Kris Oldland, Editor-in-Chief, Field Service News talks to Scott Berg, CEO at ServiceMax about why IoT has so far failed to hit the heights it really is capable of and what we more should be expecting from connected assets in the near future...
ARCHIVE FOR THE ‘machine-learning’ CATEGORY
Jul 10, 2018 • Features • Artificial intelligence • Connected Field Service • Future of FIeld Service • Machine Learning • Preventative Maintenance • cloud • Field Service USA • GE Digital • IoT • Scott berg • servicemax • ThingWorx
Kris Oldland, Editor-in-Chief, Field Service News talks to Scott Berg, CEO at ServiceMax about why IoT has so far failed to hit the heights it really is capable of and what we more should be expecting from connected assets in the near future...
When I sit down with Berg, he has just given a highly well-received presentation at Field Service USA, perhaps the biggest event in the global field service calendar. He managed to hit the two big topics that dominated conversation over the four days of the conference, namely preventative maintenance and IoT.
However, whilst many of his peers have spent the time still talking about why these are essential topics for field service companies today, Berg is already looking towards tomorrow.
“There is a big move towards predictive service, which a lot of us have talked about wanting to do. I think IoT has arrived on the scene and that might be what finally enables it. One of the things I’ve seen as we’ve come deeper into GE and seen what some of the other assets are around us from a technology standpoint is that the asset performance management concept is really unique,” he opens.
“As a field service guy I didn’t even know that this stuff was out there- I didn’t know that it was possible. That, of course, makes sense as it was used in process manufacturing, chemicals, oil and gas so it just wouldn’t occur to bring that over to field service, but this linking of the predictive analytics fed by IoT allows us to create a closed-loop process.”
“Frankly, now that I know these APM guys better within the GE company, it was one of the first epiphanies we had last year where we said you send that work to me, I’ll send you this back, arm the technician with the predictives that say ‘here’s why your here today.’”
“Another theme is also that this whole IoT thing is making me scratch my head a little bit and I’ve been talking to more and more people lately about this.,” Berg admits.
For me as a technology salesperson by trade it really gets good when someone can see real obvious value articulated, experience it and it becomes a bit of a no-brainer, I don’t think IoT has reached tha“$2.9Trillion dollars is going to get spent on IoT by 2020. Now this is not to say that many companies including a number of our customers haven’t experienced value, but it it’s still not quite fulfilling the full potential that it had - so what is the problem? For me as a technology salesperson by trade it really gets good when someone can see real obvious value articulated, experience it and it becomes a bit of a no-brainer, I don’t think IoT has reached that.”
It is a question I have raised myself in these pages. So what does Berg think is holding everyone back from seeing the true potential of IoT?
“I think it’s a combination of things,” he replies, considering the question. “Firstly, people are still drowning in data - and I do think that is still a problem. We see it even in GE businesses, there is so much more data by our own creation that it just gets harder and harder, and so now you’ve got things like Edge computing as opposed to sensors feeding data to Clouds, which is way to slow and far away, so that’s one thing that is changing rapidly.”
“And yes, there are people who have got the benefit but so far I see it as just a one and done benefit. We’ve had good examples of our customers, where they’ve identified a failure pattern, in one case a company were able to identify that they were fixing something too early, they could’ve gotten two more weeks out of it, so that leads to a modification of a service protocol or procedure, but it is still a one-off benefit.”
“It’s big don’t get me wrong. But it doesn’t do anything for you next year and it didn’t uncover the next problem. In fact, it may be even pushing a problem further downstream and so then another one surfaces.”
“That’s what is so exciting about the whole conversation around AI and Machine Learning - in that it offers continuous learning. The ability to model risk and put that into a plan - maybe that is the final way to bring IoT to its full potential in terms of service management and to create a pretty cool closed-loop process really.”
“I don’t mean to push IoT to a back seat, don’t get me wrong, there are so many side benefits that are game changing but it is a bit like you’ve planted something and then your like when is it going to come out of the ground, when am I going to see a flower and then to continue that analogy when that fruit first comes out, you don’t want to pick it and then that’s if you want it to be a constant crop."
It is interesting to hear Berg’s view that there is so much more to come how we implement IoT in a field service context. Particularly given ServiceMax’s role as an earlier pioneer within the space. When he speaks on the topic he invokes a clear belief in the scientific method - i.e. that each hypothesis is subject to continuous testing and re-evaluation.
“We were early partners and integrators with things like PTC and the ThingWorx products, launched connected field service and we’ve had some customers who have seen some real benefit - but why didn’t it sustain, why didn’t it evolve, why didn’t it grow - why wasn’t it everywhere?” He asks.
“I think it is because people were just a bit stalled looking for that extra piece of the puzzle,’ he continues answering his own questions.
One of the reasons we didn’t call Connected Field Service our IoT API is because the notion of connecting field service was not only getting the device to give up its data but also in the mobile device then arming the technician with why are you here“In fact, one of the reasons we didn’t call Connected Field Service our IoT API is because the notion of connecting field service was not only getting the device to give up its data but also in the mobile device then arming the technician with why are you here.”
“What was the reading that led to this? But let’s take that further, let’s get an understanding of what the is device doing right now so they know what it was doing yesterday when they were summoned, but also me what it's doing now, how has that changed.”
“I think that’s that notion of equipment centricity. The cool thing about GE is that it is the world’s largest field service company and it is also at it’s core a completely asset-centric group of engineers, the machine is everything they worship the machines - there are pictures of machines all over our office.”
When I last spoke to Berg, ServiceMax had only recently become part of the GE family, but even then he spoke of an early affinity between the companies and of a kindred spirit at each companies core. Fast forward some 18 months and it is clear that the relationship is proving to be even more symbiotic with benefits flowing both ways.
“I was in a meeting recently where one of the innovations another team was pushing in APM was maximising the performance and predicting the health of a set of assets. By that I mean not just one isolated machine but for example think of a wind-farm, maybe there are a thousand of assets within that fleet. We were trying to establish how we can comprehend the collective health of those assets and how they work together.”
This is just another example of how Berg, ServiceMax and now the wider team within GE are not satisfied with pushing the envelope today but are dedicated to understanding how they can continue to stay at the vanguard of innovation for many, many years to come.
Be social and share
May 29, 2018 • Features • Management • AI • Artificial intelligence • Data Analytics • Machine Learning • Nick Frank • data science • Data Scientists • Eric Topham • Si2 partners • The Data Analysis Bureau
Mashed up by machine learning? Dumbfounded by data science? Agnostic about AI? Nick Frank, Managing Consultant, Si2 Partners doesn’t promise to the provide all the answers, but he can offer some crucial insight into the management process on turning...
Mashed up by machine learning? Dumbfounded by data science? Agnostic about AI? Nick Frank, Managing Consultant, Si2 Partners doesn’t promise to the provide all the answers, but he can offer some crucial insight into the management process on turning your field service data into profits...
Recently I have been working with Data Scientist Eric Topham co-founder of The Data Analysis Bureau, to understand why many company leaders are struggling to turn data into profits. Eric solves data problems. He is the professional who will understand if it is a Data Science or a Data Analytics challenge and then deliver the appropriate math-based algorithms.
Data Science is about discovering new patterns in data in order to make predictions and take real-time action. The mathematical technologies used in this process are dynamic and self-learning, sometimes being grouped under the ‘Artificial Intelligence’ label. In Field Service, the types of data problems addressed by these technologies might include scheduling or predictive maintenance.
Data Analytics deals with historical and more ‘static’ data, where the desire is to test ideas or hypothesis, understand relationships and develop insights into historical patterns.Data Analytics deals with historical and more ‘static’ data, where the desire is to test ideas or hypothesis, understand relationships and develop insights into historical patterns. Here techniques such as statistical modelling, data mining and visualization are used to gain results. Common examples you might recognize are knowledge management or performance reporting.
Data problem solvers such as Eric will tell you that the hardest part of his job is not developing the data solution, it is defining the problem to be solved in terms of reducing costs or increasing revenues or hopefully both.
The companies who can to articulate their business problem in terms of money and performance, make it much easier for his team to create the mathematical models to answer the questions posed.
One of the ways of defining the business problem is to use value mapping tools, such as the Value Iceberg described in February’s issue of Field Service news “Don’t be caught in the Emperor’s new clothes. First focus on the customer”.
These help companies articulate not only the direct benefits to the customer, but more importantly the hidden value of their product or service, such as improved material through-put, lower energy costs or reduced risk.
A good example would be a manufacturer of air conditioning systems who targets facility managers for whom 30% of the building’s running costs is energy. This company targets their products and services to reduce their energy by 10%, enabling a very compelling sales argument.
However, the vast majority are far blander and generally fall into three broad categories:
[unordered_list style="bullet"]
- Bland USPers: Ask people about their value and they will trot out a predictable unique selling point(USP) such as 24/7 spare parts delivery. The question is do they know what this means to the customer and price accordingly.
- The Easy and Obvious: Many can tell you what their customers tell them, but not much more! Do you hear phrases such as. ‘My customer needs fast and right-first-time resolution!’. What does this really mean to the customer in terms of money and performance?
- Know, but cannot say: Then there is also a significant proportion who intuitively know their customers, but struggle to move themselves beyond the immediate need. They need help to articulate how they make their customers more profitable.
[/unordered_list]
If the key to monetizing the data is to never separate the business problem from the data problem, how should companies approach this challenge. Many lack the confidence to take the journey due to the intimidating jargon and fast pace of change.
This high-level roadmap is our attempt to demystify the process by breaking it down into 5 key common-sense steps:
[ordered_list style="decimal"]
- Define the business problem: Whether it’s internal service operations or new services, a value mapping exercise such as the Value Iceberg is the essential start point. But do not just look at the customer. Look at the end to end industry supply chain and in particular the data hand-offs between the different actors in the supply chain. We discussed this more in our 2016 Field Service news article ‘ 5 patterns to discovering new data-driven service revenues’.
- Solution and data needs: Identify the solutions you might offer, the critical data you need and how you will collect it. In their rush to create data services solutions, many companies jump to this step first without a clear view of the business problem. The result can be developing IoT platforms with no revenue stream or data they cannot analyse.
- Define data problem: Formulate and scope the problem. Then scope and design the solution. Here matching internal capabilities matched with external expert partners is often the key to success.
- Implement & evaluate: Start with a manageable pilot, revisit the business problem and ensure the solution is able to add the value you desire.
- Scale Up: When successful, you are ready to scale up across your organization
[/ordered_list]
If data is particularly relevant to growing your field service business, then you can reach me @ nick.frank@si2partners.com
Be social and share
May 08, 2018 • Features • Management • Accenture • AI • Artificial intelligence • Data Analystics • KISS Principal • Machine Learning • MIllennials • ClickSoftware • Development Dimensions International • field service • field service management • Internet of Things • IoT • Service Training • Talent Management • Uberization of Service
Barrett Coakley, Product Marketing Manager, ClickSoftware offers some crucial advice in the complex and crucial area of change management...
Barrett Coakley, Product Marketing Manager, ClickSoftware offers some crucial advice in the complex and crucial area of change management...
Organisational change is hard but, given constantly shifting market conditions and the rate new technologies are released, dealing with transformation is now a requirement at most firms.
However, McKinsey reports that 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. With that type of failure rate, you might be wondering why even bother. Nonetheless, when done correctly, change management can have an enormous impact on employee engagement, operational efficiency and financial success.
There are three areas that are causing change within field service teams that leaders must address Field service organizations are being asked to address multiple reforms but there are three areas that should be high on your change management list; talent management issues, technology advances and new customer attitudes.
Here are some recommendations to help your field service group succeed on this change management journey.
Talent Management
According to The Service Council, 70% of service organizations report they’ll be facing a pinch as they lose workers to retirement in the coming years. The retirement of baby boomers has the potential to leave a vast knowledge and experience gap on many field service teams.
There is hope, however, as the 75 million large millennial generation has entered the workforce and they have the skills to fill these open positions.
However, field service managers must understand the drivers that motivate millennials and how they differ from the retiring baby boomers, including:
- Tech savvy: The millennial generation grew up with all things digital. They embrace technology and expect the organizations that they work for to provide the most current technology for them to perform their job.
- Mission: Millennials are looking from a deeper meaning from work. They want to feel that they are having an impact both on the company as well as greater society.
- Retention: You might have some members on your field service team that have worked in the group for 10-20+ years. Millennials, however, tend to change jobs frequently. In fact, Gallup revealed that 21% of millennials report changing jobs within the last year, which is more than three times the number of non-millennials.
Here are some areas your field service team should focus on to facilitate the changes this generation will bring to your team.
Offer Incentives:
While you might think a raise would be sufficient for millennial retention, you should instead focus on benefits you could offer.
According to Gallup, millennials are more likely than any other generation to say they would change jobs for a particular benefit or perk. They especially appreciate perks that directly impact their lives and the lives of their family. It makes sense considering many millennials are starting families, have large student loans, and desire a work-life balance.
Popular benefits for Millennials include:
- Paid paternal and maternity leave
- Student loan reimbursement
- Childcare reimbursement
- Tuition reimbursement
So instead of just offering a pay raise next year, poll your workforce to determine what they truly value.
The responses might surprise you.
Development opportunities: The best way to attract millennials is by leveraging two of their biggest desires—development and purpose.
67% of millennials are engaged at work when they strongly agree that the mission or purpose of their company makes them feel their job is importantFor instance, Gallup reports that “rallying millennials around a mission and purpose dramatically increases their employee engagement: 67% of millennials are engaged at work when they strongly agree that the mission or purpose of their company makes them feel their job is important.”
Focus your attraction and retention strategies on delivering learning opportunities and career development. This way millennials are assured that their jobs provide plenty of opportunities for skill development and career advancement.
Keep in mind millennials may want to pursue independent project work, attend conferences, take classes, and join professional organizations.
Give them the flexibility and resources to do so, whether this means tuition reimbursement, or time off work to ensure they are fulfilled.
The Impact of New Technology
New technologies like the Internet of Things (IoT), artificial intelligence (AI), machine learning, and data analytics are having a huge impact on field service operations.
These new technologies are providing real-time insights into field assets that can be used to predict when a piece of equipment might fail, allowing for proactive maintenance. However, with all of this technology, there comes the need for change across your field team in order make sense of all this new information. Here are a few steps you can take to make sure your team is prepared for the impact of technology on your field service group.
Make a Plan:
First off, you will need a plan to prepare for the impact these technologies will have across your field service organization. For example, you will need to train field engineers on how to potentially service IoT-based equipment, build a roadmap for incorporating new devices, and identify which technician or dispatch behaviours will change based on this new technology.
Will customer issues be identified at a server level when equipment fails? What does this do to the dispatch workflow? Are you incorporating wearables at an employee level to improve communication or field-based efficiency? What software will you need to ensure these devices operate smoothly within your current frameworks and infrastructure?
Create a roadmap that accounts for the short, and long-term implications of devices, services, and technician needs.
KISS Principal:
Albert Einstein once stated, “Everything should be made as simple as possible, but not simpler.” This is where the KISS principle comes into play during change management exercises. Stepping up to the challenges associated with all of these different technologies is difficult and complicated.
Everything should be made as simple as possible, but not simplerWith any digital transformation, the best possible course of action is to simplify by starting with small, simple changes. Select a small behaviour, or wearable device that your customers are using, and optimize around that. Then, scale what you have learned across more devices, customer behaviours, and internal processes. With a change this impactful it is best to keep it simple, sir.
Uberization of Service
As Amazon, Uber, Airbnb and other upstart organizations continue to heighten customer expectations, field service organizations have struggled to keep pace with these new demands.
Customers now expect transparency around service delivery such as the real-time location of the field technician responsible for the appointment as well as personalized communication preferences like text or email.
However, the delivery of exceptional service requires changes to the technician’s traditional role and skill set.
Here are few areas that should be looked at to change.
Product and Service Training:
Field service professionals understand the inner workings of the products they maintain but they might not be knowledgeable enough to upsell a new product or service to a customer.
To enable this ability, sales and marketing training should be provided to field service professionals so they understand the features and benefits of different services. Sales and marketing is a new type of training and skillset for most field service professionals but one that can really benefit the top line.
Increasing revenue is an important focus for many organizations but it is proving to be a difficult one as 76% of field service providers report they are struggling to achieve revenue growth, according to the TSIA. Sales and marketing training could be the support ticket that helps change this trend.
Soft Skill Training:
Field service professionals are now required to interact with clients in a way that elevates the customer experience, resulting in upsell opportunities and less customer churn.
64% of consumers have switched providers in at least one industry due to poor customer service.Preventing customer churn is especially important as Accenture reported that 64% of consumers have switched providers in at least one industry due to poor customer service.
To provide a higher level of personalized service requires better soft skills, something not every person has, but this ability is a key to this new service delivery model. In fact, study conducted by Development Dimensions International found that for every $1,100 invested in soft skills training, employers earned an average return of $4,000.
Training soft skills can help a technician provide more empathy towards the customer, improve communication and the ability to provide a more personalized experience.
Soft skill training is especially important for millennials as they often lack these abilities. An investment in soft skills training is worthwhile for any organization but can be particularly important in delivering a great customer experience.
Conclusion
The key to handling all of these changes is a commitment from all involved. In fact, McKinsey found that when people are truly invested in change it is 30 percent more likely to stick.
However, making the challenge even more daunting is that organizations no longer have the luxury of implementing changes over a 3-5 year period of time as in the past.
Change is no longer a periodic event, but one that is constant as the market and technology continue to evolve at faster and faster rates. Field service teams need to prepare now.
Be social and share
Mar 27, 2018 • Features • Management • Artificial intelligence • Augmented Reality • Jan Van Veen • Machine Learning • Michael Blumberg • Reactive Maintenance • Bill Pollock • Blockchain • Deep Learning • SLA Management • Parts Pricing and Logistics
Field Service News' Big Discussion has a simple premise - we take one key topic, bring together three leading experts on that topic and then put three core questions to them to help us better understand its potential impact on the field service...
Field Service News' Big Discussion has a simple premise - we take one key topic, bring together three leading experts on that topic and then put three core questions to them to help us better understand its potential impact on the field service sector...
This issue our topic is the what to expect in 2018 and our experts are Michael Blumberg, Blumberg Advisory, Bill Pollock, Strategies for GrowthSM and Jan Van Veen, moreMomentum
The first question we tackled was What is the biggest challenge facing field service companies in the next 12 months?
Our second big question in the series was What is the biggest opportunity facing field service companies in the next 12 months?
And now onto the final question in this instalment of the Big Discussion...
What one technology do you think will have the biggest impact in the next 12 months?
Bill Pollock: Clearly, Artificial Intelligence (AI) and Machine Learning (ML) will have the biggest impact on field service in the next 12 months. In fact, while some field service companies are still debating whether or not to implement Augmented Reality (AR), the more progressive – and aggressive – services organisations are already embarking on their respective AI and ML implementation programs.
The application of AI for positively impacting key services-related areas such as customer experience and workforce productivity, while also allowing companies to move from a preventive maintenance to a predictive maintenance service model will be stunning! In addition, many organisations are already beginning to realise the benefits of using AI and ML for improving their overall service parts management activities, as well as for supporting data-driven decisions by allowing them to process, understand and share information that they didn’t even know they could cultivate as recently as just a year or two ago.
One caveat, though: services managers will need to closely align with their companies’ CTO and CIO before embarking on an AI/ML program, as their respective knowledge of the technical aspects of these “new” technologies will certainly help throughout both the decision-making and implementation processes.
AI and ML are not a fad – they are here to stay, and now is the time for field service companies to embark on that journey.
Jan Van Veen: I try to think of one technology that will impact on all companies. This depends on the industry and where the field service is on the continuum from reactive maintenance to advanced services. Also, the impact of new technologies will always be over a longer period of time.
I do observe that most field service organisations have little view on the impact of Augmented Intelligence and Deep Learning systems which can process and learn from unstructured information in writing and speech. These systems are now having practical applications in various sectors, including technical services.
We have already seen Doctor Watson of IBM massively beating the smartest people in the game ‘Jeopardy’ (search for it on YouTube). Dr Watson is already providing quite accessible web services to use the functionality and have their first field service solutions.
This technology will not only completely reshape our knowledge systems and the scarce skill sets we need for remote diagnostics, it will also be a crucial vehicle for developing advanced data-driven value propositions.
I hope to see more and more manufacturers engaging with a few trusted clients and the right data-driven partners to explore the opportunities from this technology.
Michael Blumberg: I think blockchain technology will have the biggest impact on the Field Service Industry in the next 12 months. A brief definition of the blockchain is that it is a decentralized and distributed digital ledger used to permanently record transactions across data, text, video, or audio files. It is extremely secure and scalable.
The blockchain includes within it the concept of a “smart contract”, a series of if-then statements related to a transaction.
This makes it the ideal technology for building an IoT platform. The blockchain can be used to record sensor data and then trigger service events (i.e., field service dispatch, parts shipment, corrective actions, etc.) based on smart contracts. These transactions can also be monetized in real-time; like a virtual cash register. Any disputes can be resolved by verifying the blockchain transaction itself.
This is just one of many use cases for block chain technology in the Field Service Industry. Other use cases include asset tracking, spare parts authentication, knowledge content sharing, and SLA management. 2018 will be the year where these use cases are implemented in field service and produce measurable results which eventually lead to large-scale adoption within the field service industry.
Be social and share
Mar 20, 2018 • Augmented Reality • Commoditization • Data Driven • FSM • future of field service • Jan Van Veen • Machine Learning • manufacturing • Merged Reality • Michael Blumberg • Monetizing Service • moreMomentum • Bill Pollock • Blumberg Associates • cloud • digitalisation • field service management • Servitization • Strategies for Growth • Uncategorized
In the Big Discussion, we will take one topic, bring together three leading experts on that topic and put three key questions to them to help us better understand its potential impact on the field service sector...
In the Big Discussion, we will take one topic, bring together three leading experts on that topic and put three key questions to them to help us better understand its potential impact on the field service sector...
This issue our topic is the what to expect in 2018 and our experts are Michael Blumberg, Blumberg Advisory, Bill Pollock, Strategies for GrowthSM and Jan Van Veen, moreMomentum
The first question we tackled was What is the biggest challenge facing field service companies in the next 12 months?
Now let's turn to the second question in the discussion...
What is the biggest opportunity facing field service companies in the next 12 months?
Bill Pollock: The biggest opportunity facing field service companies today is the ability to compete head-to-head with any of their main competitors – however large or small – through the implementation and/or upgrade to a Cloud-based Field Service Management (FSM) solution. Over the past several years, Cloud technology has normalized the playing field for both FSM solution providers and their customers, who are no longer encumbered by the cost and complexity of their legacy premise-based solutions and applications.
Advances in technology are also giving a boost to those field service companies that have embraced these new technologies. For example, the greatest opportunities over the next 12 months will most likely be realised by those companies that will have already implemented Augmented Reality (AR) and/or Merged Reality (MR) into their field service operations. However, the most likely dominant field service organisations will be the ones that have also taken steps to explore the benefits of moving to an Artificial Intelligence- (AI) and Machine Learning- (ML) driven field service solution.
The technology is already there for every field service company; however, only those that embrace – and implement – these technologies will actually be able to reap the benefits.
Jan Van Veen: When talking about the biggest opportunities, I think we need to look beyond 12 months. It is mission critical to act now on future success.
Most industries are somewhere around the top of the life cycle and are facing (first signs of) commoditization.
The big opportunity for them is to go through the next life cycle where the added value is about enhancing the use of technology. The new value propositions will be heavily driven by data, algorithms and intelligence. The value will be far beyond predictive maintenance and uptime of technology.
This is a domain in which young, rapidly growing data-driven companies are in their comfort zone. So, the opportunity here is moving up the food chain and increase relevance for clients. By failing to pursue these opportunities, the threat is being forced down in the food chain and seeing other players deliver the high value, whilst seeing your role being limited to manufacturing equipment, spare parts and, to some extent, delivering low skilled hands-on machines for maintenance.
For those companies who are not ready to focus on these opportunities, I think your top priority should be to build the missing foundation and make sure you are ready to pursue the opportunities soon.
Michael Blumberg: The biggest opportunity facing field service companies in the next 12 months lies in pursuing strategies that will advance their journey along the path toward servitization.
The specific strategies vary from company to company based on where they are on their journey. For some companies, 2018 will be the year when they finally transition their field service operation from a cost centre to a profit centre. For others, the opportunity lies in monetizing service offerings and effectively marketing and selling service outcomes.
Still, others will have the opportunity to invest in digital technologies that enhance service quality, boost productivity, and create an uber-like experience for their customers.
Be social and share
Mar 01, 2018 • Features • Future of FIeld Service • Machine Learning • On Demand • Paul Whitelam • ClickSoftware • User Experience • UX • Customer Satisfaction and Expectations
Paul Whitelam, Group Vice President of Product Marketing, ClickSoftware takes a look forward to see what the key customer expectations challenges are set to be across the coming year...
Paul Whitelam, Group Vice President of Product Marketing, ClickSoftware takes a look forward to see what the key customer expectations challenges are set to be across the coming year...
Field service organisations are always thinking about evolving customer expectations. Major drivers of this evolution have included mobility, new service standards set by companies like Uber and Amazon, and businesses increasingly measuring their service operations by customer satisfaction scores. Through improved processes, smarter software, and cloud computing, many field service organizations have transformed how they view and deliver service. But their work is never quite done. In 2018, customer expectations will continue to rise. Fortunately, so will the capacity to meet them.
These trends are likely to shape the next stage in customer experience and service delivery. Let’s explore how technology can enable a business to embrace the future and delight their customers.
Everything on Demand
Fast delivery isn’t just for pizza anymore. Video streaming services give consumers instant access to thousands of movies and TV shows and on multiple devices. Too busy to run to the grocery store? Use Instacart or Postmates to have dish detergent and avocados brought to your door. Amazon now offers same-day delivery for select items.
It’s not your direct competitors setting customer expectations, it’s the best experiences these customers have had anywhereAs has been the case for some time, it’s not your direct competitors setting customer expectations, it’s the best experiences these customers have had anywhere. And today, they can what they want, and they can get it fast. A first-time fix will become table stakes for most service businesses. A truly agile field service organization will use mobility and automated schedule optimization to shorten the time to job fulfilment.
Having complete visibility into resource location and availability can enable reshuffling schedules on the fly, providing narrow and accurate appointment windows, and giving customers the ability to self-book appointments from their mobile phones will provide the on-demand experience they expect.
User Experience
There are times when hailing a taxi is both faster and less expensive than choosing Lyft or Uber, and yet customers continue using ride-sharing apps. This shows how much they value transparency and visibility into the service process. The ease of payment can’t be beaten—the price for a ride is shown up front and the customer is charged automatically. This level of transparency can also be provided to the service customer. The ubiquity of mobile devices means giving real-time information to customers about the location, and the likely arrival time, of the service professional—increasing service satisfaction, and acting as a differentiator in competitive markets.
Customers will be able to use a variety of channels to communicate with the service provider about the service visit. This is true on the day of service (providing apartment access details for example) as well as before the day of service (sending photographs about the issue that needs to be addressed to better prepare the service provider) and after (questionnaires about the quality of service when the visit is fresh in the mind).
The customer can stay involved in the service delivery process, and feels more informed and empowered as a result, all accomplished with speed and ease.
Machine Learning
As more field service organizations have moved to cloud-based solutions for managing their operations, they have the ability to leverage massive elastic computing power to rapidly process mind-boggling amounts of data into automated scheduling decisions. No longer constrained by infrastructure limitations, they can take full advantage of machine learning, mobility and data management that combine to enable improved operational efficiency and better customer service.
In 2018 and beyond, your customers will expect speed, transparency, precision, and frictionless interactions.Just as Netflix can provide uncannily specific movie recommendations based on the habits of similar users, using historical data about service delivery and the outcomes of previous engagements enables organizations to build models that are increasingly precise about the time a certain type of job will take a specific technician, and which tools or parts will be required. As organizations improve their understanding of the prerequisites of a successful task, they will get better at forecasting task and travel times, and develop better schedules.
By combining this with machine learning models that incorporate traffic patterns, service providers are becoming increasingly precise in predicting the field service team’s daily schedules and can accordingly make more precise promises to their customers—and keep them. Accurate information about the time and duration of a service visit—and that ability to deliver—will increase not just customer satisfaction, but also trust and loyalty.
Predicting the Future of Field Service
In 2018 and beyond, your customers will expect speed, transparency, precision, and frictionless interactions. No one can guess what disruptive app or service model will reset their expectations next, but honing the ability to deliver on the above is a safe bet. Understanding the factors that make for great customer experience will make it easier to assess which existing and emerging technologies will help you meet, anticipate, and outpace service expectations.
Be social and share
Mar 16, 2017 • Features • Artificial intelligence • Augmented Reality • Autonomous Vehicles • Future of FIeld Service • Machine Learning • Paul Whitelam • Virtual Reality • ClickSoftware • IoT
Paul Whitelam, VP Product Marketing, ClickSoftware, outlines five key technologies he believes will soon be shaping our industry...
Paul Whitelam, VP Product Marketing, ClickSoftware, outlines five key technologies he believes will soon be shaping our industry...
The field service industry continued its rapid transformation in 2016, with emerging technologies such as the Internet of Things (IoT) and predictive analytics increasingly changing how field service suppliers manage their workforce.
Service-centric businesses are constantly looking for new ways to meet customers’ growing demand for convenient and communicative customer service.
2017 is likely to bring continued change and innovation, with new technologies reshaping service operations and delivery. It’s a great time to examine what’s in store for the industry this year, and what field service leaders might want to have on their radar. Here are five technologies set to improve the field service industry in 2017:
1) Machine learning and AI
Machine learning (when algorithms evolve and improve over time) and artificial intelligence (AI) also drove new changes in 2016.
With the ability to better process, interpret, and learn from data, more services suppliers can be predictive instead of reactive, and will be able to automate the tasks that don’t need human input. Increasingly sophisticated forecasting driven by machine learning will drive efficiency increases and cost savings.
2) Reaping the rewards of new realities
Virtual reality (VR) and augmented reality (AR) were a major force last year. Even though virtual and augmented reality are predominantly used in games such as Pokémon Go and The Lab, both are being adopted more widely in a workplace context to enhance employee productivity and customer experiences.
In 2017, an increasing number of field service engineers will start to see VR and AR initiatives being introduced to support their training and day-to-day work.
As experienced engineers age out of the workforce and businesses try to maximise existing resources, VR and AR will increasingly play a role in enabling training, remote coaching, and viewing more information on each task via wearables.
3) Connected customers
As our recent research showed, customer expectations are growing rapidly around the world. The demand for fast, friendly and high quality service that also fits with customers’ busy and varying schedules is becoming the norm. And, aware of the mobile-led technologies that now exist to support a higher level of service delivery, field service customers are voicing demand for engineer location tracking and up-to-the-minute communications.
This communication between the customers and engineers will give customers the ability to share photos, preferences and job information with technicians before their visit, sharing important information that will expedite the service delivery. Customers will also be able to share their customer experience with their provider after the visit, offering feedback that can inform future service decisions.
Field service suppliers that do not start to think seriously about modernizing their operations in 2017 in this way will see an impact on their ability to compete.
4) A smarter field service
A device is labelled ‘smart’ if it can connect to other devices through the Internet of Things.
This year, smart will become smarter and advancements in machine learning will create new opportunities for the field service industry.
There will be improved inter-connectivity of smart devices, which will enable field service engineers to use their smart devices to contact more experienced engineers when they need guidance.
This will improve engineers’ knowledge and skills, and also deliver better customer experiences through increased ‘first-time-fix’ resolutions.
Smart technology will also accelerate preventative maintenance, alerting the customer and technician when there is an issue with a piece of equipment before the customer needs to make the call.
Usage patterns and failures are therefore easier to recognise and plan for, minimising interruptions and failures when a device is connected through smart technology.
5) Autonomous vehicles will drive innovation
Autonomous vehicles are already being trialled in some parts of the world, but 2017 will be the year when the business masses start to investigate their potential in the context of business gain.
Autonomous vehicles are already being trialled in some parts of the world, but 2017 will be the year when the business masses start to investigate their potential
In short, self-driving cars or drones could present a field service industry game changer and as autonomous vehicle technology improves—and in-country legislation relating to their use is put in place —discussions around the benefits these offer to industry suppliers will gather pace amidst the race to innovate.
Leave a Reply