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Business motivations for running a green fleet can be many. Environmental ethics are laudable but the business case is clear and financial triggers can be equally compelling. Giles Margerison, Tom Tom Telematics’ Director UK & Ireland, explains how service companies can introduce an environmental strategy and considers its effect on day-to-day operations.

Environmental issues are being taken increasingly seriously by today’s world of business.

In some cases, sustainability has found its way onto service company agendas as a result of industry quotas and legislative demands, some firms simply want to become more environmentally-friendly from an ethical standpoint, others see it going hand-in-hand with business reputation and cost-savings.

Moral motivations may have taken a backseat during the recent economic downturn when, for many, business survival became the key objective. But as a leading motoring journalist recently pointed out – motives are not really the point, it’s the end result that counts.

 

Indeed those still to be convinced by moral arguments can ill-afford to ignore the fact that an environmental policy will invariably prove to also be a financially beneficial one – and this truth is particularly applicable for companies operating vehicle fleets.

In short, a green fleet policy means greater efficiency. This translates to lower fuel consumption, which in turn equals reduced costs and green house gas emissions. The business case for its introduction is therefore unequivocal.

The automotive industry is taking considerable strides to produce cleaner and greener vehicles, but slashing CO₂ emissions need not be dependent upon upgrading to fleet vehicles with superior mpg efficiency. Instead, by focusing on how vehicles are used, immediate green results can be delivered no matter the size, nature and make-up of a fleet.

Implementation of smart job allocation and scheduling is a perfect place to start, helping reduce overall mileage and carbon footprint. Dispatching the most appropriate mobile workers to jobs requires accurate management information. This will range from assessing the urgency and priority of jobs to the location of employees and traffic flow en route.

Advanced telematics systems, which combine tracking, navigation and live traffic information, enable managers to make key decisions by monitoring vehicle locations, movements and driver performance. Jobs can then be allocated to the most appropriate field operative based on who will arrive quickest. The optimal route may not necessarily be the shortest but will be the one which minimises fuel usage, idling and time spent on the road.

 

Historic road-use data can also be analysed to avoid wasted mileage, while drivers are able to avoid congestion by using live traffic information provided by navigation devices. Coupled with smart routing, factoring in not only congestion but also traffic lights, roundabouts and other obstacles, this can mean journey time savings of up to 15 per cent – and a marked reduction in emissions.

Green efficiencies through improved driving performance

The driver is the biggest factor in fuel savings accounting for around 30 per cent of the total cost of ownership (TCO) of a vehicle, and measurement of mpg underpins the potential savings in this area. Other crucial areas for measurement include vehicle idling, speeding and incidences of poor driving style, such as harsh steering or braking.

Telematics technology can draw upon all of this information, creating simple reports for organisations to profile individual drivers or entire fleets while empowering drivers themselves to improve by feeding performance data to them in real time, via in-vehicle terminals. And as research and development in this space continues apace, the performance areas that could be improved upon for greener, safer driving will develop, offering even greater opportunities for driver training and continual improvement.

 

Companies such as utilities giant Scotia Gas Networks (SGN) have demonstrated the fuel saving possibilities for this technology. SGN reduced incidences of negative driver behaviour (speeding, harsh steering, braking or acceleration) from 1,600 a day to less than 400 after implementing such technology across its 2,000+ vehicle fleet. The move resulted in an increase in average driver efficiency of 2.1 mpg.

For Zenith Hygiene Group, an incentivised scheme for the improvement of driver behaviour using TomTom Telematics’ technology saw its average vehicle mpg over the course of a year soar from 26 to 43. A study undertaken by global sustainability consultancy Environmental Resources Management (ERM), and commissioned by Vodafone, found that across its fleet this equated to almost 600 tonnes of CO2.

Such examples demonstrate how telematics data enables service companies to be fully accountable for their green policies, providing proof that requirements are being met. Moreover, managing mileage and driving behaviour not only protects the environment, it also protects drivers and companies’ all important bottom line.

 

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According to a Juniper Research report published in the latter half of 2014 in-vehicle apps are anticipated to reach almost 270 million within the next four five years. This increase, more than five fold on last year’s figures – is a clear indication that the hotly anticipated arrival of connected vehicles is here.

With smartphone major players Apple and Android both launched their vehicle specific version of their OS in the first quarter of last year, (CarPlay and AndroidAuto respectively) the report predicts uptake will be fairly rapid with report author commentating 

 

However, whilst in the consumer realm the usual suspects were sharing the headlines in the world of enterprise telematics there was one company that were storming ahead of the pack when it cames to integrating their technology into commercial vehicles. That company was Telogis.

Across the summer of last year Telogis were busy confirming and announcing a raft of key strategic partnerships including Hino Trucks, Volvo and Ford.

The Hino partnership resulted the HINO INSIGHT 2.0 which was developed as part of Hino’s ongoing strategy of building an offering that gives their customers a much improved total cost of ownership (TCO), including better vehicle uptime and user experiences and will be a standard fit on 2015MY Hino 195h and 195h-DC hybrid models, and as an option on the 195 and 195-DC models and the full conventional truck product line-up.

Indeed Telogis seemed to be on a mission to establish themselves as a part of the furniture in the road haulage industry, with the US based organisation now also bringing built-in compliance, telematics and navigation services to Volvo Trucks customers in North America.

Volvo customers are able to access Telogis’ services via smartphones and tablets, leveraging Volvo’s integrated connected vehicle hardware, standard on new Volvo-powered Volvo trucks.

In commercial trucking’s evolving legislative and regulatory landscape, Telogis’ offerings for Volvo Trucks help drivers and back office teams manage FMCSA compliance and keep drivers safer by delivering electronic log tools and routing information that is specifically designed commercial drivers.

“We’re pleased to collaborate with Telogis to deliver tremendous value to motor carriers seeking flexibility and the robust information needed to fine-tune their operations,” said Göran Nyberg, president, Volvo Trucks North American Sales & Marketing.

“Leveraging the connectivity of our vehicles to facilitate fleet management services represents a breakthrough for fleet managers, who are no longer captive to hardware. As part of our long-term strategic focus, we’ll look toward further integration of our vehicles with best-in-class fleet management solutions.”

 

And it is not just in the HGV arena that Telogis have been working, their agreement with Ford is related to their transit vans – the vehicle of choice for many a mobile worker.

Telogis are the exclusive technology provider behind Ford Crew Chief, the light-duty commercial telematics solution that comes factory-fit in Ford’s lineup of 2015 Transit vans as well as its complete line of commercial light-duty trucks.

As the agreement was announced Bill Frykman, manager, business and product development at Ford Motor Company commented

“Ford Crew Chief, another example of Transit’s smart features, complements the Transit line by helping customers save money through fuel management, and more effective route and work planning; keep their drivers safer by understanding and coaching driver behavior; and improving overall operations by getting a big-picture view of maintenance, location and productivity.” 

With many other manufacturers also implementing similar agreements to incorporate the latest technology into their vehicles in 2015 (Audi are including Android Auto whilst Mercedes and Volvo are committed to working with both Android Auto and CarPlay) it seems that the connected car is definitely on its way.

What may take a little longer but is continuing to develop along a steady path, is the driverless vehicle.

 

With Google having already demonstrated their prototype of a self-driving car which the technology giants described as ‘a vehicle without a steering wheel, gas or brake pedal - because they don’t need them’ the futuristic concept of robot cars is on it’s way.

While the current prototype can only go as fast as 25 mph, the promise for the future of fleet management could include better route and fuel efficiency, safer driving, and giving field service engineers the ability to answer email and work while on the road.

For urban fleets, the vehicle could even drop the field tech off at the service location, go find parking for itself and then be summoned to pick the tech up once the call is finished.

And to further speed up the development the University of Michigan is teaming up with top carmakers and tech companies to create the first closed test track in the United States for connected vehicle technology.

Dubbed "M City," the 32-acre testing facility is being built in Ann Arbor, Mich. to "test vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communications in safe, realistic scenarios”

That's the first step in an ambitious plan by the university to "blanket all of Ann Arbor with a V2v and V2I network, including autonomous control,"

Whilst connecting the college town with enough infrastructure to allow self-driving cars to dominate the streets and roadways will take several years. The university and its partners are aiming to complete the transformation by 2021.

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Teesdale Renewables, a fast-growing provider of renewable energy services to homes and businesses in the North East of England, has reported an improvement in its customer service capabilities following the introduction of Fleetmatics’ mobile workforce solution known as Fleetmatics REVEAL™.

The system has been installed throughout the company’s fleet of six vehicles to ensure that the location of engineers can be pinpointed in real-time via the Live Map functionality. This has assisted with efficient scheduling of customer visits and faster response times when emergency call-outs are received.

 

Kevin Maughan, Media & Marketing Manager at Teesdale Renewables, said: “We use the Live Map feature all the time. It’s invaluable to us. In cases where there’s an emergency, we know immediately which engineer is nearest and send him or her to the job. This means they get to the customer much faster than they would if we were still having to manually check the location of each engineer. In addition, the system helps the engineer takes the fastest route to a job, which not only improves our service but saves fuel and time.

 

“As a company, we are dedicated to energy efficiency so it’s important we adhere to these principles in the way we operate.”

Teesdale Renewables, based in Barnard Castle, County Durham, specialises in biomass fuel installations but also offers conventional heating, plumbing and electrical services via its AG Bainbridge and CMJ Electrical divisions. The company has been using the Fleetmatics system since September, when the decision was made to invest in a fleet management solution for a number of reasons. One of these was security, with the management keen to ensure staff were not using their vehicles after designated working hours. Additionally, there was a desire to improve route optimisation and emergency response times.

“The engineers have embraced the technology very well,” said Kevin. “It is fair to expect a little resistance to this change in working practices but we were pleasantly surprised by how well it has been taken on board by the staff.”

 

One unexpected benefit of the system arose when it helped to resolve a dispute over driver behaviour. The company received a call complaining that one of its drivers had been driving excessively quickly when overtaking an elderly driver, but on closer inspection of the vehicle data, the company was able to demonstrate that its driver had not exceeded the speed limit. In fact, it was the unusually low speed of the other vehicle that gave the incorrect impression that the van was travelling very fast.

 

Having made an immediate impact in its first few weeks, the importance of the Fleetmatics system is likely to grow as Teesdale Renewables continues to expand.

“The demand for biomass fuel in this area has been massive,” said Kevin. “The price of fossil fuels keeps going up and people are recognising the long-term benefits of a more efficient and sustainable option. We are expecting to grow our workforce in 2015 and the Fleetmatics system will be very helpful in managing that team efficiently and effectively so that our customers receive the best possible levels of service.”

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