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In this episode of The Field Service Podcast, Field Service News Editor-in-Chief talks to Kevin McNally, Sales Director for Asolvi about how technologies such as Cloud, Mobile, Artificial Intelligence and IoT have enabled smaller companies to not only meet the service standards of their larger peers but in some instances exceed those standards...

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Kris Oldland, Editor-in-Chief, Field Service News talks to Scott Berg, CEO at ServiceMax about why IoT has so far failed to hit the heights it really is capable of and what we more should be expecting from connected assets in the near future...

When I sit down with Berg, he has just given a highly well-received presentation at Field Service USA, perhaps the biggest event in the global field service calendar. He managed to hit the two big topics that dominated conversation over the four days of the conference, namely preventative maintenance and IoT.

However, whilst many of his peers have spent the time still talking about why these are essential topics for field service companies today, Berg is already looking towards tomorrow.

“There is a big move towards predictive service, which a lot of us have talked about wanting to do. I think IoT has arrived on the scene and that might be what finally enables it. One of the things I’ve seen as we’ve come deeper into GE and seen what some of the other assets are around us from a technology standpoint is that the asset performance management concept is really unique,” he opens.

“As a field service guy I didn’t even know that this stuff was out there- I didn’t know that it was possible. That, of course, makes sense as it was used in process manufacturing, chemicals, oil and gas so it just wouldn’t occur to bring that over to field service, but this linking of the predictive analytics fed by IoT allows us to create a closed-loop process.”

“Frankly, now that I know these APM guys better within the GE company, it was one of the first epiphanies we had last year where we said you send that work to me, I’ll send you this back, arm the technician with the predictives that say ‘here’s why your here today.’”

“Another theme is also that this whole IoT thing is making me scratch my head a little bit and I’ve been talking to more and more people lately about this.,” Berg admits.

For me as a technology salesperson by trade it really gets good when someone can see real obvious value articulated, experience it and it becomes a bit of a no-brainer, I don’t think IoT has reached tha“$2.9Trillion dollars is going to get spent on IoT by 2020. Now this is not to say that many companies including a number of our customers haven’t experienced value, but it it’s still not quite fulfilling the full potential that it had - so what is the problem? For me as a technology salesperson by trade it really gets good when someone can see real obvious value articulated, experience it and it becomes a bit of a no-brainer, I don’t think IoT has reached that.”

It is a question I have raised myself in these pages. So what does Berg think is holding everyone back from seeing the true potential of IoT?

“I think it’s a combination of things,” he replies, considering the question. “Firstly, people are still drowning in data - and I do think that is still a problem. We see it even in GE businesses, there is so much more data by our own creation that it just gets harder and harder, and so now you’ve got things like Edge computing as opposed to sensors feeding data to Clouds, which is way to slow and far away, so that’s one thing that is changing rapidly.”

“And yes, there are people who have got the benefit but so far I see it as just a one and done benefit. We’ve had good examples of our customers, where they’ve identified a failure pattern, in one case a company were able to identify that they were fixing something too early, they could’ve gotten two more weeks out of it, so that leads to a modification of a service protocol or procedure, but it is still a one-off benefit.”

“It’s big don’t get me wrong. But it doesn’t do anything for you next year and it didn’t uncover the next problem. In fact, it may be even pushing a problem further downstream and so then another one surfaces.”

“That’s what is so exciting about the whole conversation around AI and Machine Learning - in that it offers continuous learning. The ability to model risk and put that into a plan - maybe that is the final way to bring IoT to its full potential in terms of service management and to create a pretty cool closed-loop process really.”

“I don’t mean to push IoT to a back seat, don’t get me wrong, there are so many side benefits that are game changing but it is a bit like you’ve planted something and then your like when is it going to come out of the ground, when am I going to see a flower and then to continue that analogy when that fruit first comes out, you don’t want to pick it and then that’s if you want it to be a constant crop."

It is interesting to hear Berg’s view that there is so much more to come how we implement IoT in a field service context. Particularly given ServiceMax’s role as an earlier pioneer within the space. When he speaks on the topic he invokes a clear belief in the scientific method - i.e. that each hypothesis is subject to continuous testing and re-evaluation.

“We were early partners and integrators with things like PTC and the ThingWorx products, launched connected field service and we’ve had some customers who have seen some real benefit - but why didn’t it sustain, why didn’t it evolve, why didn’t it grow - why wasn’t it everywhere?” He asks.

“I think it is because people were just a bit stalled looking for that extra piece of the puzzle,’ he continues answering his own questions.

One of the reasons we didn’t call Connected Field Service our IoT API is because the notion of connecting field service was not only getting the device to give up its data but also in the mobile device then arming the technician with why are you here“In fact, one of the reasons we didn’t call Connected Field Service our IoT API is because the notion of connecting field service was not only getting the device to give up its data but also in the mobile device then arming the technician with why are you here.”

“What was the reading that led to this? But let’s take that further, let’s get an understanding of what the is device doing right now so they know what it was doing yesterday when they were summoned, but also me what it's doing now, how has that changed.”

“I think that’s that notion of equipment centricity. The cool thing about GE is that it is the world’s largest field service company and it is also at it’s core a completely asset-centric group of engineers, the machine is everything they worship the machines - there are pictures of machines all over our office.”

When I last spoke to Berg, ServiceMax had only recently become part of the GE family, but even then he spoke of an early affinity between the companies and of a kindred spirit at each companies core. Fast forward some 18 months and it is clear that the relationship is proving to be even more symbiotic with benefits flowing both ways.

“I was in a meeting recently where one of the innovations another team was pushing in APM was maximising the performance and predicting the health of a set of assets. By that I mean not just one isolated machine but for example think of a wind-farm, maybe there are a thousand of assets within that fleet. We were trying to establish how we can comprehend the collective health of those assets and how they work together.”

This is just another example of how Berg, ServiceMax and now the wider team within GE are not satisfied with pushing the envelope today but are dedicated to understanding how they can continue to stay at the vanguard of innovation for many, many years to come.

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Kevin McNally, Sales Director, Asolvi takes a look at how technologies such as Cloud and IoT are levelling the playing field and giving small and medium-sized businesses the opportunity to deliver service standards that meet and exceed those of the traditionally dominant enterprise-sized organisations...

Want to know more? The bad news is the full white paper is only available exclusively for fieldservicenews.com subscribers.

The good news is that if you are a field service practitioner then you may well qualify for a complimentary industry practitioner.

The even better news is we will send you a copy of this white paper when you apply as a welcome!

Click here to apply for your complimentary industry subscription to fieldservicenews.com and access the white paper now!

Note: Please do take the time to our T&Cs (available in plain English at fieldservicenews.com/subscribe) and note that this content is sponsored by Asolvi

One thing is certain in today’s field service sector, that never before has service delivery been so empowered by the technology that now underpins field service management.

Cloud is, of course, one such technology and the introduction of the Software as a Service (SaaS) model that it gave life to has undoubtedly changed the way that smaller field service organisations can operate.

Cloud has given them access to SaaS-based Field Service Management (FSM) solutions that in the previous CAPEX world of the late twentieth and an early twenty-first century would have been simply too cost-prohibitive for them to access.

IoT, has the potential to go even further and not just enhance the way field service operations are undertaken, as Cloud and Mobile have done, but entirely revolutionise the fundamental ways in which we approach field service delivery.This is one very clear example of how technology has very much levelled the playing field for smaller field service companies.

Another key technology, IoT, has the potential to go even further and not just enhance the way field service operations are undertaken, as Cloud and Mobile have done, but entirely revolutionise the fundamental ways in which we approach field service delivery.

The long-standing break-fix methodology, which has been at the core of field service operations by necessity since the inception of field service itself, can be circumvented and replaced by proactive preventative maintenance.

In a world of IoT, the service provider is no longer dependent upon the customer to report a fault, the asset itself can identify that it needs maintenance and the service call can be arranged in advance of the failure.

IoT absolutely offers the keys to a far better future for field service - for both service provider and customer alike, but for smaller to medium-sized companies are we entering once again into an era of cost-prohibitive technology?

Has the playing field so neatly levelled off by the introduction of the Cloud, once again become skewed in favour of the enterprise-sized organisations?

The importance of Cloud:

As I alluded to in the introduction there is no denying that the emergence of Cloud computing has been a core driver in the ability for smaller field service companies to be able to compete with their larger competitors.

This development is mostly the result of the introduction of SaaS-based subscription-style licensing which makes access to such systems possible.

It seems like a long, long time ago that Tesseract, an Asolvi product became the first company in the world to offer their full FSM solution in the Cloud and on a SaaS model. Indeed, today almost all FSM providers now offer their solution in such a manner.

Many aspects of introducing an FSM solution can become more challenging the larger an organisation isThis means that the smaller companies can have access to tools like scheduling, stock and parts management and mobile work management applications for their field-based staff to access via a mobile device.

Yet, they also have the advantage of being more agile, more streamlined and less weighed down by legacy systems and processes that their larger peers undoubtedly face.

In fact, many aspects of introducing an FSM solution can become more challenging the larger an organisation is. For example, optimised scheduling engines need to be ‘taught’ the rules under which they are to operate – the larger the workforce and the more diverse the skill-sets within that workforce, the more ‘lessons’ that need to be fed into the scheduling system for it to operate as intended.

In terms of FSM solutions, the shift to the Cloud has absolutely changed the competitive dynamics within various industries in favour of those smaller companies who are savvy enough to embrace cloud-based FSM and unencumbered by challenges such as the above which larger companies may face.

Can IoT work for SMBs?

Earlier, I outlined the potential seismic disruption that IoT is set to have on field service delivery as a whole.

Yet, when we hear about those companies that are harnessing the power of IoT, invariably we often tend to look at examples of companies who all tend to sit within the largest bracket of organisations.

Rolls Royce, GE, Sony et al have often dominated the headlines in terms of the successful application of IoT platforms that have radically changed their approach to field service. So one could be forgiven for thinking that IoT is perhaps something only the largest organisations are capable of implementing – but is this necessarily the case?

The reality is that there are a growing number of SMB-sized field service organisation who have embraced IoT to become a truly disruptive force within their respective sectors.The reality is that there are a growing number of SMB-sized field service organisation who have embraced IoT to become a truly disruptive force within their respective sectors.

Take for example regional German IT and document management services provider IBS Bürosysteme (IBS).

By utilising a machine-to-machine solution called Evatic Consumable and Meter Management (ECMM) they have been able to boost productivity, dramatically eliminate washed toner and streamline their processing. They have done this by integrating ECMM with their fleet management solution and directly processing data from all of the printers within their fleet, generating consumable replacements and subsequent invoices automatically.

This provides a clear win-win scenario in that their customers’ are receiving an improved service and massively reduced downtime, whilst IBS are able to improve their own efficiencies both within the field service and consumables areas of their business.

However, for those companies that embrace IoT, the rewards can be even greater than mere efficiency and cost savings.

As an example of a smaller company truly utilising the power of IoT let’s take the example of Espresso Service – a third party service provider operating within the coffee sector.

They have taken an active approach to utilising IoT data from across the fleet of coffee machines that they service and in doing so have not only been able to improve their own service delivery but have subsequently been able to develop additional advanced services based on their ability to translate the data from the assets they serve into truly meaningful insights that help their customers better understand how the assets are being utilised.

This allows them to tailor their own marketing and business strategies to be closer in line to how their own customers wish to be served.

It is in examples such as this where we see the true impact that IoT can and will have on industries of all sorts.

IoT naturally paves the path towards preventative maintenance, thereby simultaneously reducing the cost of each truck roll whilst improving customer satisfactionFor whilst as we’ve discussed IoT naturally paves the path towards preventative maintenance, thereby simultaneously reducing the cost of each truck roll whilst improving customer satisfaction, it is within the data generated by connected assets that we will find the most valuable new revenue streams.

As seen with Espresso Service, being able to offer customers advanced services that are based around the insight from data collected within their assets, can open up potential new revenue streams while firmly embedding an organisation within their customer’s business ecosystem.

Yet, while the data is the tool that underpins such advanced services, it is an organisation’s ability to think beyond the bounds of the currently accepted status quo of what good service within their sector is, and to seek what the new normal should be and bring that forward to their client base, that is the critical genetic component of almost all disruptive companies.

This is certainly not a trait that belongs exclusively to enterprise companies.

Indeed, a strong argument could be made that it is the entrepreneurial environment that exists within many smaller organisations that can allow such ideas and concepts to be nurtured and ultimately flourish.

Another factor for consideration here is also that examples such as that of Espresso Service are largely reflective of an organisations ability to truly understand the market they serve and their customers needs within that market.

In today’s world where service has become a core differentiator, this can allow the SMBs to flourish should they embrace the current technology available to them.Again, here we see an advantage that many smaller companies may have over their larger peers in that the relationships they often have with their client base are that much more intimate – giving them perhaps better opportunity to really get under the skin of what their customers’ most challenging issues are and making them better placed to develop strategies and solutions that can solve the issues at hand.

The rapid development of technology we are seeing today means that smaller organisations are now able to access technology that can push their service standards on par and above those of the larger, traditionally dominant companies within their competitive sphere.

In today’s world where service has become a core differentiator, this can allow the SMBs to flourish should they embrace the current technology available to them.

Want to know more? The bad news is the full white paper is only available exclusively for fieldservicenews.com subscribers.

The good news is that if you are a field service practitioner then you may well qualify for a complimentary industry practitioner.

The even better news is we will send you a copy of this white paper when you apply as a welcome!

Click here to apply for your complimentary industry subscription to fieldservicenews.com and access the white paper now!

Note: Please do take the time to our T&Cs (available in plain English at fieldservicenews.com/subscribe) and note that this content is sponsored by Asolvi

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Manuel Grenacher, CEO, Coresystems discusses the big three technologies that are driving field service productivity to ever greater heights...

More than 85 percent of field service professionals say that the strategic use of technology is a key driver of overall productivity.

Moreover, within the next two years, 70 percent of organizations will reference customer satisfaction as a primary benefit obtained from implementing modern field service management technology, according to Gartner.

Unfortunately, many organizations are resisting from updating systems due to a need to accommodate legacy systems, and are therefore missing out on the increased workforce efficiency and productivity that updated systems deliver.

[quote float="left"]Unfortunately, many organizations are resisting from updating systems due to a need to accommodate legacy systems[/quote]Recent technological progressions have made a significant impact on many industries - and field service is no exception. Keep in mind, it’s often quite difficult for businesses to ‘bolt on’ additional technology to legacy systems, and many these should be considering new projects aimed at reducing cost and improving agility. So, what is there to gain?

Big Data and Data Analytics

Big data and analytics functionalities present a digestible, clear view of relevant data, which allow staff to make real-time decisions.

Each step is visible and transparent, and companies can start offering customers more proactive service, such as more finely tuned maintenance schedule alerts or alerts on peripherals that need replacement, consistently.

Cloud and Connectivity

Many field service applications are anchored in the cloud, and this pay-on-demand nature allows businesses to reduce spend on software and hardware costs. The cloud provides an accessible, shared environment where, for example, call centre staff can access records pulled from phone, email, IM and social media – leading to quicker and improved customer service.

Technicians can also stream video, capture photos, surf the internet and communicate with connected networks and wearable technologies.

Mobility

Mobility has an impressive impact on field service workers’ productivity and efficiency. Field service workers can access real-time data and information about customer issues, machine conditions and operating environments.

What’s more, field service organizations that implement mobility solutions improve their first-time fix rates, SLA compliance levels, cash flow and field engineer utilization levels.

[quote float="right"]Companies that still use paper-based systems often have difficulty efficiently scheduling resources and tracking employee performance. [/quote]Companies that still use paper-based systems often have difficulty efficiently scheduling resources and tracking employee performance.

It also slows down invoicing, and even affects the company culture. While upgrading can be costly, legacy systems tend to be more expensive to maintain on almost every level. Software licensing models have changed, as have the nature of service agreements, and the cloud offers a cost-effective means to have an entire IT setup without the need for huge premises.

Employees who can perform their jobs without the administrative or operational baggage are happier and more efficient.

This is a positive result for companies as it translates into a proactive state-of-mind (employees critically thinking about what more can they do), rather than a reactive one (how can it be done).

The above summaries illustrate why enterprises should switch to current FSM solutions, rather than remaining with their legacy systems. We look forward to seeing (and experiencing) the results of these and future technological innovations in the service industry.

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Manuel Grenacher, CEO, Coresystems discusses the big three technologies that are driving field service productivity to ever greater heights...

More than 85 percent of field service professionals say that the strategic use of technology is a key driver of overall productivity.

Moreover, within the next two years, 70 percent of organizations will reference customer satisfaction as a primary benefit obtained from implementing modern field service management technology, according to Gartner.

Unfortunately, many organizations are resisting from updating systems due to a need to accommodate legacy systems, and are therefore missing out on the increased workforce efficiency and productivity that updated systems deliver.

Unfortunately, many organizations are resisting from updating systems due to a need to accommodate legacy systemsRecent technological progressions have made a significant impact on many industries - and field service is no exception. Keep in mind, it’s often quite difficult for businesses to ‘bolt on’ additional technology to legacy systems, and many these should be considering new projects aimed at reducing cost and improving agility. So, what is there to gain?

Big Data and Data Analytics

Big data and analytics functionalities present a digestible, clear view of relevant data, which allow staff to make real-time decisions.

Each step is visible and transparent, and companies can start offering customers more proactive service, such as more finely tuned maintenance schedule alerts or alerts on peripherals that need replacement, consistently.

Cloud and Connectivity

Many field service applications are anchored in the cloud, and this pay-on-demand nature allows businesses to reduce spend on software and hardware costs. The cloud provides an accessible, shared environment where, for example, call centre staff can access records pulled from phone, email, IM and social media – leading to quicker and improved customer service.

Technicians can also stream video, capture photos, surf the internet and communicate with connected networks and wearable technologies.

Mobility

Mobility has an impressive impact on field service workers’ productivity and efficiency. Field service workers can access real-time data and information about customer issues, machine conditions and operating environments.

What’s more, field service organizations that implement mobility solutions improve their first-time fix rates, SLA compliance levels, cash flow and field engineer utilization levels.

Companies that still use paper-based systems often have difficulty efficiently scheduling resources and tracking employee performance. Companies that still use paper-based systems often have difficulty efficiently scheduling resources and tracking employee performance.

It also slows down invoicing, and even affects the company culture. While upgrading can be costly, legacy systems tend to be more expensive to maintain on almost every level. Software licensing models have changed, as have the nature of service agreements, and the cloud offers a cost-effective means to have an entire IT setup without the need for huge premises.

Employees who can perform their jobs without the administrative or operational baggage are happier and more efficient.

This is a positive result for companies as it translates into a proactive state-of-mind (employees critically thinking about what more can they do), rather than a reactive one (how can it be done).

The above summaries illustrate why enterprises should switch to current FSM solutions, rather than remaining with their legacy systems. We look forward to seeing (and experiencing) the results of these and future technological innovations in the service industry.

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In the Big Discussion, we will take one topic, bring together three leading experts on that topic and put three key questions to them to help us better understand its potential impact on the field service sector...

This issue our topic is the what to expect in 2018 and our experts are Michael Blumberg, Blumberg Advisory, Bill Pollock, Strategies for GrowthSM and Jan Van Veen, moreMomentum

The first question we tackled was What is the biggest challenge facing field service companies in the next 12 months?

Now let's turn to the second question in the discussion...

What is the biggest opportunity facing field service companies in the next 12 months?

Bill Pollock: The biggest opportunity facing field service companies today is the ability to compete head-to-head with any of their main competitors – however large or small – through the implementation and/or upgrade to a Cloud-based Field Service Management (FSM) solution. Over the past several years, Cloud technology has normalized the playing field for both FSM solution providers and their customers, who are no longer encumbered by the cost and complexity of their legacy premise-based solutions and applications.

Advances in technology are also giving a boost to those field service companies that have embraced these new technologies. For example, the greatest opportunities over the next 12 months will most likely be realised by those companies that will have already implemented Augmented Reality (AR) and/or Merged Reality (MR) into their field service operations. However, the most likely dominant field service organisations will be the ones that have also taken steps to explore the benefits of moving to an Artificial Intelligence- (AI) and Machine Learning- (ML) driven field service solution.

The technology is already there for every field service company; however, only those that embrace – and implement – these technologies will actually be able to reap the benefits.

Jan Van Veen:  When talking about the biggest opportunities, I think we need to look beyond 12 months. It is mission critical to act now on future success.

Most industries are somewhere around the top of the life cycle and are facing (first signs of) commoditization.

The big opportunity for them is to go through the next life cycle where the added value is about enhancing the use of technology. The new value propositions will be heavily driven by data, algorithms and intelligence. The value will be far beyond predictive maintenance and uptime of technology.

This is a domain in which young, rapidly growing data-driven companies are in their comfort zone. So, the opportunity here is moving up the food chain and increase relevance for clients. By failing to pursue these opportunities, the threat is being forced down in the food chain and seeing other players deliver the high value, whilst seeing your role being limited to manufacturing equipment, spare parts and, to some extent, delivering low skilled hands-on machines for maintenance.

For those companies who are not ready to focus on these opportunities, I think your top priority should be to build the missing foundation and make sure you are ready to pursue the opportunities soon.

Michael Blumberg: The biggest opportunity facing field service companies in the next 12 months lies in pursuing strategies that will advance their journey along the path toward servitization.

The specific strategies vary from company to company based on where they are on their journey. For some companies, 2018 will be the year when they finally transition their field service operation from a cost centre to a profit centre. For others, the opportunity lies in monetizing service offerings and effectively marketing and selling service outcomes.

Still, others will have the opportunity to invest in digital technologies that enhance service quality, boost productivity, and create an uber-like experience for their customers.

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Kris Oldland Talks exclusively to Dan Sewell, COO, Espresso Service about why he and his organisation identified the need for a dedicated field service management solution including why they felt it needed to be a cloud solution and the reason they opted for Tesseract Service Centre Tesseract an Asolvi product has had on his engineer and dispatchers...

See more from this interview where Sewell outlines the impact of implementing the solution has had on his engineers here

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Kris Oldland, talks to the ever effervescent Carsten Groth, Technology Solutions Professional with Microsoft Field Service, to discuss what field service will look like in the not so distant future...

There are some people who have a such a clear passion for what they do it is palpably infectious, you can literally see the effect they have on those around them.

I find such people are usually a joy to talk to and so when I caught up with Carsten Groth, a Technology Solution Professional working with Microsoft, for the first time in a year or so (at the industry conference Field Service Europe) it was a true joy to see that there was an almost childlike excitement in his eyes.

He had just given a presentation discussing how and what Microsoft are terming connected field service and it is clear that it is a topic that seems to truly capture Groth’s natural passion for technology and harness it into something resembling true exhilaration.

It’s what makes him such a great ambassador for his company and such an engaging speaker. However, with Microsoft’s own field service focussed offering rapidly evolving and spreading it’s technological wings he seems to have cranked the passion all the way up to 11.

“There are complicated processes that need to be rethought, it’s like working in a big think tank around where is field service heading in 2020?” Is his first response when I ask him what developments are being focussed on in Microsoft’s Field Service team.

However, Groth is quite right to be excited by the new IoT enabled world we will all soon be occupying.

We often talk about revolutions in business but truly have we truly seen a revolution in field service on a par with what the near future promises to deliver.

If we are honest our industry that hasn’t massively changed even with the rise of mobile computing. Yet, what we are now seeing is true evolution, field service 2.0.

“The way we see it and the way Microsoft has started to think of field service, is in terms of what are the new field service enablers,” he begins.

“To begin there are the classical elements, things like the dispatching and scheduling elements and then there are also some influential parts coming from the mobile side of that, turning the mobile experience into more task oriented, check list oriented and more efficient UI oriented functionalities.”

“But now we have augmented and virtual reality in the mix as well as cloud services and of course IoT and these are all enablers to all these field services as well.”

And it is these enablers that are changing every part of both service providers and their customers thinking around field service. Although the introduction of new technologies, which lead to new processes, will also bring with them new challenges as well.

“When you think about an on-site service for a washing machine, in the past it may have taken 60 minutes and as a customer I would be billed for 60 minutes worth of work,” Groth explains.

“But now I see that the field service engineer has far more capabilities enabled by technology so am I still willing to be charged for 60 minutes when he is now doing the same job within 15 in minutes. Obviously I am not”

“If I then see a field service engineer struggling with that same task which I have just looked up online, a task I now know should take less than 15 minutes. Am I going to think it is fair for his company to be charging me an hours work when he should only be spending a quarter of an hour working?”

“By having all these influential cards we see that the customer has more influence and more impact than they have ever had in the past,” Groth adds.

It is a very valid point and it is absolutely vital that field service organisations understand that whilst technology will undoubtedly revolutionise our industry for the better in the coming years, it will also create new challenges that we must be prepared to face.

So how does this not so distant future look to Groth and his colleagues at Microsoft?

“We are driving forward from the term connected field service because we are talking about connected things that have an influence on field service. We are talking about IoT but not only that - also for example, sentiments coming from omni-channels.”

“For example, in my generation if I got stuck in an elevator then the first thing I would do would be to push the assistance button. But the generation following mine may be more inclined to pull out their phone and tell the world they are stuck in an elevator made by x,y or z. They’ll probably do this even before they think of pressing the emergency button to get rescued!”

Of course this type of thinking wouldn’t be at all possible without Cloud computing and the all encompassing, pervasive connectivity that it can deliver. Is this why we suddenly see Microsoft, Salesforce, Oracle, stepping heavily into the field service sector, once more? Is the future a world of integrated platforms with FSM systems being an integral part of a much wider operational ecosystem?

“I do think we’ll see a movement where we will see the niche players who are offering very specialised FSM software, who are focussed on specific productivity sets, having to step out of their niche,” Groth replies.

“I think they will need to move towards a broader set of thinking as they will only be able to enable the use case scenario if they take into account more things. It’s a bit like building a house.”

“If you’re designing a house as an architect you need to be way more efficient than just designing the shell of the house. You need to have all these different parameters around how are we building the house.”

“I think this is where we see the movement inside field service. It’s not only about thinking ‘I want to enable my field service engineer to do things more efficiently and more productively’. We now must think ‘I want to enable all the kind of things for on-site service as well as customer satisfaction.’”

Does Groth see the current focus on servitization as being driven by the technology available or is the opposite true - and it is in fact a desire to servitize our businesses that is leading us to seek out technology solutions more aggressively?

“The shift to servitization is one driver for technology but I think there are a lot of other influential parts enabled by technology. It is also based in part on a generational thing. The younger generation playing around with all sorts of technologies and asking why they can’t use these in their day to day business?”

“For instance, we’ve had customers requesting to use WhatsApp for their chat mechanism for field service. We asked why do you specifically want to use WhatsApp? We do offer a solution that offers the same capabilities but it was a generational step up with this product line. They knew how to use it and were familiar with it, they didn’t need training and could just get on with it.”

Regardless of the drivers which as Groth points out are in fact numerous, the fact is that technology is playing an ever increasing role in field service management, and now more than ever before it is beginning to shape how we work and importantly also how we interact with our customers.

“As I said, there is this enablement where we get more knowledge on the side of the customer,’ he reflects.

“We need to think how does connected field service, how do vendors like Microsoft, help our customers empower their own customers.”

“This is actually what Microsoft does with our entire partner ecosystem. It’s the way we are thinking. How do we empower users, not businesses to do more and be more productive.”

“We are thinking how do we step out of the box of FSM only and we need to think about IoT from the consumer side and business side. Changing the way companies think about doing business with field service operational software.”

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