ARCHIVE FOR THE ‘future-of-field-service’ CATEGORY

For our latest research project, which we ran in partnership with ServiceMax from GE Digital our focus was to see what the field service engineer of the near future will look like. In the first three features of our analysis, our focus was on the changing face of the field service engineer as we see an ageing Baby Boomer workforce reaching retirement age being replaced by a new wave 'millennial'  field service workers

In the first feature, we looked at the threat of the ageing workforce and the changes in training methodologies that are emerging. In part two we explored if and if and how field service companies are utilising their experienced field service engineers to train the incoming generation and in part three we asked if field service companies were reacting quickly enough to these challenges.

Now as we change tack, we explore the role technology has to play in attracting and developing new field service engineers

There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain English version is available from our main subscriptions page here) 

The field service sector is changing rapidly.

Not only are technologies constantly emerging that continue to enable field service organisations to push the boundaries of service excellence, but as we saw in our last article in this research series, the shift from an ageing workforce of Baby Boomers reaching retirement age and the Millennial generation coming in to replace them heralds an unprecedented change in culture within field service companies across each sector and in every corner of the globe.

However, one thing is certain this change is happening, it is happening on a large scale and the pace of the change is increasing day by day, week by week and year by year.

Almost half (48%) of the companies we surveyed admitted that the threat an ageing workforce poses to their business is either significant or severe. Those companies who are slow to react may find themselves with a potential crisis on their hands in the not too distant future - in fact almost half (48%) of the companies we surveyed admitted that the threat an ageing workforce poses to their business is either significant or severe.

In a previous part of this research analysis, we reported that not only did most companies acknowledge the potential threat to their service operations but also that they had identified that they would need to change their recruitment and training policies to make them a more attractive proposition to Millennials.

Yet at the same time, the majority of companies had so far failed to make any real changes in how they approached these dual challenges.

Now in this second half of our analysis, we explore the potential benefits of harnessing technology as a tool to attract, retain and develop talent from the Google Native generation.

Does technology attract talent?

One of the key findings of the research that we revealed in our first article in this series was that the role of the field service engineer is evolving into one which has multiple skill requirements.

Taking this into account, attracting the best talent to an organisation is of course highly important process for any field service company – but what role does technology play in making a service organisation an attractive option for the brightest and best recruits?

We asked our respondents if they felt that those companies who are harnessing technology such as mobility tools and Field Service Management systems to empower their field service engineers are likely to be more attractive to potential new recruits.

Here we saw a real even split of opinions. We gave our respondents three options to this question which were:

• Yes – we find that our adoption of FSM technology is a key factor in recruiting future FSEs
• Yes – but currently our adoption of FSM technology is limited and this could have a negative impact on our recruitment drives.
• No – we find that there are other more important factors such as salary levels and holidays etc.

In fact, the responses were almost perfectly split across the three options.

34% of respondents stated that they felt that adoption of technology was likely to make them more attractive but they felt they current solutions were limited, whilst 33% answered with both of the other options.

The consensus then is that technology does certainly have a role to play in attracting new talent to a field service organisation, even if a sizable section of companies feel their own levels of technology are not currently sufficient to fully take advantage of this fact.

Want to know more? There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain English version is available from our main subscriptions page here) 

 

Be social and share 

It’s been a whirlwind year in terms of technology development impacting the field service sector and the breakneck pace of development shows no signs of slowing down anytime soon. Manuel Grenacher, CEO, Coresystems takes stock of the rapid technological advances we’ve seen across the last twelve months and outlines what we can expect in 2018...

Just as automation gave rise to more advanced machines over the past decade, so too has field services evolved.

The analog process of collecting and sharing information about customers and devices has now become automated, and in some cases completely digitalised. Service executives are continuously pushing the envelope of what’s possible with field service management software, and 2017 was a great example of that drive towards innovation.

As discussed previously, the growth of the Internet of Things and its real-time connectivity has led to a massive spike in consumer expectations for instantaneous customer service. As a result, organisations have been forced to rethink their customer service delivery strategies, including their workforce resources and supporting technologies.

In field service, we see a future in which for-hire field service technicians can connect This year, pioneering companies (for example, Airbnb) have continued to lay a blueprint for other industries to follow using a gig economy model. In field service, we see a future in which for-hire field service technicians can connect – through technology tuned for the gig economy – to organisations that need extra manpower for their field service teams.

At Coresystems, we understand the challenges organizations face when field service requests greatly outnumber that company’s field service technicians. By leveraging independent workers in the gig economy, organisations can deliver the real-time service that customers now demand. By introducing technology that enables the crowdsourcing of field service to independent, for-hire field service technicians, FSM software providers can help their customers find those field service technicians anywhere and anytime. This would check organisations’ critical box of providing real-time customer service.

In 2017, virtual and augmented reality (AR) technologies became more prevalent in many industry sectors, including field service.

There’s a huge market opportunity for organisations looking to enhance their field service businesses with these technologies – and you can find more on that here. Essentially, a specialised AR headset would boost the first-time fix rates and average repair time by allowing technicians to view, search and digest any information they need for an installation and/or repair on a heads-up display (think manuals, checklists and more).

AR would also connect on-site technicians with more experienced engineers back at HQ, who can visually supervise and troubleshoot more difficult technical issues, thus benefiting staff training and mitigating skills shortages.

Looking ahead to 2018, we believe the customer touchpoint will become a point of focus. Put simply, customer touchpoints are the various ways in which a customer encounters your company and products. This can be before, during or after purchase, and can be through social media, your online help center or word-of-mouth conversations.

Rather than selling a new machine through traditional methods, we’ll see companies handle the customer touchpoint better and more effectively Amazon Alexa and Google Home, for example, are perfect illustrations of successful customer touchpoints: they can meet their customers’ demands quicker than others because they understand their customers better, thanks to the use of smart home devices.

Alexa already knows which brand of water you prefer, and how many bottles you usually order, and with a short command you can place your order and have it on your doorstep within hours.

In contrast, in a traditional retail setting you need to go through several clicks to begin the delivery process.

To translate that to field service, rather than selling a new machine through traditional methods, we’ll see companies handle the customer touchpoint better and more effectively. For many companies, service is considered last. In my mind, that’s backwards – it should come first. Before you start digitising machines, you should think about how to digitise the service.

The evolution of technology has propelled us into the age of digital transformation, and it’s fundamentally changed the way we interact with technology and even the way technology interacts with itself. That shift will continue in 2018, at least in field service, with innovations such as crowd service platforms and AR headsets gaining further traction.

be social and share 

For our latest research project, which we ran in partnership with ServiceMax from GE Digital our focus was to see what the field service engineer of the near future will look like. We are now into feature three of our online coverage of the findings of this research where we look at some of the conclusions drawn from the first part of our analysis and highlight some of the key statistics the research revealed.

To recap in the first part of this series we looked at the research aims, the threat of the ageing workforce and the changes in training methodologies that are emerging. In part two we explored if and if and how field service companies are utilising their experienced field service engineers to train the incoming generation.

Now let's dive in to part three...

 

There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

Companies are aware of the challenges but are they reacting quick enough?

It is clear from our findings that the role of the FSE is undoubtedly changing.

Field service companies are today seeking much more rounded individuals, who are as proficient as dealing with face to face interactions with the customer as they are dealing with technical maintenance issues.

It is also clear that whilst it may have been exaggerated in some quarters the challenges of replacing an ageing workforce is very much a real threat to a large number of field service organisations. However, the fact remains that these challenges may also essentially be set resolve each other.

There have been numerous explorations and studies into the traits of the Millennial generation and one of the key observations that is often raised is that Millennials are on the whole a more confident generation than those that preceded them, who also value variety within their working lives - perfectly suited to a role that balances both technical and customer service elements perhaps?

Connected Assets, Machine Learning, AR and of course a solid FSM system can all empower field service engineers to be the brand ambassadors field service companies today are seeking.What is clear though is that the link between the two will be provided by technology. As discussed above, technologies such as Augmented Reality can go a huge way to bridging the gap between the experienced engineers that are in the latter part of their careers and those who are just entering the workforce. It is, therefore, a bit of a surprise that so few companies are actively embracing such tools as yet.

Perhaps, here is the real issue and the underlying challenge.

Technology really does provide an answer to most of all of the challenges discussed in this series so far. Connected Assets, Machine Learning, AR and of course a solid FSM system can all empower field service engineers to be the brand ambassadors field service companies today are seeking.

They also provide a platform for easing the transition from ‘a ‘Boomer workforce to a Millennial one by creating far more economically efficient means of extending the older FSEs productive career span, bringing them out of the field and allowing them to offer guidance remotely.

However, it seems that for many perhaps there is a lack of urgency.

There is a sense that for many companies it is a case of ‘yes - we see the challenge and we’re aware of it but aren’t actioning it just yet...’ One suspects that perhaps because the issue of an ageing workforce isn’t quite critical enough as yet and the fact that solutions do exist and are in-fact becoming fairly well established already, the danger doesn’t seem as particularly real as it should for many.

However, whilst the systems and technologies are certainly available to overcome these challenges, implementation and realignment of processes will take time and unless companies act soon, the ageing workforce crisis and rapid evolution of the FSE in a millennial guise may just catch them unawares and then the risk may just still live up to the hyperbole after all.

Some of the key statistics from the findings:

• 48% of field service companies believe the threat an ageing workforce poses to their field service operations is either significant or severe
• 18% of field service companies believe their exposure to an ageing workforce will be limited
• Only 10% of field service companies have redeveloped their training methodologies to be more attuned to Millennials entering the workplace
• 78% of field service companies are in the process of or are planning to overhaul their training processes
• 20% of companies actively use their senior engineers in a remote expert capacity to guide younger Field Service Engineers in the field
• 98% of companies are prioritising softer, inter-personal skills as key attributes more now than they have done in the past when hiring new field service engineers[/unordered_list]

Want to know more? There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain English version is available from our main subscriptions page here) 

 

Be social and share 

Our latest research project, run in partnership with ServiceMax from GE Digital has take a deep dive into how the role of the field service engineer is evolving. Across the next few months we will be publishing a series of articles both in print and online exploring the findings of this research.

In the first part of this series we looked at the research aims, the threat of the ageing workforce and the changes in training methodologies that are emerging.

Now in part two we explore if and if and how field service companies are utilising their experienced field service engineers to train the incoming generation.

There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

Utilising experienced FSEs to train the next generation:

Of course, an optimal solution that keeps older FSEs in the work place longer and ensures their knowledge is transferred to those FSEs entering the workforce, is to implement training programs whereby the more experienced techs are directly involved in the training process.

Traditionally, the potential for such undertakings was limited somewhat by the very nature of a field service role. Some senior technicians could take on trainer roles perhaps, providing classroom style learning, but such positions are by default limited. Also, much of a young FSEs true training begins once they’ve left the classroom and are actively in the field. Again, some companies run highly successful programs, pairing up newer engineers with more experienced counterparts to deliver on-job training - doing so can be costly and an inefficient use of FSE resources - doubling up engineers on each job.

Over half (54%) of respondents stated that such an undertaking was certainly something that they are exploring but that they currently don’t have the technology/processes in place.However, emerging technologies - in particular Augmented Reality have shown huge potential to widen the possibilities of using older FSEs in a training and support role. This has dual benefit of both extending the FSEs potential career within the field service organisation whilst putting valuable insight, knowledge and experience in to the hands of less experienced engineers as and when they need it.

But are field service companies harnessing both the power of technology and the experience of their older engineers in such a manner?

We asked our respondents: “A number of companies are now using remote assistance technologies (e.g. Augmented Reality) to keep their older and experienced FSEs in the work place for longer, both as a means of training new recruits and also as a way of ensuring that the knowledge and experience of older engineers is not just walking out of the door. Does this apply to your organisation?’

The responses again somewhat reflect the findings of the previous question around training methodologies, in that whilst the majority of companies agree with the notion of using their older, more experienced FSEs as part of training and support programs and that technology was key to that process, most were still (at best) just beginning down that path.

In fact, over half (54%) of respondents stated that such an undertaking was certainly something that they are exploring but that they currently don’t have the technology/processes in place.

However, perhaps surprisingly just under a quarter of companies (24%) stated that they did not envisage implementing any such plans. This is a surprisingly large number given those companies who do not involve their older engineers in the training process risk seeing years of amassed ‘tribal knowledge’ simply walking out of the door in the not too distant future.

Looking forward it may well be that it is these companies, i.e those who have gotten the head-start over their competitors in such programs, will reap the benefits of doing so and it may well be at the expense of those who don’t.

However, with currently just 20% of companies actively using senior engineers in a remote expert capacity - it seems there could still be room at the top table, for a while at least.

Soft skills taking precedence?

Another major driving factor which is often seen to be impacting how we view the core skills of the field service engineer is the widely reported increase in customer expectations and demands - largely driven by disruptive companies such as Uber and Amazon raising the bar in terms of visibility and immediacy.

Today’s customers are empowered by technology, and easier access to information than ever before makes them more insightful and more expectant. They also have a louder voice than ever before thanks to social media, whilst the ongoing digitisation of all industries makes finding competing service providers a quick and easy process for dissatisfied customers.

And of course the majority (if not all) of this can now be done without the need to actually meet another human being in person. But what does this mean for the FSE?

Well given that in many instances the FSE may be the only face-to-face touch point your customers have with your customers, the old image of a FSE being a recluse, lurking in dark corners, happier tucked away fixing machines than speaking to those pesky customers who just get in the way - has thankfully made way for a new breed of confident, customer-friendly FSEs.

An incredible 98% of respondents stated that people skills were now a higher priority for them than they had been beforeToday’s FSE is armed with all the knowledge they need to hand courtesy of a modern FSM system. They’re confident speaking with customers at all levels of seniority and are true brand ambassadors and are as comfortable selling as they are fixing.

But, is this actually a true reflection of how field service companies are beginning to view their FSEs? Have soft skills become more important than technical skills? There is an argument that it is simpler to train technical skills and that good inter-personal skills are that much harder to teach - but does this hold any truth and are field service companies moving towards placing greater emphasis on soft-skills in their recruitment today? We asked our respondents ‘Is the need for softer, interpersonal skills – becoming a higher priority than before when recruiting new FSEs?

From the results it would appear that this is indeed a major trend amongst field service organisations. An incredible 98% of respondents stated that people skills were now a higher priority for them than they had been before with 46% of companies going as far as stating that people skills are at the top of their list when recruiting new FSEs.

Want to know more? There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

Be social and share 

One of the most important presentations at this year’s Field Service Europe Conference was delivered by Rajat Kakar, VP, Head of Product Related Services Business, Fujitsu as he tackled the question of what leadership will look like in the future. kris Oldland spoke to him about some of the key points...

The world in which we are living is changing and it is changing rapidly. Digitalisation and ever increasing connectivity is having an immeasurable impact upon the way businesses operate and the workplace of the future is going to be a vastly different environment to what it is today.

The question is how prepared are you and your business to adapt to these changes? It is almost a given that those organisations that can see the road ahead and are plotting a clear roadmap for their own evolution, are the ones that will thrive. Those who wait until the changes come, and try to react to them then... they may well find it is too little, too late.

As Leon Megginson, a Louisiana State University business professor stated in a speech some fifty years ago stated “It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

This is why Fujitsu’s Rajat Kakar’s presentation at this year’s Field Service Europe conference held in Amsterdam is one that had attendees fully engaged - as it focused on the changes coming to all corners of industry and importantly how businesses must adapt.

If you think about leadership it goes into multiple dimensionsAnd of course at the heart of all organisational change must sit strong leadership - but what exactly does strong leadership in this brave new world of Digitisation, Automation and Artificial Intelligence look like?

“If you think about leadership it goes into multiple dimensions,” explains Rajat.

“We need to be thinking about how can we engage with and harness the next generation of people who are going to be driving service businesses forward and to do this we must start to think about things from the perspective of where the market is going to be developing.”

“Ultimately, everything comes down to this understanding of where the market is going - that is the first step. From there, if we can see how the market will evolve, then we can ask ourselves what kind of people do we need in order to be able to drive our businesses forward?”

For Rajat, globalisation driven by more effective connectivity is one such significant consideration.

“This opens up a complete new area, one which a lot of people have not really dealt with before,” he comments.

The service delivery mechanism is no longer just around the corner, the delivery mechanisms of the future will be in the global delivery centres“The service delivery mechanism is no longer just around the corner, the delivery mechanisms of the future will be in the global delivery centres. The delivery mechanisms will be possibly even be sitting in multiple countries depending on how you’re able to find your experts for the service element you want to be delivered.”

“These are the things we need to start thinking about today. We need to consider how we as companies are going to be managing our businesses moving forward.”

Of course, even today we are seeing how technology is changing the shape of our businesses and this is undoubtedly only set to increase in pace. We have been hearing talk about the fourth industrial revolution and of new business paradigms for many years now and concepts such as Industrie4.0 and Servitization are rapidly taking hold. However, Rajat asserts that this is just one aspect of the evolution service organisations should be aware of.

The fast changing face of the workforce will also add far reaching cultural changes to the way we work.

“The next element we must consider is that the workforce is changing which means that we will have a lot more experts moving into the market - you will be bringing on experts rather than developing them via the traditional organisational structures,” he explains.

It is clear that across all verticals, business leaders can expect to see wholesale changes as the combined drivers of technology and cultural shift make their impact known. One upshot of such impact Rajat predicts is a much more competitive and level playing field - which will be largely driven by the maturation of Big Data tools.

The ability to assemble data and then draw information from that data will become increasingly easier.“What I think is fascinating is that the barriers to entry will continue to become smaller,” Rajat states. “The ability to assemble data and then draw information from that data will become increasingly easier. What used to take a long time to achieve will be done in a quicker and more efficient manner.”

“To take an example, let’s look at the traditional Telco market. What happened traditionally was that you would have an infrastructure which had an clearly identifiable cost.”

“However, off the back of such infrastructure we will see a lot of small companies that are coming up who will actually achieve on the base of that infrastructure - but they could achieve a lot more, in a lot quicker way whilst avoiding much of the potential costs which a traditionally structured company used to have.”

“If you take for example a company which has been the traditional provider of telecoms such as AT&T or Telefonica you will see that more and more these organisations are getting into areas like content management.”

“This is because they can see that the traditional means of delivering news or programmes etc which generally came via traditional broadcasters are quickly becoming less and less valid.” Rajat adds.

What is happening is that via such digital changes those who had traditionally been in the market suddenly gain a lot more competitors“So if these Telco’s are able to harness the information from their customers to be able to do more direct marketing and direct advertising, and do all these things effectively, what is happening is that via such digital changes those who had traditionally been in the market suddenly gain a lot more competitors - there are a lot more smaller companies that are now able to compete.”

“Once we get down to this, the question becomes what kind of a service mechanism are you going to need to support these type of companies moving forward - because they are not looking for the traditional services, everything can be turned completely upside down.”

These are all hugely important questions you absolutely must be working through today, in order to build a leadership team that will flourish tomorrow.

“You have to face up to the fact that the type of leadership you have in place today may not be the right type of team to take you forward. Because if this leadership is not in tune with the upcoming changes to the market,then they are not in tune with how to make your business elements strategic.”

“Their ideas will effectively become lost in translation. Remember, you’re going to be needing different types of people and your going to be needing different types of skill sets if you want to stay ahead of the pack”

To quote another American University lecturer, John Allen Paulos, a Mathematician from Temple University, Pennsylvania, “Uncertainty is the only certainty.” and no one can tell exactly where the future may lie.

However, one can make an educated guess based on fairly substantial evidence - and for those attending Field Service Europe, paying attention to Rajat’s shrewd assessment of the future is sure to give you a head-start.

Be social and share

Having explored some of the ground breaking new tools being used in field service including crowd service and Augmented Reality in his recent articles, Manuel Grenacher, CEO Coresystems now explores how video assistance can be used to great effect in improving field service delivery...

The outlook for the growth of the field service market is hugely positive, with predictions noting the field service industry will nearly triple in size to $5.11 billion by 2020.

Following on from my previous articles in Field Service News, several modern technologies are playing a major role in driving that exponential growth, including the Internet of Things (IoT) and augmented reality (AR) solutions. Another trend – or rather an overarching one that IoT and AR innovations both tie into – is the rising importance of video.

In addition to AR, as well as artificial intelligence (AI) and virtual reality (VR), new tools are emerging that make it possible to more directly involve service technicians, specialists and experts in field service operations, even if they are not on site.

Any provider of field services understands the frustration of having to comprehend a complex problem without a proper visual perspective of the issue at hand. Any provider of field services understands the frustration of having to comprehend a complex problem without a proper visual perspective of the issue at hand. With a verbal description (and perhaps an attempt to recreate strange sounds emanating from a malfunctioning device), a service technician is expected to diagnose the problem and magically offer tips on how to repair it.

When information cannot be transferred and made accessible to field service technicians on-the-go, this limits their ability to offer first-time fixes. With the rapidly increasing pace our lifestyles, consumption habits and mindsets, this is an issue because we are expected to be quicker, connected and digitalized.

The consequence is dissatisfied customers who face lost revenue due to extended system downtime.

Video assistance uses the tools available – like mobile devices – to provide images of devices in need of repair or even virtual spaces where service technicians can congregate to solve an issue. Companies can minimize errors, increase efficiency and speed up field services by, for example, uploading instructional videos and manuals and checklists for facilitating repairs.

Field service technicians can refer to these guides if they are unable to solve a problem on their own. This is a real help for service technicians who might be less familiar at repairing unique problems.

In addition to the growing complexity of service offerings, the aging workforce is one of the top challenges within the field service industry, according to the Aberdeen Group.

As this highly skilled workforce approaches retirement age, service managers are now faced with the risk of losing a vast source of knowledge that will be difficult, if not impossible, to replace.

Modern video tools would make it possible for seasoned service technicians to play an active role in the company while also determining their own schedules.That is because these service technicians have not only gone through years of training but have also acquired immeasurable experience on the job – and this is experience that can often only be amassed firsthand and on site with clients.

Modern video tools would make it possible for seasoned service technicians to play an active role in the company while also determining their own schedules. This would ensure that their valuable expertise and know-how is available to a new and novice pool of service technicians.

Moving towards video is relatively simple and cost-effective to apply, and promises increased customer satisfaction, higher revenues, lower costs and overall maximized efficiency. Given video’s integral role in our day-to day activities (YouTube, Skype, Snapchat, Facebook Live and other media), it is surprising that more companies offering field services have not yet integrated video technology into their business models. Surely a tool as ubiquitous as video – connecting people, providing access to endless information and entertainment – is a vital tool for providing more effective service.

Video-connected field service technicians have access to a vast wealth of information, which could help them find answers to complex questions or seek out expert advice from colleagues.

These tools also facilitate communication and collaboration across the entire company, which means field service technicians have access to real-time updates.

be social and share

Our latest research project, run in partnership with ServiceMax from GE Digital has take a deep dive into how the role of the field service engineer is evolving. Across the next few months we will be publishing a series of articles both in print and online exploring the findings of this research.

There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

Here in the first article of this series we look at the question of the ageing workforce and the entry of millennials into the field service workforce...

Much has been written about an ageing workforce crisis but how much of the worry is based on hyperbole? And what of the Millennial generation entering the workforce - is our industry ready to embrace them?

Our industry is rapidly evolving. Technology is continuously pushing the boundaries of field service efficiency whilst simultaneously customer expectations are becoming ever more demanding.

Companies like Uber and Amazon have disrupted the very concepts of what good service looks like, shifting the goal posts and creating a race across almost every industry vertical for companies to embrace service excellence.Companies like Uber and Amazon have disrupted the very concepts of what good service looks like, shifting the goal posts and creating a race across almost every industry vertical for companies to embrace service excellence.

At the same time digital transformation is the other major trend sweeping across our sector – one direct side effect of which is that increasingly the Field Service Engineer (FSE) is often the only face to face human interaction between a company and their customers.

So what does this mean for the FSE of tomorrow?

How is their role evolving? What are the skills that will be vital to their role and how do these differ from those that we have previously sought in our FSEs?

To try to find the answers to these questions Field Service News has undertaken a new research project in partnership with ServiceMax by GE Digital.

Across the last few months we’ve reached out to our readers across the globe to gain their insight in order to build a picture of what the FSE of 2022 (incredibly only five years away!) will look like and what role does the growing  importance of technology in field service delivery play in shaping the way we approach acquiring, training, and developing talent within the field service sector?

Across the next few months we will be publishing a series of articles based on the findings of this research and in this first article in the series we ask is the ageing workforce crisis actually really happening or is it all hyperbole? And what about the Millennial workforce entering the field service sector - are we ready to embrace and empower them?

About the research:

The research has been conduct via an online survey across the last two months and our respondents have come from all over the globe including; the UK, Germany, Netherlands, France, USA, Canada, Brazil and beyond.

There was also an equally wide split of industries represented with respondents coming from numerous sectors including; Oil and Gas, Manufacturing, Utilities, Telcos, Print/Copy, Med Tech and many others.

Finally, there was also a balanced representation of companies of all sizes with some companies having less than 10 field service engineers right through to companies with more than 800 engineers.

In total there were 126 respondents which is a large enough sample to provide a reasonable snap-shot of the thinking and the trends amongst field service management professionals.

So what were the findings? Let’s take a look.

The threat of an ageing workforce:

One of the biggest drivers for the rapid evolution of the role of the field service engineer is the fact that the core demographic of those working in field service roles is going through seismic change as we see an ageing Baby Boomer workforce reach retirement age being replaced by a new generation of workers, the Millennials.

Perhaps never before has there been such a significant difference between the generation leaving the workforce and those that are just beginning their working lives. From the way knowledge is gained and shared through to the key motivational drivers, ‘Boomers and Millennials are often chalk and cheese. One of the key challenges for field service companies of all shapes and sizes is how they adjust to this shift in thinking within their workforce and for many time is not on their side as they endeavour to make this adjustment.

There has been much talk of an ageing workforce crisis as the existing Boomer workforce reaches retirement age - perhaps magnified amongst field service organisations by the simple fact that field work can often be relatively physically demanding compared to more sedentary office based roles.

With this in mind our opening question in the survey was focussed on assessing just how real this ageing workforce crisis is amongst field service organisations. We asked our respondents ‘For your organisation how big a threat to your field service delivery do you think this issue will be across the next 5 years?’

The responses revealed that whilst perhaps there may be some hyperbole around the urgency of the issue - it still remains very much a concern for a huge percentage of companies.The responses revealed that whilst perhaps there may be some hyperbole around the urgency of the issue - it still remains very much a concern for a huge percentage of companies.

Whilst only 8% of organisations stated that for them an ageing workforce represented a severe threat i.e. that it is a major issue they are facing that could put their field service operations at risk, 40% of companies taking part in the research stated that the threat was significant for them and that unless addressed quickly they are likely to face major disruption to their field service delivery within the next five years.

In addition to this a further 34% of the respondents stated that they believed the challenge of an ageing FSE population was moderate that they acknowledged it as possible issue that they need to be aware of, although they didn’t anticipate it having a major impact on field service operations.

At the other end of the spectrum just under a fifth of respondents (18%) stated that the impact for them would be limited and that whilst there may be some workforce attrition due to FSEs reaching retirement age, it is unlikely to have any significant impact on their field service operations.

So, it would indeed appear that in the main the issue of an ageing workforce is at the very least a consideration for more than four out of five field service companies.

Changes in training methodologies:

This puts many field service organisations in a challenging position.

The need to recruit younger talent for FSE roles is clearly pressing, but given the aforementioned differences between ‘Boomers and Millennials are the existing on-boarding and training methods suited to this incoming generation?

Our next question was therefore focussed on understanding if field service companies did in fact feel the need to change their training methodologies and whether they were actively doing so. We asked our respondents; ‘Have you adapted your training and development strategies to reflect this?’

Only 10% of companies had stated that they had already redeveloped their training strategies to be more geared to the incoming Millennial workforce. Here the research revealed that whilst there was a clear understanding that changes to the traditional means of training FSEs does indeed need updating, it seems that there is something of a general inertia amongst field service companies to currently tackle such change.

In fact, only 10% of companies had stated that they had already redeveloped their training strategies to be more geared to the incoming Millennial workforce. However, just over half (52%) of companies taking part in the research are currently in the process addressing the issue in their organisation.

Further to this just over a quarter (26%) stated that they had yet to start making changes to their FSE training to reflect the shift from ‘Boomers to Millennials but accept that they need to do so and is something they are currently considering.

Meanwhile, 12% of companies do not believe they need to make any changes to their FSE training at all.

Want to know more? There is also a detailed white paper outlining the wider findings of this report which is available to fieldservicenews.com subscribers...

Not a subscriber yet? Click here to apply for a complimentary industry practitioner email and get this resource sent to you instantly

(Please note that by applying for your subscription via this link you accept the terms and conditions here and a plain english version is available from our main subscriptions page here) 

Be social and share 

Bill Pollock, President, Strategies for GrowthSM tackles one of the biggest questions smart Field Service Directors are asking themselves today - how to make money from IoT based field service delivery...

The ability to monetise the IoT in field services is another variation on a theme of what has dogged the field services industry for decades! Every time there are advances in technology, the more progressive – and aggressive – Field Services Organisations (FSOs) adopt the technology to streamline their processes, reduce their internal costs, and improve their service delivery capabilities.

However, customers, for the most part, see the adoption of this technology as being

[ordered_list style="decimal"]

1. Strictly for the benefit(i.e., cost-benefit) of the services organisation itself, and not them and
2. means that should reduce overall costs for both the services organisation and its customers (i.e., themselves)[/ordered_list]

With subscription-based pricing, however, cost should no longer be as critical an issue to the prospects for moving forward with the desired FSM solution – however, do your CFO and Purchasing teams understand that? Or are they still entrenched in the traditional perpetual license mindset?

The mistake that many services organisations make is trying to sell the same services to customers, at reduced costs to themselves, but increased costs to their customers. Customers will typically see this apparent disparity and question their services providers as to why they should have to pay more for something that costs their vendors less!

What basically needs to happen is for the services organisations to move away from traditional Service Level Agreement (SLA) pricing, to an outcome-based pricing model, such as “power by the hour”, “airplanes in the air” or “x levels of output”, rather than “y hours of service coverage”. Remember the “bullion” pricing model (i.e., Platinum, Gold, Silver, Bronze)? It bit the dust (in most cases) years ago.

 

So, too, will traditional Service Level Agreements (SLAs) as they are replaced by outcome-based services agreements.

The best current examples of this are, as noted, are selling “uptime as a service”, rather than merely “throwing hours of support” at customers – a rifle shot, rather than a scatter-gun approach to selling services. Although many services organisations say they offer total Service Lifecycle Management (SLM) support, most still only offer Field Service Management (FSM) solutions in terms of field service and support, preventive maintenance, and standard parts and inventory management.

However, the IoT, in some cases for the first time, now empowers FSOs to provide “true” Lifecycle Management for their services customers – essentially “cradle to grave” support for all of their systems and devices, throughout all of their day-to-day usage and applications.

How does the IoT do this?

Basically, by automating the entire services management process, end-to-end, from data collection, through device monitoring, problem identification and resolution, routine and ad hoc maintenance services, predictive and pre-emptive maintenance, parts/inventory management – and even “end-of-life” product support! SLM is more than FSM – and the IoT can support all of the organisation’s SLM services processes.

The IoT is more likely to change the way in which services organisations deliver their services, first; and the way they package and price them, second.

By that, I mean that, first, the IoT will allow services organisations to perform more maintenance and repair service remotely, rather than on-site – and the growing use of predictive diagnostics will continue to reduce the need for on-site services (in some cases, at all) over time.

As a result, many services customers may not even know that their systems or equipment have been serviced, as everything that was needed was either performed remotely – or did not need to be performed at all (i.e., through routine monitoring and minor calibrations or maintenance “tweaks”, etc.).

Through the use of a customer portal, customers can typically gain full visibility of exactly what types of maintenance have been performed, on which systems, at what times, and with what results.

However, those customers not electing to utilise their customer portals (or if their services provider does not offer that capability) will have virtually no visibility as to the extent of the maintenance that has been performed.

This ultimately becomes problematic for some services organisations that must then report what they have done for the customer – and try to convince them that by doing so, there was added value provided.

 

Packaging this “new” way of providing services through an IoT-powered FSM, or SLM, involves an entirely new way of delivering services to customers. For example, instead of providing a certain number of hours of support, within a designated time window, and providing a “guaranteed” uptime percent (i.e., or you don’t have to pay your services contract fee that month), some organisations are now selling uptime – period.

Instead of throwing service contract hours at an aviation customer, they now provide “airplanes in the air” to this segment. Similarly, instead of selling a standard SLA to a wind farm customer, they are selling “power by the hour".

Instead of selling standard SLAs for extermination services, they’re selling a “rodent-free” environment. And so on.

However, this ”new” way of packaging services will be difficult for some services organisations to deliver – and for many customers to acclimate to – or price! It will take time, and it will not be an easy conversion for some. But, it is already the way of the present, in many cases – let alone the future.

 

---

 

Be social and share

Michael Blumberg, President Blumberg Advisory Group gives us some insight into his recent conversations at Field Service Fall in Florida last month, where Augmented Reality was once again one of the hot topics of the conference...

I recently attended WBR’s Field Service Fall 2017 conference in Amelia Island, Florida where there was a lot of buzz among participants about Augmented Reality and Virtual Telepresence. Many industry experts, observers, and practitioners believe that these technologies will have a dramatic impact on field service delivery in terms of shortening resolution times, improving first time fix rate, and reducing travel costs.

In my discussions with conference attendees, I concluded that Field service leaders face several challenges when it comes to making investments in modern technologies like Augmented Reality (AR) and Virtual Reality (VR). One obvious challenge lies in determining whether the investment is currently a priority.

To answer this question, they need to have a clear understanding about what problems they are trying to solve and what results they are trying to achieve through it.

The best way to answer these questions is to develop a use-case justification based on the Key Performance Indicators (KPIs) that are improved through the deployment of these technologies.

The second biggest challenge has to with the confusion that exists among field service leaders with regard to alternative and/or competing platforms, for example, AR versus VR. . By definition, VR offers a digital recreation of a real life (or fantasy world) setting, while AR delivers virtual elements as an overlay to the real world. There is also Mixed Reality (MR) where we see a merging of real and virtual worlds to produce a new environment and visual image where physical and digital objects co-exist and interact in real time.

These platforms involve different levels of investment, time, and complexity to implement. AR is typically the least expensive and fastest platform to implement.

Many AR solutions that are available on the market today can be developed, implemented and rolled out rapidly. In contrast, VR and MR platforms often require extensive programming, development, and integration before they can be rolled out to the field.

 

On the other hand, VR and MR provide a more feature-rich environment and visual experience than AR. For example, AR/MR can overlay 3-D digital twins of a sub-assembly and generate animated repair procedures as well as virtual dashboards of machine performance.

A significant investment is required to implement this type of platform and these investments often require input from various internal stakeholders including engineering, sales, marketing, manufacturing, and finance. For some OEMs or other service providers it may be cost-prohibitive to retro-fit their existing installed base with this type of technology.

A common misconception is that wearable glasses must be incorporated into an AR or VR solution. These devices may not be practical or ergonomically suited for the task at hand. However, this is just one component of the platform so all hardware and software needs must be considered with each solution. Other viewing devices, such as a smart phone or tablet, can be used to generate a remote, collaborative experience.

Many field service leaders are taking a wait-and-see attitude to implementing AR/VR/MR in hopes that costs will decrease and better versions will be available in the future. So why not wait? Field service leaders must remember that time-to-market is everything. FSOs that wait too long to take advantage of this technology may lose their competitive advantage and market share.

Once field service leaders decide on a course of action here is how to get started: The optimal approach, one that will guarantee early success, is to select a mature AR solution that can be rolled out with minimum upfront programming, software development, and systems integration.

FSOs are also advised not be overly concerned with developing an exhaustive list of feature functionality that can be included in their AR solution.

This is because AR features are continuously evolving, and too much planning into an unknown future will slow down the evaluation and selection process. Most AR solutions are available through an On-Demand model, which means new enhancements will be available as part of the subscription.

 

Lastly, FSOs are urged to demo and pilot, yes, pilot products from multiple vendors. Unlike enterprise software or mobility applications, an FSO can run multiple pilot projects with limited upfront investment in time or capital.

When it comes to selecting an AR vendor, remember that AR is a part of a broader digital transformation impacting the company.

Choose an AR partner who will work with existing IT platforms and overall strategy and can provide guidance in how to best integrate their solution. FSOs are advised to consider the following criteria:

• Sensitivity to customer’s needs – In other words, select a vendor that understands that AR is still a relatively new technology and that education and some amount of “hand-holding” is required to ensure a successful pilot and/or implementation.
• Flexibility – Vendors create win/win situations by providing their customers with flexibility. The two most critical areas where flexibility wins are business-model and software requirements. Flexible vendors offer alternative pricing methods and flexible software-feature options.
• Knowledge of best practices – This refers more specifically to best practices around change management and adoption and usage.
• Ability to integrate AR platform with ERP solutions – This will enable FSOs to store and retrieve remote sessions with dispatch work orders.
• Products that can operate in a low-bandwidth communication environment – This will facilitate the ability of FSOs to use AR in remote geographic areas.

Selecting an AR solution based on these criteria will help ensure successful results.

 

---

 

Be social and share