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Samir Gulati outlines four key technologies that are forming the bedrock for twenty-first century field service...

Twenty-first-century technological advancement has transformed how businesses everywhere communicate and interact with their customers.

Gone are the days of the occasional customer service call. Mobile technology has forever changed how people connect with product and service providers.

Field-service businesses that have yet to embrace digital customer engagement methods and tools must work quickly to do so. Modern consumers don’t like losing whole days waiting for calls from service personnel. They expect field service companies to use the latest technology to streamline the customer experience, create visibility into appointments and reduce hassle.

But which technological innovations should field service providers focus on? Here are some of the key technological tools gaining steam among the customers of the connected age.

 

Customer portals

Because of the pervasiveness of mobile technology, customer portals are everywhere.

Although the quality of these web-based assets varies from business to business, there are a couple essential components that creators of customer portals will always include:

• Information-rich, personalized dashboards allow users to view critical service data.
• Payment and account management give customers transparency into their past service requests and a place to pay for services rendered.

With tools like these, customers can serve themselves, which 67 percent prefer over speaking directly with a customer service representative. That said, direct communication tools such as instant messaging are still valuable, especially if they connect a customer with their personal technician or central dispatch.

These features not only meet the high standards of connected customers. They also simplify field service operations and reduce the likelihood of miscommunication between the provider and the customer.

 

Internet of things:

The internet of things is perhaps the most powerful innovation transforming business-to-consumer interaction today. At the moment, more than 11 billion IoT assets are active worldwide. By 2020, that figure is expected to jump to around 20.4 billion, a good number of which will likely be part of connected field-service operations.

In the field-service industry, asset-based deployments are common. Sensors embedded in equipment or appliances leverage internet connectivity to notify owners or even field-service providers when maintenance may be required, accelerating the repair process. Technician facing IoT workflows are also common and use geolocation to track service teams and route them to customers in need.

 

 

Smart home technology:

Even though web-enabled smart home technologies have received a lot of buzz in recent years, relatively few homeowners have adopted such solutions: In 2017, only 10 percent of families across the had any connected home solutions.

But smart home adoption isn’t unlikely to remain this low for long. Consumers are beginning to understand how much time and money smart home tech can save.

Field-service companies in the utility sector are catching on to the building momentum behind these innovative hardware and software solutions. Smart thermostats, for example, give customers greater visibility into—and control over—their electricity and gas usage. They also give technicians a better way to leverage data in order to provide personalised service and communicate effectively with the customer and the manufacturer.

 

Augmented reality:

Reality, augmented by real-time data, delivers benefits to connected customers by giving their technicians all the resources they need to perform perfect maintenance.

Field-service companies of all sizes are leveraging these tools to revolutionise on-site operations. Many are equipping technicians with augmented reality headsets that allow them to view updated product operating instructions or best practices while performing maintenance or repairs. Others are using these tools in training exercises so new technicians can ramp up quickly.

 

Summary: Embracing Innovation:

Field-service providers without these technologies may still be tempted to hold off on adoption. Perhaps they find these solutions too expensive or too complicated to deploy at the moment. It’s up to the decision-makers at these companies to decide what’s viable and what isn’t.

But these leaders should not underestimate the power of creating a bold new strategy for technology. It can lay the groundwork for excellent service effective operations in the age of the connected customer. As technology moves forward, so do consumers.

Field-service enterprises would be wise to recognize this reality and put into place up-to-date hardware and software that meets the needs of those driving the modern marketplace.

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Samir Gulati, is Chief Marketing Officer, ServicePower 

 

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Emily Hackman, Global Director of Marketing, Astea, looks at how the modern phenomenon of the connected customer is driving heightened service expectations that field service companies must meet...

In the last few years we have gone through a true revolution when it comes to digital connectivity.

The widespread adoption of tools that offer ever-greater connectivity amongst the general populace is increasing at ever-faster speeds. The end result of this increase in connectivity for businesses is a rising need for meeting rapidly heightening customer expectations when it comes to service quality.

Indeed, this is truly the era of the connected customer—consumers have become accustomed to having an unprecedented access to the knowledge and insight offered by the Internet right at their fingertips. And in a world were smart phones are virtually omnipresent, that access is 24/7/365, no matter where they happen to be.

 

Today’s consumers can instantly interact with friends and associates via text or social media, they can quickly summon a ride, make restaurant reservations, or order a gift with just a few clicks and swipes on their phone. Looking back even just a decade we would never have imagined the sheer pervasiveness of connectivity that we enjoy today and the huge impact it would have on our lives.

Yet for field service business, such increased levels of connectivity can be a double-edged sword offering both challenges and opportunities in equal measure.

Rising Expectations of the Connected Customer

Thanks in no small way to the companies like Uber and Amazon - who have embraced technology to not only disrupt the markets they exist within but also in many respects establish entirely new markets, the Connected Customer is intimately aware of the capabilities mobile computing bring to service operations.

Thanks to advances in mobility, their local florist or Pizza Delivery company can provide them with updates on their orders in real time. So why shouldn’t they expect field service technicians to be able to access those same or even more advanced mobile capabilities?

When it comes to service, connected customers now expect as standard:

• Real-time alerts when technicians are on their way to the job site/residence
• Technicians that will arrive armed with their individual customer histories and preferences
• A service organisation that can respond quickly to emergency calls
• The ability to receive real-time updates on the status of their service, both online and via their mobile phones
• Technicians that have full access to the repair information and parts that they need to complete the job

In fact, whilst just a few years ago mobile technology in and of itself offered a competitive advantage, mobility is now basic table stakes when it comes to field service.

And today, by harnessing the technology, service organisations are able to satisfy the needs of their customers. This can hugely effect how they refine and improve the customer experience, enhance their reputation, and reduce both employee and customer churn

Leveraging Customer Connectivity

In the world of enterprise, companies are rapidly embracing mobility.

According to data from Frost & Sullivan, 47% of North American businesses have at least 11 different mobile worker apps deployed, and 88% plan on introducing at least one new employee-facing app within the year.

According to the same data, companies have found that key mobility benefits include:

 

• More efficient business processes (49% of respondents),
• More productive employees (46%),
• Improved collaboration (46%),
• Cost savings (45%)
• More satisfied employees (44%),
• Enhanced customer engagement (43%),
• Competitive advantage (42%)

Of course, having a mobile solution in place does not automatically enable a service organisation to effectively serve the connected customer.

Focusing on reducing costs, whilst simultaneously improving productivity and efficiency is no longer the end game when it comes to mobility.

This is largely because whilst reducing costs and completing more jobs per day is good for the bottom line, they don’t necessarily assist in improving customer satisfaction and are not always in line with value creation in the long-term  and how quickly you can get them back up and running.

 

The brutally honest fact is that your customers don’t particularly care when you save money on fuel or can bill more jobs per month, they solely care about whether you’ve met your SLAUltimately, service customers simply want reliability and visibility. Did the service organisation get their technician to the job site quickly, armed with the right parts and repair knowledge? Were they able to complete the repair in one visit?

Every decision the service organisation makes should be weighed against a backdrop of the overall impact to the customer. The fact that customers are now highly connected makes it easier for service organisations to meet their needs, provided that they have their own robust mobility solution in place. But that is just the tip of the iceberg.

By leveraging analytics, the input your connected customers provide can help you understand consumption patterns and deliver a personalized solution—and potentially do so at a premium, creating new pricing models and differentiated service models, and establishing new revenue streams in the process.

 

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Want to know more - there is a white paper on this subject available for Field Service News subscribers - and FSN subscription is complimentary for industry practitioners.

Click here to apply for a complimentary industry subscription to Field Service News and get the white paper "Preparing for the Connected Customer" sent directly to your inbox now

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Ahead of this years Field Service USA event in Palm Springs, The team at WBR have put together this great infographic which takes a look at some of the key areas that will be under the lens this year...

 

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Want to know more? There is also a more detailed white paper that accompanies this infographic which you can access by clicking here (note: external link with registration required) 

 

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Thinking of attending Field Service USA this year? Field Service News subscribers are entitled to a 25% discount to this and many other events across the USA, Europe and the Middle East!

Field service professionals can subscribe now for free here and then simply email the subscriber benefits team on subscriber.benefits@fieldservicenews.com to get your relevant discount codes!

 

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Field Service News Editor-in-Chief Kris Oldland takes the opportunity to catch up with Tomasz Sinkiewicz, Comarch at the recent Field Service Medical conference shortly after he'd given a great presentation about why connectivity and not mobility was the dominant buzz word currently in the medical sector.

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Thinking of attending Field Service USA this year? Field Service News subscribers are entitled to a 25% discount! 

Field service professionals can subscribe now for free here and then simply email the subscriber benefits team on subscriber.benefits@fieldservicenews.com to get your discount code!

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With a strong Wi-Fi signal and your trusty smartphone, it’s easy to stay connected on land,  but how do communications  change when you’re in the middle of the ocean or orbiting in space?

They’re both extreme field service scenarios, but which is better for communication? Global Navigation Solutions has been investigating who can connect better — crew or astronauts?

Life at sea

The Maritime Labour Convention 2006 advises that ship operators should give crews “reasonable access to ship-to-shore telephone communications, and email and Internet facilities, where available, with any charges for the use of these services being reasonable in amount”. But just how closely are operators following these guidelines?

Between April and August 2015, the 2015 Crew Connectivity Survey was carried out to establish what crew communications at sea are really like.

On average, respondents spent over 7 months per year at sea. A mission to the International Space Station (ISS) lasts around six months. Despite being in the earth’s atmosphere, it seems crews are often less connected than astronauts in orbit .

While 58% of respondents said they had access to crew communications always or most of the time — this is up 2% on 2014’s results. However, 35% of respondents only have access sometimes. 7% have never had access while on-board. While this may seem a small percentage, it equates to 103,000 global seafarers who have no way of contacting loved ones — up 25,000 since 2014.

 

Across all sectors, of those surveyed:[unordered_list style="bullet"]

• 79% had access to satellite telephone,  the  most widely available communication method.
• Only 43% had internet access.
• 42% had access to text-only emails.
• 28% had access to onboard GSM.
• 24% had access to SMS messaging.

On land, we can stay connected almost anywhere, with the exception of mountain peaks and remote locations. At sea, it’s a very different story.

• [unordered_list style="bullet"]
  • 47% can access crew communications on the ship’s bridge
  • Just 36% of respondents can access crew communications privately in their cabin
  • 35% can access crew communications in a communal area
  • 29% can access crew communications in an on-board office
  • 13% can access crew communications in the engine control room

When these services are available, only 18 % there were no limiting factors; 59% said the services are too expensive, 27% 27% said too many people were trying to use them and 26% said they don’t get regular use.

Clearly, cost is a major drawback for many crew members.  Just over half (53%) has free access to text-only email, 49% has free Internet access and email with attachments, 41% could have video chats, 24% could access free SMS messaging, while on-board GSM for voice calls was available to only 12% and satellite phones to 7%.

In port

Where crew communications are limited on-board, there is potential to stay in touch with family and friends when the ship is in port. However, 72% never or rarely go ashore during port calls and just 6% are able to go ashore on every port call

Of those who do go ashore, 28% use crew welfare facilities while in port and 34% used internet/Wi-Fi services, 6% used the telephone and 4% purchased local SIM cards.

Is rank a factor?

Of the 3,057 total respondents from over 30 countries, 59% of were officers and 41% were ratings. 32% of officers always have access to crew communications. Just 27% of ratings always have access.

So, how effective has the Maritime Labour Convention 2006 been? On the whole, the majority believe crew communications has improved. However, 39% said it had not improved since it was introduced and 3% said it had even got worse.

Life in Space

“But even with all the technology that we have today -- satellites, buoys, underwater vehicles and ship tracks -- we have better maps of the surface of Mars and the moon than we do the bottom of the ocean. “ — Gene Feldman

Over the years, our knowledge and exploration of space has grown. As technology has advanced, it’s being used to make the lives of astronauts more comfortable during explorations.

 

The Intergalactic Internet

In 2010, NASA enhanced the quality of life of astronauts with the release of a special software update that allowed them personal access to the internet.

Expedition 22’s Flight Engineer, T.J. Creamer was the first to use the intergalactic internet, posting the following tweet: "Hello Twitterverse! We r now LIVE tweeting from the International Space Station - the 1st live tweet from Space! :) More soon, send your ?s"

Speed

While the internet may ease the isolation of space, it doesn’t offer the quickest connection, as a result of the distance signals have to travel. In 2015, astronaut Scott Kelly tweeted while in space: “We have a slow internet connection. Worse than what dial-up was like. Using it to answer your question right now.”

When an astronaut in space clicks an Internetlink, the request travels 22,000 miles to a network of geosynchronous satellites. This is passed to a receiver on the Earth before being passed back to the astronaut’s laptop or tablet.

Accessing the Internet

According to NASA spokesman, David Steitz, astronauts have laptops on board, including one in their personal sleeping quarters. They are also given tablet computers so they can video chat with family and friends at home.

Phone

Astronauts can make phone calls from space too, although the technology is a lot more complicated than a standard landline.

Astronauts can call friends and family using the Softphone, specialist software found on laptops. By using Internet Protocol (IP), signals are routed from space to Earth. Astronauts can dial numbers through the computer’s keypad and speak through a headset.

It means astronauts can dial any number and speak to anyone they wish and it’s more private than previous communication methods, which included Mission Control. However, the space station can block or go out of range of the phone call signals and because of the distance, there is often a lag in conversations.[quote float="left"]While the internet may ease the isolation of space, it doesn’t offer the quickest connection, as a result of the distance signals have to travel

 

Life at sea vs life in space: the verdict

So, who has the better deal in terms of communication: crew or astronauts?

Availability: astronauts have access to emails, social media, video calling and phone calls, while communications services for crews differ by ship operator.

Cost: Astronauts have free communication, while costs for crews differ between ship operators.

Privacy: Astronauts have personal laptops in their sleeping quarters while only a small proportion of crew members can access communication services privately in their cabin.

The results seem definitive - despite being 400km away from Earth, ISS astronauts are better connected than sailors who travel the 361 million square km of our planet’s oceans.

 

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TerraXML, an enterprise software and services provider, have announced the 2014 release of the TerraView, a collaborative content delivery platform which could be of great interest to those operating in the field service arena.

The new release promises a wide range of freshly incorporated features that are designed to both improve remote access to information as well as simplifying the administration process. TerraXML claim that not only will TerraView 2014 offer considerable additional benefits for customers already using the TerraView platform – but also widen the platforms usability to industries that operate outside of networked environments

Bob Aidun, TerraXML CEO states that “TerraView 2014 represents a significant advancement in digital content delivery,”

Aidun further added "While there is already considerable alignment with cloud and mobile technology in the industries we serve, the adoption of these solutions is inherently tied to online connectivity. However, the need to be continuously connected prohibits the use of digital content in operating environments where internet service is unavailable or inconsistent. With this release, TerraView users are now able to freely access mission-critical information both online and offline. This brings considerable value to our customers who have historically struggled with providing disconnected field teams with up-to-date information.”

It is the ability to continue to access vital information in an offline environment that could potentially makes this release of interest to companies with a remote or mobile workforce. Whilst the move to digital, cloud based mobile solutions have in no doubt revolutionised the way field service organisations operate, the one consistent issue remains - what if there is no internet signal to connect to?

Whilst a number of solutions provide the ability to access information online, connectivity issues still remain for a large number of mobile solutions. Therefore the ability for field service engineers to access essential information onsite is an important element in improving first time fix rates and overall efficiency. A consistent aim for most field service companies.

Another neat benefit in addition to boasting strong support of offline data access, is that TerraView 2014 can manage data across multiple distributed servers to ensure updates to end user devices are performed using the absolute most current information - regardless of geographical location. Again a major advantage for mobile teams based in various locations such as aviation field service engineers for example, where a team may be tracking a specific flight internationally.

If TerraView 2014 is able to further improve upon the ability for field service engineers to access this key information whenever and wherever it is needed  as it claims then it is certainly a worthy release worth further inspection. Particularly for those industries that have widespread teams due to the nature of their industries such as aviation and many other field service industries.