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Kris Oldland, Editor-in-Chief, Field Service News reflects on the alignment of digital transformation and servitization - the two key trends driving innovation and evolution in our industry... 

There have been two key trends that have been consistently present within our industry for a number of years. Both have been at the heart of discussions in boardrooms and on conference stages alike. Implementation of both has been accelerated by the pandemic. These two trends are of course Digital Transformation and Servitization - but just how closely related are they? 

For Sarah Nicastro, Vice President of Customer Advocacy, IFS the two are very closely aligned. 

"We believe that Servitization and Digital Transformation are inextricably linked, in that the progression of digital is a major factor in the increased demands customers have that are prompting companies to Servitize as well as in the fact that it’s impossible to Servitize without digital capabilities," Nicastro explains. 

"To seize the potential of advanced services, companies must view Digital Transformation as key to success. Digital is required to gain insights into the performance of assets in a way that allows a proactive and predictive response, to optimize the utilization of both its workforce and inventory in the manner necessary for guaranteeing outcomes, and to ensure the customer experience is seamless and informed.

"Data is also proving to be an integral part of an advanced services value proposition in the form of providing customers unique insights gleaned from digital tools in use. As such, companies should seek a modern digital platform that provides a range of capabilities to eliminate the failure points common in a disjointed environment and to protect the integrity of the customer experience.  " she adds.

This is a comment that is echoed by Iwi Lin, Marketing Manager, Durabook. 

"Digital transformation is already happening within the business-to-business sector, meaning organizations across every industry need to embrace this digital change," he comments. 

 

"Servitization can only be a consistent and reliable revenue source if your business performance remains equally efficient and dependable..."

- Iwi Lin, Durabook. 

 

"The adoption of emerging technology is where true industry revolution occurs, determining who will rise to the top and who will fail over time. Companies that implement technology to streamline processes, optimize budgets and improve overall workforce performance are predicted to outlast their competition.

"However, servitization can only be a consistent and reliable revenue source if your business performance remains equally efficient and dependable, which is where rugged devices come into play. These computers are fast becoming the focal point of these technologies as they enable organizations to realize even greater operational capabilities," 

Indeed, our world both inside and beyond field service is evolving rapidly in terms of technology and as we add the further pressures of a servitized business model into what is an already complex mix of many moving parts that constitute field service then the importance of being able to leverage, but also importantly trust the technologies we deploy throughout digital transformation is critical. 

As Lin adds "With technological evolutions in IoT, 5G, Augmented Reality (AR), machine learning and AI, companies investing in new technologies will be able to predict and prevent operational failure. Computer manufacturers that provide rugged devices can help organizations understand how to operate these devices in the field to enable their digital transformation programs and ensure new technologies are used for their maximum benefit.  

"With uninterrupted servitization a crucial factor for business success, the latest equipment is designed with optimum efficiency in mind. Rugged devices are the only models that can withstand the frequently harsh conditions many field computers must endure.

"The latest devices also contain sensors that feed operational data back to the manufacturer on the product’s condition, reducing maintenance issues and downtime. Should a problem arise, the manufacturer or service provider will be automatically notified by the faulty part so it can be quickly fixed. While they may require a greater initial outlay, they are far more cost-effective in the long term because of this lower need for maintenance costs." 

 

"Servitization at its core means providing outcomes rather than products or even services – it’s a company-wide transformation in the identity of the business and the customer value proposition."

- Sarah Nicastro, IFS

 

Coming from an industry where reliability in the field is a critical component of the success of their products, Lin's point raises an important distinction between servitization and digital transformation. While they are invariably two facets of the same conversation, the latter is the enabler, while the former represents the true paradigm shift. 

As Nicastro explains, "Servitization at its core means providing outcomes rather than products or even services – it’s a company-wide transformation in the identity of the business and the customer value proposition, not a simple addition to the service portfolio.

"However, in many cases this transition occurs over time in a phased manner to ease the impact on culture and operations and to help manage change."

Of course, while technological innovation or advances in service design thinking are important, these all become something of a moot point if they are not aligned with what our customers actually need and want. This is a critical part of the discussion which cannot be overlooked. 

"Without customers, nothing happens," states Ricky Sevta, CRO, simPRO bluntly.

"Customers we’ve talked with agree. They also know it’s a tricky balance, tailoring your services to the unique needs of your customer while also providing high-quality service to every customer. You also have to do it better and faster than your competitors, and still turn a profit.  

"In our experience working with all types of trades businesses, we believe technology like job management software, can help you do it all.  

"Job management software helps you better manage all the moving parts in your business, and gives you insights (data) into how well you're truly performing in each area of your business. More importantly, it shows the relationship between these areas. 

"You can then pinpoint how your performance, in these areas, good or bad, ultimately impacts the customer experience," Sevta adds. 

 

"Your customers make everything happen. Why make them wait?'

- Ricky Sevta, simPRO

 

"For example, how does proper stock management impact customer service? Say your field staff arrive at a job only to realize that they don’t have what they need. Now they’re wasting the customer’s time and their time. This can lead to an irritated customer and a job that takes much longer than it needs to. 

"Your engineers are set up for success, and empowered to provide good customer service when they know that they have the right materials for every job, and can check stock from anywhere at any time, but so is the rest of the team. With field management software, your admin team can check inventory while talking to a customer rather than having to take their number down, manually check the stock and then call them back."  

"Your customers make everything happen. Why make them wait? Job management software, especially cloud-based software, gives staff all of the relevant information they need to deliver the best customer service no matter whether they're remote or on-site," Sevta concludes.

Indeed, there is a broad mix of tools available for field service companies of all shapes and sizes, across all sectors in today's market. Digital transformation is all around us and will continue to evolve at pace. As to will the servitization movement, with service portfolios becoming more advanced and sophisticated as we embrace such tools. 

However, as Sevta rightly states, keeping the customer centre to all we do is the one true key to success. 

 

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Further Reading:

simPRO, the global leader in field service management software, announced that it has secured an investment of over $350 million from K1 Investment Management, with participation from existing investor Level Equity.Additionally, simPRO announced the acquisitions of ClockShark, a US-based time-sheeting and scheduling platform, as well as AroFlo, an Australia-based job management software provider. Together, the companies support the full lifecycle of a field service organization from sole operator or small business to larger, more complex businesses and franchises.

ACQUISITIONS ACCELERATE GLOBAL EXPANSION AND PRODUCT DEVELOPMENT EFFORTS

simPRO helps field service business owners grow revenue and profitability by reducing their reliance on paper-based workflows. With dedication to continuous product innovation, the company has experienced rapid growth as customers around the globe seek to future-proof their businesses with cloud-based, end-to-end software.

"This investment marks the next stage of simPRO's exciting growth journey," said Sean Diljore, simPRO CEO. "Our mission is to build a world where field service businesses can thrive. That mission will continue to be our focus as we accelerate our expansion and product development efforts. We'll continue adding to our suite of features and build further capabilities to support even more business owners within the global trade and construction industries."

In addition to supporting the recent acquisitions, the funding will be used to accelerate product investment and scale global operations across the business.The leadership teams of simPRO, ClockShark, and AroFlo will operate independently, including continued service on existing products.

"We're thrilled to welcome ClockShark and AroFlo to the simPRO family," said Diljore. "Both companies are leaders in their spaces and have incredibly valuable product offerings that will benefit our combined customer bases and help our customers increase revenue. We look forward to growing together and building a range of solutions for the field service and construction industries."

"We're excited to start this path with simPRO and K1," said Cliff Mitchell, ClockShark CEO. "It opens up many opportunities for ClockShark as a company, and for the customers we serve. We chose to move forward with simPRO because of its global footprint which will provide us access to additional markets, customers, and resources relevant to ClockShark customers."

AroFlo CEO Guy Arrowsmith echoed this sentiment. "This opportunity with simPRO and K1 allows AroFlo to continue on its growth trajectory while providing the same great product and service to its customers. We're excited to see what the future holds for all of our brands and what we can do together for the field service and construction industries."

Combined, the platforms are trusted by more than 17,000 businesses, 320,000 users and have over 500 staff in offices throughout Australia, New Zealand, the United Kingdom and the United States, with continued expansion anticipated in all geographies.

"K1 sought to invest in a global category leader that is transforming the way field service operators do business," said Simon Yu, senior vice president at K1. "simPRO's global growth momentum will only accelerate with the complementary acquisitions of ClockShark and AroFlo. K1 is thrilled to partner with Sean and his team in creating a platform that can support the broadest range of customers with best-of-breed solutions, globally."

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Further Reading:

• Read more about Leadership & Strategy @ www.fieldservicenews.com/leadership-and-strategy
• Read more about simPRO on Field Service News @ www.fieldservicenews.com/simPRO
• Find out more about simPRO @ www.simprogroup.com
• Learb more about K1 Capital @ k1capital.com
• Follow simPRO on Twitter @ twitter.com/simprosoftware
• Connect simPRO on LinkedIn @ www.linkedin.com/simpro-software/

 

We can only manage what we measure as the old adage goes. But in  dynamically evolving environment such as we find our selves in today the question as to what exactly it is we should be measuring in order to manage our field service operations may be up for some debate. 

IoT has long been touted as a transformational technology within field service management, and its impact will be felt by smaller organisations just as much as their larger peers writes Craig Chantler, Head of IoT, at simPRO...

Field Service is being transformed thanks to technological developments such as machine learning and the Internet of Things (IoT). The ability to remotely monitor equipment and transmit data back to the business in real-time has previously only been available to larger corporates with deep pockets. The reality is small to medium enterprises can also benefit from an agile operational environment and it doesn’t need to cost the earth.

Let’s take a look at the key benefits IoT brings to small to medium-sized field service operations.

Trigger automated actions
IoT connected assets are monitored for anomalies,and error messages can trigger alerts and create work orders. There doesn’t need to be any human interaction in this process which reduces the impact it can have on limited resources. If a part fails, the correct parts can be ordered and then the job can be assigned to the suitably qualified and located engineer for the job.

Increased first-time fix rate
Repeat service visits are costly, especially for smaller businesses with limited resources. IoT can help to provide more efficient and cost effective service delivery. Accurate reports on the behaviour of connected assets help to reduce unnecessary visits but when a problem arises, the right person with the correct parts can solve the problem on the first visit.

Predictive maintenance to provide better service
Moving to a predictive maintenance model, where equipment can notify us when they are operating outside of normal parameters or predict when failure is imminent, can hugely benefit businesses. By only sending an engineer to site when required can reduce costs and administration as well as improve equipment up-time and customer satisfaction.

What are the practical applications for IoT in smaller field service businesses?
When looking to implement an IoT solution, it’s important to evaluate all options. It’s not only about cost, but the full end-to-end solution. Consider whether new equipment is required or whether the technology works with existing installations. One of our customers did exactly that when they looked at how they could use IoT in their business.

The business in question is an installer and maintainer of specialist plant equipment found in the plant rooms of many prestigious commercial buildings. They were seeking a solution that could deliver live operational data on the performance of their equipment to support their ongoing maintenance and servicing activities and even help create new revenue-generating services.

Having persevered with another IoT system for close to two years and getting nowhere, they implemented simPRO IoT and had it up and running in a very short space of time. The simPRO plug and play sensors can be retrofitted to existing equipment quickly and
easily, along with the easy connection of existing sensors in place on the equipment. These sensors communicate with the gateway to the simPRO platform through thick plant room walls that other approaches were struggling with.

The sensors are used to monitor key areas of system performance such as energy usage, water levels (using pressure sensors) and water flow (via pulse meters). Thanks to real-time updates through the cloud, the provider can be instantly alerted of these metrics, along with faults on the local equipment console. This has allowed them to improve the operational performance of their equipment and add value to the customer by reducing costs, increasing asset uptime and facility performance. They are able to “sweat the asset” and get more out of the equipment long term.

Moving away from reactive and prescriptive pre-planned work, towards cost-effective proactive management of the equipment, has had a positive impact on their bottom line. Lowering the cost of operations has enabled them to use resources more efficiently
which ultimately benefits the customer.

By integrating the core simPRO solution, which combines comprehensive asset and job management, with the IoT enabled live window into asset/equipment operational performance, simPRO delivers an end-to-end solution. Small businesses can benefit from this one-stop-shop approach where all hardware and software are provided, installed, configured and supported by the one vendor.

The simPRO solution allows smaller service providers to punch above their weight, and bring innovative new services into their portfolio to bring a tangible source of differentiation. With the real-world practicalities of simPRO IoT increasing in usage by small to medium enterprises, the onus falls on the field service industry to embrace it for the wide array of benefits previously unattainable for these businesses.

Concluding our series our experts, Bill Pollock, Strategies for Growth, Marc Tatarsky at FieldAware, and Richard Pratley from SimPRO, identify potential areas of concern for service companies to look out for in 2019.

In The Big Discussion we bring together three industry experts and put four key questions for them to answer to give us a balanced view of the major trends impacting the field service sector. This week, the panel end our series by picking out areas of concern for the sector that could surface in 2019. 

What is the biggest area of concern that field service companies should address in the next 12 months?

BILL POLLOCK, PRESIDENT, STRATEGIES FOR GROWTH
The biggest area of concern for field service companies in the next 12 months will be, if they’re already somewhat behind the technology curve (or with respect to the competitive landscape), what do they need to do today to ensure that they will not fall further behind? And, it’s not just a matter of technology either; many FSOs will need to alter their corporate philosophy and mentality as well.

Technology goes hand-in-hand with the personnel that use it, so attention must also be given to how the organisation goes about replacing, and/or supplementing, its existing field force with new hires or the use of outside, third-party “feet on the street” support.
The services world is evolving so quickly, that any missteps along the way can be devastating – so every step, every move counts.

There will also be no time for any intra-mural infighting – only for collaboration and inter-departmental cooperation. Equipment will keep on breaking, and end-of-lifecycles are getting increasingly shorter. As such, there will always be the need for services organisations to deliver their support! However, only those that have the technological and corporate wherewithal to continually improve the way in which they deliver their services will rise to the top of the competitive order – and stay there!


MARC TATARSKY, SVP MARKETING, FIELD AWARE
The phrase ‘doing more with less’ is common in field service and that can be in relation to numerous resources and assets.
The workforce is a key element in this equation and can preoccupy a great deal of management time. There are concerns over an aging workforce in field service, a high turnover of workers and a shrinking pool of talent as demand increases.

Technology plays a critical role in any succession and resource planning. This may be empowering the workforce with automation to streamline operations, bring in best practice and increase productivity without the need to increase numbers. Using technology differently or embracing emerging technologies to enable remote expert capabilities, so a more experienced worker assists others.

Also attracting new workers, especially millennials, for whom, the latest technology is a big part of everyday life. The technology has to be right for both worker and the organisation to get maximum benefit

RICHARD PRATLEY, MANAGING DIRECTOR UK, SIMPRO
Technology is changing at a rapid pace. The technology we use today is very different from that we used five years ago so businesses will always have the challenge of how they can ensure the systems and technology they use are still current. Taking a long term view of the business requirement is vital.

Many businesses consider an off-the-shelf solution won’t fit the unique needs of the business. But think again! Overtly customised solutions can lead to restrictions with software updates and integrations with other systems in the future - not to mention a great deal of ongoing expense and time that should be spent on running the business.

Cloud-based software providers frequently release new updates (that are included in the licence fee) to help businesses stay ahead of tech trends. By ensuring the systems you use now are fit for-purpose, you’ll be able to keep up with future technological developments.

You can read the first instalment of The Big Discussion here, the second here and the third here. 

In the third of our four-part series, our industry experts Bill Pollock, Strategies for Growth, Marc Tatarsky at FieldAware, and Richard Pratley from SimPRO, identify key areas of focus for field service managers in 2019.

In The Big Discussion we bring together three industry experts and put four key questions for them to answer to give us a balanced view of the major trends impacting the field service sector. This week, the panel pick out trends for field service managers to look out for in 2019, including AI, data integration and connectivity.

What do you think should be the key areas of focus for field service managers across the next twelve months?

BILL POLLOCK, PRESIDENT, STRATEGIES FOR GROWTH
The next most important areas of focus for field service managers in the coming 12 months will likely be among the following three items:

(1) embracing the “new” technologies to support an expanded and enhanced capability to deliver their respective service offerings. Artificial Intelligence (AI) and Machine Learning have been around for more than 50 years, but are still relatively new to the services segment – but, it’s time to build them into your service operations!

(2) Changing the way in which you deliver – and price – your service offerings. Traditional break/fix service is essentially “dead”. Long live predictive diagnostics and predictive maintenance! Have you spoken to any chat bots lately? Well, you will!

(3) Re-engineering the way you measure performance metrics, or KPIs. MeanTime Between Failures (MTBF) and Mean-Time-to-Repair (MTTR) will not mean anything in an environment where services are being performed remotely on an ongoing basis. It will be time to replace some of the old “tried and true” KPIs with new ones that can measure systemic productivity, rather than merely individual field technician productivity. It’s time to rethink the entire service delivery process – and adjust to it!

MARC TATARSKY, SVP MARKETING, FIELD AWARE
Integration capability tops software selection criteria consistently for field service leaders. Even those who have been hesitant to integrate in the past, can now see that integration capabilities are far more advanced. Working with the right FSM software creates rapid time to value and ensures minimal risk.

Essentially the integration of FSM solutions into existing business systems of record means there is no disruption to ERP, CRM and accounting systems. Ultimately the real value is delivered through synchronized workflows, enhanced reporting and extending results beyond the current systems. Data integration yields actionable outcomes and connectivity to the wider business.

Field service has long been seen as simply a business cost, but leaders now recognise that integration can elevate their service operation, transforming it to a value-driving organisation that delivers broader business results. The evolution of field service through integration should be a focus to unlock this business value.

RICHARD PRATLEY, MANAGING DIRECTOR UK, SIMPRO
We continue to see businesses turning to software and technology to improve the efficiency of their workforce and to support customer service.

Smart connected products and IoT technology is transforming field service operations and we’ll see more adoption of this over the next twelve months. The predictive model not only reduces the cost of reactive maintenance but it addresses any issues before they become critical. For the customer, they won’t ever need to worry about needing to deal with a broken asset ever again.

We already have a number of customers running trials of our IoT technology. Not only are they winning new contracts off the back of it but it’s helping to increase the lifetime value of their existing customers.


The final part of The Big Discussion. You can read the first instalment here, and the second here. 

Richard Pratley left behind the beaches, scenery and weather of New Zealand to head-up SimPRO’s UK arm. Seven months into his new role, he spoke to Field Service News Deputy Editor Mark Glover about apprenticeships, health and safety and the state of the service sector in his homeland...

So isolated is New Zealand it was one of the last lands to have human settlement. As well as avoiding human interaction for so long more, it has also avoided the shockwaves spread from the global financial market. Seemingly exempt from the volatile effects of the recession, it is now seen as a ‘rock-star’ economy, immune to the peak and troughs of the downturn.

Investment in apprenticeships, particularly field service apprenticeships however has taken a hit here in the UK, globally and even New Zealand and the sector currently faces a discrepancy in new entrants joining the sector. Richard Pratley, Managing Director at SimPRO UK and a New Zealander is well placed to comment on the issue, which he did as a recent guest on the Field Service News podcast.

I asked him what challenges both countries – New Zealand and the UK – are facing in field service. He was forthcoming on the current employment imbalance. “I think the biggest one [challenge] is the skills labour shortage and how it’s impacting our industry,” he says. “Finding good people and keeping good people is getting increasingly harder.”

He suggested that New Zealand is reacting to the disparity, but it may be too late to plug the current gap. “A lack of investment in apprenticeships is a common trend across both geographies and I think we’ve underestimated how strong apprenticeships were,” he offered.

“Certainly, from a New Zealand perspective, it’s now well-recognized, and there is some heavy investment going in, but of course, it’s all a little bit too late. It’s not going to help us right now but it will help us in a few years’ time.”

“I think the biggest challenge is the skills labour shortage and how it’s impacting our industry...”

Richard headed up SimPRO’s New Zealand office for three years before relocating to these shores to take up his current position at the firm’s UK arm and he tells me there’s never been a better time to adopt an operational software platform or operational job management system.

But with a wide range of outfits to choose what should a service firm be looking for? “The thing we’re trying to do is to get more billable hours and more out of the existing workforce,” Richard says. However, I wonder if owner-based companies, used to ‘pen and paper’ procedures can find the change to a cloud-based OS rather overwhelming?

“Certainly, in New Zealand - and I’m guessing it’s the same in the UK too - there are a lot of large established service businesses that are owner operated,” he says.

“They have been run for a number of years and at some point, that individual may be looking to retire, and have some sort of exit strategy. The challenge is, that without some sort of systemisation, it’s all in somebody’s head and that’s a very difficult thing to get out.”

One area of work traditionally associated with pen and paper (and clipboard) is health and safety. Legislation and regulation require a strong paper trail, something that can be a laborious – yet important process.

Surely then, the cloud-based software in job management systems can assist in this? “We have a number of workflows and tools within apps that allow technicians to do those risk assessments on their devices, to record those results and to actually make some health and safety decisions before they go ahead and do any part of a job,” Richard says.

He pauses slightly before saying: “And I think that’s fundamentally important.” 

You can listen to the Field Service Podcast with guest Richard Pratley here.

 

In the second of our four-part series, our industry experts Bill Pollock, Strategies for Growth, Marc Tatarsky at FieldAware, and Richard Pratley from SimPRO, tackle the area of IoT and its role in field service.

In The Big Discussion we bring together three industry experts and put four key questions for them to answer to give us a balanced view of the major trends impacting the field service sector. This week, the panel look at the impact of IoT in field service and whether it will become a necessity for firms to embrace if they are to keep ahead of the service curve.

IoT has become an increasingly key discussion amongst field service companies in recent years - do you think it will soon be essential for field service companies to embrace IoT?

BILL POLLOCK, PRESIDENT, STRATEGIES FOR GROWTH
I believe it is already essential for field service companies to embrace the IoT. That ship has already sailed – and those FSOs that run their services operations on an IoT platform are already beginning to see the return on their investment.

The enormous amount – and wealth – of data that is now being generated through the use of an IoT platform is turning many of the traditional ways of thinking upside-down. For example, it has created an environment where the “old” (i.e., last year’s) way of measuring performance is becoming almost instantly outdated. For example, last year, an FSO might have been assessing its service delivery performance on the basis of asset uptime or SLA compliance, etc. However, this year, they may need to gauge their performance via an entirely “new” set of KPIs!

Measuring your performance in providing “power by the hour” or “airplanes in the air” is quite a bit different than measuring on the basis of the number of monthly site visits, PM calls and asset uptime.


MARC TATARSKY, SVP MARKETING, FIELD AWARE
Undoubtedly, IoT has the potential to revolutionise field service in terms of moving to a predictive model of service, increasing efficiency, reducing cost while improving customer service. But any move to IoT is dependent on various operational factors. These include the prevalence of assets and existing IoT sensors, the ability to add IoT sensors to new sources to collect meaningful data and the technology maturity of the organisation and the FSM platform.

These factors can be dictated by numerous elements – company size, the industry and type of clients they serve, the complexity of the work, the value of assets and equipment they supply and service, and their leadership.

It is important for organisations to establish where they need to be in their operational and technological maturity to help the business thrive. For some companies transformative technologies, like IoT, are a key element of their planning and for others they may not figure at all.

RICHARD PRATLEY, MANAGING DIRECTOR UK, SIMPRO
IoT is fast become an essential service offering that customers will ultimately demand of their service providers and it  helps meet the requirement to deliver more for less for customers particularly for those installing and maintaining high-value assets!

When connecting these ‘Things’ to the Internet, using the live operational data and machine learning to analyse performance, it opens up the possibility of variable-based services based on machine condition and utilisation, rather than prescriptive frequency based visits and reactive calls.

This proactive approach can help lower TCO and increase uptime for customers and asset owners, whilst lowering the cost of operation and providing differentiation for the Service Provider. If you want to stay relevant in a competitive evolving market, now is the time to be considering how this technology can be incorporated into your own processes and service offerings.


The third part of The Big Discussion will be published next week. You can read the first instalment here.

In the first of a four-part series, we bring together three industry experts and put four key questions for them to answer to give us a balanced view of the major trends impacting the field service sector. With responses from Bill Pollock, Strategies for Growth, Marc Tatarsky at FieldAware, and Richard Pratley from SimPRO, we look forward to what we can expect across the next twelve months.

2018 was a year in which we saw a number of significant changes move from the fringes of discussion within our industry to becoming an established part of mainstream discussion and in some cases fundamental parts of common place strategy within the field service sector.

The Internet of Things (IoT) for example, has become a staple part of field service delivery with many organisation having already adopted some layer of IoT technology which they are utilising within service delivery and the majority of those who have yet to take their first steps into connected field service are actively planning to do so in the not too distant future.

And as is often the case with technology in field service, the emergence of IoT in our sector, much as mobile did before it, has resulted in seismic changes into the processes and work-flows that underpin how we define service excellence. For example, we have seen servitization become an increasingly popular over-arching strategy for many manufacturers as they shift towards more customer-centric, service-focussed revenue strategies.

Even amongst those organisations who have yet to commit to a fully servitized business model, there are many who are shifting towards adopting a pro-active approach to service delivery, with increasing operational efficiencies and greater customer satisfaction two of the major benefits being heralded by such developments - which are again enabled and empowered by IoT.

Yet, at the same time other technologies that should be having positive impacts on field service delivery, in particular Augmented Reality (AR), have yet to evolve as rapidly, seemingly stagnating in the early adopter phase. Perhaps, 2019 may be the year we see AR finally emerge from its embryonic potential to also becoming a fully established part of the field service sector?

Or maybe, there will be other key breakthroughs, whether they be technologies, or strategies, that will shape the future of field serviceTo get a flavour of what we may expect across the next twelve months we’ve brought together a panel of experts to get their opinions on what to expect in 2019. We begin this series, however, by taking stock from last year.

Across the last twelve months what do you think has been the biggest shift in how we approach field service delivery?

BILL POLLOCK, PRESIDENT, STRATEGIES FOR GROWTH
The last 12 months have been quite a bit more active among global Field Services Organisations (FSOs) with respect to their acquisition and implementation of new technologies. For example, after having spent a number of years more as a perennial line item on an organisation’s “wish list”, Augmented Reality (AR) has gained a much wider acceptance, and is presently in use by more than twice as many FSOs as just a year earlier. In fact, the trend lines for AR adoption are have begun to increase at an accelerating rate.

We are now also seeing the further incorporation of Artificial Intelligence (AI) and Machine Learning into existing FSM systems.
As a result, many FSOs have already begun the transformation from the traditional break/fix model to the use of predictive diagnostics and AI-powered chatbots to facilitate and expedite.

MARC TATARSKY, SVP MARKETING, FIELD AWARE
We are seeing a convergence of technology capabilities changing how field service operations are being enabled. One of the key drivers of this convergence is analytics and a data platform that is empowering organisations to take insights from various new technologies (IoT, AR eg) and existing data within other Systems of Record to provide context and the ability to make “new” business decisions.

Field service organisations, due to the complexity of the operations, have always embraced technology and were early adopters of analytics. We are seeing an evolution of analytics in field service, moving from a need to turn data into information, to meaningful business insight and then to decision-making capabilities.
Over the past twelve months we are now experiencing a shift to a more strategic approach to business intelligence. Field service leaders are applying analytics to drive value-adding initiatives into the wider business, with customising service and product innovation, for example.

RICHARD PRATLEY, MANAGING DIRECTOR UK, SIMPRO
There are a number of external pressures that are aggregating together forcing business to make a shift and change about how they are approaching field service delivery.

All businesses are looking to do more for less thanks to a skilled labour shortage, pricing pressures on services, travel and resource and compliance cost increases and customer demand for value.

During the last twelve months, we’ve seen more field service businesses looking to streamline and automate their operations to enable them to scale up their workforce without adding in more resources.

The second part of the big discussion will be published next week, when the panel answer questions on IoT.