t necessarily worse.

They may have some drawbacks, but when it comes to the evolution of excellent service, they may be just what is needed to wow future customers.

The emerging field service workforce embodies a number of characteristics that will help transform service and the relationship with the customer. These workers are young (30 and under) technology savvy, (they grew up with computers) and collaborative (social networks are a way of life.)

 

These traits and preferences help these workers attain and evaluate data faster than ever. But the integral part is how quickly that data is turned into answers and insight. To find out more about how companies overcome the challenge of an ageing workforce and take advantage of the next generation of great field engineers,

Trimble Field Service Management are offering this white paper for download now

Click here to download this white paper

 

 

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As we head full steam into 2015 predictions of industry trends that will shape the field service industries come thick and fast. Here we look at what our regular columnist's John Cameron of Trimble Field Service Management's will be important in the following twelve months... 

With so many advanced tools now available to fine-tune operations, field service organisations have reached an unprecedented transformative stage. By leveraging technology trends such as the Internet of Things, advanced analytics and smartphone and tablet integration, leading field service businesses are reinventing themselves as predictive, rather than reactive, operations. This may mean better-equipping technicians with intelligent apps that deliver real-time data and deploy analytics capabilities to make strategic decisions, or enhancing security and IT infrastructure.

Here are eight trends that may impact how you make those changes:

 

1. Robust and Flexible Platforms

Companies are looking to solution providers to deliver platforms globally as the foundation for innovation. Providers have to be ready to add, extend and integrate technologies as needed, giving them the agility to adapt and innovate. These platforms need to be cloud-based and flexible, allowing them to configure and manipulate modules and functionality as they see fit. Customers want a single provider to deliver all the functionality and modularity they require. They want to focus on empowering field workers and driving service excellence. To achieve that, they need robust, flexible platforms backed by a reliable provider.

2. Increased Focus on Security

The increase in cybercrime, such as the recent breach against Sony Pictures, is a critical reminder of how important it is to secure company data. As more organisations add everything from switches to entire power grids to the Internet of Things, we’ll see a greater demand for

advanced security applications and a corresponding increase in financial commitment to protect against future attacks. Security involves not only protecting and safeguarding network entry but also ensuring that every mobile device is fortified. That means equipping every tablet, smartphone and laptop with the pertinent, updated tools and protocols, and educating users on the importance of adhering to security policies.

 

3. Embedded Analytics

The ability to analyse and act on the vast amount of data collected from the field continues to trend in the evolution of field services technology. Deploying workforce management solutions with sophisticated analytics tools will enable managers to improve operations with real-time visibility into their operations. Data gathered from smarter mobile apps and equipment sensors will provide insights on performance, tasks, service quality, and new products that will enable field service managers to not only keep up with the competition but to step ahead.

4. Greater Integration

As telematics and workforce management solutions become more integrated with mobile devices, the opportunities to increase efficiency and productivity are growing exponentially. Field service managers can make real-time decisions remotely by accessing vehicle tracking, scheduling and routing on their mobile devices, allowing them to mitigate reckless driving incidents, control vehicle wear and tear and

decrease maintenance costs, all from a handheld. Mobile apps will continue to provide critical information such as daily tasks, customer histories, billing, and the locations of nearby teammates on demand for field service technicians. This access to real-time information empowers the technician to make strategic decisions, recruit help from teammates, and complete jobs on-time the first time, resulting in lower operational costs and higher customer satisfaction.

 

5. The Internet of Everything

By 2020, Gartner, Inc. predicts 26-billion devices other than smartphones, tablets and computers to be connected via the Internet of Things. For field service organisations, connecting equipment with technicians’ mobile devices and the back office in real time is a necessity. Information captured in the field provides diagnostics and performance metrics that mitigate certain issues as well as tracks patterns and trends for long-range planning. The goal is to ensure an intelligent and preventive—not reactive—approach.

6. Enhanced Network Reliability

The daily accumulation of data from internal files, mobile solutions, cloud-based apps and email can strain networks and storage systems. As organisations invest in mobile and management solutions to optimise operations, they no longer can ignore the underlying infrastructure. Hybrid clouds, virtualised servers and scalable, high-capacity storage give e networks the agility they need to stay flexible, efficient and productive. Neglecting these areas can impact performance, impede productivity and escalate IT costs.

7. An Evolving Workforce

As the field service  industry evolves a major trend has been the emergence of young, tech-savvy and collaborative workers.  According to Aberdeen Group, approximately one-fifth of the current workforce is under 30. This new pool of workers has grown up fully connected and will enable service 

  to continue their evolution in mobility and help them transform service and the relationship with customers. 62 per cent of top performing field service organisations have incorporated a Bring Your Own Device (BYOD) strategy as a result of a more tech-savvy workforce and 43 per cent are more likely to give technicians access to social media and collaborative tools to facilitate knowledge transfer.

 

8) Mobility as a Game-changer

Mobility will continue as a key enabler in addressing the competitive issues faced by field service organisations today.  The right mobile architecture can solve many of the tactical challenges of these organisations:  latent customer needs, increased competition, unmitigated churn and worker productivity. However, simply investing in mobile technology does not ensure improvement in key performance. To be successful with any deployment, organisations must choose the best field service solution and adopt the implementation best suited for their operation.

 

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Today, the ultimate goal of field service excellence is to respond quickly to customer needs, whatever they may be and it takes four criteria to meet this goal: Be on time, allow enough time to do the job, have the right skills and bring the right equipment. Trimble Field Service Management's General Manager John Cameron explains more...

For the mobile technician, an increased importance has been put on their role to the overall success of the organisation, as they are quite often the only interaction a customer will have with the business. This has led to the search for new ways to empower technicians and equip them with the right tools that allow them to excel at their jobs, through improved communication, collaboration, data sharing and integration.

 

Recent research from Aberdeen Group[1] found that 82 per cent of field service organisations identified mobility as a strategic initiative for the service operation in the next 12 months, as a tool to empower the field with real-time intelligence to make decisions and resolve issues to better serve the customer. Companies that understand how to strategically leverage mobility solutions stand to drive efficiencies, improve customer service and benefit from a more profitable bottom line.

 

With field-based work becoming increasingly complex and time-sensitive, more and more businesses are beginning to focus on the proliferation of mobile solutions, integrated with back-end field service solutions, to help manage field operations and provide the mobile workforce with the real-time knowledge needed to make better, more intelligent decisions while in the field.

The Internet of Things (IoT)

The Internet of Things (IoT) has huge potential for the field service industry. It enables devices that are equipped with sensors, hardware and software to be networked together through the internet, where they can communicate with one another and send and receive data. Machine-to-machine (M2M) technology is already helping field service companies to find out about issues before they occur through this development but the IoT is said to go beyond M2M and represents the ‘next generation’ for field service, connecting not just with machines but with systems, people and other things.

For example, IoT allows field service companies to gain greater insight into the status and health of their assets remotely, enabling a smarter approach to proactive and preventive maintenance. Sensors can be integrated into their devices in the field which can yield a huge amount of data on diagnostics, measurements, temperature and overall conditions, all of which is instrumental in preventing equipment failure, scheduling maintenance and improving safety. The same principle applies for condition-based maintenance. Businesses will be able to become better at it as they will have access to more and better information in the first place.

Mobile apps

There are a number of different approaches a business can take in order to create a mobile application strategy, one of the most common being to develop them internally with mobile app development tools. At its core, mobile applications provide technicians with the ability to share, store and view job data while out in the field, offering them a virtual link to the back office that helps to inform and empower them.

 

Having full visibility of a field operation is a key success factor and mobile applications that can offer visibility into the status, location and performance of field assets (technicians, parts, equipment etc) help technicians considerably in getting to the right place at the right time with the information they need to do their job correctly the first time. A number of mobile applications on the market today also provide added value to the field worker by enabling them to easily locate and contact nearby co-workers if they need assistance on a job or require advice on solving a problem. By having the tools to work more collaboratively, resolution is more likely to be reached first-time, helping to increase worker productivity and effectiveness.

 

The plethora of information offered through mobile applications can include previous work history of jobs and upcoming work details. For example, if a technician is en-route to a customer, a quick look at service history on a mobile phone can inform them that the customer has complained multiple times to the helpdesk about a product/equipment failure. This is vital information that can help the technician approach the customer with more care, helping to maintain a good customer service. Furthermore, when a technician reviews and accepts a job within a mobile application, the mobile devices’ navigation tool can help them find the most efficient route. Helping to reduce fuel consumption and travel time. From a service perspective, the technician can then pull up the customer’s details and call them to confirm when they will be arriving on-site.

Mobility solutions: What to choose?

There are a multitude of mobile devices on the market today that help technicians get to the right place on time, fix the customer’s problem the first time, and move on to the next task. The problem field service organisations face is choosing the right technology for their field based workers.

Ruggedised devices continue to evolve as mobile technology improves and have proven successful in helping field workers to complete their daily tasks. Such devices can be used in the harshest of environments and enable scanning packages, diagnostics, checking customer records, invoicing and delivery confirmation, among other tasks.

As the lines between consumer and business technology continue to merge, non-rugged tablets and smartphones have also broken into the field service marketplace. Tablets tend to be larger than smartphones and therefore engineers may find it easier to view and input job details. At the same time, smartphones offer the portability factor.

The ‘Bring Your Own Device’ debate has received much coverage in the service sector and has arguably been dubbed as being the only way forward for businesses looking to compete effectively and offer the most efficient customer service and increased employee satisfaction.

 

Simply, ‘Bring Your Own Device’ refers to employees having the ability to connect their own technical devices, such as smartphones, laptops and tablets, to their company’s network instead of using a device owned by the company. Uptake of BYOD had been relatively slow in the field service industry but recent years have seen an influx of workers bringing their own personal devices into their work environment to use in their everyday jobs and the advantages, both to the organisation and the employee, are significant.

 

For the field service organisation, it creates new opportunities for the business by increasing the number of tech-savvy and mobile-application users in the workforce. For the employee, they have taken a personal choice to use the technology and are familiar with it. This in turn will lead to increased satisfaction and productivity whilst eliminating the need for technical support and training costs for the business.

Mobility solutions: Capturing the insight

When a field service organisation deploys a mobile strategy, the wealth of data captured around technician performance, customer data, vehicle location, work order status etc. is not enough to make intelligent business decisions. It is how that data is analysed and turned into usable information that is what will really make a difference. For this reason, data captured through mobile devices must be tied into other systems within the organisation’s technology infrastructure, if not it will get lost. Indeed, Aberdeen Group found the top strategic action for 62 per cent of best-in-class field service organisations to be to improve data integration between the field and back office systems[2].

Aberdeen Group’s research also found that best-in-class field service organisations are 49 per cent more likely than peers to integrate data from mobile devices with back-end systems, such as ERP and CRM[3]. This integration will then allow other departments, such as sales, marketing and engineering to benefit from the field insights captured and maximise its value.

 

For example, customer and equipment data has the ability to spark insights into new products, services and campaigns, which benefit the organisation in revenue opportunities. This interaction also helps customers get access to products and services that will help improve their productivity and business goals. Service is ultimately a partnership between the customer and the organisation and without the use of captured data, the opportunity to evolve will be lost.

 

Ultimately, having a mobility strategy in place allows for better empowerment, data sharing and collaboration out in the field. For the field worker, they are provided with the best possible support and are able, themselves, to make use of the real-time information and knowledge to make the right decisions while on the move. As a result, they are better positioned to resolve issues first-time and deliver the best service they can.

For more information on how to drive an agile, dynamic field service operation through the adoption of mobile solutions, download Aberdeen Group Senior Research Analyst Aly Pinder’s recent report, Empowering the Mobile Worker with Real-Time Insight and Data Integration, here.  The report provides insight into how top performers provide technicians with the right information in the field, integrate data captured in the field with back office systems (via mobile apps) and excel at delivering resolution and not just a response.

[1] Aberdeen Group, Empowering the mobile worker with real-time insight and data integration, 2014

[2] Aberdeen Group: Service Mobility: The right technology for the tech, 2014

[3] Aberdeen Group: Service Mobility: The right technology for the tech, 2014

The third and final advert for Trimble Field Service Management's latest mobile workforce platform 'Work Management' builds on the same cutesy animation but this time the lead characters are some mischievous robots responsible for managing the data being earnestly sent in from the field. lets just say that their not exactly sharing the data in the right manner... Great end to a great series and brilliant to see some humour in the industry...

The second advert for Trimble Field Service Management's latest mobile workforce platform 'Work Management' contains the same quirky humour as the first edition but this time focusses on the plight of the poor field technician who is sent to the wrong job with the wrong tools, or on his own when he clearly needs a second pair of hands. It is a genuine problem all to common in the industry and a clear barrier to improving first time fix rates. However, I must admit I laughed out loud the first time I watched this video. Just wait for the little fella to run try and fill the whole at the end...