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If you’re a field service organisation you now need to move beyond merely “kicking the tyres” and start making your final FSM solution selection writes Bill Pollock.

You have already spent a considerable amount of time (and resources) evaluating Field Service Management (FSM) vendors and solutions, and now you find yourself at the point where you will soon need to execute on your decision as to which FSM solution will be the best “fit” for the organisation.

You have examined each solution with respect to its capabilities; breadth and robustness of functionality; technology acquisition cost (i.e., both in the absolute, as well as in terms of the Total Cost of Ownership, or TCO); potential disruption during implementation; forecasted timelines for implementation; adaptability and scalability; and ease and application of use.

You have also organised and sat through several C-level meetings, team meetings and internal advisory panels; you’ve fought, time and time again, to obtain management buy-in; and you’ve debated whether to go Cloud- or Premise-based, perpetual license vs. a subscription pricing model, CRM-based vs. ERP-based, and – oh, yeah – where exactly does the Internet of Things (IoT) come into play with respect to supporting the selected FSM solution?

The market is painfully aware of the challenges that are associated with the selection and implementation of an effective FSM solution. In fact, many organizations have previously been burned by acquiring a solution that was over-sold, but under-delivered.

The advent of Cloud-based FSM solutions has also enabled several less-than-complete FSM offerings to overstate their respective functionalities, making it even more important to be able to identify the differences between a qualified start-up – and a less-than-qualified “upstart” – solution provider.

There is much to be cautious about in today’s FSM solution market – and not all products are able to live up to their hype. When asked to state their top three future challenges with respect to acquiring and integrating new FSM technologies into their existing field service management operations, UK/Europe respondents to Strategies For Growth℠’s 2018 FSM Tracking Survey cited the following as the most “disruptive”:

• 48% Return on Investment (ROI) on the acquisition of new technology;
• 36% Integrating new technologies into existing FSM solution platforms;
• 34% Identifying all of the required functionality for our organization;
• 28% Cost of new technology (both absolute, and Total Cost of Ownership, or TCO);
• 28% Obtaining management buy-in for new technology acquisition;
• 24% Identifying the most appropriate devices to support field technicians.

Do these challenges sound similar to the ones that you are facing with respect to bringing new technology to the organisation? If so, then the following opportunities, or benefits, associated with implementing a state-of-the-art FSM solution will likely represent the most compelling “talking” points to support your ability for recommending to management the solution that best fits your organization’s needs (i.e., again, as cited by UK/Europe respondents from SFGSM’s 2018 FSM Benchmark Survey Update):

• 63% Improve customer satisfaction;
• 44% Ability to run a more efficient field service operation by eliminating silos, etc.;
• 33% Improve field technician utilization and productivity;
• 28% Establish a competitive advantage• 28% Reduce Total Cost of Operations (TCO);
• 25% Ability to provide customers with an end-to-end engagement relationship.

Other opportunities and benefits “bubbling” just under the 25% mark include completely automate our field service operations (18%), foster enhanced inter-departmental collaboration (12%), and reduce ongoing/recurring costs of operations (11%). 

Again, if any of these factors represent areas where your organization would like to see improvement, then only by choosing the right FSM solution will you be able to make it happen!Services businesses – like yours – are established primarily to make money for their investors (i.e., the bottom line); however, the only way to successfully stay in business is to deliver what the customer wants, when they want it, and how they want it! And this will still all depend on the organization’s ability to deliver the expected quality of service, which in turn, will depend on whether or not it is using the most effective and powerful tools to do so. That is why choosing the most effective – and powerful – FSM solution is so important.There are many success stories out there in the marketplace – but there are even more failures (i.e., or horror stories)!

Still, the UK/Europe field services segment reflects modestly high levels for the Key Performance Indicators (KPIs), or metrics, that measure and gauge its overall well-being. For example, the following represent the principal mean average KPI ratings from the UK/Europe portion of the 2018 SFGSM survey:

• 78% Customer Satisfaction(*** Some improvement definitely required here ***);
• 82% Service Level Agreement (SLA) Compliance;
• 63% Percent of Total Service Revenue under Contract / SLA;
• 36% Service Profitability (as a Percent of Service Revenues).

However, not every Field Services Organisation (FSO) is able to attain even these modestly good – but not great – performance levels. In fact, the survey results clearly reflect an underlying inability for a significant percent of the UK/Europe services community to attain even less than these modest levels of performance:

• 26% Not attaining at least 80% Customer Satisfaction;
• 30% Not attaining at least 80% Service Level Agreement (SLA) Compliance;
• 39% Not achieving at least 50% of Total Service Revenue under Contract / SLA;
• 44% Not achieving at least 30% Service Profitability.

If your organisation falls into any of these categories, then it is clearly time to do something about it; that is, to acquire the FSM solution that has the functionality to take you to the next level. The best way to identify, evaluate – and, ultimately, select the right FSM solution for your organisation will require getting down to the basics, essentially by narrowing down your “long list” to a targeted “short list” of the chosen few for final consideration; then, reading the literature, viewing the demos, checking out the research analyst reviews and recommendations (there are many!), sharing information with industry peer groups, and so on.

There will only be one best choice for your organisation – and only through a concerted effort of due diligence can you be assured that you have made the right decision!

The SFGSM’s 2019 FSM is taking place throughout February, with the top-line results being presented in Field Service News later on this year. You can take part in the survey here. 

Bill Pollock, President, Strategies for GrowthSM tackles one of the biggest questions smart Field Service Directors are asking themselves today - how to make money from IoT based field service delivery...

The ability to monetise the IoT in field services is another variation on a theme of what has dogged the field services industry for decades! Every time there are advances in technology, the more progressive – and aggressive – Field Services Organisations (FSOs) adopt the technology to streamline their processes, reduce their internal costs, and improve their service delivery capabilities.

However, customers, for the most part, see the adoption of this technology as being

[ordered_list style="decimal"]

1. Strictly for the benefit(i.e., cost-benefit) of the services organisation itself, and not them and
2. means that should reduce overall costs for both the services organisation and its customers (i.e., themselves)[/ordered_list]

With subscription-based pricing, however, cost should no longer be as critical an issue to the prospects for moving forward with the desired FSM solution – however, do your CFO and Purchasing teams understand that? Or are they still entrenched in the traditional perpetual license mindset?

The mistake that many services organisations make is trying to sell the same services to customers, at reduced costs to themselves, but increased costs to their customers. Customers will typically see this apparent disparity and question their services providers as to why they should have to pay more for something that costs their vendors less!

What basically needs to happen is for the services organisations to move away from traditional Service Level Agreement (SLA) pricing, to an outcome-based pricing model, such as “power by the hour”, “airplanes in the air” or “x levels of output”, rather than “y hours of service coverage”. Remember the “bullion” pricing model (i.e., Platinum, Gold, Silver, Bronze)? It bit the dust (in most cases) years ago.

 

So, too, will traditional Service Level Agreements (SLAs) as they are replaced by outcome-based services agreements.

The best current examples of this are, as noted, are selling “uptime as a service”, rather than merely “throwing hours of support” at customers – a rifle shot, rather than a scatter-gun approach to selling services. Although many services organisations say they offer total Service Lifecycle Management (SLM) support, most still only offer Field Service Management (FSM) solutions in terms of field service and support, preventive maintenance, and standard parts and inventory management.

However, the IoT, in some cases for the first time, now empowers FSOs to provide “true” Lifecycle Management for their services customers – essentially “cradle to grave” support for all of their systems and devices, throughout all of their day-to-day usage and applications.

How does the IoT do this?

Basically, by automating the entire services management process, end-to-end, from data collection, through device monitoring, problem identification and resolution, routine and ad hoc maintenance services, predictive and pre-emptive maintenance, parts/inventory management – and even “end-of-life” product support! SLM is more than FSM – and the IoT can support all of the organisation’s SLM services processes.

The IoT is more likely to change the way in which services organisations deliver their services, first; and the way they package and price them, second.

By that, I mean that, first, the IoT will allow services organisations to perform more maintenance and repair service remotely, rather than on-site – and the growing use of predictive diagnostics will continue to reduce the need for on-site services (in some cases, at all) over time.

As a result, many services customers may not even know that their systems or equipment have been serviced, as everything that was needed was either performed remotely – or did not need to be performed at all (i.e., through routine monitoring and minor calibrations or maintenance “tweaks”, etc.).

Through the use of a customer portal, customers can typically gain full visibility of exactly what types of maintenance have been performed, on which systems, at what times, and with what results.

However, those customers not electing to utilise their customer portals (or if their services provider does not offer that capability) will have virtually no visibility as to the extent of the maintenance that has been performed.

This ultimately becomes problematic for some services organisations that must then report what they have done for the customer – and try to convince them that by doing so, there was added value provided.

 

Packaging this “new” way of providing services through an IoT-powered FSM, or SLM, involves an entirely new way of delivering services to customers. For example, instead of providing a certain number of hours of support, within a designated time window, and providing a “guaranteed” uptime percent (i.e., or you don’t have to pay your services contract fee that month), some organisations are now selling uptime – period.

Instead of throwing service contract hours at an aviation customer, they now provide “airplanes in the air” to this segment. Similarly, instead of selling a standard SLA to a wind farm customer, they are selling “power by the hour".

Instead of selling standard SLAs for extermination services, they’re selling a “rodent-free” environment. And so on.

However, this ”new” way of packaging services will be difficult for some services organisations to deliver – and for many customers to acclimate to – or price! It will take time, and it will not be an easy conversion for some. But, it is already the way of the present, in many cases – let alone the future.

 

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