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The latest headline findings from our exclusive research sponsored by ClickSoftware looking at the appetite for the Cloud as a platform for field service management solutions put together in one handy infographic....

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Resource Type: eBook
Published by:  Telogis
Title Gaming the System to improve driver behaviour
Download: Click here to Download the full ebook here

By downloading you agree to the T&Cs listed available here

Synopsis

As a field service manager you might be wondering how gamification can help your business, or perhaps you’re ready to start but you’re looking for ideas on the best way to implement.

This eBook published by Telogis can help you find the answers to these questions and understand how different employees might respond to gamification based on their personalities.

Overview

Gamification is a word that you will be hearing more often, with industry experts picking it as a growing trend in business applications.

The term arose back in 2002 but it wasn’t until 2010 that it started to gain traction. Software developers began using the engaging traits of electronic games to increase participation in business programs. Before long, business applications that allowed users to socialise, collect achievements and be rewarded started to pop up.

Over the years gamification has matured. More real-world testing has helped “gamified” business applications to evolve beyond a simplistic points system. This ebook explores the three fundamental elements of integrating Gamification into your business:

1. Mission
2. Alignment
3. Deployment

Phase 1: Establishing your mission

A business without a mission is like a ship without a rudder. Even if you already have a mission, it’s worth reviewing or updating it to match the current business environment. While your mobile workforce may be a subset of a larger business, there’s no reason it shouldn’t have its own mission, one that aligns and supports the overall corporate mission.

Once the mission is established, it’s time to break it down to individual goals or objectives that support the mission. Keep your objectives as specific as possible. No sport would ever get popular if the goal was vague, moved regularly or unclear to the players.

 

No matter what your objectives are – increasing productivity, decreasing fuel costs, improving driver safety or increasing asset utilisation – the secret to achieving them is keeping them Specific, Measurable, Achievable, Realistic and Time-bound (SMART).

Phase 2: Align your mission objectives

To make sure you stay on track to achieve your objectives you need to check your alignment.

This means reviewing your objectives, to check they align with how you operate as a business. For example, if your company puts more emphasis on working as fast as possible without respect for safety, then setting an objective to reduce speeding won’t align.

Get your company influencers (normally managers or supervisors) involved and review your objectives with them. They’ll let you know quickly where they think alignment is lacking. It’s important that your managers are onboard with the new objectives – they will play an important role in influencing others and ultimately help achieve a successful outcome.

After reviewing and refining your objectives, aligning them with your organisation, you’re ready for implementation. It’s time to deploy.

Phase 3:  Deployment

The size of your organisation will determine the scale of your deployment planning. In the case of using Telogis Coach mobile app, small companies may only need brief training that includes a quick-start guide to explain how it works and instructions on how to download, install and log in to the app on their mobile device.

Large enterprises would benefit from the tailored implementation provided by Telogis Professional Services. Their expertise and deployment experience can help avoid common pitfalls and roll it out right the first time.

 

Monitoring results

First of all, you want to make sure everyone in your organization knows what your objectives are. If one of your KPIs is to reduce speeding by 50% then let the whole team know, not just management. A team wins when it knows what it’s playing for.

You’ll also need a scoreboard. Telogis Coach includes an enterprise dashboard that shows real-time results for specific KPIs - you can log in from anywhere and get an up-to-date score, either across the entire fleet or individual crews.

Celebrating wins

You don’t need to do cartwheels in the office every time a driver gets a perfect score but there should be recognition and reward. In most cases the size of the reward is not important; it’s about making sure they know you know, and it means something to you.

Recording the game time

Decide on how long each “game” lasts. Employees will soon tire of a game with no end in sight. You can choose any reasonable period but in general, for achieving fleet KPIs, a period of 90 days is most common. At the end of each period, results are tallied, players rewarded and recognised and the game starts over.

Gamer types

Not only will you have some of each gamer type personalities in your organisation, there’s also a little of each type in all of us. You should remember this with your gamification program and make sure you’re keeping each type happy.

Killers need sufficient competition. Achievers need plenty of recognition and rewards. Socialisers need lots of interaction with other players and Explorers need the opportunity to be creative with the game. Check from time to time that you have the balance right.

Give your team time to adjust to the new gamification approach, be generous with recognition and rewards and stay focused on your mission.

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Welcome to this fourth and final instalment in our series that has explored a research project run in partnership with ClickSoftware that was focussed on the usage and appetite for Cloud based computing as a platform for field service management systems. 

In this final section we take a look at opinions towards Cloud and Mobility and draw some conclusion to the research on the whole...

 

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Missed the other features in this series?  Find Part One here and Part Two here and Part Three

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Want to see the full picture? Download the full research report here!

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MOBILITY AND THE CLOUD

Of course when it comes to field service whilst the Cloud is in many ways an enabler, another modern technology development has had an even bigger impact – namely the emergence of modern mobile computing systems be it laptop, tablet or smartphone.

So how important is it for mobile apps for field service to be on the Cloud?

We asked our respondents “Do you think it is important that the mobility applications used by your field engineers are Cloud based?”

Again the move towards the Cloud was apparent with 56% stating that it is preferred for their mobile apps to be Cloud based, with 40% stating that it doesn’t really matter and just 4% stating that they don’t want their mobile apps on the Cloud.

 

When we consider that 43% of companies were now on at least their second iteration of a field service app and that 47% of companies state that they will update their mobile apps at least once every three years (14% state they will update every 18 months) this would seem to add further incentive for field service companies to eventually move at least part of their field service solution to the Cloud.

With this in mind it could certainly be argued that there is further incentive for the continuing shift from on premise to the Cloud, as in this age of Big Data where integration is key, it is important to have a smooth flow of data from office to the field and back - which would be easier to achieve if both sides of the solution are feeding into one database simultaneously.

CONCLUSIONS?

It seems that the Cloud is definitely gaining momentum.

Nearly two thirds (63%) of field service organisations are more open to the idea of the cloud today than in 2014. Add this to the almost one quarter (24%) who always thought the Cloud was a good thing, and we can see that nearly 90% of organisations feel open or positive about Cloud-based Field Service Management solutions. In addition, over half (56%) cite Cloud as their preferred option.

As suggested earlier it is perhaps expected for the largest companies to be, as a group, slower in moving from one system to another due to the larger size of such a project.

 

However it is amongst the smaller companies that there is perhaps the biggest surprise of this research.

It is here we see greater reluctance for the Cloud which appears to sit in direct contrast to the fact that for many smaller companies the Cloud could offer a much more manageable cost via a SaaS model alongside other benefits such as less reliance on IT, and built in disaster recovery – again something that would presumably be appealing to smaller companies.

Yet despite the fact that smaller companies are not taking to the Cloud as much as would have perhaps have been expected, the research also reveals that whilst the biggest concern around moving to the Cloud remains security (closely followed by connectivity issues) other concerns such as integration with legacy systems and a lack of Cloud offerings do seem to be lessening.

And with the admission by 63% of respondents that they have become more open to the idea of the Cloud being used in business, plus the increase in both mid-size and enterprise sized companies that are now using a Cloud based field service management solution, there remain strong indications that the Cloud will continue to grow in stature as a platform for field service management solutions in the next few years as more companies move from their existing legacy systems to newer solutions.

Whilst the headline statistics of Cloud vs. On-Premise may be taking time to reflect the trend, the Cloud is definitely gaining momentum and this is sure to continue as more and more as more and more companies upgrade their field service management systems.

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Our recent research run in partnership with ClickSoftware was focussed on understanding the appetite and prevalence of use of Cloud computing as a platform for field service management solutions. Here, in part three we turn our attention to those who have to date stayed away from the Cloud to understand their reasons for doing so....

 

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Missed the other features in this series?  Find Part One here and Part Two here

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Want to see the full picture? Download the full research report here!

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REMAINING ON PREMISE…

So let’s look in more detail at why some companies are remaining with an on premise field service management system?

To begin let’s return to our hypothesis that whilst on premise solutions are currently more in favour, the Cloud is growing in popularity and will continue to do so as companies slowly move from their current systems to more modern next-gen equivalents.

Again a strong indicator in support of this would be how long those companies which are still using on premise solutions have been with their existing system.

In fact when we look at the responses to this question we do indeed see a mirror of the same question put to those using a Cloud solution, with just 11% of companies having implemented their current system within the last year whilst 62% are using a system that is at least three years old.

 

Further to this we asked those using an on premise solution whether they were likely to consider a Cloud platform for the next iteration of their field service management solution.

Again the response re-affirmed a growing acceptance towards the Cloud with 69% of respondents indicating that they would in fact consider the the Cloud next time round.

Also if we compare this to our 2014 survey, where we asked the same question to those who weren’t using a Cloud based field service solution, we see that this figure has in fact increased by 15%. This adds further weight to the argument that acceptance of the Cloud for field service management is growing.

But whilst there may be evidence of the Cloud becoming more trusted for those who remain unconvinced it is the same issues that represent their biggest fears.

As per our 2014 survey, our research shows that once again Security is the biggest reason that some field service companies do not feel confident in turning to the Cloud with 38% of companies stating this is their greatest concern.

Connectivity issues are also a significant concern cited by 24% as being their number one fear.

 

However some worries around the Cloud do seem to be abating. Worries around integration with legacy systems have fallen from being cited by 37% of respondents in 2014 to just 15% in this year’s survey.

Another commonly cited reason for not moving to the Cloud last year was a desire to stay with an existing supplier.

However, in this year’s findings just 3% of respondents cited that as a reason they would not consider the Cloud. However, as referenced in the introduction almost all field service management software providers are now offering a Cloud based version of their existing software so perhaps this comes as little surprise.

The research also shows that for those companies that aren’t currently using a Cloud based field service management solution the reluctance to move to the Cloud isn’t restricted to the field service division.

In fact over half (52%) of those companies using an on-premise solution for their field service management system have no Cloud based systems at all.

So whilst it appears that the Cloud is indeed gaining momentum as a platform for field service management software, the biggest barrier to adoption for many remains concerns around security.

Of course well documented, high profile consumer breaches such as that of Apple’s iCloud add fuel to the flames and 58% of respondents admitted that incidents such as these influence their opinion of Cloud being used in the enterprise.

Yet in spite of this our research shows that as the Cloud matures perceptions are definitely changing.

Two thirds (66%) of our respondents admitted that they have become more open to the idea of Cloud being used in business in recent years whilst just 8% state that they have always felt the Cloud is too risky and that opinion hasn’t changed.

 

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Resource Type: White Paper
Published by:  Kirona
Title: Driving Productivity in Field Service
Download: Click here to download the white paper

By downloading you agree to the T&Cs listed available here

Synopsis

This white paper from Kirona highlights the benefits of integrating automated scheduling with a mobile working solution.

Overview

Leveraging the power of an integrated scheduling and mobile working solution that reduces travel and idle time, streamlines processes and ultimately increases the number of jobs/deliveries/visits completed per day per field worker can deliver average productivity improvements of 20% and sometimes even higher.

Rostering vs scheduling

Rostering ensures that you have enough people to fulfil the demand at any point in time. Scheduling ensures those people are doing the right things at the right time.

Real productivity gains only come when making the step change from rostering to scheduling. Best-in-class service organisation achieve 81% performance in worker utilisation Scheduling enables you to take into account when allocating work such a location and skill set.

 

The order in which work is schedule can have a significant impacto productivity. If you have a team of 100 workers doing 5 jobs a day, there are 1 billio possible combinations of how those jobs could be allocated

Minimise travel time

Travel time can be the greatest source of productivity leakage. Reducing the travel time of field workers by just 10% per day can, on average, increase productivity by as much as one additional average job per day.

Kirona strongly recommends that journey planning needs to be fully integrated into the scheduling process and that it takes into account the actual route between jobs and incorporates traffic information.

Addressing no access

An efficient schedule drives productivity improvements, but only if customers keep appointments and field workers are able to gain access. Integrating scheduling with customer communication can increase the number of appointments kept and update customers on arrival times.

Streamlining Workflow Paperwork, rekeying data, manual workflows and not having access to key information are all factors that are detrimental to the productivity of your field workforce. The benefits of having a seamless mobile working solution far outweighs the investment required.

Access to the right information empowers a results-driven workforce. According to Aberdeen Group’s Field Service 2014 report, best-in-class service organisations achieved an 88% first time fix performance

Handling the emerging day

The daily challenge for field service organisations is how deal with the unexpected without compromising productivity or letting customers down. According to the McKinsey Improving Workforce Productivity, an average 5-10% of jobs are cancelled each day an 10-20% or tasks run shorter or longer than expected.

Managing this requires real-time visibility of your engineers and a dynamic scheduling app that allows you to move work allocation one job at a time.

 

Leveraging Actionable Insight

Comprehensive insight, acting on it and measuring the impact is the key to driving continuous productivity improvement. Benchmarking individual performance and task times, analysis of capacity vs demand and understanding geographic coverage all are key productivity drivers.

Conclusions

Field workforce automation software is key to driving productivity. The technology is proven, deployment does not have to be complex and there are significant gains to be made.

We have seen time after time that by leveraging Dynamic Resource Scheduling combined with Mobile Working, organisations on average see an uplift in productivity of 20%.

Yet the value does not stop there. These organisations also see an improvement in first time fix, a reduction in no-access, reduced administration overhead and measurable improvements in customer satisfaction. The field service activities become far more predictable and so too does performance.

Every aspect of work can be measured, analysed and lessons learned to drive continuous performance.  According to Aberdeen Group, a best in class service organisation is defined by its ability to achieve 81% or greater workforce utilisation, 88% or better first time fix and a 90% or better customer satisfaction.

 

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Find out more by clicking here to download the white paper now!

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Field Service News Editor-in-Chief, Kris Oldland reflects on a busy summer in the European field service industry in his leader for issue seven of Field Service News...

Click here and complete the brief form to download a digital copy of Field Service News issue seven now

I’ll be honest, when the doors closed on the third day of this year’s Service Management Expo I gave an almighty sigh of relief...

Not only was it the end of a very busy three days but it also marked the end of what was an incredibly busy conference season in the European field service industry and to be quite frank I think everyone needed to take five just to catch their breath.

Since we published the last edition of Field Service News we’ve attended the Aston Spring Servitization Conference, The Field Service Forum, The TomTom Telematics Developers Conference and of course the Service Management Expo and each of these events brought into focus some of the key conversations that are happing in our industry today.

There has been an abundance of excellent content produced by some of the leading figures in Telematics, Servitization, IoT, Artificial Intelligence and much more with each outlining how these varying tools and technologies will impact on field service.

And whilst long may it continue, it is also good to have a little bit of time in these long, hot summer months to let all these ideas, concepts and strategies tumble around in our heads for a while. Then, as we move into the final quarter of the year, our thoughts and plans around how we can harness some of these concepts, can solidify and evolve into strategies with substance.

And as I start to bring some of my own thoughts into focus my first initial observation is that so many of these new trends are interconnected.

In the past I’ve explained my belief in this column that we are entering a golden age of service, driven by a perfect storm of technologies emerging together and if anything the last few months have reaffirmed that belief.

Service is no longer an after thought but a primary business driver and if there was ever any doubt about this it was completely eradicated at the Aston Servitization Conference.

It was fantastic to see academics and industry leaders coming together to learn from each other and at the end of an intensive two days there was no doubt in my mind that this growing trend of Servitization was moving very quickly from academic theory with a handful of industry examples (albeit high profile ones) to a considerable shift in business thinking which is continuing to gather momentum.

Indeed the topic of servitization raised it’s head again when I interviewed Sony’s John Cooper with Cooper providing a perfect example of Servitization in a new contract with Spanish media outlet Telemadrid. As Cooper himself explains “when it’s pay-per-usage - it becomes all about the service.”

Which of course brings us back to the technology, for working in the parameters of an outcome based solutions contract means that your field service operations have to be highly efficient to ensure you are delivering the uptime levels such contracts are built upon.

IoT is of course one such technology that is truly driving these changes in business thinking and culture. Sony for example employ a number of remote monitoring and diagnostics tools across their B2B technology range, and such connected devices are huge enablers for companies moving from a traditional reactive type of service operation, to a more proactive type of operation that an advanced services approach requires.

 

And it is not just the devices our engineers are repairing and maintaining that are becoming connected, it is their tools and even their vehicles themselves that are becoming connected also.

It is of course no surprise that the connected vehicle dominated conversation at the TomTom Developers Conference, but in fact it wasn’t the only game changer for fleet management discussed that day in Amsterdam.

We also saw TomTom Telematics redefine themselves as a Platform as a Service for the telematics industry with the launch of their Apps Store, and this new model for telematics, built on open integration, is something of a game changer.

It is a smart move by the Dutch Telematics giant and one which couldn’t have been better timed as another major player in the Telematics space, Microlise who have a phenomenal reputation within the haulage sector, have also turned their attention to field service with the launch of a very slick new solution Clear. 

And then of course there are the two technologies that are underpinning most change in field service, Mobile and the Cloud. 18 months ago we researched the Cloud and I made some bold predictions around it’s adoption in field service. In our latest research project we revisit some of those claims and see if, how and why the adoption of Cloud based solutions in our industry has moved on at all within the last 18 months.

Time to let those little grey cells get to work...

As field service tools become increasingly Internet based connectivity becomes an ever more significant challenge. We look at how Volvo Construction overcame their connectivity woes...

About Volvo                                                  

Volvo Construction Equipment was established in Great Britain in 1967. A division of the Volvo Group, it has established a reputation for market leading quality equipment and customer support.

A supplier to the mining and construction industries, Volvo provides an extensive range of equipment including wheeled loaders, articulated haulers, excavators, utility equipment and pavers.

The business operates eight customer support centres throughout Great Britain, supplemented by strategically located home-based engineers. Its headquarters are located in Duxford, Cambridgeshire.

The challenge

Volvo Construction Equipment’s team of field engineers travel across the UK each day responding to customer queries – from initial fault diagnosis to servicing and updating equipment. These engineers are largely dependent upon access to internet-based tools, hosted on the company’s network, for diagnosis and configuration purposes. Yet visits can often take place in remote or inaccessible areas of the country with poor mobile signal.

Previously, engineers were provided with a single-network USB dongle that could be plugged into laptops for network access. The limited geographical coverage meant that this had proved hugely unreliable, with engineers often unable to find a strong signal from the network provider.

 

Without access to the internet, engineers were often forced to return to the nearest depot – which could be up to 60 miles away – or in some cases, seek out a local café or restaurant offering free Wi-Fi.

This inability to complete the job on the first visit was also frustrating for customers unable to progress a project due to a broken down machine.

Richard Shelford, IT Operations Manager at Volvo Construction Equipment, said: ‘‘Engineers would often arrive at a job and carry out the initial diagnosis only to find that the network signal was too weak. From a customer-service perspective this was really tricky, as they would be forced to abandon a job and drive off to seek Wi-Fi access somewhere else.”

He added: “This process was proving hugely costly for us in both time and mileage but also for our customer whose downtime costs can run into tens of thousands of pounds.”

The solution

Volvo Construction Equipment was recommended to contact M2M Intelligence to see if they could suggest a more efficient way to operate.

M2M was able to supply a Multinet roaming 3G SIM which enabled field engineers to create a local hotspot with a Wi-Fi router in their van. The M2M-i Multinet SIM enables the router to connect with any available UK network so Volvo engineers are no longer reliant on a single provider’s ability to supply a constant signal in all areas of the country.

These hotspots allow staff to connect and use the online diagnostics virtually wherever they are working.

 

A trial across eight vehicles was tested by senior engineers, with extensive experience of the industry - including first-hand knowledge of some of the challenges that the business was facing. Following a successful trial, the solution was quickly rolled out across the Volvo Field Service team.

The results

Volvo was able to vastly improve its customer service by eliminating wasted site visits and reducing equipment down-time. This has also had a number of additional benefits in regards to productivity, cost savings, employee satisfaction and internal communications.

Productivity increased

M2M’s Multinet roaming SIMs have ensured field engineers are connected virtually anywhere. This has had a major impact on productivity as engineers are now able to increase the average number of campaign updates, including diagnosis or configuration, each day.

Cost savings

The solution has also driven significant cost-savings for the business – both in terms of vehicle expense and staff time. Field engineers no longer have to drive back to the depot or a local restaurant to gain Wi-Fi access – and are operating more efficiently as a result.

Employee satisfaction rose

Increased productivity has removed many of the frustrations experienced by field engineers. Rather than facing obstacles around limited network signal or the associated stresses of having to find a nearby location with access, they can focus on the task in hand. This means delivering a speedier service to customers and getting equipment and projects back up and running as soon as possible.

Better internal communications

The business has also seen an improvement in internal communications. Staff can use internet-enabled video conferencing more frequently to communicate with product specialists and between different depots. This is allowing field engineers to tap into company resources – and quickly.

The company now has plans to continue a phased roll-out across the wider business, including product specialists and sales teams.

‘‘Almost immediately after trialling M2M’s solution, we knew we had to have it!’’ said Richard. ‘‘Our engineers were previously carrying out approximately two campaign updates per day. Using M2M’s solution, they can double that - so to say it’s had a big impact on productivity would be an understatement! To quote one of our own engineers, ‘it’s simply brilliant’.’’

 

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In Part One of this interview in our Industry Leaders series, John Cooper, Head of IT and Workflow Solutions in Sony’s Professional Solutions unit in Europe explained why he and his colleagues needed to revisit their existing service infrastructure and replace a 15-year-old legacy system with something better suited to the growing complexity of their service organisation.

In Part 2, he talks to FSN's Kris Oldand about how he and his team reviewed both off-the-shelf systems and customised solutions to determine which was fit-for-purpose, their reasons for making the choice they did and the impact on the service operation.

“We had a remedy based solution that actually had its routes dating back almost 15 years believe it or not,” Cooper begins. “It was initially designed for specific service offerings we had which were very much one-to-one. One customer , one product. So a kind of classic repair-related issue. They’d call the help desk, raise a remedy ticket, we’d determine if a repair was required, we’d pull the units back and we’d issue replacements;  a nice simple system.”

“Of course now we are in a situation where we have technology that sits across multiple partners of Sony, plus hardware and software vendors,  and we look after it all. It may be multi-site, it may even have multiple SLAs within contracts.” Cooper explains.

So despite having updated and improved their existing system across the years, its core purpose was as a backend system, and it lacked the reporting functionality and dashboards that it was becoming more and more apparent Cooper and his team required.  “We got to the point that we realised the bits that really mattered to our customers were the bits that we were finding it hardest to do.”

 

As the need for a more modern service management system became apparent Cooper and his colleagues had some clear expectations of what they wanted. “We thought about this issue of the ecosystem and how do we get everybody involved. Pretty quickly we came to the decision that what we needed to do was get something that sat within the Salesforce world; our sales and marketing organisation use Salesforce - it’s a standard platform in Sony,” he explains

Bespoke or fit-for-purpose?

However the next decision was whether to opt for a ‘fit-for-purpose’ solution or create something bespoke. Something Cooper clearly gave great consideration to:   “We had two other big choices – do we bespoke something or do we look for something that is fit for purpose,” he begins.  "In the past I didn’t see much in ‘fit-for-purpose’ solutions that I felt actually really understood something as complex as what we wanted to do. At the same time I was very wary about bespoking because it gets you a solution for today and,  if you're clever,  maybe for the next two or three years. I didn’t want my team to be thinking what to do next about IT, I wanted them to be thinking about making the customers happy."

 

“So we looked around and we found ServiceMax amongst a number of systems that we had already looked at. I just thought: this is a system that has really been thought through by service professionals, people who really understand what happens. It’s not just a standard set of processes.”

“Despite it being an off the shelf package there is such as degree of configurability that you can work how you want to work. There is such a good degree of best practice built in it pushes you down a path of best practice and I’m a big fan of that.”

 Dual benefits

Of course there are numerous benefits to a next generation service management system such as ServiceMax, including easy Salesforce integration, breaking down many of the data silos that can exist within an organisation.

And perhaps the most important of these is the ease of access to reporting which Sony had found lacking in their previous solution.  This is of course indicative of how business is done today and a common expectation of Sony’s customers, so it was a key necessity for Sony when implementing their new system.

However, given the changing nature of Sony’s business with both a shift towards a more service-orientated business structure and also, through the use of remote diagnostics tools, a move towards a much more proactive and preventative service offering, such reporting tools also provide an important second function  - namely,  being able to report on all of the service value Sony are delivering that may otherwise potentially not get noticed or acknowledged.

“Sometimes we can have a conversation with customers and they’ll say well we’re not really aware of you doing that much for us.” Cooper explains.  “And that’s a facet of us keeping processes and systems nice and clean in such a way that systems continue to run. So the desire for us to want to demonstrate all the good stuff we’ve done is really strong.”

 

“The flip side of course is that no service organisation is perfect and sometimes when things go wrong the first person that hears about it is someone senior on the customer’s side and then the second person that hears about it is the account manager.  So if you’re not careful the only time people hear about service is when there is bad news and the reality is that 99% of the stuff is going wonderfully but there is not any awareness of this.”

In fact Cooper believes such easy access to reports and dashboards, is as powerful tool for his account managers as it is for his service managers.  “One of the other drivers for us in this quest for the right sort of system was something that keeps the whole ecosystem aware of what’s going on and what we are doing for the end customer.”

“We have this dream of the account managers turning up at customer sites and being completely clued in with all the stuff that’s happened in a nice simple to understand graphical way. So they don’t need to get into technical complexity but they know what we’ve done for the customers, they know of any live issues and they’re not going to get ambushed with you’ve got this problem or that problem.”

And Cooper sees this as perhaps one of the biggest changes in service today.  “That sort of thinking wasn’t there many years ago in our industry but now it’s becoming imperative, ” he asserts.  “Our feeling is that that service will really help us differentiate ourselves with our customers. Our goal at the end of the day is we want customers to come back to us and keep renewing service contracts and then when their technology gets to the point where there is something better for them out there they come back and buy from Sony.”

 

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Continuing our series of interviews with industry leaders, Kris Oldland speaks with John Cooper, Head of IT and Workflow Solutions in Sony’s Professional Solutions unit in Europe. 

John Cooper is man with not just one division to oversee but many. Each has particularly demanding service challenges and, of course, due to the high technology industries that Sony inhabit, each is also an ever evolving sector.

With a pan European team of around 110 field engineers working alongside other members of the wider Sony workforce and various third parties, Cooper’s responsibilities are essentially across the entirety of the non-consumer portfolio of the tech giant, and it seems service is an increasingly important part of the wider business strategies and plans.

The areas that fall under Cooper’s remit also each have their own unique service challenges.

Firstly there is Sony’s healthcare solutions unit which has evolved from simply producing medical printers to now working on much more adventurous projects with hospitals and surgeons such as transmitting operations as part of a training program and even potentially aiming towards remote surgery by utilising a mix of cameras, high quality displays and 3D technologies.  Of course in such an environment, uptime is essential. “As a service challenge it’s quite an interesting one as you don’t want anything to fail mid-cut as it were” Cooper comments wryly.

Another of the divisions in Cooper’s area of the business is the theatre solutions division, which is focused on digital cinema. Here the products include high-end 4K cinema projectors and the clients the likes of Vue and Everyman.

 

And whilst the pressure on the service operation here is perhaps not a matter of life and death as it is in Healthcare, it certainly still exists. Quite simply the clients in this division are reliant on the technology functioning for them to make any money at all, so if the projectors fail, then they don’t pay.

And of course then there is the Classic AV/Media side of the business, the largest of Cooper’s divisions and a key area for Sony as a whole. Again the pressure to deliver reliable uptime is paramount.

With high profile clients including the unusual (Sony is responsible for the archiving and recording solutions for Vatican City) to the more standard broadcast clients such as UK terrestrial provider ITV and Spain’s Telemadrid, there is an expectancy for the products and solutions they provide to be wholly reliable.

As Cooper states “if you think about News and just TV broadcast generally that whole industry was built around reliability. It’s so rare for the screen to go black and so it’s [100% uptime] an expectation.

Challenges of service complexity

To deliver these expectations Cooper’s team is comprised of a number of differing elements within the service -chain focused on maintaining the various different technologies at play. Firstly there is a service management team that focuses separately on those technologies with a team of field engineers with the requisite skills based in and around Europe. Then there are the other equally important components of Sony’s service delivery such as centralised repair locations, where they pull all sorts of technology back to a select number of places across the continent to get fast turnround time.

Essentially,  part of their service operation is in the field, part of it is remotely placed in terms of repair and then in addition to this they also employ a number of remote technologies that allow them to log in to systems quickly to make initial diagnosis.

And in the midst of all that there is an ever increasing complexity within their product set which in turn adds further complexities to the organisational structure, making the smooth handling of operations even harder.

Cooper outlined three facets to this complexity.  One is the increasing challenge of potentially lots of different partners in the service chain. “IT workflow solutions for example, might well have an oracle database plus harmonic storage and we have to look at the whole piece,"  he explains

Then there is the issue of Sony’s customers reducing their own internal expertise with many shedding engineers, particularly as engineers retire and aren’t necessarily replaced. In the theatre business, for example, there is no need for a highly skilled projectionist who in the days of analogue might have had a greater understanding of the machines he worked with and the ability to potentially undertake maintenance himself or at least provide a detailed overview of the fault when reporting it.

 

In a modern cinema the technology is much simpler to operate so that skillset is lost on the client side, adding further emphasis on Cooper’s team to be able to work at optimum efficiency.  As Cooper asserts:  “Our ability to diagnose has to be very good because the fault diagnostics aren’t always fantastic as you might imagine.”

Finally, there is the fact that Sony themselves are also facing their own price pressures.  The price of a high end broadcast cameras for example, have fallen dramatically in the last ten years and this hit to the bottom line also is of course felt by the service division. “We used to be able to, in certain instances, give some of our service elements away for free because it was built into the margin, that’s no longer possible," Cooper concedes.

Bespoke service offering

And it is these challenges that have ultimately led to Sony having to adopt a much more focussed approach to their service.

“In order to protect our customers and to deliver the levels of service that we want to be recognised for, we give a fairly high level of service at point of sale but then we sell our additional service contract offerings up to any level including up to full bespoke.” Cooper explains

Add to this the growing trend of servitization, which for Sony at the moment is currently something of a pull market with their customers more and more frequently seeking to engage with Sony on a pay-per-usage basis.

 

A perfect example of this is a new system Sony have just implemented for Telemadrid.  Replacing a previous Sony system which was over a decade old, the suite contains the latest technology and is provided on a pay-per-usage basis. “It’s a fully managed system, and in that instance it’s all about the service - the technology is just an enabler.” Cooper explains. “And we are starting to see the pressures on the broadcasters, big lumps of cash are harder to come by, many are now starting to ask about pay per usage. Then it’s all about service delivery, ” he adds.

With such significant shifts in business principals, service is quite rightly becoming a much more fundamental part of Sony’s wider business strategy.

As a result of these shifts however, Cooper and his colleagues needed to revisit their existing service infrastructure, with a view to replacing their 15-year-old legacy system with something better suited to the growing complexity of their service organisation. “We used to be able to, in certain instances, give some of our service elements away for free because it was built into the margin, that’s no longer possible,“ Cooper concedes.

And it is these challenges that have ultimately led to Sony having to adopt a much more focused approach to their service. “In order to protect our customers and to deliver the levels of service that we want to be recognised for, we give a fairly high level of service at point of sale but then we sell our additional service contract offerings up to any level including up to full bespoke,” Cooper explains

Add to this the growing trend of servitization, which for Sony at the moment is currently something of a pull market with their customers more and more frequently seeking to engage with Sony on pay-per-usage basis.

As a result of these shifts however, Cooper and his colleagues needed to revisit their existing service infrastructure, with a view to replacing their 15-year-old legacy system with something better suited to the growing complexity of their service organisation.

 

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Look out for Part 2 of this interview, when Cooper will talk about how he and his team reviewed both off-the-shelf systems and customised solutions to determine which was fit-for-purpose, their reasons for making the choice they did and the impact on the service operation.

 

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