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The hyperbole around 3D printing has died down but can it be a viable tool in field service? Aberdeen Group's Aly Pinder takes a closer look

The interaction between the end customer and the field service team is changing quite rapidly.  In the not so distant past of just a few years ago, a technician was solely expected to show up on time. And that on time promise was somewhere between 8 hours and beyond.

This is no longer the environment we all live in. Customers demand answers fast, service even faster, and resolution on their schedules. The service organisation can no longer be reactive, it must have the resources, skills, and visibility to deliver when called upon. And the best service teams can be there before a problem is even detected.

This is all leading to the need for improvement in an often forgotten aspect of field service – spare parts. As noted in previous Aberdeen research, the #1 reason for a secondary truck roll is the technician doesn’t have the right part to resolve the issue.

This seemingly minor hiccup can cause any number of debilitating consequences from delayed resolution, bloated supply chains, hoarding of parts by technicians, and unsatisfied customers.

 

If this isn’t keeping you up night, be sure that your management team is beginning to recognise the enormity of this problem and will be calling you soon to wake you up.

The answer to this problem may be in the form of 3D printing technology. Now, I know this may seem like the chatter of sci-fi movies. But even right now there are some very interesting use cases of 3D printing in our B2B world. And as seen in Aberdeen’s See the Future of Field Service in 3D report, this future is not far off even for the field.

Granted only about 11% of top performers have this technology in place (as compared to even less for peers at 4%), the interest in this technology is growing quite rapidly.

The business case is simple, the cost of technicians hoarding parts to make sure they have what they need is too high and service organisations can’t afford to disappoint customers with a second truck roll because a technician didn’t happen to overstock his/ her truck with that needed part.

For business that have the following profile, 3D printing might be the way to go in the near future:[unordered_list style="bullet"]

• Mission critical field service environment – What is the cost of not fixing the problem for the customer? If downtime can result in millions of dollars lost, it is important to ensure you have the parts needed to solve the problem when the technician is scheduled and sent out.
• Parts are a revenue stream – Some companies have found that spare parts, if priced accurately, can be a lucrative revenue opportunity for the business. If this is the case, it is imperative that the organisation keep technicians from hoarding parts as this is no longer solely a cost issue.
• The cost of inventory is out of hand – Is it worth it for your business to carry parts to fix issues that may not come up that often?  Or maybe, revisions in equipment and parts happen frequently and it isn’t cost effective to carry parts which will be obsolete in just a couple of reporting quarters. 3D printing capabilities for the field team can help organisations cut down the cost of stocking low running parts and ensure the service organization can maintain its profitability goals.Place your list items here

3D printing as of today isn’t the right answer for everyone, as noted by the currently low adoption rates. But when it does make sense from a cost of deployment perspective, I think it can be a game changer in regard to the ability for the field team to always know they will have the right part to solve a customer need on the first time.

 

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Aberdeen's Aly Pinder explores the all pervasive nature of the modern mobile...

When was the last time you woke up from a night’s slumber and didn’t first check your smart phone or tablet for an update on what you missed over night? What’s the weather? Is there traffic? Do I have a 9am meeting I am already late for?

This attachment to mobile technology is not just a trend for millennials and their younger co-hort. From toddlers to grandmas to the field service technicians, mobility is becoming a way of life.

But with this level of ubiquity comes some missteps by service organisations as they look to drive value in these investments. In order to avoid a technology journey which will lack the impact that top performers achieve, service organisations should keep a few best practices in mind:

• Make technology simple for your techs. The fastest way to achieve zero to low ROI on a technology investment is to have technicians who decide to work around the solution because they are not on board for this IT initiative. Technicians should be involved in the identification, selection, and deployment of the tools they will have to use as a part of their daily activities. Being forced to use a tool because the home office said it will drive productivity is not a guarantee of adoption. Technology is no longer a foreign subject for the field, but no one likes to be forced into change.
• Open a window from the customer, to the field, all the way to the back office. Often times the discussion around paper forms and a move to mobile tools surrounds around cost savings, efficiency gains, and the ability to increase turns of the wrench. These are all benefits, but the value of mobility goes well beyond these tangible and low-hanging fruit KPI. Mobility provides a view into the field and each customer interaction. And as organisations continue to jockey with competitors and third party service providers, it is imperative that the service organisation have real time insight into the service experience so adjustments can be made to ensure the customer experience is continuously improved.
• Mobility must be an on-going journey, not a one-time IT investment. Too often, IT roadmaps are not created for the service team but instead are reserved the rest of the enterprise. But as service, assets, and customer relationships become more and more complex, it is important that technology for the service team is an area which receives constant attention, investment, and re-evaluation. This doesn’t mean that this has to be a cost drain, on the contrary if service technology initiatives follow a clear strategic vision it will avoid the pitfalls of long drawn out implementations which show no ROI.
• Find the tools that work for your team. Mobile technology is an aspect of field service which most mirrors the consumer world when it comes to excitement and ‘cool’ factor. Many service organisations are evaluating and investing in the latest technology around tablets, smart phones, and wearables. But much like the consumer space, if you haven’t identified a clear need, business value, and implementation strategy to maximise the technology’s use this will be a waste. I can’t count the number of devices I have hidden away in a closet in my house because after a short period of excitement the tool didn’t actually improve my daily life. Don’t let this happen for your service organisation or your field service technicians.

Mobile technology is rapidly evolving and it is a very exciting time to be involved in field service as organisations are investing in the latest tools to help their technicians.

But organisations must remain focused on a clear strategic vision which maximizes the value of mobility while also ensuring that this is part of an on-going improvement model. If this approach is taken, organisations will find that not only will their field teams have the tools that help them navigate the 21^st century but they will also be able to deliver exceptional service to customers.

 

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What is the value of a customer relationship? Is it worth it to over-deliver on SLAs just to keep a paying client? What role does field service have in keeping customers happy? Aly Pinder, senior research analyst analyst, Service Management, Aberdeen Group,  shares his views.

These are all questions which have put a microscope on service technicians and field engineers. Historically, the field service team was solely looked to in order to show up on time based on a 4-8 hour service window and fix a failure. But in this age of empowered customers, the field service team is expected to deliver real value to each customer interaction (while also, of course, fixing the failure).

But with this demand for increased value comes the opportunity to find new products and services that customers need and want to buy. As seen in Aberdeen’s Service Revenue: Unearth an Untapped Stream of Dollars research, eight out of ten top performers (81%) were able to attain their service revenue goals in 2014 and they also cultivate an environment of innovation for their service offerings to meet the needs of their customers. But how did these service organizations and manufacturers achieve these results? Did the money just fall from the trees? Of course not, these companies helped the field team excel at service and wow their customers into new opportunities.

The path to this level of engagement is outlined below and should be the centerpiece of any strategy to drive profitability from the field:

• The carrot is often more successful than the stick in business. Incentives, if targeted the right way, have the ability to drive the behaviors which can transform an organization.[quote float="left"]The carrot is often more successful than the stick in business. 

   

  This is true for the field team. If your organization only monitors or incents doing more jobs as quickly as possible, your technicians will neglect aspects of the service experience which could prove valuable to customers. Savvy service leaders implement incentives and performance goals which tackle both short-term operational objectives and long-term relationship goals like profitability, revenue, and customer satisfaction.
• Give the sales team a view into the field. The sales team has a difficult job (and no, I am not pandering to the sales executives out there). They “always must be closing” new business. And one of their top challenges is having enough leads to close. This is where the field service team can help out. Service technicians are in front of customers every day, they’re in front of the equipment on site, and they even have access to the competition’s assets. But in order to connect customer insight with the sales team, the field needs the mobile tools AND the training to pass along the right information. Technicians need to ask the right questions while on site with customers and have their eyes / ears open to gaps in the current products and services being used. Passing these leads on to sales can drive the top line for the entire organization.
• Don’t give service away for free.

   

  Don’t give service away for free. Too often organizations send technicians out to customers to service equipment and assets which are no longer under warranty or within a service contract. This is a missed opportunity. Top performing organizations ensure their service team delivers service which is being paid for. And when contracts expire or are close to, technicians don’t have to refuse service but they will have the knowledge to give the customer a small nudge reminding them their bill is due.

The field service team has a special place in the hearts and minds of customers. Technicians show up when there is a problem (or before), fix it, and leave with a smile. But this relationship has the opportunity to garner insights that can turn into new revenue opportunities. I don’t think technicians should be salespeople, but they understand customers, equipment, and assets. And this insight makes them invaluable in finding the next dollar while ensuring customers remain happy.

 

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With customer satisfaction now the top metric in defining field service success,  the future of service and service revenue generation is in preparing the service organisation to have the right conversations with customers before, during, and after a service visit,  says Aly Pinder, senior research analyst analyst, Service Management, Aberdeen Group.

Field service has long been a task oriented function of the organisation. Receive a customer call, schedule a technician, dispatch the tech, route the tech to the customer site, fix the problem, and then move on to the next job. Granted this is rudimentary recap of what happens, but I hope the picture is clear. A customer with a failed asset or piece of equipment, would then need the service organisation to reactively send a technician out to solve the problem with the goal of having technicians complete as many jobs as possible in a given day.
This model has been effective for quite a while, but a shift is occurring in field service. Aberdeen’s State of Service Management 2015: Connect to Your Customers (March 2015) research highlighted that the top metric defining success in service is customer satisfaction, not operational efficiency or cost containment. Furthermore, increased competition in service and heightened customer expectations demand the field service organisation enhance customer value. Unfortunately, too many organisations still view service and field technicians as reactive, fix it resources as opposed to agents building customer value and revenue opportunities. Top performers ensure they equip technicians with the support and tools to do both.[quote float="left"]Service revenue opportunities cannot come at the cost of quality service.

Aberdeen’s recent Service Revenue: Unearth an Untapped Stream of Dollars report (May 2015), highlighted top performers are 56% more likely than peers to have met their service revenue growth goals in the previous 12 months. But does this mean organisations should turn technicians into field sales people? Do technicians have the acumen to be motivated by commission? I think these are the wrong questions. The future of service and service revenue generation is in preparing the service organisation to have the right conversations with customers before, during, and after a service visit.

 

• Before the service call, provide the dispatch team with insight in regard to in-warranty or under service contract customer issues. The back office should have access to customer history, equipment information, and contract and warranty insight. The dispatch team must review warranty entitlements and service contracts before scheduling a service job. Before a work order has been issued is the best time to discuss with a customer the work that needs to be done, what is covered, and how additional services can be added if desired. This proactive conversation will not only avoid sending a technician out who must complete uncovered service, but also provides an opportunity to renew a service contract.[quote float="right"]Technicians are heroes, they want to solve problems and make customers happy.

   

• During the service call, make sure techs know if service is  being given away for free. There are times when a service organisation is OK with giving service away for free. There will be errors made or opportunities to take a short-term loss in lieu of cementing a longer term profitable customer partnership. The problem is when technicians have zero visibility into the contract or warranty status of equipment during every service call. Technicians do not want to be the bad guy / lady who denies service because a service contract has expired. Technicians are heroes, they want to solve problems and make customers happy. For this reason, it is imperative that technicians have real-time access to customer information (i.e., warranty status, repair history). This insight doesn’t only help avoid delivering “free service”, it empowers technicians to have better conversations with customers while on site.
• After the service call, help move from resolution to a sales engagement. Mobile technology empowers the field service team to not only document and close a work order, but also to create future sales opportunities. Leading organisations have incentivised technicians to be the eyes and ears of the sales function to unearth future prospects for cross- and up-sell opportunities. The key is to ensure technicians prioritise solving the customer issue and not future sales. Technicians have to remain trusted customer partners; once they are viewed as sales people they will lose the trust of the customer.

Service revenue opportunities cannot come at the cost of quality service. These two goals must be complimentary. Top performing organisations equip the entire service team with the insight to make revenue generating decisions in real-time. But these companies understand the viability of the organisation demands that customers continue to value the service being provided.

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Has the social world changed service delivery? Or is field service still all about a schedule, a technician, a truck, and a tool box?Aly Pinder of Aberdeen asks...

The short answer is both are correct. Field service is still all about getting a service person to solve a customer problem. Granted, sometimes this can be done remotely, without a technician at all. But for the most part, technicians still help resolve issues.

However, social is beginning to play a larger role in the execution of service. Social collaborative tools often have the perception of being a consumer medium which has little to no value in business. Much of this perception is driven by our knowledge of social coming from the games we play on our personal mobile devices or by seeing young adults wasting their day away on Instagram, Twitter, or Facebook. This mindset is slowly changing, and the top performers are leading the way. Aberdeen’s Social Field Service: Collaboration on the Fly (March 2015) report highlights that half of the Best-in-Class provide technicians with access to social media and collaborative tools; as compared to only 35% of peers. These top performers aren’t necessarily given technicians Facebook apps on their work phones, but they are empowering technicians with the ability to access information and communication tools to deliver faster resolution or collaborate with peers.

The future of field service demands that technicians have real-time access to data to ensure they are able to resolve issues on extremely complex equipment. Challenges like a retiring workforce, more aggressive competition, and increased customer expectations mean technicians and service teams don’t have an unlimited amount of time to find the answers to service issues. For this reason, the use of social has the opportunity to connect technicians with the intelligence to solve these problems in real-time. In order to achieve these types of gains, a few trends below should be adopted -

Do not miss out on hearing the voice of the customer.

If you haven’t heard about the empowered customer, then you haven’t been listening. Customers today have more influence and information than ever before. Consequently, it is imperative that service organisations listen to their customers, whether through channels like surveys or through social. But more importantly, organisations need to turn the voice of the customer into new products and services based on this intelligence. Just listening is a starting point, but action to improve is the true test of successful interaction between customers and the service organisation.

Escape the costs and loss of productivity incurred from all-day training sessions for the field team.

Service doesn’t stop. Equipment, parts, and machines fail. And these assets don’t care that a service organisation has scheduled an all-day off-site meeting to train the service team on the latest service techniques. Social tools allow a service organisation the ability to share best practices and new techniques via a mobile device so technicians don’t need to leave the field. This dynamic learning model also means that procedural changes can be communicated in real-time and not at one-off meetings.

Avoid the tendency to neglect investment in technology infrastructure.

Technology tools are changing all the time. The days of paper work orders and receipts are coming to an end. Unfortunately, as seen in Aberdeen’s recent State of Service Management 2015: Connect to Your Customers research (March 2015), nearly half of organisations (40%) still find that they are challenged by insufficient technology infrastructure. Despite this lack of investment for many organisations, the technology available for businesses is immense. The next generation of tools has been able to turn the volume of data flowing into the business into intelligence. For this reason, organisations need to evaluate, identify, and invest in technology tools which connect service to improved resolution.

Don’t wall off the field team from your customer.

Technicians have a strong partnership with customers. Often times, the field service technician is a trusted advisor for the customer, as they help solve problems for the customer in a very difficult time. Social doesn’t have to mean that technicians are creating blogs, but there is the opportunity that they can inform customers as to the status of a work order or their arrival on site.

Social collaborative tools can seem daunting in business – no one wants their brand sullied because a rogue employee posts something inappropriate. But despite the horror stories and PR blunders, the value of social collaboration should outweigh the potential landmines. It is important for field service organizations to avoid the fear of social, as it is more than just a consumer trend. Social tools have the opportunity to connect the field service team with customers, the back office, and each other. Service in 2015 moves at the speed of a tweet or a post, and organisations must take advantage of this increased access to information and insight. Don’t get left in the past, leverage the tools of the present to build the type of service which will excel in the future.

 

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Resource Type: White Paper
Published by: NetMotion Wireless
Title: Service Mobility: The right technology for the right tech
Download: Click here to download this white paper

By downloading you agree to the T&Cs listed available here

Synopsis:

Written by Aberdeen’s Aly Pinder, this white paper highlights the key trends in field service driving further interest in and adoption of mobility. This report will also take a look at what capabilities are necessary to successfully deploy mobile tools.

Overview:

Topics within the white paper include:

1. Mobile still has a strategic place in service

Many firms have identified the field service team as a channel to not only deliver service but also interact with the customer. The importance of the technician to the success of the organization has led to the search for weays to equip them with the right tools. These tools must help these valued resources excel at their jobs while also providing invaluable insight to the rest of the organisation.

2. Mobility must keep service ahead of customer expectations

Will customers ever ask for service to devolve or become slower?  Customers will always want more for their dollars, sometimes even if they are not actually paying for their service. In regards to field service, the top pressure facing service organisations that is leading them to focus on mobility is the customer demand for faster service.

3. Mobility is more than a device

Much of the buzz around mobility and deploying new technology is around flashy new devices that have ever more processing speed. But inherent to this buzz is the fact that any technology will eventually become obsolete. The true value in mobile tools is the ability for this technology to provide insight and intelligence to workers in real time.

4. From paper to productivity

The goal of improved service for the customer starts with some key leading indicators: worker utilisation and worker happiness. Leaders outperform Followers in many key metrics, not least of which is the proof that exceptional field service aided through  mobile devices works (see renewal of service contracts with customers.) Happy and productive employees will go that extra mile to not only do their jobs, but even more importantly, word hard to positively overwhelm the customer.

5. Successfully deploy the value of mobility

Heightened performance in KPI is not a by-product of plugging in mobile technology alone. Top performing organisations implement strategic internal capabilities to ensure that a mobile strategy is maximised by the field to resolve customer issues efficiently.

6. Excel at making mobility key to service excellence

In order for mobility to avoid the buzzword wasteland, organisations need to see a direct impact on what matters to the top and bottom line, profitability. The key link to profitability is delivering the level of service that customers are willing to pay for. This valuable service is not the historical view of service, which was reactive, now service must go above and beyond.

To reach this level of success service firms should follow a few best practices implemented by industry leaders:

• CSOs drive service initiatives in mobile strategy. The chief service officer within an organisation must ensure that a mobile strategy isn’t just a product spend from IT. There must be a clear strategy that understands the ramifications and opportunity of real-time insight into technicians, customers, products, vehicles and equipment. A senior leader also will understand that all things even mobility, must come back to the customer and in turn profitability.
• Build buy in from the front line. A strategy is only as good as the workers that embrace it. Many initiatives have failed as a result of not gaining buy-in from the stakeholders , who ultimately have to use the tools being implemented. Therefore it is integral that service organisations work with front-line employees in regard to the identification, selection and deployment of any mobile technology. If the technician is involved in building the mobile strategy, they are more likely to work to maximize the value of technology for the organisation.
• Make data a source of insight for learning, training, and improvement. Data stored in a knowledge base at headquarters is a waste of time money and effort. Top performing firms empower their organisation to enhance products and service through the data captured in the field. Customers might let you get away with failure once, but they expect the service organisation to continuously improve. In order to improve, the entire team needs to be tied into service excellence.

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Click here to download this white paper

 

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Across December and January we asked our readers to nominate candidates for the inaugural #FSN20, a list of the twenty most influential people in field service. We received nominations from across the globe through social media, email and even a phone call or two directly into the news-desk.

Armed with a list of candidates, a Field Service News panel selected the final list of twenty based on the number of nominations, their impact on the industry (past, present and future) and their sphere of influence in both the physical and digital world.

After much long deliberation, heartful debate (read arguing) and enormous amounts of coffee we managed to whittle our list down to a final twenty which we pleased to present to you here the inaugural edition of the #FSN20. You may not agree with our selection and if you don’t tell us, tell your friends, tell your colleagues, hell tell the world – because at the heart of it that’s what this list is all about, getting people talking about excellence in field service and raising the profile of those leading us to a better future.

We are now announcing who made the list in alphabetical order in four sections across four days. So without further ado we are pleased to bring you the final five of the #FSN20

Aly Pinder, Senior Research Analyst, Aberdeen

One of the most prolific authors in the industry and also one of the nicest guys in Field Service to boot. Pinder had more nominations for this list than any other candidate, which speaks volumes.

Having written or co-authored over 50 research reports, and benchmarked more than 4,000 service executives across 5 years with Aberdeen, he writes and speaks with authority and understanding and is widely respected across the market.

Follow Aly @Pinderjr

 

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Bill Pollock, President and Principal Consulting Analyst, Strategies For Growth

Pollock is one of the industry’s most respected authors and commentators with a long and distinguished career focused on field service.

Having worked for Gartner, Aberdeen and been a founding partner of The Service Council, his analysis is highly sought after and he has authored some of the most detailed research available in the industry. His white papers, blogs and posts are widely read across the globe.

Follow Bill @SFGOnService

 

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Hilbrand Rustema, Managing Director, Noventum Service Management

Co-author of seminal service book, “Service Economics” and managing director of one of Europe’s most prominent Service Management consultancies, Noventum Service Management, Rustema has been at the heart of evolving service thinking across the continent for many years and remains at the forefront of the sector today.

Follow Hilbrand @bynoventum

 

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Steve Street, IT Security & Infrastructure Architect, IBM

Steve Street, IT Security/Infrastructure Architect, IBM – In a long industrious career with computing giants IBM Steve has been an excellent servant to service science. He has worked with many of the key leaders and thinkers in this area including Professors Irene Ng, Scott Sampson and fellow Cambridge University Alumni Andy Neely on a wide range of initiatives to unite academia, government and industry in the development and promotion of service science as a discipline.

He remains a key figure in the evolution of the area and his work is shaping the way leading organisations are seeking to deliver services.

Follow Steve @SteveDStreet

 

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Martin Summerhayes, Head of Strategy and Business Development, Fujitsu

One of a few on the list that started their a career as a service engineer, Summerhayes’ career has been quite remarkable.

He was the man who devised HP’s service strategy which became a billion dollar proposition, he has advised London’s Metropolitan police force working with local and national government, paramilitary and commercial companies, before taking on his current role as Head of Strategy for Fujitsu. And he still finds time to take a proactive role in promoting service excellence in the UK nonprofit group, The Service Community.

Follow Martin @martinsummerhay

 

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Special Mention - Steve Downton, Downton Consulting

Whilst Downton sadly passed away in 2013 his long-standing legacy remains both in the approach he developed to service as outlined in the book, ”Service Economics”, which he co-authored with Hilbrand Rustema and Jan Van Veen, as well as in the non-profit organisation he created, ”The Service Community”, which continues to operate as a significant organisation dedicated to sharing best practices amongst service companies operating the UK.

Steve’s impact on the field service industries will be long felt.

 

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See the rest of the list here: Part One, Part Two, Part Three

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We've already run a number of  features that have looked at the trends that might be emerging or appearing on the horizon service this year. However what about the trends that have already emerged that will move beyond concepts and firmly take root? Aberdeen's Aly Pinder, takes a brief look at the trends which won't fade away this year... 

Trends come and go in our lives, and field service is no exception. But not all trends are alike. The five field service trends below have and will continue to bring valuable change to service and I expect they will not fade into our dusty history books:

Gamification:

Game mechanics is not just about a consumer trend to ensure that companies can better track and market to customers. Gamification can be used in field service to create a new and very visible incentive structure to help technicians evolve with the changing service model. No longer is field service solely expected to meet a schedule, technicians must now work with customers to resolve issues, create value partnerships, and help drive future revenue opportunities.

Internet of Things:

This may have had the most buzz in 2014. IoT in field service has the opportunity to play a major role in transforming how organisations capture data, what types of performance data they can gather, how they can resolve issues in a predictive and proactive manner, and find the next solutions for future problems.

BYOD:

The bring your own device initiative has run up against some skepticism recently. Like all trends a clear strategy to maximize the value of BYOD is necessary prior to rolling this type of change out to the field. Organisations Aberdeen sampled which adopted some level of a BYOD strategy did not see a drop off in key metrics, and in many cases they actually achieved improvements.

Techs as Partners:

No longer is the OEM the only company that can provide service on a given piece of equipment. The service model has begun to require that companies not only provide customers with the option to get the closest technician, but sometimes if they like get the technician they want to work with.

Wearables:

Will all technicians be outfitted with augmented reality glasses in 2015? Probably not. But wearable technology will continue to evolve in cost, value, and practical improvement for the field. Each technology advancements struggles with what is flashy and what helps get the job done in the field. Wearables are no different.

 

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The field service industry has, in previous years, been a subject of concern for having an ageing workforce. However, as the industry continues to evolve, a major trend has been the emergence of young, tech-savvy and collaborative workers writes Trimble Field Service Management's John Cameron

According to Aberdeen Group’s latest report, ‘Emerging Workforce in the field: Tech-savvy to technician’, approximately one-fifth of the current workforce is under 30, with the average age of a field service technician being 32 years old. Field service organisations must therefore recognise what the needs of this new workforce are, in order to keep them for the long haul as well as to attract the next pool of young talent.

Flexibility and Mobility

Technology is recognised as an aid to achieving key strategic objectives. It is therefore important for organisations to understand how the [quote float="left"]Tech-savvy workers don’t want to be tied down by legacy technologies. They want the freedom to engage with the latest advances

influx of young workers use, process and engage with technology. A key factor to consider is flexibility and mobility. Tech-savvy workers don’t want to be tied down by legacy technologies. They want the freedom to engage with the latest advances and utilise technologies they are used to in their personal lives.

 

There has been much debate around ‘Bring Your Own Device’ strategies, where employees have the ability to connect their own technical devices to their company’s network instead of using a device owned by the company. Aberdeen Group’s report found that 62% of the top performing field service organisations have incorporated a BYOD strategy as a result of a more tech-savvy workforce and 43% are more likely to give technicians access to social media and collaborative tools to facilitate knowledge transfer.

Visibility and collaboration

A major characteristic that the emerging field service workforce encompasses is the ability to be collaborative, and this is a trait that will help transform service and the relationship with the customer. Organisations must therefore capitalise on this by developing the collaborative tools needed to help the workforce perform as experts in the field and resolve customer needs quickly.

Collaborative tools, such as smartphones, tablets and laptops offer users the chance to take advantage of mobile apps. Indeed, mobile apps offer technicians the ability to share, store and view job data while out in the field, providing them with a virtual link to the back office. Critical information such as daily tasks, customer histories and billing can be accessed on demand. Furthermore, locations of nearby teammates can be retrieved on a mobile device and a real-time connection provided through social networking, enabling them to seek assistance in order to resolve a problem first-time.

 

Having the tools and capabilities to work more collaboratively, and having access to real-time insight, empowers the workforce to make more strategic decisions. The speed of communication via social and mobile allow them to solve problems more quickly and ensures resolution is not delayed because of lack of information.

Customer service excellence evolves with the emerging worker

It is now widely regarded that customers of today are much more demanding, expecting a quick fix on the first visit and a valued experience as standard. For the field service technician, who is often the only contact a customer will have with the business, there role is therefore more than one of just operational necessity; it is a role of strategic significance.

[quote float ="left"]There is a strong focus on the importance of emotional intelligence as an enabler to deal with the wide variety of changing customer service relationships

As a result, field service organisations seek field workers who have desirable attitudes and attributes for customer service. In particular, there is a strong focus on the importance of emotional intelligence as an enabler to deal with the wide variety of changing customer service relationships. Aberdeen Group found that the top performing field service organisations outperform their peers in regard to retaining the field heroes that they have, but almost as importantly, they are able to find, hire and train the next field service heroes.

 

These top organisations achieve this by capturing as much knowledge from seasoned workers before they retire so that they can pass it on to the up and coming youths of the industry. Indeed, 70 per cent of top performing field service organisations are more likely to provide technicians with a knowledgebase of recorded training videos and images.
 
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