The Giants of Sustainability Within the Telecommunications

Jan 07, 2021 • News • Sustainability • Telecommunications • Service Innovation and Design • GLOBAL • RECONOMY

Reconomy has revealed which of the world’s largest businesses are bidding to be named as the most sustainable company. The company has produced an algorithm which measures the strength of a business’ ethical messaging on social media and its individual business strategy.

The waste management service has compared 157 of the world’s biggest organisations across 13 industries. Using Corporate Knights’ leaderboard and YouGov’s ranking of the most publicly perceived companies, each firm was analysed to reveal how many mentions of ‘sustainable’ related key terms were included in their business strategy and on social media. Key terms included ‘sustainability’, ‘renewables’, and ‘green energy’.

The data unveiled interesting statistics about the telecommunications sector. Vodaphone mentions sustainability the most throughout its social media and business strategy. Sustainable keywords were mentioned 238 times across Vodaphone’s public and professional platforms. Overall, it ranked fourth out of the 157 organisations analysed. They emphasise their commitment to reducing their carbon emissions by 50 per cent by 2020. BT and Virgin Media followed Vodaphone in this category, with 125 and 54 mentions of sustainability respectively.

RECONOMY REVEALS THE BUSINESS WORLD'S BIGGEST SUSTAINABLE GIANTS AND TELECOMMUNICATIONS SECTOR LEADERS

Meanwhile, PlusNet failed to mention any sustainable key terms across its social media and business strategy. The internet service provider ranked 142nd out of the 157 organisations. AOL and Talkmobile also failed to mention any sustainable key terms across their platforms.

Harvey Laud, Divisional Director at Reconomy, said: “Organisations are looking towards sustainability to produce a reformed focus for their businesses. Whilst the research is primarily an indication of which companies are leading the way in terms of ethical management; it does prove that all industries are pointing to a future where sustainability is a priority for all operations.

“This is being achieved through ethical production, smarter waste management, and understanding the long-term effects that businesses can have on the environment. Customers are demanding sustainability, and the best businesses are listening.”

Compared to other industries, the telecommunications sector has an informative approach to sustainable pledges over a persuasive one. This is because a majority of ethical practices take place on the business end, rather than persuading the customer to complete ethical tasks. For example, where Coca-Cola ranks first in the rankings overall with 676 sustainable pledges across their platforms, their message asks customers to recycle. For telecommunications, sustainable practices must take place before the point of sale.

Laud continued: “All sectors and industries have a part to play in creating a sustainable future for both their customers and the wider public. However, for the telecommunications sector, the benefits are widespread. Substituting old copper networks for newer fibre optic connections is more efficient in terms of energy consumption and reduces failures. The removed copper is also highly recyclable. Sustainable options are not limited to benefitting the planet, they can also help businesses grow.”

For more information, visit www.reconomy.com/sustainable-giants/