In this article from Aquant, we look at three tips to scale appliance and food repair businesses rapidly with the help of easy-to-use AI tools.
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Jul 12, 2021 • Features • service excellence • technology • Aquant • Covid-19 • Leadership and Strategy • GLOBAL
In this article from Aquant, we look at three tips to scale appliance and food repair businesses rapidly with the help of easy-to-use AI tools.
Service businesses are busy in 2021, and all indicators point to steady — or even above-average demand — lasting for the foreseeable future. Typically, high demand is great for business, but nothing has been typical about service in the last year. Many companies, especially owner-operator repair businesses, are turning away customers and additional revenue because they’re at capacity.
What Challenges Do Service Companies Face?
While industry demand has outstripped technician supply for at least the last decade, most businesses were able to manage — but COVID exacerbated the challenges of a sector already pushed to its limits. Some of the biggest contributing factors include:
● A lack of qualified appliance repair technicians● The need to ramp up service teams quickly due to heavy demand post-Covid
● Increased repairs due to heavy home appliance usage during the pandemic
● Supply chain shortages that resulted in fewer new appliances available for purchase, creating an avalanche effect: consumers and business delayed new purchases, and older equipment required more frequent maintenance and repair
● Preferences for remote resolution options
Service businesses, from home appliance to food equipment repair and maintenance, are experiencing such a high volume of service requests that the search for qualified technicians has reached a tipping point.
“Repair companies are triaging calls, hiring new employees and navigating backlogs from the broken supply chain for parts,” states the Washington Post. That was just one account of many from an in-depth article that details the extent of the gap between service provider availability and customer demand across the country.
But rapid hiring, especially when paired with a scarcity of parts, puts added pressure on service providers who are already maxed out. Sound familiar?
What Challenges Do Service Companies Face?
New, easy-to-use AI tools are available to help service companies of all sizes upskill a new crop of employees quickly. This ultimately makes it possible for your business to take on extra demand while still providing exceptional customer experiences.
1. Upskill the New Workforce Quickly to Slash the Skills Gap
The workforce shortage is not new. Skilled trade positions, particularly technician and engineer roles, have been the hardest to fill. There are other obstacles compounding the issues, too.
The Baby Boomer retirement wave is in full swing. Your most senior techs are leaving and taking all their repair knowledge with them.
Millennials and Gen Z employees approach work differently. The two youngest generations leave jobs nearly twice as often as their older counterparts. This result is an increasing skills gap, and most in the industry don’t have the resources or budget to spend months or years training employees.
A better solution: Hire motivated employees with minimal appliance repair experience and quickly turn them into seasoned experts in weeks instead of years. That’s possible using technology that provides accurate recommendations with as much ease as a Google search.
How Aquant helps: Our service engine has digested and analyzed every major home appliance and food service equipment repair manual, combining them with real-life best practices from veteran, certified technicians. The intelligent tool is easy enough for any member of the workforce to use. That empowers every member of the workforce to perform as well as your longest-tenured employees.
When knowledge is easier to acquire, employees can work on honing soft skills like customer service and relationship building.
2. Increase Your First Time Fix Rate
It’s easier said than done. If everyone on the team could make accurate repairs more quickly, you could take on more clients and bill for more services. Bumping up your team’s first time fix rate is challenging in the face of other demands, especially with a more junior workforce — but it’s possible.
A better solution: Make sure that dispatch diagnoses the problem correctly during the initial customer complaint call. Then provide the technician with all the relevant information before they arrive on the job.
How Aquant helps: With a click of a button, your team can access information from all the major appliance and equipment manufacturers and pinpoint the problem and necessary parts needed with a high degree of accuracy. This increases the chances of your technician arriving with the right knowledge and the right parts to fix the issue on the first try.
3. Offer Clients Remote Resolution Options
How many times have technicians been dispatched to a job site, only to arrive and find that the solution was as simple as hitting the restart button or flipping a switch? Customers don’t want to wait days for a solution that they could have fixed themselves in minutes. And your business can’t maintain wasted truck rolls in the face of a demand avalanche.
A better solution: Train customer support to resolve less complex issues during the initial customer call. Instead of having them flip through manuals or consult decision trees (which takes time and can be frustrating), give them options to triage issues in a matter of minutes using an intelligent, digital tool.
How Aquant can help: We’ve created an intelligent — and evolving — database of service information based on millions of service tickets. Using the smart triage system, your support agent walks through two to four service issue scenarios with the customer, and the tool identifies the most likely solution. If it’s a simple fix, you can guide the customer through remote resolution.
Increase the Number of Brands You Support While Scaling Up
In addition to helping your technicians solve problems faster and more accurately, Aquant is like a cheat sheet for repair and maintenance companies. With data from all the top major home appliance and food service equipment brands, you have access to a pre-populated database with the information any technicians need to get the job done, regardless of the brand.
Further Reading:
- Read more about Aquant on Field Service News @ www.fieldservicenews.com/aquant
- Read more about Service Leadership @ www.fieldservicenews.com/service-leadership
- Learn more about Aquant @ www.aquant.io
- Follow Aquant on Twitter @ twitter.com/Aquant_io
- Follow Aquant on LinkedIn @ www.linkedin.com/aquant.io
Jun 09, 2021 • Features • service excellence • technology • Aquant • Covid-19 • Leadership and Strategy • GLOBAL
In an age of Uberization, customer service expectations are higher than ever in our post- pandemic world. The answer to meeting those expectations lies within the rich data sets we have on each customer. However, the flow of information often...
In an age of Uberization, customer service expectations are higher than ever in our post- pandemic world. The answer to meeting those expectations lies within the rich data sets we have on each customer. However, the flow of information often reaches us too late for intervention. Is Artificial Intelligence the solution that will help us spot service trends before the customer relationship goes sour? Kris Oldland talks to Aquant’s Sidney Lara to find out more about this critical area of modern service excellence...
At the end of 2020, Field Service News Research undertook a major research study that globally spoke to over 240 field service organisations.
The study’s findings reinforced what many of us already knew; our industry was going through radical change. The pandemic was the catalyst, but we had already begun a journey of transformation long ago. Yet, while the technology and even the delivery mechanisms for service may be rapidly evolving, the fundamentals of service delivery remain constant.
In that study, we saw how 70% of field service organizations stated that service excellence remained a key differentiator in winning and retaining business. However, the definition of what service excellence looks like in a post-pandemic world (a world that has embraced digital transformation with both hands in a bid to better meet customer demands) has undoubtedly changed.
In today’s Uberized world, the expectation of effortlessness in service interactions has reached entirely new peaks. Our customers expect us to have joined the dots before we speak to them. They have become accustomed to the companies they choose to work with, having a detailed and intimate knowledge of their interactions. Yet, for many field service organizations, they are driving while looking in the rear-view mirror. That is to say that today too many of us (because of lack of tools, not lack of will) fail to leverage the deep customer data we have until there is a problem.
The systems in place are often adequate, but is it adequate enough when the bar has been raised so high by bleeding-edge data-driven service providers? Is the information your service department receives often simply too little and too late? When that low NPS score comes back, the damage has been done, and it can take twice as much effort to rebuild a broken customer relationship than to maintain a healthy one.
The key question then for field service organizations operating in these dynamic and fast-developing times is how can they get ahead of customer issues before they happen? The answer is by understanding all of your service data.
It is a task easier said than done, but one that can be achieved by leveraging Artificial Intelligence tools that are designed to surface the critical data that brings such insight and knowledge to the fore.
To find out more about this critical area within our sector, Kris Oldland, Editor-in-Chief, Field Service News, caught up with Sidney Lara, Service Principal, Aquant.
Kris: Customer relationships have always been important, why the urgent need now to reevaluate how well you know your customers?
Sidney: We are in the age where data is readily available almost anywhere and anytime. Customers can make smarter decisions when it comes to choosing a manufacturer or service company. So, while they may be a customer today, what are you doing today to ensure you have their loyalty tomorrow?
Additionally, as technology evolves both for manufacturers and service providers, you need to think about clearly defining your differentiating product or services. Take a step back and ask yourself if you were the customer, why would you choose a particular product or service? Do your goals align with your customer goals and how do you ensure you are meeting those expectations? If you can’t measure your customer loyalty, you may find yourself at risk of losing them. What if one day, your largest customer decided to go with another product or service? How would this impact your business?
Kris: Service leaders have quite a few tools to measure KPIs and/or customer stats, what are they missing?
Sidney: I would agree. At the same time be very careful when talking about using tools and KPIs. I have seen and talked to people throughout my career that embrace technology and KPIs for their business or operations. What can be missing is the criticalness of the measure. Meaning, why are you measuring a particular KPI? Is it the flavor of the month or year? Is it because everyone in the industry measures it? Whatever the case may be, tools can shed light on weaknesses within your organization. However, will those measures improve customer value or benefit? If it doesn’t, maybe you need to rethink and prioritize accordingly. We need to be careful not to confuse data points with insights, just because we have the data, doesn’t always mean we know how to use it in a way that best advances our goals.
Kris: It sounds like you are discussing BI tools. Why does standard BI fail service organizations?
Sidney: Thank you for asking, as this is a critical point - we need to differentiate data points and BI tools from meaningful analysis of that data. Organizations can fall into the trap of adopting BI tools and create wonderful insights to see their business strengths and weaknesses to the level they have never seen or experienced before. While the detailed visibility can be great, this can also lead to a trap of creating too many KPI’s or lead to the potential of “analysis paralysis”.
Those that know me well have heard me say “let’s not boil the ocean.” If we try to solve all issues, (with this wonderful BI Data) we will never effectively solve any of them or at least not in a timely manner.
Next you need to ask, does what I’m highlighting with my BI dashboard actually align to the company’s strategic goals? If it does, then it’s much easier for you to gain organizational buy-in. The next question is, how can we use this data to ensure visibility and timely support to solve those issues? Strategic measures need to become front page news within an organization whether results are good or bad.
Total transparency on key initiatives drives accountability and ideally creates a winning environment when everyone can see improvements month over month. Finally, and most critical, is taking timely action on those measures if you don’t meet your goals.
Teams should strive to review results as often as needed to monitor and celebrate successes. But equally important, swift action to apply timely countermeasures on missed targets is the secret sauce. Done in a very cadenced manner, you will drive effective improvements to your organization. Likewise, if countermeasures are not executed in a cadenced manner consistently, I’d be willing to bet lack of improvement will follow.
But back to the question, “Why do standard BI tools fail service?” Ultimately, BI tools provide a vast amount of information, but little direction on what information is most critical to my business goals. Additionally, they don’t answer the question, “How do I take actionable steps to address service issues?
Kris: How can service leaders make informed decisions today (based on data not hunches)?
Sidney: Service leaders must discipline themselves to step away from the inevitable daily service fires to evaluate if their services are providing customers with value.
Ask the following questions:
What are the ways that you are measuring customer value? How often are you taking the customer’s pulse of satisfaction? Are you leveraging technology to gain immediate access to this critical data?
While we often hear that service is the most important department in an organization in terms of driving customer satisfaction, service leaders need to have the data readily available to effectively navigate and analyze their services.
Even by monitoring certain KPI that on the surface appear good can still lead to customer dissatisfaction. Service leaders must have the ability to look deeply into metrics for true root cause understanding. This is where today’s AI can aid in swift decision making. Service leaders must embrace change and leverage technology to gain the best insights as quickly as possible to effectively steer the organization in the right direction. Those that do will be able to maximize customer satisfaction while improving operations that lead to growth.
Kris: What do those different outcomes look like?
Sidney: Great question - It is essential to understand all the relative data to your initiative or goal. By reacting to a metric, simply because it dipped or missed the mark can often lead to all kinds of assumptions and ineffective countermeasures. You’ll only get a true understanding of the root cause if you look at all the data (the big picture) that led to a final outcome. This leads to effective countermeasures and decision making. This is where you should leverage technology to customize the view you need for your specific needs.
Kris: What tools will ultimately help them turn the corner in their customer relationships?
Sidney: Turning the corner with customers can be easily achieved when you are the driver and/or initiator in communicating asset performance and service performance. Don’t wait for the customer to express dissatisfaction.
When you have the ability and tools to illustrate your service performance, you should want to communicate the results of your services. If your services are doing great, then this provides the platform to remind your customer of why you are a choice provider. Can you leverage these opportunities for upselling more services?
If your services are not going well, you should still take the opportunity to tell your customer what actions you are taking to improve the misses. Effective communication and transparency of your services with your customer will help nurture a relationship where customers will see you as a partner in their business and see you as a vested partner making them successful.
Kris: What’s the best way to get started today?
Sidney: I recommend getting started with AI tools or AI vendors that can understand both your business and your data on day one. Look at technology that can quickly analyze your data AND provide actionable recommendations, instead of a tool that simply visualizes data.
There are many BI technologies that have the ability to compress and summarize data so it can be difficult to decide which one is best for you.
At Aquant not only do we have the ability to compress and summarize your data, but we also differentiate ourselves by applying Natural Language Generation (NLG) and Natural Learning Processing (NLP) to enable dynamic real time feedback. We uniquely aggregate your data into a simple yet meaningful format.
As a result, Service leaders can take swift calls to action like never before. Our technology can be implemented in a matter of a few weeks enabling service leaders a jump start on your abilities to drive change.
Further Reading:
- Read more about Aquant on Field Service News @ www.fieldservicenews.com/aquant
- Read more about Service Leadership @ www.fieldservicenews.com/service-leadership
- Learn more about Aquant @ www.aquant.io
- Follow Aquant on Twitter @ twitter.com/Aquant_io
- Follow Aquant on LinkedIn @ www.linkedin.com/aquant.io
Apr 04, 2019 • Features • communications • management • Nick Frank • service excellence • Si2Partners • Customer Satisfaction and Expectations
Si2 Partners’ Nick Frank outlines why we can’t just expect our field service engineers to naturally achieve the status of trusted advisors without guidance, training and empowerment.
Si2 Partners’ Nick Frank outlines why we can’t just expect our field service engineers to naturally achieve the status of trusted advisors without guidance, training and empowerment.
Just because we tell our people we want them to be Trusted Advisors, does not mean they will succeed. We can give them mobile systems to escalate leads to sales, implement compensation systems and KPI’s to encourage behaviour, and provide training on service offers, but without embedding a Trusted Advisor mindset into our service teams, these efforts will be wasted.
The good news is that many of the traits of Trusted Advisors are already in the DNA of good service people. What they need is clarity on their role and an understanding of how to talk to customers so that they achieve a WIN, WIN, WIN:
• A Win for the customer so that every conversation they have moves them closer to their goal;
• A Win for the company to develop customer loyalty and profitability;
• A Win for themselves so they feel great about their job.
What makes a Trusted Advisor different? At the very minimum they are good customer problem solvers. What starts to differentiate them from others is their ability to have meaningful conversations with customers that always seem to move towards solutions. They are able to provide options together with the benefits for various decision the customer might make. They normally have a high level of personal maturity in that they do not try to tell customers what to THINK. Instead they influence them by what they SAY and DO, and because they consistently deliver, customers trust their advice.
As the notion of a Trusted Advisor is widely used across sales & service, the job context is extremely important. For example, in field service and technical support the Trusted Advisor role is more about providing options than closing deals. Whereas in sales it is more about how we build rapport and credibility within a consultative selling process. Clearly understanding the context in which the Trusted Advisor mindset is being developed is vitally important to successful adoption.
In all cases, importance of having a great conversation cannot be underestimated. Technical people can have a tendency to focus more on the narrow problem than the wider customer relationship. This can lead them to missing important data in the problem-solving process and so failing to find the route cause.
Or just as important, the company misses out on opportunities to add value to the customers business whether that be through helpful advice or the identification of commercial activities. Another challenge many technical people have is that without realising it, they can talk in a way which makes customers defensive or aggressive. For example the next time you are having a conversation, listen for the “…yes, but…”. You may notice that it is a way of saying NO, which probably pulls up really negative feelings for you the listener. The trick is to learn the language that turns these negative situations into positive outcomes.
"Technical people can focus more on the narrow problem than the wider customer relationship..."
Sales people also need good conversations, and in particular understanding the art of closing the deal without losing their rapport with the customer. This is a very different version of Trusted Advisor and it is important not to get the sales version mixed up with technical service.
Service leaders who want to improve how their teams communicate with customers, might consider having the following conversations with their own people:
Clarify what you mean by a Trusted Advisor and the role they play in your organisation. In particular the customer needs and what makes them successful, as well as your companies business goals. This is where distinguishing the difference between selling and advising will be absolutely critical to your success
Develop a Mindset where every conversation we have with customers moves them a step closer to their goal. It may not be the complete solution, but it is a step in the right direction no matter how bad and uncomfortable the situation is. This very basic philosophy is key to training your people to deal with conflict, as well encourage them to have dynamic and collaborative relationships through solution orientated language.
Provide Tools and methods that allow us to actively listen, to talk more effectively, to manage conflict and resolve difficult customer situations. These tools are critical to helping us to prepare ourselves to be a Trusted Advisor in what can be challenging and stressful situations.
Practice in real-life scenarios with your team to see how they react under stress. We are constantly amazed at how confident many service people are about talking to customers in a training environment, yet it all falls apart in a customer situation.
Refresh: Developing how your team interacts with customers is not a one-off event and needs to be constantly mentored and coached.
If you want to develop the Trusted Advisor in your teams, then in addition to processes and propositions, you will need to start to have conversations about their role in the business, the listening skills they must develop and the language to use in order to create dynamic solution orientated relationships.
If you would like to know more about developing Trusted Advisor programmes in your business, then you can contact nick at nick.frank@si2partners.com or visit the si2 website here.
Just because we tell our people we want them to be Trusted Advisors, does not mean they will succeed. We can give them mobile systems to escalate leads to sales, implement compensation systems and KPI’s to encourage behaviour, and provide training on service offers, but without embedding a Trusted Advisor mindset into our service teams, these efforts will be wasted.
The good news is that many of the traits of Trusted Advisors are already in the DNA of good service people. What they need is clarity on their role and an understanding of how to talk to customers so that they achieve a WIN, WIN, WIN:
• A Win for the customer so that every conversation they have moves them closer to their goal;
• A Win for the company to develop customer loyalty and profitability;
• A Win for themselves so they feel great about their job.
What makes a Trusted Advisor different? At the very minimum they are good customer problem solvers. What starts to differentiate them from others is their ability to have meaningful conversations with customers that always seem to move towards solutions. They are able to provide options together with the benefits for various decision the customer might make. They normally have a high level of personal maturity in that they do not try to tell customers what to THINK. Instead they influence them by what they SAY and DO, and because they consistently deliver, customers trust their advice.
As the notion of a Trusted Advisor is widely used across sales & service, the job context is extremely important. For example, in field service and technical support the Trusted Advisor role is more about providing options than closing deals. Whereas in sales it is more about how we build rapport and credibility within a consultative selling process. Clearly understanding the context in which the Trusted Advisor mindset is being developed is vitally important to successful adoption.
In all cases, importance of having a great conversation cannot be underestimated. Technical people can have a tendency to focus more on the narrow problem than the wider customer relationship. This can lead them to missing important data in the problem-solving process and so failing to find the route cause.
Or just as important, the company misses out on opportunities to add value to the customers business whether that be through helpful advice or the identification of commercial activities. Another challenge many technical people have is that without realising it, they can talk in a way which makes customers defensive or aggressive. For example the next time you are having a conversation, listen for the “…yes, but…”. You may notice that it is a way of saying NO, which probably pulls up really negative feelings for you the listener. The trick is to learn the language that turns these negative situations into positive outcomes.
"Technical people can focus more on the narrow problem than the wider customer relationship..."
Sales people also need good conversations, and in particular understanding the art of closing the deal without losing their rapport with the customer. This is a very different version of Trusted Advisor and it is important not to get the sales version mixed up with technical service.
Service leaders who want to improve how their teams communicate with customers, might consider having the following conversations with their own people:
Clarify what you mean by a Trusted Advisor and the role they play in your organisation. In particular the customer needs and what makes them successful, as well as your companies business goals. This is where distinguishing the difference between selling and advising will be absolutely critical to your success
Develop a Mindset where every conversation we have with customers moves them a step closer to their goal. It may not be the complete solution, but it is a step in the right direction no matter how bad and uncomfortable the situation is. This very basic philosophy is key to training your people to deal with conflict, as well encourage them to have dynamic and collaborative relationships through solution orientated language.
Provide Tools and methods that allow us to actively listen, to talk more effectively, to manage conflict and resolve difficult customer situations. These tools are critical to helping us to prepare ourselves to be a Trusted Advisor in what can be challenging and stressful situations.
Practice in real-life scenarios with your team to see how they react under stress. We are constantly amazed at how confident many service people are about talking to customers in a training environment, yet it all falls apart in a customer situation.
Refresh: Developing how your team interacts with customers is not a one-off event and needs to be constantly mentored and coached.
If you want to develop the Trusted Advisor in your teams, then in addition to processes and propositions, you will need to start to have conversations about their role in the business, the listening skills they must develop and the language to use in order to create dynamic solution orientated relationships.
If you would like to know more about developing Trusted Advisor programmes in your business, then you can contact nick at nick.frank@si2partners.com or visit the si2 website here.
May 25, 2018 • Features • Management • Cognito iQ • Laurent Othacéhé • white papers • Employee Engagement • Engage for Success • field service • service excellence • Service Management
Laurent Othacehe, CEO, Cognito iQ looks at why employee engagement is a critical pillar for achieving field service excellence and offers some crucial advice for field service companies seeking to how best to ensure they are getting the most out of...
Laurent Othacehe, CEO, Cognito iQ looks at why employee engagement is a critical pillar for achieving field service excellence and offers some crucial advice for field service companies seeking to how best to ensure they are getting the most out of their most important asset - their field service staff...
Field service is not just about IT and processes, nor is it just about parts and engineering. It is about people, this is why employee engagement is one of three fundamental aspects, alongside improving productivity and meeting customer expectations, that can lead to what we view at Cognito iQ as flawless field service.
If you want to know more about this topic there is a white paper available to fieldservicenews.com subscribers. Not a subscriber? If you are a field service professional you can apply for a complimentary industry practitioner subscription.
Click here to apply for your subscription and we'll send you a copy of the white paper Flawless Field Service: Employee Engagement as thanks for your application
To find out more about the many benefits of being a fieldservicenews.com subscriber and to understand how we store and may use your data please visit our subscriptions page here
What is employee engagement?
So what do we mean by employee engagement?
If you Google it, you’ll get any number of definitions, but we like this one from not-for-profit organisation Engage for Success.
“Employee engagement is a workplace approach resulting in the right conditions for all members of an organisation to give their best each day, commit to their organisation’s goals and values and contribute to the organisational success, with an enhanced sense of their own well-being. Employee engagement is based on trust, integrity, two-way commitment and communication between an organisation and its members”.
It’s also important to say what employee engagement isn’t. It isn’t manipulative. It’s not a cynical attempt to wring productivity from employees with spurious benefits. It isn’t an annual employee engagement survey – although it can be measured - and it should only be measured if doing so leads to positive change.
This means that employee engagement must be win-win for employees and their employers. It can’t be imposed from above. It’s about creating a cultural shift in the way organisations behave.
Key drivers of employee engagement include the following:
- A culture of trust, fairness and respect for employees and management
- A culture of teamwork and co-operation
- Clarity on goals, constructive feedback and support to succeed
- Quality training and clear job progression
- Work-life balance and work that makes the most of people’s skills
- Empowerment, autonomy and a sense that people’s ideas are valued
Why employee engagement matters
In the UK, only around a third of employees are ‘engaged’. Engaged employees tend to be happy in their jobs, enthusiastic about their work, committed and driven.
This matters, not only for the wellbeing of the remaining two thirds of UK workers, but also because study after study has linked employee engagement to improved productivity, customer satisfaction, growth and profitability, as well as a whole raft of other business metrics, including employee retention; innovation; safety incidents; product quality and defects; shrinkage and theft; and sickness and absenteeism. And whilst engaged employees can bring business benefits, the reverse is also true.
A US study found that there are 51% of US workers who are not engaged, and a further 16% who can be defined as ‘actively disengaged’; whilst workers who are ‘not engaged’ tend to be indifferent – they are just showing up for their pay-check - those that are actively disengaged can be resentful and disruptive, taking up managers’ time, seeking out ways to ‘cheat the system’ and even sabotaging the work done by others.
Employee engagement in field service
1. The nature of the work:
Remote workers can feel isolated, which reduces engagement. It is important to ensure that they feel connected to the main office, and also feel part of a team, whether that is at a local or regional level, or by job specialisation.
Field service has traditionally been low-tech which has meant a lot of tedious paperwork – necessary but not as satisfying as helping customers and solving service issuesAs back-office management don’t always have good visibility of how work is actually done in the field, they might not understand how to empower and enable workers to do their jobs and may have created processes that are unhelpful or counter-productive.
In addition, field service has traditionally been low-tech which has meant a lot of tedious paperwork – necessary but not as satisfying as helping customers and solving service issues – so it is important to automate some of these admin tasks, as well as give workers electronic access to the information they need to do their jobs, such as product manuals and parts databases.
2. The nature of the workforce:
There is an ageing workforce, with the average age of the field service worker being 40 years old – and many of the older baby-boomer generation engineers are starting to retire.
To fill the skills gap in field service will mean both keeping older engineers on for the long haul by retraining and re-skilling them, as well as attracting and training new younger engineers. Engagement is essential here as it is costly to train up new workers only to have them job-hop to a competitor for a slightly better rate pay or better benefits.
3. The nature of the industry:
As products become commoditised, companies are relying on the quality of their service to differentiate from competitors. Field service workers are the face of the brand and often the only company representative that customers interact with. Engaged employees are more likely to give great customer service than disengaged employees.
The most forward-thinking companies are wise to the potential of field service workersThe most forward-thinking companies are wise to the potential of field service workers. They are considering ways to upsell other products and services during their visits and are turning field operations departments into profit centres. Technology is also changing the skills needed on the job. Connected devices are reducing some of the tasks that field workers need to do, such as routine maintenance checks, but they are creating new data, which means that workers will need analytical skills.
Technologies such as virtual or augmented reality are also changing the ways that workers carry out their tasks. Workers may see these new skill requirements as a threat – however, companies that are good at engaging their employees see these developments as opportunities to offer training, career progression and the satisfaction that comes from being part of an up-to-date and modern company.
If you want to know more about this topic there is a white paper available to fieldservicenews.com subscribers. Not a subscriber? If you are a field service professional you can apply for a complimentary industry practitioner subscription.
Click here to apply for your subscription and we'll send you a copy of the white paper Flawless Field Service: Employee Engagement as thanks for your application
To find out more about the many benefits of being a fieldservicenews.com subscriber and to understand how we store and may use your data please visit our subscriptions page here
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May 17, 2018 • Features • Management • Kris Oldland • Podcast • Shep Hyken • field service • field service management • service excellence • Service Management • Customer Satisfaction and Expectations
Kris Oldland, Editor-in-Chief, Field Service News talks to New York Times and Wall St Journal bestseller, international speaker and all-around customer service guru Shep Hyken about six important steps companies must embrace if they are to deliver...
Kris Oldland, Editor-in-Chief, Field Service News talks to New York Times and Wall St Journal bestseller, international speaker and all-around customer service guru Shep Hyken about six important steps companies must embrace if they are to deliver service excellence...
NEVER MISS AN EPISODE! You can now subscribe to the Field Service Podcast via iTunes here
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Feb 22, 2018 • Features • Cognito • white papers • service excellence • Software and Apps • Customer Satisfaction and Expectations
LaurentOthacéhé, CEO of CognitoiQ explores the importance of going beyond meeting customer expectations and ensuring you are delighting your customers...
LaurentOthacéhé, CEO of CognitoiQ explores the importance of going beyond meeting customer expectations and ensuring you are delighting your customers...
Want to know more? There is a white paper on this topic that provides further insight available to fieldservicenews.com subscribers.
Not a subscriber but you are a field Service Professional? Click here to apply for a complimentary industry subscription to Field Service News and get this white paper sent directly to your inbox now as a thank you for your application
For some years now, the prevailing wisdom has been that in order to stand out from their competitors, businesses of all types must focus on their customers’ experiences.
Gartner says that in 2017 “89% of marketers expect customer experience to be their primary differentiator”.
The costs of bad service are well documented:
- Bad customer service costs UK companies over £37Bn each year
- More than a quarter of UK customers took their business elsewhere or spent less with a company due to bad service in 2016
- A customer is four time more likely to switch to a competitor due to problems with services, compared with pricing and product issues.
As are the benefits of good service:
- 86% of people will pay more for a better customer experience
- Better customer experiences can lift revenue by up to 15% and reduce the cost of service by up to 20%
This wisdom has taken hold in the field service industry too: our industry has traditionally been more focused on keeping costs down, but research now shows that field service companies are putting the customer first.
Field service managers say that ‘customer satisfaction’ is their most important KPI... But customer experience is more than just customer satisfaction.Field service managers say that ‘customer satisfaction’ is their most important KPI, ahead of technician productivity and utilisation, and first-time-fix rate. But customer experience is more than just customer satisfaction.
Managing customer experience means paying attention to every interaction, the customer has with your company, whether that is through using your products and services or via your website, call centre, billing or social media.
In this context, it becomes clear that a visit from a field service engineer is loaded with opportunities to delight – or disappoint – your customer.
Think about your own experiences as a customer
You are never going to be delighted with a company that fails to deliver: the product doesn’t work; the parcel doesn’t arrive; the engineer is late and can’t fix your problem.
The basics have to be right. And if they aren’t right, the company has to go out of its way to resolve your issue or deal with your complaint. So far so good, but what takes customer experience from good to great is those occasional ‘moments of magic’: the unexpected extras, or the human touches that you remember, and tell people about.
For example, when an airline gets everyone seated, their hold luggage stowed, and the plane takes off on time, then that is a Brilliant Basic: customers get the experience they expect.
The good news is that for every service organisation becoming a best-in-class service provider is an achievable goal.When the flight is delayed on the tarmac, but the airline gives everyone free food and drinks and lets them switch their phones back on to call ahead, then that is a Remarkable Resolution: the airline deals well with a failure of the basic service.
But when the flight attendant overhears a passenger worrying about getting her connection and making her sister’s wedding and contacts the destination airport to get the connecting flight held back, that is a Moment of Magic.
Of course, it is only the best-in-class companies that generally positioned to identify these needs and deliver those Moment's of Magic, however, the good news is that for every service organisation becoming a best-in-class service provider is an achievable goal.
The first step has to be adopting a customer-centric culture across your organisation and then empowering and enabling your team to deliver the new culture you have embedded through the application of technology such as mobile and data analytics.
Want to know more? There is a white paper on this topic that provides further insight available to fieldservicenews.com subscribers.
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Feb 21, 2014 • Features • Management • Nick Frank • Noventum • case studies • service excellence • Service Management
Nick Frank, a specialist service management consultant with Noventum Service Management continues his series of case studies outlining best practices in field service...
Nick Frank, a specialist service management consultant with Noventum Service Management continues his series of case studies outlining best practices in field service...
Previous case studies showed some of the steps companies can take to understand the value of service to their business. Companies have deep dived into their customer’s journey, gained insight into what the customer’s perceive as value, as well as determined what their own corporate strategy is to make money. Secure in this understanding they are ready to implement their GO To market strategy. And the first step is to develop and deploy service propositions that speak to the customer.
What is he talking about you may be asking yourself? Go look at your website or those of your competitors and see how the services propositions are described. I looked at a company I used to work for and found what is typical for many. Descriptions of what they do!
If you are an engineer or product guy, it kind of makes sense, because its what we do! But think from the customer’s perspective. Managers are interested in outcomes. In most commercial organisations this is how they are paid and what they do.
So if you are really a customer led organisation should you not also focus on the outcomes? This is what Yokogawa did. In our previous blog we talked about how they developed a clear view of the value their customer’s perceived they could offer. Well they took this view and designed their propositions around it.
They literally tried to design service propositions that would speak to their customers.
So if you look at their vigiplant (http://www.yokogawa.com/vps/vps-index-en.htm) service offering, you will notice that the language they use to describe their portfolio has a very marked customer orientation. They group their services in terms of outcomes:
- Opportunity Identification Services
- Solution Implementation Services
- Lifecycle Effectiveness Services[/unordered_list]
They try to use a language that describes the value. In other words they talk of ‘Production Excellence’, rather than how it is might be delivered through ’Software Products’.
Now this is quite a different approach and one that took me a long time to really appreciate. That the words we use are a reflection of our own values. So if we look at how companies describe their services, what we see is their true culture and attitudes towards their customers and clients.
At Noventum we call this ‘Service Thinking’. To learn more about this and how to successfully deliver service propositions that really speak to your customers, why not look at this case study on Service Thinking (http://www.noventum.eu/cases/believe-in-service-thinking)
Nick Frank is a service specialist with Noventum Service Management
Read part one of Nick's series here
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