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UK road safety charity Brake has handed TomTom Telematics two awards to recognize the impact its fleet management platform, WEBFLEET, has had in helping businesses improve the safety of their vehicle fleets.

OptiDrive 360 – which provides real-time feedback and advice to improve driving performance – was named Best Fleet Safety Product at Brake’s annual Fleet Safety Awards, while the company’s overall contribution to road safety earned the Fleet Safety Innovation award.

“These awards recognise the efforts of everyone at TomTom Telematics in helping businesses to achieve significant benefits from telematics technology by working with their drivers to encourage a safer, more efficient driving style,” said Giles Margerison, Sales Director UK and Ireland for TomTom Telematics.

“Our technology promotes a collaborative approach, providing drivers with direct feedback but also giving management detailed reports, meaning both parties can work together to make a positive change. This ethos is also reflected in our work with initiatives such as the EU ecoDriver Project, Van Excellence and Fleet Data Insight, all of which aim to provide companies with the tools to improve road safety.”

OptiDrive 360 uses vehicle and map data to provide professional drivers with predictive, real-time driving advice. It also provides pre-trip guidance and post-trip analysis, scoring drivers on a range of key performance indicators, including speeding, harsh steering and braking, idling, and gear shifting.

WEBFLEET provides reports that highlight key performance trends in real time but also allows management to dig deeper to identify the root causes of unsafe or inefficient driving performance.

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