Digitalisation + Customer-Centricity: 2 Pillars of the New Normal

Jul 02, 2020 • Features • Digital Transformation • Salesforce • The Field Service Podcast • Covid-19 • michael kuebel

In the final excerpt from season 5 episode 3 of the Field Service Podcast, Lukas Fahnroth of Koenig and Bauer and Michael Kuebel of Salesforce discuss why digital transformation and customer-centricity must form the foundations of the new normal we are all currently in the process of building.

Want to hear more? Head over to our podcast library @ www.fieldservicenews.com/podcasts and look for Series Five, Episode Three 'Adaptability, Customer-Centricity and Recovery ft. Lukas Fahnroth & Michael Kuebel'

Digital Transfomation Must Simplify Field Service Management

Koenig and Bauer have been an example of excellence and dynamism in reacting to the Covid-19 challenges that we've all faced. Salesforce, as their technology provider were also instrumental in allowing them to make that shift. But the digital transformation for Koenig and Bauer had happened a long time ago, which is part of the reason why they were so agile and nimble and reactive in the first place.

However, one of the things that really came to the fore when Koenig and Bauer's Lukas Fahnroth and Salesforce's Michael Kuebel joined us on the Field Service Podcast was also the importance of customer centricity.

It was interesting during that conversation to see a number of areas echoed that have become something of a recurring theme emerging from the examples of companies that were able to ride the wave of turmoil we have all faced.

"It's not just making sure that your employees are safe, but also making sure that this partnership between a company and the employees is a steady one and that is a good partnership..."

- Lukas Fahnroth, Koenig and Bauer.

For example, we have seen a simple dual focus amongst companies towards customer centric thinking and providing a safe operating environment for our employees and our customers as well.

In many ways we have perhaps had to condense our thinking into these more simplified, less complex kind of thought processes. Empowerment is another of these themes that keeps returning to the top of the discussion - especially in the field service role itself. We have seen a lot of autonomy being given towards the engineers. Of course, what is empowering them to do that and to have that degree of autonomy in the field is the flow of data brought about by digital transformation and platforms such as Salesforce's Field Service Lightning.

At the heart of the matter, this is what digitalisation is really all about. Taking away unnecessary complexity and facilitating better decision making by making the processes we undertake simpler and more effective.

"It is really [providing] the simplification towards those partnerships," comments Lukas Fahnroth of Koenig and Bauer. "It's not just making sure that your employees are safe, but also making sure that this partnership between a company and the employees is a steady one and that is a good partnership. I think what we'll see after the crisis to stay is the fact that those partnerships with internal and external stakeholders will really become the most relevant business goal."