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As part of an excellent ‘analyst’s take’ paper commissioned by ServicePower, Bill Pollock has provided an in-depth look at the service requirements for the security sector, here Samir Gulati offers us a key excerpt from that paper...

There are now more security systems players than ever, bringing refined ways of doing business and new efficiencies to the marketplace. 

In addition, there has been a complete transformation of the security installer/service technician into an “everything as a service”

professional, supported by service delivery models that embrace Cloud technology, interactive services, predictive diagnostics and customer self-service.

The most successful companies will ultimately differentiate themselves with unique and seemingly indispensable services and solutions that make it easier for a consumer (or business) to be smarter, safer, and more cost-effective.

For those organisations that install, monitor, and maintain commercial or residential security systems, ServicePower enables faster, smarter service, so they can deliver on today’s consumer service preferences and expectations, while also reducing operational costs and driving new and more predictable revenue streams.

 

"The most successful companies will ultimately differentiate themselves with unique and seemingly indispensable services and solutions..."

 

The five primary factors to focus on when evaluating alternative Field Service Management (FSM) and Warranty Management (WM) solutions for the security services segment are critical to the success of the vendor/solution evaluation and selection processes.

They include:

• Customer Engagement – by offering a customised, self-service portal to enable customers to log in with their account number and report issues or order add-on security services, schedule the appointment, watch their installer/ service technician en route, and communicate with him or her, if needed; also to suggest relevant new cross sell and/or upsell services during this key interaction opportunity.
• Smart Scheduling – the ability to pair parameters such as skills, certifications, and geography with the latest in Artificial Intelligence (AI) for real-time scheduling to ensure that the best installer/service technician is assigned, at the least cost; and provide the opportunity to re-optimise schedules and routes in real-time to accommodate intra-day changes, increase on-time arrival and completed jobs per day, and decrease travel costs.
• Mobile Tech Enablement – to ensure that the installer/service technicians arrive with everything they need to get the job done the first time, driving consistent quality service delivery, improved productivity, and increased completion rates; also to provide a value-based experience by personalising the customer’s experience via fully configurable mobile functionality which also improves schedule compliance and first-time installation/ fix rates, and proactively offer additional value-added security solutions while onsite to increase revenue.
• Contractor Management – to facilitate better management of outsourced or supplementary third-party contractor staff to quickly expand geographic reach or support changing demand; the ability to dynamically choose a contractor based on rank scores, credentials, crowd-sourced Better Business Bureau (BBB) info, and dynamic rules configuration; and confidently being able to book an appointment based on available time-slots, coupled with the ability to view the current job status and track overall progress.
• Reporting & Analytics – the ability to use real-time Business Intelligence (BI) to measure performance metrics, fine tune future operations, and enhance the customer experience; along with the ability to access Key Performance Indicators (KPIs), scorecards and reports in real-time, from either mobile devices or the desktop, and share them both inside and outside the organisation, as warranted.

The best FSM and WM solutions will also be those that include additional functionalities, such as:

• Claims Management
• Work Order Management
• Inventory, Asset and Contract Management
• Outsourced Managed Services

The main benefits that can be realised through the implementation and use of a Field Service Management (FSM) and Warranty Management (WM) solution designed specifically for the security services segment are many, and quite compelling, as follows:

• Improve management control over service provisioning
• Reduce manual processes to create and manage field schedule routes, thereby reducing travel times
• Increase appointments, per day
• Less time spent on-site
• Enable improvements in overtime, travel, skills, and spares
• Grow revenue
• Increase customer engagement
• Serve customers more efficiently with convenient scheduling, increased first-time installation/ fix rates, and improved service levels
• Use Business Intelligence (BI) to better measure and improve service operations KPIs
• Research has shown that for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than US$65 million additional net income, according to Forbes.com.

These benefits, albeit on a smaller scale, can also be realised by small-to-medium-sized security services organisations as well.

 

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 Samir Gulati is Chief Marketing Office with ServicePower

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As part of an excellent analysts paper commissioned by ServicePower, Bill Pollock has provided an in-depth look at the service requirements for the security sector, here we take a look at an excerpt from that paper...

There are now more security systems players than ever, bringing refined ways of doing business and new efficiencies to the marketplace. In addition, there has been a complete transformation of the security installer/service technician into an “everything as a service” professional, supported by service delivery models that embrace Cloud technology, interactive services, predictive diagnostics and customer self-service.

The most successful companies will ultimately differentiate themselves with unique and seemingly indispensable services and solutions that make it easier for a consumer (or business) to be smarter, safer, and more cost-effective.

For those organizations that install, monitor, and maintain commercial or residential security systems, ServicePower enables faster, smarter service, so they can deliver on today’s consumer service preferences and expectations, while also reducing operational costs and driving new and more predictable revenue streams.

The five primary factors to focus on when evaluating alternative Field Service Management (FSM) and Warranty Management (WM) solutions for the security services segment are critical to the success of the vendor/solution evaluation and selection processes.

They include:

• Customer Engagement – by offering a customized, self-service portal to enable customers to log in with their account number and report issues or order add-on security services, schedule the appointment, watch their installer/ service technician en route, and communicate with him or her, if needed; also to suggest relevant new cross-sell and/or upsell services during this key interaction opportunity.
• Smart Scheduling – the ability to pair parameters such as skills, certifications, and geography with the latest in Artificial Intelligence (AI) for real-time scheduling to ensure that the best installer/service technician is assigned, at the least cost; and provide the opportunity to re-optimize schedules and routes in real-time to accommodate intra-day changes, increase on-time arrival and completed jobs per day, and decrease travel costs.
• Mobile Tech Enablement – to ensure that the installer/service technicians arrive with everything they need to get the job done the first time, driving consistent quality service delivery, improved productivity, and increased completion rates; also to provide a value-based experience by personalizing the customer’s experience via fully configurable mobile functionality which also improves schedule compliance and first-time installation/ fix rates, and proactively offer additional value-added security solutions while onsite to increase revenue.
• Contractor Management – to facilitate better management of outsourced or supplementary third-party contractor staff to quickly expand geographic reach or support changing demand; the ability to dynamically choose a contractor based on rank scores, credentials, crowd-sourced Better Business Bureau (BBB) info, and dynamic rules configuration; and confidently being able to book an appointment based on available time-slots, coupled with the ability to view the current job status and track overall progress.
• Reporting & Analytics – the ability to use real-time Business Intelligence (BI) to measure performance metrics, fine-tune future operations, and enhance the customer experience; along with the ability to access Key Performance Indicators (KPIs), scorecards and reports in real-time, from either mobile devices or the desktop, and share them both inside and outside the organization, as warranted.

The best FSM and WM solutions will also be those that include additional functionalities, such as:

• Claims Management
• Work Order Management
• Inventory, Asset and Contract Management
• Outsourced Managed Services

The main benefits that can be realized through the implementation and use of a Field Service Management (FSM) and Warranty Management (WM) solution designed specifically for the security services segment are many, and quite compelling, as follows:

• Improve management control over service provisioning
• Reduce manual processes to create and manage field schedule routes, thereby reducing travel times
• Increase appointments, per day
• Less time spent on-site
• Enable improvements in overtime, travel, skills, and spares
• Grow revenue
• Increase customer engagement
• Serve customers more efficiently with convenient scheduling, increased first-time installation/ fix rates, and improved service levels
• Use Business Intelligence (BI) to better measure and improve service operations KPIs
• Research has shown that for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than US$65 million additional net income, according to Forbes.com.

These benefits, albeit on a smaller scale, can also be realized by small-to-medium-sized security services organizations as well.

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Accomplished industry veteran to lead IFS’s Global Service Management initiatives as IFS, the global enterprise applications company, announces the appointment of field service industry veteran Marne Martin as President of IFS’s Service Management business unit and CEO of WorkWave.

The IFS Service Management business unit established under Marne will encompass the global IFS service management organization as well as WorkWave, acquired by IFS in September 2017, and have dedicated engineering, sales and marketing resources to address the unique needs of service management customers globally. Marne’s experience leading high-growth and expansion phases in both publicly and privately held companies will provide the leadership required to propel both brands into their next stages of growth and market expansion.

]As both President of IFS Service Management and CEO of WorkWave, Marne and her leadership team will continue to elevate the strategic importance of service management to the success of the overall IFS business. Marne will focus on ensuring the entire portfolio of IFS’s service management solutions provide customers with the business value they expect from a global industry leader in field service management (FSM).

“I am thrilled to be leading such a great organization and to be part of the overall IFS senior leadership team as we begin a new chapter in our company’s growth,” said Marne. “WorkWave continues to be an important asset to the overarching value proposition of IFS Service Management, and I look forward to working with the talented IFS and WorkWave teams to make sure IFS’s service management portfolio becomes even more customer-focused.”

With Marne’s appointment to its senior leadership team, IFS will be able to draw on her broad experience and proven track record to further increase the significance of the service business and grow its global market share.

IFS CEO Darren Roos said, “Marne’s domain experience will enable us to further develop the service management capability across the entire portfolio to deliver even more value to our customers. We remain completely focused on delivering solutions together with our partners that have an impact on the way our customers serve their customers.”

Prior to IFS, Marne served as CEO and led the executive leadership team at ServicePower Plc., a field service management software company, where she transformed its go-to-market strategy and shifted its focus to SaaS and managed services revenue, increasing pipeline every year during her tenure. Prior to that, she served as CFO of Norcon, Plc., a UK-based telecom and defense consulting firm, where she grew the company from a business largely dominant in only the Middle East to one diversified across the US, Europe, the Middle East and Asia Pacific. Martin is a winner of a number of awards including 2016 CEO Gamechanger of the Year (FSM) from ACQ 5 Global Awards and 2015 Field Service CEO of the Year from Executive Awards.

 

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Samir Gulati, Chief Marketing Officer, ServicePower explains why savvy service organisations understand that building an excellent customer experience must begin from the first interaction, but must continue through every service touch point onwards - and how IoT data can be a key tool in achieving that...

Customers purchase products and don’t interact with the OEM or retailer again until something fails. Thus, your next contact with the consumer is one in which your product has become their problem. You are behind the eight ball right out of the gate. 

While the industry has focused on metrics important for operational improvements, such as first-time fix rates, productivity, efficiency of field technicians and fuel utilization, all of which are critical to any business, we now must recognize that customer experience must be the driving force behind our strategies, the top priority for our operators, for sales and marketing and for our service teams.   

Considering the customer experience from the very beginning is the surest way to drive downstream revenue.  

Start at the Beginning 

Customer experience must be considered from the point a product is manufactured or sold, not simply from the perspective of field service downstream. 

Customer experience must be considered from the point a product is manufactured or sold, not simply from the perspective of field service downstream. Ensure that your product includes features which makes your customers’ experience with your product easy and helpful, that it meets expectations. Don’t stop there though. Make sure the product exceeds expectations. With the ease at which IoT sensors can be embedded in products and used to provide proactive new accessories and services, makes tapping into this technology a no-brainer.

IoT isn’t reserved for heavy industry. Consumers, both residential and commercial, are using IoT in their lives every. Use it to your advantage, and theirs. 

Take the Next Step 

Your responsibility to your customer doesn’t stop at the point you ship or sell a product or service. Once the product is in hand, make sure you’ve made it easy to connect with your organization in real time.

If a customer has questions about usage or features and functions, needs accessories or complementary products, or in the event, there is an issue with a product, omnichannel connectivity gives them the ability to connect with you in ways that are convenient for them.

Use web portals and mobile apps, use Smart Speakers. Image how much better a repair experience could be if Siri could schedule an appointment for your customer.  

Go Beyond Service Delivery 

Enabling field teams with technology with the information, part and tools required to fix a problem in the field is the minimum expectation of field service organizations now.

If you’re not there, and recent data suggests that almost 50% of field service teams are not, get there fast. Look to configurable, cross-platform mobile applications that you can deploy quickly, on any device, with the process and forms needed- by your employed or contracted field technicians- to get onsite and problem solve in real time.

But don’t stop there.

Tap into the data you’ve collected from manufacturing, the point of sale, IoT and service history to offer your customers more.Tap into the data you’ve collected from manufacturing, the point of sale, IoT and service history to offer your customers more. The data at your fingertips makes it possible for you to offer new services using that data, directly from your field technicians.

Make the customer happy with a single visit fix. Make them happier with maintenance contract offers that keep their products up and running longer. Delight your customers with proactive service and seamless communication with every member of the product lifecycle ecosystem.

Use the data and the technology available to both your organization and your customer, to seamlessly drive positive, profitable post-sale interactions with every customer.  

 

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Samir Gulati, Chief Marketing Officer with ServicePower joins the exclusive ranks of Field Service News associate columnists and in his first article explains why in a world of increasing customer demands field service delivery needs to be the platform from which you wow your customers...

Customers expect more from today’s service providers. In a service environment where consumers are connected to the internet and each other 24 hours a day, they expect the same connectivity and instant response from companies they do business with. Consider the popular pizza tracker technology.

We’ve seen the technology cheekily called a baby monitor for pizza. Who among us hasn’t watched the tracker move in the right direction, just to stall right before the pizza is due to be delivered, leaving us disappointed, anxious and hungry?

Though pizza has little in common with complex field service operations, the tracker concept is very applicable.

Though pizza has little in common with complex field service operations, the tracker concept is very applicable.Consumers today expect to have full access to your services. Field service technology with supports the entire service lifecycle, from entitlement to completion is so important in today’s environment given those expectations. Consumers expect to be able to schedule a service or maintenance event whenever, and on whatever device is convenient to them, just like ordering a pizza. Enabling your customers to digitally engage with you operational teams, faster and in a smarter way, is a critical first step to building brand loyalty and increasing future revenues.

Providing visibility, just like that pizza tracker, is also now expected by consumers. Digitally booking a service event, to your employed or contracted workforce, is the first step in a faster, smarter service experience for your consumers.

Providing visibility to the appointment, the tech’s schedule and his or her location on the day or service not only improves customer satisfaction by delivering complete transparency related to the service event, it reduces costs for your organization by eliminating phone calls that historically would have occurred related to the appointment. The latest field service management technology can also enable customers to do more. It provides the ability to review new services and product offers based on asset ownership and service history, while also enabling techs and consumers to communicate directly.

Better than the traditional call ahead while en route, or a dial on a screen showing location only, consumers can upload pictures and other information related to their service event such that techs are better prepared to arrive and complete the service event while onsite.

Pizza tracker technology delivers updates based on preprogrammed timing and a series of predefined events, with very little engagement from the actual delivery drivers. That’s not good enough in field service. Field service is complex. Better visibility for the consumer is great. It’s the first step in providing faster, smarter service. However, it’s only the last mile of great service delivery.

Smart field service technology better supports complex field service delivery models.The miles in between matter just as much.  Smart field service technology better supports complex field service delivery models. It enables technicians to be scheduled with the skills and required parts to complete a consumer’s service order on time. It provides the tech with product information, repair information, and access to expert resources, even AI-based digital assistants which can define how to fix a certain product using available information, versus having the tech swipe through pages of documentation on a device to find a solution.

Field service technology delivers a great customer experience because it enables your field techs to connect to your customers throughout the entire service lifecycle, delivering service in a smarter way.

For the operational teams, the pizza tracker seems to do little else than automate the order, eliminating phones calls to the store. In field service, complex operations require robust, often AI-based technology, to deliver great service beginning with entitlement. Field service technology is the foundation on which service delivery technology is built, enabling each to manage complex processes and engage employed or contracted technicians and consumers in a smarter way, to deliver faster, more complete service using a single field service solution.

AI schedule optimization drives productivity, no doubt. Unlike the pizza tracker which can take a single input, an order, and deliver a single output, the delivery status, AI can be used in field service to harness a multitude of inputs related to consumer requirements, tech skills, and other hard and soft constraints, while also incorporating the latest in mapping and location technologies, to deliver a schedule which reduces operational costs, but which also improves service delivery, ensuring techs arrive on time, with the parts and knowledge needed to complete the service event.

Integrated contractor management solutions can ensure a similarly seamless service experience using contracted labour. Mobile technology can support full onsite processes, ensuring smarter, faster on-site service delivery.

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Field Service Technician enablement is both an important topic but also a frequently rolled out buzz-phrase that we hear within our industry. Marne Martin, CEO of ServicePower digs deeper into the topic and helps us cut through the hyperbole to understand the key facts within this topic...

Technicians today are not the technicians of the past. Their expectations are continuously evolving based on the ability to consume information and communicate instantaneously from their connected devices among themselves, with assets, the back office and the end consumer.

ServicePower’s mission is to drive an excellent service experience and grow the value of every consumer relationship. To do that, we must focus on the technician.

Much time the past five years was spent talking about IOT. Less was focused on what a connected world means for the technician, and what is needed to work smarter. We know productivity, first-time fix and proactive maintenance is the holy grail of profitability for service organizations and customer experience. The technician is the key to both.

Consumer expectation of a seamless, digital experience has impacted the industry greatly as have technology trends, yet a true focus on technician enablement is still spotty.Consumer expectation of a seamless, digital experience has impacted the industry greatly as have technology trends, yet a true focus on technician enablement is still spotty. Our “best-in-class” customers bring technicians into the process related to user experience, and how data and workflow changes enable experienced technicians to be hyper-productive and how novice technicians become fully functional, faster. Likewise, the businesses which service a wide variety of equipment, work, or parts need technology that has best-in-class capabilities around artificial intelligence, data model flexibility, IOT, diagnostics, and robust, flexible mobile applications. They likewise need a consumer or dealer portal to collect and send technicians key information such as customer, product or service history, service contract or service level agreements.

Service technicians have become the “single point of failure” in the customer interaction because typical technology driven from the CRM and ERP ill-prepares them with a lack of information. Sales and financial systems provide customer and billing information but do not enable a game-changing service experience that improves brand, market share or revenue.

We endeavour to enable technicians to perform more efficiently with fewer points of friction in their daily activities. Consider the following.

Evolving Labor Supply

All technicians want to be successful on the job. The emerging millennial workforce uses technology every day. We must use veterans’ skills and talents while utilizing millennials to drive technology adoption. Functionality exposed to technicians is important. However, flexible date models, customer, product, and diagnostic information, available before and during a job, is equally important. First-time fixes don’t happen by accident.

Enable Technicians with Technology

Field service management technology is itself evolving, through artificial intelligence, but also more versatile data models that can use IOT or predictive information to update work orders, create differentiated service workflows, or deploy updatable forms in real-time, based on diagnostics. Asset data, IOT diagnostics and service history deliver service insights digitally, on-site. The best vendors and newest product releases do more with technology to achieve and exceed traditional metrics.

Intelligent portals

Intelligent portals are game-changing. They can do more than simply enable a service or technician location. Portals can digitally deliver appointment offers, which in the past, only the call centre would have had the insights to do. They can facilitate better service by allowing customers to upload connected smart sensor data, fault codes, photographs or videos of failed products, and interact with triage and field technicians. Portals better inform customers and prepare technicians to resolve issues in a single truck roll.

The latest mapping and location technologies provide consumers improved visibility of appointments, near-by technicians with schedule availability, and technician arrival estimates. Portals delight the customer and improve call centre efficiency by digitally handling booking, confirming and rescheduling appointments automatically.

Portals can even use AI, asset and service history to intelligently offer customers new products, accessories and services, without ever interacting with a call centre, snail mail or email, and before the technician arrives.

Mobile technology

Mobile technology has come a long way in recent years. While scheduling optimized technicians and parts together, status, and capturing payment are still a challenge for some organizations, overall, field service companies can now also use mobile technology to provide better, more personalized service in the field to every customer.

Effective mobile solutions deliver relevant customer, asset, parts, and diagnostic information in real-timeMobile applications provide entitlement, customer availability, asset information and technician location, real-time inventory, payments, and timesheet capability, as well as work order and technician status updates. Leading solutions were built with 100% configurability and flexible data models, which provide the opportunity to customize service events, improve first-time fix rates and improve customer satisfaction. Effective mobile solutions deliver relevant customer, asset, parts, and diagnostic information in real-time, as well as provide task lists, pricing and payments, and survey delivery for a faster, smarter, more satisfying experience.

Mobile technology is the best way to enable technicians to deliver the best experience.

Siri, Echo, Alexa and Cortana Aren’t Enough

Digital assistants are cool, but how can we make them more helpful? Displaying navigation, making calls or texts is handy. Digital assistants integrated with data hubs can deliver useful customer, asset, and predictive intelligence to technicians which require it to improve service delivery. `

Digital assistants become more powerful when integrated with AI, machine learning algorithms, asset and service history, predictive and repair information, providing an entirely different kind of assistance to field technicians.

AI can analyze data to derive cognitive insights and deliver it through digital assistants, resulting in the holy grail of better tech enablement, customer experience, and financial performance of the service organization or brand.

Technician Enablement Means Transforming Field Service Experiences with Technology

Friendly, competent technicians enabled with game-changing technology are the future. Sales secure customers, but your service technology retains them, increases your share of their wallets and grows your brand.

Don’t just give face value to technician enablement, own it, and make it a priority. Your brand and your customers will thank you.

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Marne Martin, CEO of ServicePower explains why Artificial Intelligence is going to be a fundamental part of the future of field service and why not all AI is on an equal footing...

In business, we are all now fully aware of the importance of collecting data. However, we are also painfully aware of just how easy it is to get overloaded by the sheer volumes of data we can collect.

An often quoted example that puts the sheer amount of data being generated around us into some sort of context is that a Boeing 787 will generate around 40TB per flight. If you were to play 40TBs of mp3s back to back it would take you 78 years to listen to every file. Yep, those data lakes are deep and quite frankly it’s no wonder some companies are beginning to drown in them.

And this is where Artificial Intelligence (AI) comes into the question - and why it is set to play such an important role within the field service sector.

Ours is a sector in which excellence is being built on data.Ours is a sector in which excellence is being built on data. We are embracing IoT with both arms because it has the power to bring costs down for the service provider whilst increasing service standards for the customer. However, for us to fully see the promise IoT offers we need to turn to AI to help us make sense of all that data.

However, not all AI is equal.

It is often overlooked in conversations but there are very distinct different types of AI. You can have Algorithms that only do one thing. For example, in a law firm, they may have an AI algorithm that sorts through documentation for testimony in trails. Things like this are what are generally viewed as purpose-built AI algorithms, that are all about establishing simple efficiencies. Basically, an AI which is implemented by people and organisations who are searching across large data sets for tightly determined results.

Whilst it is by no means a simple task to develop and deploy such an algorithm when it comes to looking at AI in field service we are talking about a much more complex beast entirely.

For a start let’s just consider the various different types of service and touch points within the service cycle that AI can touch.

To begin with there are three obvious different areas of a field service business:

• Call centre activities
• Back office activities
• Field service activities

Then there are the various different types of information that needs to be factored in as well. For example, on any given service call we would be looking at a minimum for information on:

• The asset
• The customer
• Any service history
• Component level information
• Any complexities to service
• Warranty details

All of these elements only serve to create more complexities in the data - so AI designed to work its way through such levels of complexity is by default going to be a more sophisticated piece of programming.

However, the reason why AI is so important in field service is that we want a product that is flexible and configurable to how our field service businesses evolve and how we want to deliver service. The issue is if you are trying to cross-section a lot of data without AI algorithms that are configurable you are going to be wasting way too much time trying to build software that is one dimensional.

For example, you might build something that says if I get this preventative maintenance alert I am always going to do this. That might be OK for today but it might not fit with your business in a couple of years time.

For the requirements of field service organisations the power of a truly good AI algorithm is all about how robust is its ability to configure different processes.Then you’d have to sit back down with your IT group and your developers and kick off another two-year project on coding some other stuff. By then you’re way behind your competitors - who were able to just adjust some of the parameters on their AI algorithm.

This is why I firmly believe that for the requirements of field service organisations the power of a truly good AI algorithm is all about how robust is its ability to configure different processes.

The volume of the data that is coming out now and the direction that most businesses want to move in mean that we are now well and truly living in a Big Data world and we need to get used to it.

So we need AI to process the sheer amount of data but also we specifically need configurable AI services that will enable us to have the type of service experience that works for our brands and for our customers.

This is why we have been so focused on the development of AI at ServicePower and we were so pleased to be awarded a US patent for the AI algorithms that we’ve incorporated into our latest Customer Experience service solution - which you can see a demonstration of in our recent webinar available @ http://fs-ne.ws/XYbX30gQDeB

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