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There is room for significant improvement in the way service organisations manage and operate their fleets: that was a key message that emerged from Microlise's  inaugural Field Service and Fleet Conference held at the MIRA Proving Ground, Warwickshire earlier this month and supported by Field Service News. 

There is growing recognition among service organisations of the importance of developing the driving skills of mobile service personnel and the benefits it can deliver in terms of operational and employee safety and reduced costs.

Delegates at the Microlise event heard from the UK Government's Driver and Vehicle Standards Agency,  the Head of National Roads Policing Intelligence, logistics company  DHL and former Stig Ben Collins  alongside Microlise Director of Product Stephen Watson.  In a series of sessions, they are able to learn useful and practical information on everything from safe driving style and the use of technology to monitor driving performance, driver engagement and real world case studies of fleet management best practice.

To underline the importance of driving skills, Microlise fitted a fleet of vans, supplied by event sponsor Hertz, with telematics so that guests could be let loose on the MIRA City Circuit, which simulates the driving conditions found in an urban environment. The objective was to drive economically and safely; with drivers scored on how well they achieved this.  This practical element to the event underscored to many delegates the level of driving skills required and gave them a deeper appreciation of the challenges engineers face on a daily basis when travelling between each job.

On the subject of vehicle management, Mark Cartwright of the Freight Transport Association Van Excellence scheme shared that more than 49% of vans currently fail their MOT first time round.  Many service organisations do not have a policy of routine vehicle safety checks incorporated into their operations, he said.

It was an action-packed event where everyone gain a greater insight into this often-overlooked  element service management. FSN looks forward to hearing what topics will shape next year’s agenda.

 

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TomTom Telematics and Shell are to co-operate to offer businesses in Europe a complete fuel management solution using the TomTom Telematics fleet management platform WEBFLEET alongside Shell fuel management services.

As a result of this agreement, TomTom Telematics will launch a service that integrates euroShell Cards data into its WEBFLEET software-as-a-service platform, making fuel transactions and fuel management information available for users in one system.

“TomTom Telematics has a strong portfolio and high performance standards to help fleets improve fuel efficiency, which fits well with the expectations of Shell customers,” said Thomas Schmidt, Managing Director at TomTom Telematics. “Furthermore, the integration of euroShell Cards fuel data within WEBFLEET provides a more complete picture for fleet managers, enabling them to optimise and manage all aspects of fuel efficiency.”

Parminder Kohli, General Manager Business Development at Shell Commercial Fleet, added: “This deal provides customers with a complete solution combining one of the telematics industry’s richest reporting suites with Shell’s fuel card expertise and one of the largest petrol station networks in Europe.”

“Fuel is amongst the biggest cost factors when running a vehicle fleet. However, by providing businesses with driver, vehicle and fuelling data insights, areas for improvement can be more easily identified and acted on, helping these businesses to reduce their costs and carbon footprint."

TomTom Telematics has over 500,000 subscribers in 60 countries.

It’s time the importance of vans to the UK economy was more widely recognised and that all companies, including service organisations, paid more attention to safety, quality and compliance, says Mark Cartwright, head of the Van Excellence programme at the UK’s Freight Transport Association.

The economic and social value of van LCVs, or van fleets, in delivering both GDP and essential services, and the way in which LCV users shape and enhance modern life in the UK is undervalued, says Cartwright. The Freight Transport Association has been campaigning to raise awareness of these vital tools in the UK economy since 2010, with its Van Excellence scheme.

Some interesting statistics emerged in the FTA’s 2015 Van Excellence Report. There are 3.6 million vans in the UK in 2015: 1.63 million are registered to companies, and 1.8 million to individuals. Van use in the UK is expected to almost double by 2040 compared to 2010.

Van ownership is diffuse, with only 9% of vehicles in the hands of the biggest operators. Hence, while the largest fleets in the market belong to those companies at the pinnacle of each sector, much of each sector’s work is done by progressively smaller sub-contractor fleets.

Many sectors in the UK economy, incuding field service are van-dependent - their principal economic activities could not be conducted without the use of vans. While LCVs are not therefore a direct source of wealth generation, they are a key facilitator of wealth generation.

 

The largest van-dependent sectors in the UK economy are construction, engineering and utilities, whose activities very often overlap in the development and maintenance of the national infrastructure; and the postal and parcels sector.

Only 205,000 people identify as ‘van driver’ in the UK’s Office of National Statistics on employment figures. Most van drivers identify with their core trade or activity and not as professional drivers. Nonetheless, driving is an essential part of their job and their skill set.

Regulation is not lacking in this area, but understanding and professionalism is. More regulation would be ill-suited to the extremely diverse range of operations in this market and the agility and versatility they require.

Operational challenges

All fleets suffer to some extent from the public perception of ‘white van man’. Few fleet managers feel there is any national or public recognition of the vital services carried out by their drivers, nor the economic and social value
underpinned by the vehicles they operate

LCVs are primarily used in non-transport businesses. This gives rise to many challenges for the business, the fleet departments involved, and the general public.

It is incumbent upon those running van fleets to protect the public safety and to fulfil their duty-of-care obligations to their employees. Driving is often the biggest work-related risk that their employees face.

To put this in context, police officers and fire fighters in the UK are less likely to die in the line of duty than they are on their journey into work each morning. This road risk extends, of course, to all road users, whether professional drivers or not. By training those who drive for work in roadworthiness and safe-driving practice, employers extend that greater safety into the wider community.

 

Major compliance challenges include:

• a lack of transport understanding among staff
• a lack of transport awareness among decision-makers
•   the failure of those highly aware of risk in another field to recognise
  driving as a work-related risk;
• the difficulties of managing a geographically dispersed fleet;
• a lack of recognition that driving is a professional activity.

Commercial challenges include:

• an intense focus on cost, exacerbated by the fact that the fleet is usually a cost centre and not a profit centre;
• the risk to their vehicles from fraudulent insurance claims;
• the difficulty in maintaining training benefits in sectors with a high turnover of drivers.[/unordered_list]

Despite the high standards of many van fleets, the UK van parc overall suffers from a lack of legal compliance, and from owners, managers and drivers who show a poor understanding of their responsibilities. Vans stopped by the Government’s DVSA enforcement agency show an 89% overloading rate, and a 50% first-time failure rate in the annual vehicle safety test.

Unlike the heavily regulated HGV sector, professional fleet-management is generally only found in the largest of van fleets. Without a statutory framework for management and without transport backgrounds or relationships, many
businesses are not aware of their compliance responsibilities.

FTA believes the sheer diversity of the business and operational models that vans support makes regulation an unwieldy tool for furthering safety. There is already comprehensive regulation which outlines the standards of roadworthiness, driver capability and driving practice in the UK, including statutory instruments such as the domestic drivers’ hours regulations, or the guidelines and mandatory rules of the Highway Code.

Corporate responsibility

The issue is not a lack of regulation but rather a frequent lack of operator awareness and understanding. Corporate fleet departments can also be isolated and misunderstood by the core businesses they serve. Professional fleet managers within non-transport environments make the following observations:

• The business, often from board level to drivers, lacks an understanding of legal compliance regarding vehicles.
• Many drivers have been trained in risk assessment for their core craft but do not recognise driving as a work-related risk.
• Drivers do not see driving as an important or skilled part of their job.
• Fleets are under extreme cost scrutiny, but often cannot convey to financial controllers the necessity of examining whole-life costs, efficiency or safety implications.
• LCV operations, however professional, also suffer the stigma of ‘white van man’ and a lack of public appreciation of their critical role in the UK economy and UK communities.

Modern life is brought to you by vans; safety, quality and compliance is delivered by Van Excellence.
Van Excellence is an industry-led audit scheme run by FTA on behalf of all LCV operators. The audit includes standards and methods of fleet management which its major members consider best practice. Van Excellence now has 103 accredited companies, covering 125,000 vehicles.

 

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Almost four in ten business drivers have been given points on their license from work-related driving offences, according to research from telematics provider Masternaut...

In total, 39% of business drivers said that they had received points on their license for work-related driving misdemeanours. Almost two-thirds (62%) of those with points on their license were from speeding offences.

Other offences committed by business drivers include driving without reasonable consideration for other road users (15%), driving without due care or attention (14%), traffic light-related offences (14%) and dangerous driving (10%).

Masternaut surveyed 2,000 UK employees who drive as part of their job, to examine the effect of employee penalty points amassed when driving for work. Business drivers with points on their license, on average, have accrued seven points from work-related offences.

This follows UK accident data released in June 2015 by the Department of Transport, reporting an overall increase of 6% in road casualties in 2014, the first increase since 1997. HGVs, LCVs and vans saw an increase of 10% in casualties.

 

Telematics is shown to improve driver behaviour and safety, providing businesses with the technology and tool kits for keeping staff safe on the road. Both instant and ongoing coaching, driven by telematics data, alert drivers to poor driving reducing the risk for drivers and other road user

 

Despite more than a third of business drivers getting penalty points on their license from work offences, almost three quarters say that they are confident they would pass their driving test again. Meanwhile, seven in ten business drivers are confident that they know all the laws of the road.

However, this confidence might be misplaced as more than half (50%) of business drivers said that driving training would make them better and safer drivers. Previous research from Masternaut revealed that 70% of business drivers aren’t offered driver training by their employers.

Telematics is shown to improve driver behaviour and safety, providing businesses with the technology and tool kits for keeping staff safe on the road. Both instant and ongoing coaching, driven by telematics data, alert drivers to poor driving reducing the risk for drivers and other road users. Arriva Transport Solutions reduced negative driving events by 92% using telematics data provided by Masternaut Connect.

Steve Towe, Chief Commercial Officer and UK Managing Director, commented: “There’s a worrying number of business drivers on our roads who are driving in a manner that is serious enough for them to have points put on their license. Telematics provides broader social benefits beyond simple vehicle tracking and can help towards reducing the number of points accrued by drivers on the job. Not only can it provide fleets with the information to pinpoint offenders, the technology can provide ongoing driver feedback to improve drivers’ behaviour when they’re at work. By providing coaching and instant in-cab feedback, telematics can go a long way to reducing the number of points accumulated by drivers on the road, making them safer drivers in the process.”

Telematics technology from Masternaut has evolved so that driver-centric training programmes using data and insight from an intelligent telematics system can be delivered without the traditional map-based services protecting driver privacy.

Systems such as Masternaut Connect have been shown to improve driver behaviour, reducing instances of speeding as well as harsh braking, acceleration and cornering. UK businesses and fleet managers can easily implement a driver training programme using data and insight gained from Masternaut Connect. By collating information on driver behaviour, Connect can give an in-depth look at how businesses can improve driving standards within the workforce, helping to reduce the amount of penalty points and fines given to drivers.

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Resource Type: eBook
Published by:  Telogis
Title Gaming the System to improve driver behaviour
Download: Click here to Download the full ebook here

By downloading you agree to the T&Cs listed available here

Synopsis

As a field service manager you might be wondering how gamification can help your business, or perhaps you’re ready to start but you’re looking for ideas on the best way to implement.

This eBook published by Telogis can help you find the answers to these questions and understand how different employees might respond to gamification based on their personalities.

Overview

Gamification is a word that you will be hearing more often, with industry experts picking it as a growing trend in business applications.

The term arose back in 2002 but it wasn’t until 2010 that it started to gain traction. Software developers began using the engaging traits of electronic games to increase participation in business programs. Before long, business applications that allowed users to socialise, collect achievements and be rewarded started to pop up.

Over the years gamification has matured. More real-world testing has helped “gamified” business applications to evolve beyond a simplistic points system. This ebook explores the three fundamental elements of integrating Gamification into your business:

1. Mission
2. Alignment
3. Deployment

Phase 1: Establishing your mission

A business without a mission is like a ship without a rudder. Even if you already have a mission, it’s worth reviewing or updating it to match the current business environment. While your mobile workforce may be a subset of a larger business, there’s no reason it shouldn’t have its own mission, one that aligns and supports the overall corporate mission.

Once the mission is established, it’s time to break it down to individual goals or objectives that support the mission. Keep your objectives as specific as possible. No sport would ever get popular if the goal was vague, moved regularly or unclear to the players.

 

No matter what your objectives are – increasing productivity, decreasing fuel costs, improving driver safety or increasing asset utilisation – the secret to achieving them is keeping them Specific, Measurable, Achievable, Realistic and Time-bound (SMART).

Phase 2: Align your mission objectives

To make sure you stay on track to achieve your objectives you need to check your alignment.

This means reviewing your objectives, to check they align with how you operate as a business. For example, if your company puts more emphasis on working as fast as possible without respect for safety, then setting an objective to reduce speeding won’t align.

Get your company influencers (normally managers or supervisors) involved and review your objectives with them. They’ll let you know quickly where they think alignment is lacking. It’s important that your managers are onboard with the new objectives – they will play an important role in influencing others and ultimately help achieve a successful outcome.

After reviewing and refining your objectives, aligning them with your organisation, you’re ready for implementation. It’s time to deploy.

Phase 3:  Deployment

The size of your organisation will determine the scale of your deployment planning. In the case of using Telogis Coach mobile app, small companies may only need brief training that includes a quick-start guide to explain how it works and instructions on how to download, install and log in to the app on their mobile device.

Large enterprises would benefit from the tailored implementation provided by Telogis Professional Services. Their expertise and deployment experience can help avoid common pitfalls and roll it out right the first time.

 

Monitoring results

First of all, you want to make sure everyone in your organization knows what your objectives are. If one of your KPIs is to reduce speeding by 50% then let the whole team know, not just management. A team wins when it knows what it’s playing for.

You’ll also need a scoreboard. Telogis Coach includes an enterprise dashboard that shows real-time results for specific KPIs - you can log in from anywhere and get an up-to-date score, either across the entire fleet or individual crews.

Celebrating wins

You don’t need to do cartwheels in the office every time a driver gets a perfect score but there should be recognition and reward. In most cases the size of the reward is not important; it’s about making sure they know you know, and it means something to you.

Recording the game time

Decide on how long each “game” lasts. Employees will soon tire of a game with no end in sight. You can choose any reasonable period but in general, for achieving fleet KPIs, a period of 90 days is most common. At the end of each period, results are tallied, players rewarded and recognised and the game starts over.

Gamer types

Not only will you have some of each gamer type personalities in your organisation, there’s also a little of each type in all of us. You should remember this with your gamification program and make sure you’re keeping each type happy.

Killers need sufficient competition. Achievers need plenty of recognition and rewards. Socialisers need lots of interaction with other players and Explorers need the opportunity to be creative with the game. Check from time to time that you have the balance right.

Give your team time to adjust to the new gamification approach, be generous with recognition and rewards and stay focused on your mission.

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Want to know more? Click here to download the full ebook

 

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UK road safety charity Brake has handed TomTom Telematics two awards to recognize the impact its fleet management platform, WEBFLEET, has had in helping businesses improve the safety of their vehicle fleets.

OptiDrive 360 – which provides real-time feedback and advice to improve driving performance – was named Best Fleet Safety Product at Brake’s annual Fleet Safety Awards, while the company’s overall contribution to road safety earned the Fleet Safety Innovation award.

“These awards recognise the efforts of everyone at TomTom Telematics in helping businesses to achieve significant benefits from telematics technology by working with their drivers to encourage a safer, more efficient driving style,” said Giles Margerison, Sales Director UK and Ireland for TomTom Telematics.

“Our technology promotes a collaborative approach, providing drivers with direct feedback but also giving management detailed reports, meaning both parties can work together to make a positive change. This ethos is also reflected in our work with initiatives such as the EU ecoDriver Project, Van Excellence and Fleet Data Insight, all of which aim to provide companies with the tools to improve road safety.”

OptiDrive 360 uses vehicle and map data to provide professional drivers with predictive, real-time driving advice. It also provides pre-trip guidance and post-trip analysis, scoring drivers on a range of key performance indicators, including speeding, harsh steering and braking, idling, and gear shifting.

WEBFLEET provides reports that highlight key performance trends in real time but also allows management to dig deeper to identify the root causes of unsafe or inefficient driving performance.

 

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UK gas distribution company SGN expects to save about £1million by implementing a driver performance improvement programme across its 2,000-strong fleet.

SGN,  the gas utilities company which operates across the south of England and the whole of Scotland, is using TomTom Telematics technology, including the driver behaviour improvement system OptiDrive 360, to tackle inefficient practice.

During a 100-vehicle trial, SGN reduced the volume of fuel wasted through idling by almost 68% and improved average fuel consumption by 11%.

“The finance department at SGN recognised a huge opportunity for using driver performance data to transform operational efficiency and we now stand to make major savings on both fuel and maintenance,” said Chris Stone, Head of Finance at SGN.

“Prior to implementing this programme, the company was wasting 13,000 litres a month through vehicle idling alone, but now we are able to provide drivers and managers with visibility around problem trends and the reasons why they occur.

“We understand drivers don’t intentionally drive badly so this isn’t about punishing them. Instead, we are focused on working with our employees to help them perform more efficiently and safely on the road.”

OptiDrive 360 scores drivers based on a range of key performance indicators including speeding, driving events, idling and gear shifting and constant speed. Regular performance reports are shared with managers, allowing them to work with individual drivers to tackle any specific issues.

The TomTom system also integrates with SGN’s fleet management provider Inchcape. This means Inchcape is given access to live engine fault code data, allowing them to conduct pre-emptive maintenance work when required.

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Certification by US network operator Verizon has helped push sales of Geotab's plug-and-play telematics device to 150,000 in six months.

Sales of Geotab's G07 plug-and-play telematics device are soaring, with the Canadian company reporting 150,000 sold in the six months from February to June, mainly in North America. The GO7 is a plug-and-play device that connects to the vehicle OBD port, collecting data from the engine, drivetrain, instrument cluster and other relevant subsystems to maximise productivity and minimise downtime.

Appeal has been boosted by the device being certified for use on the Verizon wireless network, says Geotab. Network operator certification is a major milestone in the US, says the company, because it enables the solution to be sold into a larger pool of potential customers, such as those that require specific geographic coverage or that prefer a particular network operator.

“Fleet owners value reliability, which is a major reason why the GO7 is their go-to solution for maximising productivity and efficiency,” said Geotab CEO Neil Cawse. “The GO7’s 99.89 percent reliability, combined with Verizon’s robust, reliable nationwide cellular network, gives them the peace of mind they simply can’t get with most other telematics solutions.”

 

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Light Commercial Vehicles (LCVs) are the lifeblood of the UK economy - it's a sentiment we hear quoted all the time, and while their professional use and maintenance is very important, it's something that many companies neglect. John Mills, Head of Mobile Workforce Telematics for Microlise, wants that to change.

The number of vans registered in the first quarter of 2015 was up 23% on the same quarter in 2014, at 98,000. According to the Department for Transport the last twenty seven months have seen sustained year-on-year growth -  exceeding that of cars. The Freight Transport Association (FTA) estimates that there are over 3.4 million van drivers on the roads.

It’s clear that LCV drivers and fleet managers have found themselves at the epicentre of a seismic shift in consumer behaviour. Many organisations are now engaging with their customers through home visits and deliveries. Historically, however, driving has been a necessary but often overlooked secondary part of the job for field service engineers and LCV drivers.

This means that significant financial savings and improvements in fuel economy, environmental impact and safety are sometimes overlooked - but they are very much there for the taking. Giving the professional the tools to do the job is an important first step in identifying and taking appropriate action to realise the potential financial and customer experience benefits.

Giving the professional the right tools

During the  2015 Open golf tournament at St Andrews, Irish amateur Paul Dunne came within a whisker of becoming the first non-professional to win in more than 80 years. The truth is, he was about as likely to win as a field service engineer with no training or telematics analysis tools is to drive in an economical, low environmental impact and safe way.

It might work but certainly wouldn’t perform in the way it should. It would be inefficient, unpredictable and downright dangerous (I have experience…). Engineers go on training courses for all types of equipment from simple tools to complex installations. But we then  hand them a key to the van and say ‘on your way’ and hope for the best. The lucky ones also get training and coaching on driving style and risk minimisation. The unlucky ones can’t hope to match their colleagues who are using the latest technologies to track and improve their driving behaviour.

 

Delivering the benefit

So, the first step for LCV fleet operators and field service operatives is to appreciate what an important element driving is of the job - too often, it is seen as secondary. Once driving skills are recognised as essential, driver performance can be given the status it deserves, and the latest tools put  in place to realise tangible benefits.

It’s been a long time since a non-professional won the St Andrews Golf Open, and though Dunne came close this year, the professionals have won every single one since 1930. Going pro can clearly provide immediate and fast improvements in the LCV fleet context too. Savings vastly greater than the million pound winnings of the St Andrews Open are up for grabs given the right solution and team motivation.

 

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Try it for yourself

This Autumn we will be hosting our Field Service Conference at the fantastic MIRA facilities near Coventry. This year's theme is Driver Engagement. The packed event will give delegates the opportunity to not only hear from industry leading speakers and practitioners, but also to get first-hand experience of driving on timed city courses and other handling tracks at the MIRA proving ground whilst interacting with our driver engagement solutions.

Join us there: Click here to claim your free place

 

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