ARCHIVE FOR THE ‘data-analytics’ CATEGORY

Kris Oldland, Editor-in-Chief, Field Service News hosts with Gopinathan Krishnaswami, Senior General Manager, Global Head, Infrastructure Alliances at Tata Consultancy Services as his guest as the two dive into the importance of data in field service including how much data is too much data and the importance of Machine Learning in getting actual insight out of the deluge of data you may be drowning in. 

Let's make one thing clear: we won't tell you that data is the new oil because you probably heard enough about it. Surely, data is a valuable source for businesses, but manufacturing industries realize that data alone will not magically solve every issue they might be having. Huge Mizal at Copperberg finds out more…

FieldAware’s Marc Tatarsky outlines three key areas of focus service organisations should be aware of when approaching digitalisation...

Despite words like innovators and pioneers being regularly used to describe high profile companies, there is an argument that in business you never really want to be the first. Wang Computers released the Wang 3300 five years before the Apple 1. Friendster arrived two years ahead FaceBook. The difference between bleeding edge and earlier adopter can be critical to success as Rohit Argawal, Editorial Director at Copperberg writes...

The ‘creation of a technology’ and the ‘adoption of the technology’, what’s more important? One way to look at it is that technology prowess for an organisation helps it advance and differentiate but its scope is limited unless the technology is adopted widely and simplifies tasks or generates revenue.

Narrowing down to the Field Service Industry, keywords such as ‘Democratised Service’, ‘Augmented Workforce’, ‘Humanoid Field Workers’, are abundant and very easy to encounter today in most articles, podcasts and webinars. The hype around IoT, AI, AR and VR is causing Field Service Directors to sweat and are inducing fear of being left behind in the digitalisation race.

The major question of the hour is: has the industry crossed ‘The Chasm’ yet for digitalisation? For those not familiar with the technology adoption lifecycle curve, the curve breaks down technology adoption into five phases with respect to time. When a new technology is introduced, the innovators (read tech geeks, influencers and technology over-enthusiasts) are the first to try it. In the field service area, these innovators would be large field service companies that have an abundant budget, manpower and cushion to fail for new innovations.

Once these innovators find a use case for the technology and deem it fit is when the early adopters start using the technology. This is the make or break zone for most technology. The number of users increases non-linearly and more rapidly compared to the initial phase.

To move from the innovators to the early majority is the toughest phase for the technology and is known as ‘crossing the chasm.’ After the ‘chasm,’ the use of technology increases rapidly till peak usage when the market starts to saturate and the late majority comes in. The laggards are technophobics who are last to adopt the technology. Most field service companies that consider keeping machines up and running as important play it safe and would be in the ‘early to late’ majority category.

Coming back to digitalisation in the field service industry, the majority of field service organisations have started addressing the need for IoT and data collection to ramp up their field service offerings and have more satisfied customers. At the recent Field Service Forum 2019 in Amsterdam, Europe’s leading event for field service, more than 115 Field Service Directors came together to discuss the present trends in field service, the upcoming challenges and the future of customer satisfaction.


         "To move from the innovators to the early majority is the toughest phase..."


Most of them agreed that IoT and data will have a major impact on service businesses and that they need to start small, arrive at results and then move forward. They acknowledged the speed of technology development today and also benchmarked their own services to the standards set by the keynote speakers. Acknowledgement of the impact of the technology by the wider audience and relating to case studies show that IoT has crossed the chasm and reached the early innovators. All those not on board the IoT bandwagon are now scurrying to do so.

According to Gartner’s Hype Cycle for Emerging Technologies 2018 report, IoT platforms will reach their plateau of productivity in the next 5-10 years. The Field Service Directors who have adopted IoT and data collection reflected that tech trends can be misleading and that they should rather focus on business problems. Translating the data to meaningful insights that can lead to better business decisions. There was also contemplation and debate on whether machines could take over humans in the workplace, though the consensus was that it wouldn’t be likely.

One technology that can help in this data processing and generating insights is AI. However, only the early innovators and technology leaders have tested it so far. Has AI jumped the chasm in the field service industry? Not yet.

Most innovators are still creating use cases and the projects are on test-beds. The majority of field service leaders are starting to see the potential and value in using AI in their data processing, but then the implementation, adaptation and ROI are a long way down the path.

Another technology that is premature but is deemed to have high value is augmented and virtual reality. The potential to have an experienced technician assisting a new line of the on-field workforce is very appealing but will the customer be satisfied and confident with the blunt show of inexperience? Will the chances to have faulty repairs increase once the technology is out of test trials or on the field?

There is always a debate about technology, its potential forecasted and the actual benefits derived. Over the next few years, we will realise if these technologies will jump the chasm and go on to become basic necessities in the field service business.

To be involved in the Field Service Directors Community, pre-register here for the Field Service Forum 2020. 

It is often said that data will be the true currency of future businesses across all sectors, but have we already reached a point where the seamless flow of data within an organisation is now essential for effective service delivery?

 

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Want to know more? There is a video with Konica Minolta's Head of Direct Service, Ged Cranny outlining how they have revolutionised their business through data analytics available exclusively to fieldservicenews.com subscribers on the link below...

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In modern field service, it is impossible to ignore the power of data and its potential to drive businesses forward.

One company that has been able to harness that power effectively to push their own service delivery levels to new levels of efficiency, has been print and copy giant Konica Minolta and in a forthcoming exclusive Field Service News webcast we were joined by Ged Cranny, Head of Direct Service for Konica Minolta as well as Dave Bochenski and David Webb of Cognito iQ - the organisation providing Konica Minolta with the tools that have allowed them to fully embrace data-driven service.

Cranny often speaks about the importance of transparency that adopting such a data-centric approach has yielded and how such visibility has empowered important conversations around their service delivery in multiple layers across the organisation - and it is the seamless flow of data across an organisation that is crucial to being able to reach such levels of transparency across the various business units within an organisation. 

So is this smooth movement of data across different divisions within an organisation the fundamental building block of modern service excellence? 

Have we now reached a point where it is imperative for field service businesses to break down the data silos that often exist within their systems in order to remain competitive?

“I think transparency of data is important in the service world because service can often be viewed by the rest of the business as something of a dark art,” explains Cranny.

 

"Transparency of data is important in the service world because service can often be viewed by the rest of the business as something of a dark art.."

 

This is indeed true for a vast majority of organisations. Whilst for those of us engaged within the sector, we can absolutely see the key strategic importance of having an effective and efficient field service operation, which increasingly can become a significant contributor to overall revenues, the fact remains that within many organisations field service is all too often still viewed merely as a necessary evil and something that is a huge red line on the P&L sheets.

However, by being able to clearly outline the various complexities and benefits of a field service operation, supported by robust, accurate data that can be viewed in real-time, it is far easier to make the case as to why field service should be a key area of strategic focus within any customer-centric organisation.

“One of the most important things for me when we got the data from Cognito iQ during the trial phase, was that we were able to show it to our Financial Director and Managing Director and straight away they were able to see the value of that data across the business. Essentially it took away the ‘dark art’ element of what we do,” Cranny continues.

However, it is not just at the exec level that such visibility into the data can have an impact. Right across an organisation, there are wins to be had from being able to share data-led insights with various different stakeholders.

“We’ve actually opened up the data to anybody who wants to look into the top level figures within the business. For example, our CX manager can see the information relevant to customer satisfaction levels. In fact, anybody can see how we are performing on any given day, in terms of how well we are meeting our SLAs. That openness has led to much more informed questions to us in the service department, which in turn raises the level of both our service engineers and our service managers,” Cranny explains.

“It is absolutely key that service organisations are able to harness field service teams as a whole and that they really encourage collaboration around the data,” concurs Webb.

“I think that is the nature of the world that we are operating in now. It is no longer the preserve of the management teams to manage the customer experience, to manage the performance of the business and to worry about all the dimensions of success for an organisation - it is now down to all contributors.”

 

"Openness and transparency are key, but also the way in which you engage teams in the discussion around that performance is critical..."

 

Field Service engineers are the people that interact the most closely with the customers and the old adage of the customer advisor is absolutely true today. Therefore being able to share with the engineers the impact that their contribution is having on the overall performance of the operation, to ensure that you have that openness of communication is hugely important.”

“What I’ve seen Ged and his team at Konica Minolta do so effectively is to make that performance discussion about the process in the operation. It is far less about people and far more about their contribution to the process and identifying those aspects of a process that are failing or that could be improved.”

“So openness and transparency are key, but also the way in which you engage teams in the discussion around that performance is critical.” 

“If you use good data badly, then you’ll only get to use it once, if you use it well then the reality is it becomes a self-fulfilling prophecy, you get to see a continuous performance improvement mindset emerging within your teams - which makes a huge difference to the overall business.” 

This of course also frees up management teams who can then offer a huge amount of value in other areas of the business as well such as new business development, key account management and other more strategic aspects of the role.

Essentially by freeing these key personnel up from the day to day service delivery, they are able to focus purely on management by exception around the operation and then really focus on where the next business development role is coming from and how they can contribute - essentially making the service operation come alive for their business development colleagues when they are dealing with prospects and customers.

Of course, this is the optimal end goal. However, it is not necessarily a simple path for an organisation to follow. It is clear that the relationship between Konica Minolta and Cognito IQ is one which is well grounded in a level of trust and openness and there is a clear willingness from both sides to work in tandem to help Konica Minolta unlock the insights held within their data.

But how much weight falls on the shoulders of a solution provider to be able to guide their clients on that path, and how much responsibility does the field service organisation have for plotting their own path themselves?

“I think the answer ultimately here is that it really depends on the dynamics within the relationship in any given scenario and either can have contributions on that level,” comments Bochenski when the topic comes up.

 

"If you can harness the data then the rewards are absolutely there..."

 

”It is certainly true that data is the new arms race within business and being able to marshal and gain insights into that data is really what can drive benefits and opportunities for you to beat your competition. If you can harness the data then the rewards are absolutely there,” he adds. 

“That then comes into the two sides. You can have some insights yourself, but it also helps to have someone from the outside also looking at things that perhaps you might not have seen within your own data - sometimes companies can become a bit tunnel visioned about their data without that external viewpoint.”

“I see the role of service providers being to help with platforms to bring that data into a place where meaningful insight can be drawn from it - to establish one place where companies can access all of their data through APIs etc.”

“Then, when we have that the flow of data from different parts of the business available, a solution provider can not only help you access it, but also glean additional insights that you might not have necessarily got yourself.”

“Another benefit is that the data is also available to other parts of the business and often I find that when you have established this kind of structure within your data, you have emergent things happen that you may not have initially anticipated.”

“Essentially, if you have two different people looking at the same piece of data, very often you can find something that neither of them would have seen were they only looking at the data on their own.”

This is a hugely salient point as often companies are able to unearth unexpected value within their data - sometimes that can help them improve their own processes, but equally it can be insight that is intrinsically valuable for their clients as well - leading to ways to further increase an organisations stickiness with their customers, or even opening up completely new revenue streams entirely.

Indeed, the benefit of breaking down information silos within a business does appear to be perhaps one of the most crucial tasks field service organisations must undertake in today’s world of data-led field service.

By working alongside CognitoiQ Konica Minolta certainly seem to be an excellent example of a company that has achieved that and they are now positioned to reap the rewards of that forward. 

 

Marc Tatarsky, SVP Marketing of FieldAware outlines the increasing importance of business intelligence in field service management.


Without doubt the use of analytics is having an increasing impact in field service. In 2018 we saw more interest than ever from field service leaders wanting better insight into their business and they understand that analytics holds the key to this.
We are expecting a further shift in the way analytics is applied in field service so what are the main challenges that organisations face that analytics can address today?

The Evolution of Analytics
The early adopters of field service analytics were quick to realise that it was not simply data that mattered, but how the data was turned into information that was key. They focused on how data was aggregated from multiple sources to give a unique and unprecedented visibility into the end-to-end operations.

They took a basic understanding of the ‘what’ and ‘where’ and enabled the next leap of the ‘why’ with advanced analytics capabilities that truly enhanced the value of their data further still. Analytics provided business insight and allowed management to focus on taking action based on decisions made from the real-time information available. Operational issues can be more easily identified and rectified quickly and effectively. Business intelligence helps identify trends and creates context, so productivity can be improved, and efficiencies made, so field service organisations have reaped the benefits.

Learn More, Serve More, Grow More
As field service organisations mature in their use of analytics they demand more from business intelligence. There is a definite shift in the application of analytics from simply turning data into outcomes, to enabling leading companies to take a more strategic approach. Analytic driven organisations can learn more about their operational performance and the needs of their customers empowering them to address the trends that are revealed.

Going forward into 2019 we will see analytical data being used in unique ways to help field service organisations leverage the findings that are uncovered to drive innovation into their products and services. Forward-thinking companies will be able to apply these insights to help customise the service they offer to their customers more easily, deepening the customer relationship and improving levels of satisfaction.

The creation of new, unique, predictive and preventative services will help them to serve more. Ultimately this greater understanding of their customers’ needs and expectations, is what will help companies differentiate themselves from their competition and lead company growth.

This shift to a strategic use of data is becoming more and more prevalent in field service and leaders are making it a priority in their business drivers.

"As field service organisations mature in their use of analytics they demand more from business intelligence..."

An Integrated Future
As company leaders recognise that field service has the potential for becoming a more strategic driver within the wider business, the need for improved integration within the business becomes even more critical.

Service teams have, in the past, often been considered to be simply an overhead within the business model rather than adding value. However, the ability to leverage information across the organisation in real time and bring additional context to the broader business insights, empowers field service organisations to become value drivers in the business.

Analytics provides the means for field service organisations to realise their potential and companies that recognise this value, see the importance of a closely integrated and connected field service within the wider business.

Field service solutions have long had the capability to integrate into other business systems, such as CRM, ERP and accounting, to extend the power of these solutions and the combined information provided. Business leaders understand that the true integration of these technologies maximises the overall value beyond the sum of the parts. A comprehensive field service management platform integrated with a suite of solutions is where we are seeing the greatest application of analytics.

As field service becomes a greater part of a fully connected business, the empowered field workforce, armed with contextual insights, are enabled to creatively interact and work with other teams and departments. These new interactions further unlock the value for the company in terms of customer service, sales or product development to fuel competitive advantage.

The Analytics Advantage
Analytics will continue to develop and the potential in field service is vast. It is no surprise that research consistently shows that field service leaders see analytical tools as a priority for their technology investments.

Business insights elevate the field service operation, transforming it to a value-driving organisation within the wider company, that delivers real results: Increasing productivity, customer satisfaction and revenue, taking service to the next level of providing competitive advantage – a vital step in any business.

Companies should take full and rapid advantage of the critical role analytics has in field service.

Mark Tatarsky, is SVP Marketing at FieldAware and will be part of a panel at Field Service USA, discussing the latest developments in field service analytics. The event takes place from April 23 to 26 at JW Marriott Palm Desert Resort and Spa, CA and ou can register for the conference here.

For more information on how to take advantage of analytics in your field service, visit FieldAware's Insights page here. 

Field Service News, Editor-in-Chief Editor, Kris Oldland's latest white paper, sponsored by eBECS, explores why field service organisations should be ensuring their field service technicians are collecting data from assets whilst on service calls even if they aren't ready to implement an IoT based approach to service delivery yet as by doing so they can reap some of the benefits and more importantly build the processes for a future world in which connectivity and data will be at the heart of customer service operations...

Want to know more? The bad news is the full white paper is only available exclusively for fieldservicenews.com subscribers.

The good news is that if you are a field service practitioner then you may well qualify for a complimentary industry practitioner.

The even better news is we will send you a copy of this white paper when you apply as a welcome!

Click here to apply for your complimentary industry subscription to fieldservicenews.com and access the white paper now!

Note: Please do take the time to our T&Cs (available in plain English at fieldservicenews.com/subscribe) and note that this content is sponsored by eBECS

In today’s field service sector companies are facing an increasingly complex set of challenges and the collation and analysis of data paradoxically seem to often be found at both ends of the spectrum.

Data can be at the heart of many problems for a field service organisation as they struggle to find useful insight amongst ever-increasing banks of data locked away in differing business silos. Yet the rewards for breaking down those silos and also being able to identify where the insight is within your data can lead to better service levels than have ever been possible previously.

The vast amount of data that we have access to today can potentially give us a much more intimate understanding of our customer base than ever before, giving us the ability to understand and even predict their needs, far more accurately than we have ever been able to manage previously.

The vast amount of data that we have access to today can potentially give us a much more intimate understanding of our customer base than ever beforeHowever, the flip side of this benefit is that companies are now finding themselves drowning in data - which becomes meaningless without insight, a challenge which can be magnified further if data is locked away behind walls within an organisation.

It can be a daunting challenge to not only establish processes that allow the collection of data but also to ensure that when collected, data can move seamlessly across an organisation to fulfil its maximum potential. Yet in today’s business climate where service has become a core differentiator, there has perhaps never been a more urgent need to ensure you are harnessing every tool available to you in the most efficient manner in order to stay just one step ahead of the competition - and data certainly holds many of the keys to service excellence when it’s collected, processed and analysed correctly.

An interesting symptom of operating in a world of technological advancements, is that when we talk about data collection within a field service context the topic immediately turns to IoT - but in doing so are we overlooking one of the most important resource in a service organisation already at our disposal - the field service engineers themselves?

The importance of data collection in an increasingly connected world

The question of whether the Internet of Things will play a part in field service has been and gone. The answer was a resounding ‘yes it will.’

Research from Field Service News showed that 86% of companies were actively either developing plans to implement IoT or had already done so. Indeed, in terms of IoT and field service, the question for the overwhelming majority of companies has moved from why to how.

However, the impact of IoT in field service is set to be so revolutionary that it cannot just be viewed as a new technology to be rolled out, it is a decision which must be grounded with a firm understanding of your business strategies, your future goals and a rock solid foundation of both processes and technologies that can allow an organisation to fully reap the benefits of an IoT based service strategy.

But the revolution isn’t really an IoT revolution, it is a data revolution.

Asset performance data and even component performance data can open the doors towards moving towards both a more preventative maintenance focused approach as well as empowering your service engineers to be able to find a first-time-fix on a more regular basis.

Asset performance data and even component performance data can open the doors towards moving towards both a more preventative maintenance focused approach as well as empowering your service engineersYet, for many service organisations, the sheer volume of data that a fleet of connected assets will produce will cause a series of problems and pain points in and of itself.

With companies facing unprecedented levels of data coming into their service operation not only from IoT connected assets but also various digital customer touch points whether that be via contact agents, self-service portals or even sentiment analysis of relevant social media, finding meaning and value within such a deep data lakes can be a daunting task.

In addition to this, there is the further question of retrofitting assets that a discussion on IoT necessarily brings with it.

For organisations with a large install base there are a number of considerations that must be given thought including:

• Which assets are worth retrofitting with IoT connected sensors?
• Is it worth waiting for some assets in the field to reach their natural obsolescence and then replace them with newer connected models?
• Should you prioritise retrofitting assets for those clients that are the most profitable or will having multiple levels of service contract be a hindrance to service delivery?
• What data is it important to track from retro-fitted assets? What is essential and what is merely nice to have?
• What processes will you need to develop or adjust in order to facilitate this data within the workflow of your service delivery teams?

Want to know more? The bad news is the full white paper is only available exclusively for fieldservicenews.com subscribers.

The good news is that if you are a field service practitioner then you may well qualify for a complimentary industry practitioner.

The even better news is we will send you a copy of this white paper when you apply as a welcome!

Click here to apply for your complimentary industry subscription to fieldservicenews.com and access the white paper now!

Note: Please do take the time to our T&Cs (available in plain English at fieldservicenews.com/subscribe) and note that this content is sponsored by eBECS

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Mashed up by machine learning? Dumbfounded by data science? Agnostic about AI? Nick Frank, Managing Consultant, Si2 Partners doesn’t promise to the provide all the answers, but he can offer some crucial insight into the management process on turning your field service data into profits...

Recently I have been working with Data Scientist Eric Topham co-founder of The Data Analysis Bureau, to understand why many company leaders are struggling to turn data into profits. Eric solves data problems. He is the professional who will understand if it is a Data Science or a Data Analytics challenge and then deliver the appropriate math-based algorithms.

Data Science is about discovering new patterns in data in order to make predictions and take real-time action. The mathematical technologies used in this process are dynamic and self-learning, sometimes being grouped under the ‘Artificial Intelligence’ label. In Field Service, the types of data problems addressed by these technologies might include scheduling or predictive maintenance.

Data Analytics deals with historical and more ‘static’ data, where the desire is to test ideas or hypothesis, understand relationships and develop insights into historical patterns.Data Analytics deals with historical and more ‘static’ data, where the desire is to test ideas or hypothesis, understand relationships and develop insights into historical patterns. Here techniques such as statistical modelling, data mining and visualization are used to gain results. Common examples you might recognize are knowledge management or performance reporting.

Data problem solvers such as Eric will tell you that the hardest part of his job is not developing the data solution, it is defining the problem to be solved in terms of reducing costs or increasing revenues or hopefully both.

The companies who can to articulate their business problem in terms of money and performance, make it much easier for his team to create the mathematical models to answer the questions posed.

One of the ways of defining the business problem is to use value mapping tools, such as the Value Iceberg described in February’s issue of Field Service news “Don’t be caught in the Emperor’s new clothes. First focus on the customer”.

These help companies articulate not only the direct benefits to the customer, but more importantly the hidden value of their product or service, such as improved material through-put, lower energy costs or reduced risk.

A good example would be a manufacturer of air conditioning systems who targets facility managers for whom 30% of the building’s running costs is energy. This company targets their products and services to reduce their energy by 10%, enabling a very compelling sales argument.

However, the vast majority are far blander and generally fall into three broad categories:

[unordered_list style="bullet"]

• Bland USPers: Ask people about their value and they will trot out a predictable unique selling point(USP) such as 24/7 spare parts delivery. The question is do they know what this means to the customer and price accordingly.
• The Easy and Obvious: Many can tell you what their customers tell them, but not much more! Do you hear phrases such as. ‘My customer needs fast and right-first-time resolution!’. What does this really mean to the customer in terms of money and performance?
• Know, but cannot say: Then there is also a significant proportion who intuitively know their customers, but struggle to move themselves beyond the immediate need. They need help to articulate how they make their customers more profitable.

[/unordered_list]

If the key to monetizing the data is to never separate the business problem from the data problem, how should companies approach this challenge. Many lack the confidence to take the journey due to the intimidating jargon and fast pace of change.

This high-level roadmap is our attempt to demystify the process by breaking it down into 5 key common-sense steps:

[ordered_list style="decimal"]

1. Define the business problem: Whether it’s internal service operations or new services, a value mapping exercise such as the Value Iceberg is the essential start point. But do not just look at the customer. Look at the end to end industry supply chain and in particular the data hand-offs between the different actors in the supply chain. We discussed this more in our 2016 Field Service news article ‘ 5 patterns to discovering new data-driven service revenues’.
2. Solution and data needs: Identify the solutions you might offer, the critical data you need and how you will collect it. In their rush to create data services solutions, many companies jump to this step first without a clear view of the business problem. The result can be developing IoT platforms with no revenue stream or data they cannot analyse.
3. Define data problem: Formulate and scope the problem. Then scope and design the solution. Here matching internal capabilities matched with external expert partners is often the key to success.
4. Implement & evaluate: Start with a manageable pilot, revisit the business problem and ensure the solution is able to add the value you desire.
5. Scale Up: When successful, you are ready to scale up across your organization

[/ordered_list]

If data is particularly relevant to growing your field service business, then you can reach me @ nick.frank@si2partners.com

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Steve Wellen, CEO of FieldAware outlines the evolution of analytics and how field service organisations are reaping the benefits...

Research into field service management consistently shows that when respondents are asked what they are planning to invest in or are looking to implement, analytic tools, more and more, are being highlighted above other functionality.

No great surprise given that today’s field service operations can rely on many different systems and solutions, all of which generate huge amounts of data. However, being able to organise and analyse data in an effective, simple and reliable way is a major challenge and without the means of turning it into something actionable, many businesses just don’t benefit. So, where are we in the evolution of field service analytics and how are field service organisations making their data work smarter, not harder?

Data, data everywhere

Over the past decade, field service organisations have become overwhelmed by the increasing information coming in from multiple sources and in various formats. As field service has become more and more integrated with other business solutions, (including accounting, ERP and CRM), organising this data becomes such a complex task that it may simply end up being unused. Managers and team members may then revert to relying on what they used to do, or make decisions based on hunches to run the business, rather than use the business intelligence they need.

Business leaders understand the data they have cannot be ignored. The major challenge they face, however, is how to sift through the data and link it together in a meaningful way. Data is often from disparate systems, but needs to be collated and reported in an easily understood way, to reveal the valuable insights that are needed for day-to-day performance and longer-term business strategy.

A brief history of field service analytics

The early adopters of field service analytics have seen a transformation of the solutions available, and we have witnessed this evolution first-hand.

We have seen our customers move from their initial requirements of basic business reporting, through to needing a comprehensive business intelligence solution.

Early on, it was often a snapshot of what had happened that was required, for example, how many jobs had been completed. It soon became apparent that organisations had different performance indicators to manage, and individuals needed metrics specific to roles. A layer of sophistication was needed, with custom reports where customers could then dive deeper to retrieve further information.

They could explore the types of jobs that were being completed, monitor individual performance or compare geographies.

Using data to make business decisions then drove the need for further information and queries could be set up to examine any problems or if any differences were apparent, for example, time taken on jobs, cost variations or first-time fix rates.

In addition, alerts could be set to enable better management of SLAs by flagging potential issues such as at-risk jobs.

A continual journey

All useful perspective, but for those using analytics for the first time, there is now no reason to stop at what could simply be seen to be mimicking what paper-based processes capture on the ‘what’ and the ‘where’.

Leap forward and it is the ‘why’ within analytics capabilities that truly enhances the value. After generating basic reports, managers did not always have time, the knowledge or experience to translate the results into meaningful action.

Advances in analytics provide businesses with the ability to view data after it has been configured and cross-referenced using statistical modelling.

Better decisions can be made more easily as they are based on accurate, analysed information, and better decision-making means a more effective, efficient operation.

The future’s bright, the future is optimised 

Today, field service leaders realise they need analytics that enables them to make more informed decisions to continue to grow their business. Just having data is not enough – they need the ability to use the data to align service teams to work together towards meeting company goals and managing customer expectations. Organisations now demand analytics solutions that migrate from reactive to predictive operations.

They need to move from insight to action faster than ever before with business insights from finance, CRM, ERP, FSM solutions that they depend upon for everyday operations.

They need better teamwork and collaboration so that they can quickly arrive at consensus, act and capitalise on opportunities.

These include discovering hidden opportunities and finding the next big opportunity in the business intelligence.

The business is optimised not only through these day-to-day enhancements, but the operational insights are consistently fed back to business and management, enabling a real-time feedback loop ensuring that key metrics improve continuously - creating a cycle of continual improvement for the field service organisation and improved operations.

For more information on using analytics for your field service optimisation and how you can reap the benefits, visit www.fieldaware.com 

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