ARCHIVE FOR THE ‘servitization-and-advanced-services’ CATEGORY

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris look at what industries are ahead of the field service sector when it comes to service marketing.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris discuss the difference between upselling service to an existing client and selling service to a new client and find new markets to serve.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris discuss how making a business case can help service directors drive change and ultimately achieve successful service marketing.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, the conversation turns to the most fundamental bit that needs to be fixed to achieve successful service marketing: the disconnect between the service leadership and the marketing division.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on. During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael Blumberg explains the challenges and key issues he has seen over the years amongst service leaders trying to achieve successful service marketing.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Aly Pinder Jr, Program Director of Service Innovation and Connected Products at IDC. Aly is a seasoned expert in the field service industry, technology and innovation and he always thinks forward and spots the upcoming trends in the industry.

During the conversation, the two discuss a wide range of topics related to the evolution of service, the rapid changes and challenges that occurred during the last year and what organisations should do to adapt and prepare for the future.

In this final excerpt from that full interview, the discussion turns to whether the pandemic has slowed down the move to servitization for field service organizations.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about the impact of COVID-19 in the Field Service industry @ www.fieldservicenews.com/covid-19
•  
• Read exclusive articles by Aly Pinder on Field Service News @ www.fieldservicenews.com/aly+pinder
• Follow Aly Pinder on Twitter @ twitter.com/Pinderjr
• Connect with Aly Pinder on LinkedIn @ linkedin.com/in/aly-pinder-jr

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Aly Pinder Jr, Program Director of Service Innovation and Connected Products at IDC. Aly is a seasoned expert in the field service industry, technology and innovation and he always thinks forward and spots the upcoming trends in the industry.

During the conversation, the two discuss a wide range of topics related to the evolution of service, the rapid changes and challenges that occurred during the last year and what organisations should do to adapt and prepare for the future.

In this final excerpt from that full interview, the two discuss the risk for field service organisations of taking shortcuts and making the wrong decisions to adapt of the changes that happened so fast during the last year.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about the impact of COVID-19 in the Field Service industry @ www.fieldservicenews.com/covid-19
• Read exclusive articles by Aly Pinder on Field Service News @ www.fieldservicenews.com/aly+pinder
• Follow Aly Pinder on Twitter @ twitter.com/Pinderjr
• Connect with Aly Pinder on LinkedIn @ linkedin.com/in/aly-pinder-jr

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Aly Pinder Jr, Program Director of Service Innovation and Connected Products at IDC. Aly is a seasoned expert in the field service industry, technology and innovation and he always thinks forward and spots the upcoming trends in the industry.

During the conversation, the two discuss a wide range of topics related to the evolution of service, the rapid changes and challenges that occurred during the last year and what organisation should do to adapt and prepare for the future.

In this final excerpt from that full interview, the discussion focuses on the role of technology in transforming service delivery.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about the impact of COVID-19 in the Field Service industry @ www.fieldservicenews.com/covid-19
• Read exclusive articles by Aly Pinder on Field Service News @ www.fieldservicenews.com/aly+pinder
• Follow Aly Pinder on Twitter @ twitter.com/Pinderjr
• Connect with Aly Pinder on LinkedIn @ linkedin.com/in/aly-pinder-jr

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Aly Pinder Jr, Program Director of Service Innovation and Connected Products at IDC. Aly is a seasoned expert in the field service industry, technology and innovation and he always thinks forward and spots the upcoming trends in the industry.

During the conversation, the two discuss a wide range of topics related to the evolution of service, the rapid changes and challenges that occurred during the last year and what organisation should do to adapt and prepare for the future.

In this excerpt from that full interview, the two discuss the importance of the role of the service engineer and how the traditional service delivery positions itself with the mass adoption of remote services.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about the impact of COVID-19 in the Field Service industry @ www.fieldservicenews.com/covid-19
• Read exclusive articles by Aly Pinder on Field Service News @ www.fieldservicenews.com/aly+pinder
• Follow Aly Pinder on Twitter @ twitter.com/Pinderjr
• Connect with Aly Pinder on LinkedIn @ linkedin.com/in/aly-pinder-jr