ARCHIVE FOR THE ‘customer-satisfaction-and-expectations’ CATEGORY

As we enter into another year it seems like the speed at which our industry seems to be hurtling forward is showing little signs of slowing down.

 

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If anything it seems to be getting faster.

Across the last year, we saw the Internet of Things shift full throttle from being a concept adopted only by those on the leading edge to something that was very rapidly becoming mainstream within the field service sector. It seems that the technology is finally all beginning to fall into place and the dual rise in prominence of outcome-based services and preventative maintenance means that IoT is at the forefront of most service organisations as we move into 2018.

One of the earliest and major proponents and enablers of IoT within field service was, of course, ServiceMax and when we saw the first fruits of the union between them and GE earlier this year with integration between the ServiceMax solution and GE Digital's Asset Management Performance solution we perhaps saw one of the last major missing parts of the puzzle of how IoT can be embedded within a field service workflow slot right into place.

Indeed, the acquisition of ServiceMax by GE whilst coming perhaps out of leftfield initially appears to be making more and more sense and so far at least it seems that as opposed a technology being lost to the wider market when swallowed up by a behemoth of an organisation such as GE, ServiceMax are set to become an even more prominent player as part of the GE DIgital stable as they push out into hitherto uncharted markets with a message of service excellence for all. The vibe was certainly all positive at the European leg of Maximize towards the end of the year and you can find my exclusive interview with Dave Yarnold, Rei Kasai and Anup Sharma.

At the other end of the evolutionary spectrum, but with just as much potential impact on the field service sector is New York-based startup Nanowear. Wearables have never really hit the heights that they should have so far in the field service sector, but Nanowear's smart cloth has huge potential to be utilised in smart clothing that could reduce the risk for lone workers. These folks are just at the start of their journey but are certainly one to watch and you can read why I think so on.

However, whilst technology is undoubtedly playing a more and more dominant role in our industry, there are certain maxim's that hold true and once again we see the importance of adopting an outside-in viewpoint when it comes to establishing a high level of customer satisfaction being re-iterated by a number of our columnists in this issue.

Both Nick Frank and Jan Van Veen to authors whose opinion and contribution to our humble little magazine I value very highly, raise the importance of understanding the customers wants needs and desires in their articles on this topic here and here respectively.

Interestingly, it is also a key theme in my interview with Matt Boretti, Strategic Director, Teleflex who is just six months into his role establishing a new Customer Experience group of his organisation.

Meanwhile, Alastair Clifford-Jones really brings home the increasing importance of field service when he points out how the focus of field service is shifting towards driving strategy rather than being a recipient of it and Michael Blumberg delivers his usual excellent deep level insight into this issue's lead article exploring how field service companies can deal with digitalisation, uberization and servitization which you can find on page 26.

The field service sector as a whole is moving into 2018 with a swagger, service delivery is more important than ever before and ours is an industry that is now reaping the rewards for embracing emerging technologies.

Long may it continue!

 

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Paul Whitelam, Group Vice President of Product Marketing, ClickSoftware takes a look forward to see what the key customer expectations challenges are set to be across the coming year...

Field service organisations are always thinking about evolving customer expectations. Major drivers of this evolution have included mobility, new service standards set by companies like Uber and Amazon, and businesses increasingly measuring their service operations by customer satisfaction scores. Through improved processes, smarter software, and cloud computing, many field service organizations have transformed how they view and deliver service. But their work is never quite done. In 2018, customer expectations will continue to rise. Fortunately, so will the capacity to meet them.

These trends are likely to shape the next stage in customer experience and service delivery. Let’s explore how technology can enable a business to embrace the future and delight their customers.

Everything on Demand

Fast delivery isn’t just for pizza anymore. Video streaming services give consumers instant access to thousands of movies and TV shows and on multiple devices. Too busy to run to the grocery store? Use Instacart or Postmates to have dish detergent and avocados brought to your door. Amazon now offers same-day delivery for select items.

It’s not your direct competitors setting customer expectations, it’s the best experiences these customers have had anywhereAs has been the case for some time, it’s not your direct competitors setting customer expectations, it’s the best experiences these customers have had anywhere. And today, they can what they want, and they can get it fast. A first-time fix will become table stakes for most service businesses. A truly agile field service organization will use mobility and automated schedule optimization to shorten the time to job fulfilment.

Having complete visibility into resource location and availability can enable reshuffling schedules on the fly, providing narrow and accurate appointment windows, and giving customers the ability to self-book appointments from their mobile phones will provide the on-demand experience they expect.

User Experience

There are times when hailing a taxi is both faster and less expensive than choosing Lyft or Uber, and yet customers continue using ride-sharing apps. This shows how much they value transparency and visibility into the service process. The ease of payment can’t be beaten—the price for a ride is shown up front and the customer is charged automatically. This level of transparency can also be provided to the service customer. The ubiquity of mobile devices means giving real-time information to customers about the location, and the likely arrival time, of the service professional—increasing service satisfaction, and acting as a differentiator in competitive markets.

Customers will be able to use a variety of channels to communicate with the service provider about the service visit. This is true on the day of service (providing apartment access details for example) as well as before the day of service (sending photographs about the issue that needs to be addressed to better prepare the service provider) and after (questionnaires about the quality of service when the visit is fresh in the mind).

The customer can stay involved in the service delivery process, and feels more informed and empowered as a result, all accomplished with speed and ease.

Machine Learning

As more field service organizations have moved to cloud-based solutions for managing their operations, they have the ability to leverage massive elastic computing power to rapidly process mind-boggling amounts of data into automated scheduling decisions. No longer constrained by infrastructure limitations, they can take full advantage of machine learning, mobility and data management that combine to enable improved operational efficiency and better customer service.

In 2018 and beyond, your customers will expect speed, transparency, precision, and frictionless interactions.Just as Netflix can provide uncannily specific movie recommendations based on the habits of similar users, using historical data about service delivery and the outcomes of previous engagements enables organizations to build models that are increasingly precise about the time a certain type of job will take a specific technician, and which tools or parts will be required. As organizations improve their understanding of the prerequisites of a successful task, they will get better at forecasting task and travel times, and develop better schedules.

By combining this with machine learning models that incorporate traffic patterns, service providers are becoming increasingly precise in predicting the field service team’s daily schedules and can accordingly make more precise promises to their customers—and keep them. Accurate information about the time and duration of a service visit—and that ability to deliver—will increase not just customer satisfaction, but also trust and loyalty.

Predicting the Future of Field Service

In 2018 and beyond, your customers will expect speed, transparency, precision, and frictionless interactions. No one can guess what disruptive app or service model will reset their expectations next, but honing the ability to deliver on the above is a safe bet. Understanding the factors that make for great customer experience will make it easier to assess which existing and emerging technologies will help you meet, anticipate, and outpace service expectations.

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Having recently started a new role working with his Vice President, Whitney Reynolds, focusing on Customer Experience Matt Boretti, Director, Strategic Programs, Teleflex, was a prime candidate to take part in the day-long stream on the topic at the forthcoming Field Service Medical conference held this year in La Holla, California.

We spoke exclusively with Boretti ahead of the event to find out more about what he would be covering off in his presentation and why CX has become such an important area both in his organisation Teleflex and also within the broader medical sector.

"The customer experience group is a relatively new initiative in our organisation" begins Boretti.

"We've done extremely well financially across the last number of years, which has been primarily fuelled by a growth strategy that has been based on acquisition. As I'm reading and learning more around customer experience, I've come to understand that it is not unusual for companies that are in a heavy acquisition mode tend to not have the ASCI (American Customer Satisfaction Index) scores, so we were probably not unusual in that regard."

"Our President of the Americas, Jay White,  recognised this and I believe he was hearing from a number of our customer's if I didn't have to buy from Teleflex I wouldn't - I think that was a pivotal moment for him where he realised we need to do something different. In other words, what got us to this point where we are at now, is not going to get us towards where we want to go next."

With White identifying the importance of service to his organisation's aspirations, he pushed the topic and gained buy-in from his fellow senior execs with the result being Boretti and Reynolds heading up the newly formed Customer Experience group back in August last year.

As one would expect just six months in it has been a phenomenally busy period for the two, but perhaps crucially they have gone into the task with a solid understanding of what needs to be achieved and a well thought out roadmap of how they are going to get there.

"When we initially took this on we realised that we're not experts in this!" Boretti admits humbly. "So the first thing we did was we started to read a lot, and we also identified some organisations that had helped companies like us with similar projects such as this - which is change management at the core."

"We whittled a list of ten initial companies down to three who came to us to present their ideas. Then we finally chose a company called Strativity, who had worked with companies like Delta and Mercedes Benz, and they've established a straightforward process that was easy to understand so we could visualise how we should fit into that."

Alignment:

"The first step of the process for us was alignment, and in many ways, Jay [White] had already started that process via some of the socialisations he had done with the leadership group. However, there was still a lot of details to be established, so I think they were onboard, but they didn't exactly what they were signing up for. Therefore our first objective was to get everyone up to speed on what we would be undertaking here."

With this objective set, the first move was to hold a management alignment meeting to make sure all essential personnel were on the same page. However, it soon became apparent to Boretti that the path they were heading on wasn't going to be one of simple linear progression.

"What really struck me in that first meeting was that alignment is not just a phase that we will move out of. We will probably move from alignment into discovery, then back to alignment then into design and then back to alignment and so on. It really does need to be a journey of continuous improvement and refinement."

Communication

Of course, while as Boretti asserts alignment needs to be a continuously reviewed aspect that is returned to and evaluated through any process that will fundamentally shift a corporate culture, such as bringing customer experience to the fore, another vitally constant aspect that needs a concerted focus is on communication.

"We started doing a lot of communication from very early on," explains Boretti. "People would ask me what I was doing exactly, and I would say there are three things that we are doing. Great things are happening in the organisation that Whitney [Reynolds] and I had nothing to do with that were improving the customer experience, so the first thing we are doing is highlighting those great things and making sure people are aware of the good things that are already happening in the organisation."

"The second aspect was that we started to understand in the different functional areas of the business units where we wanted to make improvements for the customer experience but that were not easy and had obstacles in place - whether they be processes, people or systems. We wanted to gain an understanding of those which would be important to our group and help remove some of those obstacles so we could accelerate some of those."

"Then the last piece was the transformation itself. We knew that we had to change the mindset and to some extent our culture regarding how we view our customers and how we view ourselves servicing those customers - ultimately that is what we see as the long-term aim for the CX group."

Fortune favours the brave

For even the most seasoned service and change management professionals identifying the core areas of focus, building out a strategy and then beginning to implement that plan would be viewed as a reasonable return for an initial six months of hard work. However, Reynolds realised that they had the wind in their sails and in October tasked Boretti with holding a Customer Experience Week in December.

It was a bold move, for while it presented an opportunity to really drive home the awareness the for how the company was evolving concerning its customer focus, it would mean a lot of hard work to bring it together within less than two months. If the delivery of such an event is executed well, it can potentially have an adverse effect amongst the workforce. It was a definite sign of trust in Boretti and the CX group as well as the viability of what they were trying to achieve.

Fortunately, that faith was repaid, and they not only pulled it off but in doing so have been really able to accelerate their program so far. So what exactly did they include in their inaugural Customer Experience Week?

"There were three parts to customer experience week," explains Boretti. "Firstly we introduced an off the shelf training package from Miller-Heimann called Building Customer Loyalty where so we brought some of our trainers together who run leadership training internally and then trained the trainers, based on that course."

"We also brought in our customers into give presentations as well. It was interesting because when I first suggested this, a few people asked 'can we do that?' But this was a customer experience week so for me; it was essential that the customers were involved."

"With the customer presentations, we basically asked them to tell us three things when they came in. We wanted them to tell us what they expect from a medical device company, how they viewed our partnership and to tell us what we were doing well and then to tell us where we were falling short, what do we need to do differently, what do we need to do better."

"The final thing that we did was what we called departmental sharing. The thinking is that we everyone in the organisation either directly impacts the customer experience or enable the customer experience. We gave everyone a passport, and they were asked to go around the office, and they would get a sticker on the passport, and they would put the passport in Dropbox when they were done to enter a draw."

"Out of around 550 people within the office we had about 250 that participated in that event and another 200 involved in the training and about 150 that attended the customer presentation - so we really did manage to touch all of the office, and the reception was really positive."

Next step on the journey

So with a whirlwind six months plus and a highly successful Customer Experience week behind them already what is the next step on the change management journey for Boretti and his CX group within Teleflex?

"The real benefit for us from undertaking the CX Week is that we're now going to be producing a Customer Experience guide which we will be looking at in the June/July timeframe. What the event allowed us to do was identify what worked well, what didn't work well and what would we do differently."

"So we really have a strong baseline now for when we launch at full throttle in mid this year. Also, to come back to the point about alignment being a content area of focus for us, it helped us in terms of making sure the whole team could have some visibility into exactly what we are doing and why."

In many senses what the team at Teleflex are trying to achieve is not necessarily something new, customer-centricity and adopting an outside-in perspective of the business is a fundamental concept amongst companies with high CSAT scores. However, as Boretti raised above it is also an area that many companies, especially those that have grown through acquisition and therefore have multiple cultures embedded within them, struggle to master.

From speaking with Boretti though it certainly seems that Teleflex is adopting a sensible approach to establishing a central culture that has Customer Experience at its heart - something that will stand them in good stead for many years to come.

Want to know more? Why not join Matt and as well as the Field Service News team in La Jolla for field service medical in Feb 26th to 28th. Field Service News subscribers have an exclusive 25% discount for this event and if you are a field service practitioner then you may qualify for a complimentary industry subscription
Click here to apply for your subscription now and if you are successful a discount code will be sent to you via email within the hour!

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LaurentOthacéhé, CEO of CognitoiQ explores the importance of going beyond meeting customer expectations and ensuring you are delighting your customers...

Want to know more? There is a white paper on this topic that provides further insight available to fieldservicenews.com subscribers.

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For some years now, the prevailing wisdom has been that in order to stand out from their competitors, businesses of all types must focus on their customers’ experiences.

Gartner says that in 2017 “89% of marketers expect customer experience to be their primary differentiator”.

The costs of bad service are well documented:

• Bad customer service costs UK companies over £37Bn each year
• More than a quarter of UK customers took their business elsewhere or spent less with a company due to bad service in 2016
• A customer is four time more likely to switch to a competitor due to problems with services, compared with pricing and product issues.

As are the benefits of good service:

• 86% of people will pay more for a better customer experience
• Better customer experiences can lift revenue by up to 15% and reduce the cost of service by up to 20%

This wisdom has taken hold in the field service industry too: our industry has traditionally been more focused on keeping costs down, but research now shows that field service companies are putting the customer first.

Field service managers say that ‘customer satisfaction’ is their most important KPI... But customer experience is more than just customer satisfaction.Field service managers say that ‘customer satisfaction’ is their most important KPI, ahead of technician productivity and utilisation, and first-time-fix rate. But customer experience is more than just customer satisfaction.

Managing customer experience means paying attention to every interaction, the customer has with your company, whether that is through using your products and services or via your website, call centre, billing or social media.

In this context, it becomes clear that a visit from a field service engineer is loaded with opportunities to delight – or disappoint – your customer.

Think about your own experiences as a customer

You are never going to be delighted with a company that fails to deliver: the product doesn’t work; the parcel doesn’t arrive; the engineer is late and can’t fix your problem.

The basics have to be right. And if they aren’t right, the company has to go out of its way to resolve your issue or deal with your complaint. So far so good, but what takes customer experience from good to great is those occasional ‘moments of magic’: the unexpected extras, or the human touches that you remember, and tell people about.

For example, when an airline gets everyone seated, their hold luggage stowed, and the plane takes off on time, then that is a Brilliant Basic: customers get the experience they expect.

The good news is that for every service organisation becoming a best-in-class service provider is an achievable goal.When the flight is delayed on the tarmac, but the airline gives everyone free food and drinks and lets them switch their phones back on to call ahead, then that is a Remarkable Resolution: the airline deals well with a failure of the basic service.

But when the flight attendant overhears a passenger worrying about getting her connection and making her sister’s wedding and contacts the destination airport to get the connecting flight held back, that is a Moment of Magic.

Of course, it is only the best-in-class companies that generally positioned to identify these needs and deliver those Moment's of Magic, however, the good news is that for every service organisation becoming a best-in-class service provider is an achievable goal.

The first step has to be adopting a customer-centric culture across your organisation and then empowering and enabling your team to deliver the new culture you have embedded through the application of technology such as mobile and data analytics.

Want to know more? There is a white paper on this topic that provides further insight available to fieldservicenews.com subscribers.

Not a subscriber but you are a field Service Professional? Click here to apply for a complimentary industry subscription to Field Service News and get this white paper sent directly to your inbox now as a thank you for your application

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Avaya has recently announced advancements in delivering and integrating artificial intelligence (AI) technologies into contact centres to improve the customer experience...

Avaya Ava™, a new AI architecture including natural language processing, machine learning and innovative analytics, enables effortless customer engagement through social media and messaging platforms.

Avaya Ava is a cloud, messaging-agnostic solution that offers new AI capabilities for social messaging integration and automation of digital interactions. Avaya Ava was originally introduced as part of Avaya’s online support community, helping customers and partners get their questions answered about Avaya solutions without human intervention. Ava has now evolved to include AI capabilities, complementing Avaya’s Customer Experience portfolio and is the ideal solution for any contact centre to modernise their infrastructure with AI.

When handing off to agents, Ava transfers the full context of the upfront automated experience, eliminating the need for customers to repeat information and steps already taken.Avaya Ava can engage with customers using social media, chat and messaging channels, and provide immediate self-service support as well as deliver the customer to agent-based customer care.  When handing off to agents, Ava transfers the full context of the upfront automated experience, eliminating the need for customers to repeat information and steps already taken.

Capable of AI mining via multi-lingual, natural language identification, contextual and sentiment analysis, Avaya Ava extends scale and efficiency to customer care operations. Ava can support 34 languages and Facebook, Twitter, WeChat and LINE, with more to be added as the solution evolves. The open API approach enables integration with third-party AI solutions from the Avaya A.I.Connect initiative.

The announcement of Avaya Ava comes on the heels of Avaya’s announcement of a definitive agreement to acquire Spoken, a leading innovator in Contact Center as a Service (CCaaS) solutions for enterprise customers and a provider of transformative real-time customer experience management applications built on conversational artificial intelligence. Spoken’s specialised agent quality software applications and services, as well as IntelligentWire solutions, use artificial intelligence and deep learning technologies on live voice conversations to reduce after-call work, drive more intelligent responses and gain deeper insight into customer sentiment and experience.

Avaya also announced today an expansion of the A.I.Connect initiative with three new members, and new solutions and services focused on the user experience, including Avaya Equinox Experience and the Avaya Desktop Experience.

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Marne Martin, CEO of ServicePower explains why Artificial Intelligence is going to be a fundamental part of the future of field service and why not all AI is on an equal footing...

In business, we are all now fully aware of the importance of collecting data. However, we are also painfully aware of just how easy it is to get overloaded by the sheer volumes of data we can collect.

An often quoted example that puts the sheer amount of data being generated around us into some sort of context is that a Boeing 787 will generate around 40TB per flight. If you were to play 40TBs of mp3s back to back it would take you 78 years to listen to every file. Yep, those data lakes are deep and quite frankly it’s no wonder some companies are beginning to drown in them.

And this is where Artificial Intelligence (AI) comes into the question - and why it is set to play such an important role within the field service sector.

Ours is a sector in which excellence is being built on data.Ours is a sector in which excellence is being built on data. We are embracing IoT with both arms because it has the power to bring costs down for the service provider whilst increasing service standards for the customer. However, for us to fully see the promise IoT offers we need to turn to AI to help us make sense of all that data.

However, not all AI is equal.

It is often overlooked in conversations but there are very distinct different types of AI. You can have Algorithms that only do one thing. For example, in a law firm, they may have an AI algorithm that sorts through documentation for testimony in trails. Things like this are what are generally viewed as purpose-built AI algorithms, that are all about establishing simple efficiencies. Basically, an AI which is implemented by people and organisations who are searching across large data sets for tightly determined results.

Whilst it is by no means a simple task to develop and deploy such an algorithm when it comes to looking at AI in field service we are talking about a much more complex beast entirely.

For a start let’s just consider the various different types of service and touch points within the service cycle that AI can touch.

To begin with there are three obvious different areas of a field service business:

• Call centre activities
• Back office activities
• Field service activities

Then there are the various different types of information that needs to be factored in as well. For example, on any given service call we would be looking at a minimum for information on:

• The asset
• The customer
• Any service history
• Component level information
• Any complexities to service
• Warranty details

All of these elements only serve to create more complexities in the data - so AI designed to work its way through such levels of complexity is by default going to be a more sophisticated piece of programming.

However, the reason why AI is so important in field service is that we want a product that is flexible and configurable to how our field service businesses evolve and how we want to deliver service. The issue is if you are trying to cross-section a lot of data without AI algorithms that are configurable you are going to be wasting way too much time trying to build software that is one dimensional.

For example, you might build something that says if I get this preventative maintenance alert I am always going to do this. That might be OK for today but it might not fit with your business in a couple of years time.

For the requirements of field service organisations the power of a truly good AI algorithm is all about how robust is its ability to configure different processes.Then you’d have to sit back down with your IT group and your developers and kick off another two-year project on coding some other stuff. By then you’re way behind your competitors - who were able to just adjust some of the parameters on their AI algorithm.

This is why I firmly believe that for the requirements of field service organisations the power of a truly good AI algorithm is all about how robust is its ability to configure different processes.

The volume of the data that is coming out now and the direction that most businesses want to move in mean that we are now well and truly living in a Big Data world and we need to get used to it.

So we need AI to process the sheer amount of data but also we specifically need configurable AI services that will enable us to have the type of service experience that works for our brands and for our customers.

This is why we have been so focused on the development of AI at ServicePower and we were so pleased to be awarded a US patent for the AI algorithms that we’ve incorporated into our latest Customer Experience service solution - which you can see a demonstration of in our recent webinar available @ http://fs-ne.ws/XYbX30gQDeB

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Salesforce’s VP of Product Management Chet Chauhan, explains why for those companies seeking to embrace a vision of outcome-based services at the heart of their business future, the platform approach is vital...

Servitization is very much top of mind right now, particularly in manufacturing circles - but also in the wider business landscape as well.

A lot of companies are seeing that their products are getting commoditised and have rightly identified that the path to much-needed differentiation is through enhancing the service experience. Whether they are business to business, business to consumer or even something more complex like business to business to consumer, we are seeing companies of all different types focussing on services as a way to get closer to their customers.

It is an approach that yields multiple benefits - companies adopting such an approach get to see how their customer base is using the products, meaning more tailored and better-targeted marketing and sales efforts - but also they can gain insight into how they can better improve those products and feed that insight back into their R&D teams.

However, the fact still remains that for most companies the initial steps on a path towards a servitized business model often tend to stem from companies feeling the pressure to get closer to their customers - a pressure that is in itself driven by the fact that customer service has widely become one of the key differentiators between businesses today.

Senior business leaders across the globe are asking “as our products become more and more commoditised how do we differentiate on additional services that we can introduce to our offering?”

Field service has played an intrinsic role in the quest for improved CSAT standards in recent years, and with so many customer touch points becoming digitised, that is only likely to increase in the future.So let’s try to unpack some of this and explore what the future of field service looks like on an intelligent platform.

So the first thing to consider really has to be ‘How do you get closer to your customers?’

It is only at this point that we can really start to consider the next important consideration, which is ‘How do you deliver a better customer experience?’

Of course, field service has played an intrinsic role in the quest for improved CSAT standards in recent years, and with so many customer touch points becoming digitised, that is only likely to increase in the future.

However, the smart companies embracing servitization see that for the approach to be truly effective, i.e. for it to be more than just a shift in revenue from product to services, but to actually become a genuine paradigm shift that simultaneously makes your customer relationships more profitable and longer lasting, they need much better capabilities to connect to with customers across the whole journey within the organisation.

This concept needs to not only sit on the service side of the business but also be understood from the sales and marketing perspective as well. When an organisation understands this and wants to fully manage the whole customer journey seamlessly - this is when the importance and value of a common technology platform really come to the fore.

Over the last few years, we’ve seen some very important technologies emerge which are having and will continue to have a significant impact on field service delivery.

Firstly, Cloud Computing really drove down costs whilst offering the ability to offer infinite opportunities in terms of scaling businesses. IoT is perhaps the technology that has grabbed the most headlines in 2017 with a some excellent IoT platforms appearing including our own, that allow you to constantly connect to your assets. Mobile has of course been around for many years now but again the technology is keeping pace with other advancements, meaning our engineers and technicians are increasingly more empowered even when working in highly remote areas.

Over the last few years, we’ve seen some very important technologies emerge which are having and will continue to have a significant impact on field service delivery.However, it is another big technological trend that we are now seeing really bring everything together and that is Artificial Intelligence (AI). In a sensorised world of IoT & Big Data AI really is critical. When you have a hundred million sensor events being recorded every hour, a human simply cannot comprehend meaning from that level of information - they will simply drown in the data. Yet, AI can deal with such quantities of data very well and then turn that data into insight, the insight into actions and then it is in actions that we will find value.

We need to think of all of these technologies as being integral elements of an ecosystem rather than being individual technologies - and this is why we are seeing the common technology platform become vital. If you are to adopt a truly servitized business model then you absolutely need to be able to orchestrate the full life-cycle of service and customer interaction in one place.

Indeed, we are already beginning to see examples of these types of forward-looking developments appear in a number of different sectors.

We are seeing many companies connecting their assets - though really this is only the first step in the process. It is when Artificial Intelligence is introduced to take this data and turn it into insight and action that things really begin to get exciting.

In fact, some of our clients are now using multiple layers of AI across their entire service cycle. Often there will be one core AI to draw insight from the vast sets of data across a whole fleet of assets. Something like IBM’s Watson can transmit that data into our own Field Service Lightning platform the second AI, Salesforce’s Einstein takes over as it is designed to handle the more specialist needs of a service call.

The basic premise is that an AI like Watson will assess the data, figure out where it needs to take action and will then communicate directly with Salesforce.The basic premise is that an AI like Watson will assess the data, figure out where it needs to take action and will then communicate directly with Salesforce.

If there is a break-fix scenario or if there is a maintenance scenario where an additional job needs to be added to the next preventative maintenance work order, that is all done in an automated fashion within Field Service Lightning.

The engineer can be automatically scheduled using our own AI (Einstein) to make sure the person scheduled has the necessary credentials. If it is a preventative maintenance scenario then it will look at when the next preventative maintenance job is scheduled, make sure that it’s within the time frame required, put the work order in and make sure the parts are ordered and will be on the truck on the day of the job.

So let’s just recap briefly to think about how this process comes together across all of the various technologies.

Firstly, you need to have the IoT element which in turn is dependent on Cloud Computing and Big Data. Then the various AI capabilities to initially read those events in order to begin automatically creating field service job and finally there is a need for the second AI to actually handle the setup and scheduling of both preventative maintenance and break-fix jobs.

Of course, reaching back to the customer and keeping them informed of the stellar service you are delivering is also key so we need to be connected to the contact centre solution as well. And let's not forget that the customer themselves will want to be on whichever channel they prefer - whether it be a mobile app, online portal or SMS and you need to facilitate that for them in whichever fashion they choose.

Many of our clients are already embracing the growing trend of outcome-based revenue models and field service is one integral element of thisSo all of this really needs to be running on a single dedicated platform for it to work seamlessly - yes, you can definitely bring together a number of different solutions and tools by having various integrations across the network, but the reality is that the cost of doing so would be prohibitive - that’s before you even consider the ongoing challenge of keeping everything updated and working harmoniously.

Indeed, the evident need for a common platform approach that can facilitate the seamless transfer of data and actions across different business divisions is the exact reason why we launched Field Service Lightning in the first place.

Our customers were coming to us and telling us ‘this is what we need to do.’ ‘This is the experience we want to deliver and we need you to add field service to your platform so we can orchestrate all of this.’ Many of our clients are already embracing the growing trend of outcome-based revenue models and field service is one integral element of this, as is sales and marketing and as are all other business units.

The key is being able to let the data and insights flow across the business as a whole and to achieve this you really need a platform that can bring together all of these various functions and technologies we’ve discussed in this article including AI, IoT, Mobile and of course FSM – you need all of that in a single place to make it work effectively, but the benefits of doing so will be felt across each and every department within your organisation.

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Mark Brewer, Global Industry Director for Service Management, IFS explores how service organisations can leverage digital transformation to improve customer service and exceed expectations...

Servitization. Uberization. Driverless cars. Drones. Digital transformation appears to be both a blessing and curse to the field service industry. The downside to digital revolution? Customer expectation rises as new technology makes a consumer’s life easier. But fundamentally, a service organisation strives to deliver the right products and services at the right time. The upside? Digital transformation can enable this endeavour.

CIO defines digital transformation as “the application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetisation opportunities.” New technologies help field service organisations achieve their goals by enabling them to acquire and process the right data, deliver services and products more accurately and efficiently and provide an unrivalled customer experience.

According to a research study by The Raconteur, even in digitally rich 2017, 28% of field service operations (FSOs) are failing to attain at least 80% service level agreement (SLA) compliance, with 66% of these organisations also citing concern or serious concern over their current cost model. The challenge becomes this: how do organisations leverage digital transformation to exceed customer expectation and achieve long-term sustainability?

Customer-Driven Digital Transformation

The customer is the focal point of any field service operation. Traditional statistics state that by the year 2020 customer experience will overtake price and product as the key brand differentiator (Walker) and by 2018, more than 50% of organisations will redirect their investments to customer experience innovations (Gartner). Making the customer the centre of your organisation’s digital transformation ensures that all changes will directly support your central goal of putting the customer first.

Technology can transform the customer experience in a multitude of ways including:

More accurate demand forecasting

Predicted demand, provided by the Internet of Things (IoT) and big data technology, allows an organisation to collect real-time data and utilise advanced forecasting algorithms to predict the optimal window for predictive maintenance or service visits, rather than relying on historical information or regression modelling.

Faster service times

IoT technology that is seamlessly integrated with intelligent field service management (FSM) software dispatches field service engineers automatically and predictively when an asset requires service, improving the customer experience and saving costs on time spent on wasted visits.

Seamless workflows

Real-time operational intelligence gives managers insight into all aspects of their service operations while end-to-end FSM automates the entire service supply chain. This eliminates paper processes and reduces the time from initiation to invoice, transforming service delivery from reactive to proactive. These technologies allow organisations to reduce operating costs and focus more on the overall customer experience.

At The Collision Point

So, your customer is one of the future; digitally savvy and increasingly demanding because of it. Digital transformation exasperates and solves this challenge at the same time. How can you use this to your advantage? Focus on growth and innovation.

According to new research, 47% of FSOs reported that growth opportunities in new markets were a driving factor for digital transformation, while 33% of organisations cited evolving customer needs and preferences as a top driving factor (Raconteur).

Facilitate Growth

Your organisation needs to grow internally and externally. Digital transformation can facilitate this by allowing you to offer new service models, appeal to new customer bases and enter new markets. But in order for this to be effective, you need to ensure that you have the right organisational and governance model to facilitate growth and embrace change. Internal buy-in and change management are imperative to leveraging digital transformation to ensure growth.

Leverage Innovation

Innovation gives your organisation an incredible competitive edge by providing services or products that are entirely different from the competition. Digital transformation doesn’t just fix current problems with logistics, customer service, delivery and more, it also presents alternative ways of doing business to better serve the customer.

Service organisations surveyed in Raconteur’s research were overwhelmingly convinced in the importance of investing in big data, analytics and IoT. These technologies are already working to help leverage innovations in service delivery, closing the loop between the customer and operations.

Now What?

Embracing digital technology requires a deep understanding of your organisational needs and your customers’ expectations.

Clear direction, internal buy-in and change management processes will help ensure your technological investments reap the most ROI and provide the best improvements for your organisation. Moreover, working with third-party vendors that understand your business and imperatives is key to success.

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With a new US patent approved for their Quantum Computing algorithm, Marne Martin, CEO of ServicePower explains her vision for what the future of customer experience excellence will look like and outlines the path her organisation can offer to consumer-focused organisations as they begin rolling out a raft of new CX tools...

The last time Field Service News sat down and spoke with Marne Martin, ServicePower’s bold and ebullient CEO, for a formal interview, it was to discuss their recent acquisition by private equity firm Diversis at the beginning of this year.

At that point, Martin was keen to express the fact that it was she who had courted investment with a vision to expand upon their product suite more rapidly than they could through organic means alone and that this acquisition was not just another PE shark circling the rich pickings of the Field Service Management sector. At the time Martin commented ‘I felt that we were 75% and we were really looking for someone to get us to 100% of where we saw the opportunity in the sector not just for the current but in the future.”

I felt that we were 75% and we were really looking for someone to get us to 100% of where we saw the opportunity in the sector not just for the current but in the future.”Of course, many a CEO has said similar things in the past having just been acquired, a message of confidence is par for the course to keep the client base assured that their future is still safe in a steady pair of hands. But just how far along the path Martin outlined have ServicePower come in the last six months?

“We are completely thrilled with the progress we have made already in 2017” Martin responds when this question is put to her. “We’ve been supplementing the talent that we already have by bringing in some really great people and we will continue doing that, as it’s allowing us to constantly move forward with the development efforts and plans that we already had in place.”

One thing that has certainly seemed to materialise since the acquisition is a greater outward projection of where their core market lies. For Field Service Solution providers this can be a challenge within itself as field service straddles so many vertical industries, which whilst sharing many shared pain points and challenges, also have their own specific vertical nuances to be considered as well.

Yet whether it’s the result of some business refinement that came out of the acquisition process, or whether it is simply something they are now verbalising that little bit more, ServicePower now seem to have a very clear understanding of their target market.

“All of this [development] is around really expanding our dominance in consumer industries” Martin explained. “We sell B2B but we are enabling the consumer experience for our customers so we are essentially B2B2C primarily, ServicePower is really unique in dominating that positioning. The other field service providers are either more focused on preventative maintenance or other such aspects of the sector. We really are the only field service company that has this domination and focus in the consumer sector and that empower our customers to cultivate consumer experience as they deliver it - whether that be through different service routes or through different types of technicians.”

But how does this translate into actual developments of the solution?

“The new customer experience will incorporate a lot more of web service front end User Interfaces that we are coding with the latest programming standards,” Martin tells us.

It is really designed to give customers a better digital experience whilst also making call centres more productive and for the technicians“It is really designed to give customers a better digital experience whilst also making call centres more productive and for the technicians, the mobile tech enablement is better. We’ve done a huge amount of R&D on how integrated ecosystems deliver a much-improved customer experience but actually it is better for every stakeholder in the service continuum.”

“I firmly believe, and so do many of our customers, that the customer and the tech want the same thing - a great experience,” she continued.

“That is either an experience where things don’t break - because of processes like tailored proactive maintenance or incorporating IoT diagnostics to leverage what you know about the assets, or if they do require repair then we’re facilitating a repair experience that doesn’t necessarily require a truck roll, ideally they’re able to do some remote maintenance and fix it without coming into the client’s home.”

“However, if there does have to be a truck roll, if they do need to come to the client’s home - then they should be making sure they are coming into the home at a time that’s convenient for the customer and with the best knowledge about the asset possible - that is how you facilitate the first-time-fix. So now you are seeing the first few steps to making this all happen and soon you’ll also see some of the additional predictive types of improvements that we’re also rolling out with Smarter Field Service and the new algorithm.”

“In fact, we were recently awarded a new US patent for our quantum annealing work and you’ll definitely be seeing the further evolution of this vision as we move into 2018.”

Now, it was felt in some corners that it was ServicePower’s research work into Quantum Annealing that made them such an attractive proposition for investment in the first place. However, up until now the conversation had centred mainly around theoretical research ServicePower had undertaken.

But if this research work is set to move into the practical realm, then this could truly be a game changer for field service optimisation.

What I think will be the service experience of the future for our customers, is tying in the power of this quantum computing algorithm not just to do the traditional pipe of ‘technician-route-schedule-optimisation’ but also to think about optimisation across the different types of service.“What’s interesting to me and what I think will be the service experience of the future for our customers, is tying in the power of this quantum computing algorithm not just to do the traditional pipe of ‘technician-route-schedule-optimisation’ but also to think about optimisation across the different types of service. For example, having more flexible work queues or how you triage and route the delivery of service for a customer - all through digital enablement,” Martin explains.

“Say for example, a customer hits our new intelligent customer portal - you can send them to a process, you can use IoT diagnostic information, or upload photos or whatever type of triage type of information that you have, then depending on how you assess that you might then send them through to a work queue that is optimised and we can have a dynamic work-flow between back-office activities, call centre activities, technician experiences and triage assessment activities.”

“We’re actively thinking about how to use our quantum annealing algorithm in a more flexible way to optimise the total service experience. What I have seen is that even amongst our customers and prospects that have an IoT diagnostic group, they are not working that information into an integrated service experience.”

“They might have some techs that are trained in that or the might have an elite network that is doing it, but they are not tying it into the overall workflow and optimising a more efficient service experience.”

“Ultimately you only want to send a technician on site when you really have to and as much as possible you want to make sure that when the technician gets on-site they’re able to do what the customer really needs - which is, of course, a first-time-fix.”

This scenario is, of course, the ideal field service win-win-win. The customer is happier because they are back up and running, the engineer is happier because they have a better work-life balance and less angry customers and the board is happier because they are seeing improvements to the bottom line. Indeed, if it is achievable, we are getting close to field service nirvana.

Martin concludes: “We are also looking at how we can use the quantum computing power looking at demand forecasting, capacity planning, and parts information, focusing on consumer industries and how we deliver a great service experience. It is about so much more than just the technology – it is a whole integrated approach that looks at the digital journey with the customer, the call centre and mobile technician enablement.”

It seems that Martin and her team at ServicePower are undeniably still on the right path to deliver the future of customer experience.

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