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If it seems like only a few short years ago that GE Digital’s acquisition of ServiceMax, at an eye-watering price that exploded the market, was dominating headlines across and beyond the field service sector, that is because it was. Kris Oldland met with their new CEO Neil Barua and President of newly acquired Zinc, Stacey Epstein to see if this time around the recently announced Silver Lake acquisition may prove to be more of a success.

Executives bring expertise in growing successful enterprise software companies to ServiceMax’s cloud-based platform.

ServiceMax, have announced the appointment of Tony Zingale and Frank van Veenendaal to the company’s board of directors. Zingale, who will serve as chairman of the board, brings more than 35 years of experience building profitable, high growth, enterprise software companies. Van Veenendaal, a 30-year industry veteran and former Salesforce executive, brings extensive cloud, customer service and sales acceleration experience.

“I’m thrilled to welcome Tony and Frank to the ServiceMax board during this exciting period of change and innovation,” said Neil Barua, CEO of ServiceMax. “Both leaders bring a wealth of experience building and advising market-leading software companies. Their expertise will bring tremendous value as we accelerate our growth initiatives, pursue new strategic partnerships and continue to help our customers advance their service transformation journeys.” 

Zingale previously served as executive chairman and CEO at Jive Software, a global enterprise collaboration software company, where he led the company through a successful IPO in 2011. He is a highly successful executive and board member in enterprise software, including public companies Clarify, Jive and Mercury and several other venture-backed, private SaaS companies.

“I’m honored to join ServiceMax as chairman of the board and look forward to the opportunity to help guide the company during this new chapter,” said Zingale. “I look forward to partnering with Neil and the ServiceMax team as they work to penetrate the $34 billion service execution market with their unmatched expertise and market leading technology.”

Van Veenendaal spent more than a decade in executive leadership roles at Salesforce, including vice chairman and chief sales officer. He was instrumental in the growth and evolution of the company’s sales organization through innovative new compensation plans, pipeline development, sales segmentation, and growth strategies. In addition to ServiceMax, van Veenendaal sits on the board of directors for Onfido, Coupa, Room to Read, and Vlocity. 

“ServiceMax’s industry expertise, coupled with its commitment to helping customers improve the productivity of complex, equipment-centric service execution, is truly unparalleled,” said van Veenendaal. “I’m excited to join ServiceMax’s board of directors and help the company continue to deliver on its commitments through the most-innovative technologies available.”

ServiceMax has announced a new company milestone as 200 million assets are now under management on the company’s service execution management platform. 

While ERP and CRM systems are key to managing financial and sales data, a technician’s understanding of equipment in need of maintenance and repair is critical for successful service execution. Accurate equipment data is also essential in order to correctly dispatch the best technician for a given job, with the proper tools and needed parts. Unlike other field or asset service management solutions, ServiceMax’s purpose-built platform is designed to manage accurate data about complex equipment as-maintained, providing a reliable system of record for serviced equipment data. Technicians using the ServiceMax platform can depend on always having a reliable, historic record of service jobs, parts replaced and tools used for all previous jobs on a given machine or equipment part.

“Field Services are at the core of our strategy and mastering our installed base data is a key enabler to execute,” said Daniel Philippe, Vice President of Global Field Service Operations at Schneider Electric. “Our customers expect us to provide the best services and support. By leveraging ServiceMax as a system of record for the installed base, we can better understand our business, the market dynamics, where the installed base is, and deliver excellent, consistent service across the globe.”

“The more sophisticated the equipment, the more service planners, dispatchers, and technicians depend on accurate data for each piece of serviced equipment,” said Amit Jain, Senior Vice President of Product at ServiceMax. “With ServiceMax, service organizations have the ability to capture and update accurate equipment as maintained data. This asset visibility is not available in other enterprise applications and is critical to digital service transformation.”

“Getting to a state of consistent master data is a struggle for most organizations,” said Kevin Prouty, Group Vice President for IDC Energy and Manufacturing Insights. “Organizations need a solution that can scale from a few dozen devices to hundreds of thousands of assets. Effectively implementing a system of record puts assets under management to greater use and improves the company’s bottom line.”

Having a system of record of your equipment data as maintained in the field is key for organizations wanting to move from break-fix, to proactive and eventually predictive service. Since implementing ServiceMax as the system of record for accurate installed base data, ServiceMax customers have, on average, reduced mean time to repair by 13%, increased first time fix rates by 15%, and improved equipment uptime by 12%.

Scott Berg to transition to Board Advisor.

ServiceMax has announced that its Board of Directors has appointed Neil Barua as Chief Executive Officer and member of the Board of Directors.

Previously, Barua was CEO of IPC Systems and most recently served as an operating partner at Silver Lake. Barua’s appointment, effective immediately, concludes a thorough search for a successor to Scott Berg, who will become an advisor to ServiceMax’s Board.

“I’m thrilled to join ServiceMax at such an exciting period of change and innovation,” said Barua. “The team at ServiceMax has a passion for service and is an established leader in the Field Service Management software industry. Together we will help ServiceMax accelerate its growth, expand its product offerings and continue to deliver on the promise of service execution management through powerful outcomes for customers and partners.”

“It has been a privilege to lead ServiceMax, and I am enormously proud of what our team has accomplished together,” said Berg. “We have achieved growth that has outpaced the market over the past two years, expanded beyond ServiceMax’s leading Field Service Management capabilities, entered the Asset Service Management market, brought real-time communication to service technicians through the acquisition of Zinc and stood up the company as a standalone business. With Neil at the helm, I know the future of the company is in good hands, and I look forward to working with him to ensure a seamless transition.”

A panel debate on the best digital tools for achieving top-end service, strayed from shortlisting technologies and focused more on the end-user impact. Field Service News’ Deputy Editor Mark Glover attended the session – part of Field Service Europe 2018 – and saw discussion range from strategy to data, but always swinging back to the customer.
Among the many highlights from Field Service Europe, held in Amsterdam before Christmas, was a debate attempting to shortlist digital tools that can contribute to a world-class service process.

Panellists included Miguel Angel Hernanz, VP Head of Global Service Delivery Transformation at Phillips Healthcare; Karen Mehal, VP Field Service Lightning at Salesforce and David Nedohin, President at Scope Augmented Reality.

Chairing the debate, Field Service News’ Editor-in-Chief Kris Oldland began by defining world-class service and more specifically what it means to customers used to high-end service delivery from the likes of Uber and Amazon. “Service is no longer how we compete with our direct competitors,” he told delegates. “We’re now constantly at competition with the best service experiences customers have ever had. We’re now moving into a world where customer satisfaction is perhaps no longer the right phrase anymore.    
"It has to be about customer experience and understanding what the experience is to the customer and working back from there. Only then can we really start thinking about what world class service is,” he posed.  

Oldland put it to the panel that technology and digitisation in service should be perceived as “one continuous eco-system that compliments and feeds off one-another" rather than separate tools. Hernanz, who recently oversaw a large B2B and B2C contact center service transformation at Phillips Healthcare, was keen to set the focus on strategy and away from the tools. “The different tools are enablers," he said. You should first of all take a look at your strategy and secondly re-define your processes end-to-end, then use the different solutions or tools that are available in the market to make it happen.”    

He continued: “The problem with digitisation and the variety of tools in the market is that you get overloaded with information; you find opportunities all over the place and you want it all and you want it now and that is a big mistake.    “You should start doing a proof of concept. You try it, you learn, you correct and you scale up; if it is scalable. Or you dismiss it and you try something else” he urged.    

Servicecloud’s Karen Mehal agreed: “If you don’t understand what your objective is, how do you know you’re getting there? she asked, going on to question the use of the term digitisation. “We digitised field service technicians with laptops 20 years ago, did we not? We gave them a laptop. That was digitisation."   

It's a good point. The industry can be guilty of getting swept up in buzzwords without fully understanding what they mean, and more importantly how they can impact on customer service. “What’s the objective?” Mehal continued, “Is it around your customer? Is digitisation serving your customer? If it isn’t, it really should be. Or are you just taking your ERP and digitising it?    

If the customer service is the end goal, then digital tools should be used to empower that process. Putting this theory to David Nedohin, the co-founder and president of an Augmented Reality company, Oldland asked how such a new and innovative technology such as Augmented Reality can cut through the excitement and intrigue to become a genuine ROI. “It’s about identifying what the problems are but to also make sure there are measurements to it,” Nehan explained. “For example, if you are currently sending out your field service team to help support your customer on a certain percentage of problems, what is that costing you right now? And if you could implement a technology that could help reduce a certain percentage of those, then what is the actual cost savings?    

“If they don’t have those numbers, we work with them to find out what those numbers are so there’s a business case that can be presented to management,” he says, before adding: “It’s a strategy they need to put together to understand exactly why they’re solving that problem. You have to start with the problem, you have to start with the use-case.”     

Concurring, Oldland suggested that technology should underpin a wider business plan of evolution. “Digitisation is not a one-off process,” he said. “In a sense, we’re talking about a continuous improvement journey, it’s just that the tools behind that evolve too.”    

“I see a lot of people get lost in that,” offered Mehan, who by her own admission is customer-facing, “They get lost in the shiny object, such as Augmented Reality. But if your strategy is around customer support, better customer service, wouldn’t it be better to use digitisation to look at someone’s asset now and fix it now, rather than scheduling someone to go out there and fix it?    

“Our world is no longer traditional. We’re not in a traditional world, we’re not in a traditional software world, we’re not in a traditional field service world. We should not be bound by EAPs or by software. We should by bound by what serves out the customer,” she argued. “My questions are: are you doing that with your digitisation. Are you really taking care of the customer when you’re doing your strategy?” She said.   

Philips’ Hernanz admitted working in large organisations ,where many different stakeholders have many ideas can be difficult. However, all these opinions come second to that of the most important stakeholder: the customer. “You need to put the customer at the centre and listen to them,” he said. “This is very important. You must find out what they need and then start building solutions which are suitable for today, but also for the future because the whole process is also an evolution.”   

"We're not in a traditional software world, we're not in a traditional field service world..." (Mehal)

One digital tool that has made a significant impression on this process is data and, in particular, big data. Filtering the most useful information remains the challenge, given the reams of information that smart assets churn out. “There’s no point in having data if it’s not providing the right insight,” Oldland said to the panel, all of whom agreed and acknowledged all the customer cares about is fixing what needs fixing.   

Referencing a client who made industrial cooking equipment for fast food restaurants including Burger King and Macdonald’s, Mehner told the audience that when their client's equipment – such as a bun toaster – produced a fault the restaurant would call out a contract worker ill-equipped to isolate and solve the issue. “This piece of equipment,” Nedohin explained, “now has 20 or 30 tickets associated with it because the technician doesn’t know how to diagnose the problem, let alone fix it. The message is clear: we need to find a better way of fixing the assets.”    

The restaurant now uses remote support tools to directly contact the manufacturer, who can identify the model, the fault, diagnose the problem and send the right technician with the correct parts and asset knowledge   “There is data with this such as preventative maintenance,” Nedohin said. “But the customer doesn’t care, all they care about is getting the equipment working. That data is important to somebody and that somebody is in the manufacturer's office.   “The person at the end just needs to know what to do,” he concluded, summing up a key take away from the debate.   

Enlightened delegates left the session without a list of digital tools but an idea of what to do before you choose them. Data collection, Augmented reality can all complement a process, but without a strategy that also encompasses your customer’s needs, those tools may as well be blunt.  

Acquisition follows Silver Lake's recent majority stake purchase of ServiceMax from GE in December.

A year into his tenure heading-up ServiceMax Scott Berg is in a positive mood. Field Service News’ Deputy Editor Mark Glover went to meet the CEO to discuss life after GE’s acquisition, Brexit and why IoT still has more to offer...

Note: This interview was held prior to the announcement of Silver Lake's acquisition of a majority stake within ServiceMax which sees GE to continue as a minority investor. Find out more about the acquisition here 

Ahead of my interview with Scott I go online to read a handful of the firm’s customer case-studies. I browse with the intention of spotting a pattern, a pool of similar companies that can give me handle on the ServiceMax success story. Of course, the firm have always operated in diverse sectors: aviation; food production and pharmaceuticals to name a few.

As I delve further the specialism of the companies narrow into impressive and exciting-sounding niches: centrifugal pumps manufacturers; architectural coating companies; bio-analytical measurement system providers all extolling the values of ServiceMax’s solutions. With this in mind, I start by asking Scott how he keeps a handle on this array of industries, a forest of complex verticals. “You’re talking about large workforces that have scheduling needs at a real primitive level who have a real despatch and scheduling element,” Scott tells me in a meeting room at GE’s London offices.

“I think that unifies all those vertical industries for us. At the bottom of that, for the most part, there is either a complex piece of equipment and it’s really that machine or that piece of equipment that we that’s at the centre of what we do. “We tend to provide solutions for those with complex asset types of services which could be a wind turbine or a power plant, a centrifuge, or a brain-surgery machine in a hospital. When you look at it that way, there’s a lot of similarity across them.”

It will be a year this January since Scott took up the post as CEO of ServiceMax coinciding with GE’s acquisition of the firm. Despite being part of a multi-national conglomerate, a company who this ranked 18 in this Fortune 500, has the technician-focused ethos remained “This is a company that cares quite a bit about assets and equipment and machinery and engineers,” Scott says.

“I think there’s something close to 25,000 employed service engineers. There’s a real love and affinity which has been good and benefitted us.” Since the acquisition, ServiceMax have gained traction beyond Europe in countries where previously it had been difficult to get a footprint. Of course, investment has helped but Scott suggests GE’s global respect has also been a factor. “In the past 12 months we’ve had a number of customers in the Middle East fuelled by the positive brand and reputation of GE in that part of the world.”

"This is a company that cares quite a bit about assets and equipment and machinery and engineers..."

Europe though remains a strong area for the outfit with clients spanning the continent. On the day I meet Scott, Britain is reacting to Theresa May’s draft Brexit proposal, and my mobile buzzed and bleeped with news notifications as I made the train journey down.

The process of Britain’s extraction from the European Union has been fraught and complex with political commentators and business leaders offering various doomsday scenarios if negotiations falter. I ask Scott what effect, if any, Brexit could have on its European footprint? “I don’t want to get political and be on one side or the other and I can’t say I fully understand it,” he says wisely, “but there’s a demand out there for global operation in the world’s largest corporations and people are going to have to get through trade barriers and deal with the consumer on a worldwide basis regardless.”

We’re both happy to swerve further discussion on Brexit so I steer back to where it all began for Scott, in pharmaceuticals at Eli Lilly and Dendrite in the early 90s where he held Business Director and Senior Director roles respectively. A role at Connect offered a peak into the field service sector dealing with territory management systems, introducing large volumes of laptops into white-collar knowledge workers. “I had an early glimpse of the mobile workforce and what that was going to look like,” he recalls. At the time, California was the focal point of US software development. Fuelled by a growing interest in technology, Scott, originally from New Jersey headed to “chase the dream”. Fast forwarding then to 2009 and Scott is interviewing at ServiceMax.

As he plotted his experience, he was able to align his previous roles to the field service sector. “Even as I was about to join the company,” he says with a smile, “I was remembering all the things – even from pharmaceuticals – about remote working and parts ordering. We would deploy thousands of laptops to a sales team and none of those laptops had the means to service them, repair them, return then, ship them and prep them. Back in those days we had to run a full-on field sales operation because how else would 2,000 reps get what they needed.

“I had no idea how pertinent that would end up being first-hand experience of aftermarket or a parts operation where frankly where we trying to deliver a software solution.”

We work out that “back then” was 35 years ago and we both wince slightly at the speed of time passing. “My daughter calls me old,” Scott, 50, jokes. Still, the last four decades have seen a revolution in technology and software advances; the advent of the internet underpinning most applications. I ask Scott, given his experience, if he thinks the world wide web was a watershed moment, or perhaps something else? “I think the big change that I’ve seen for has been mobile,” he offers.

"The internet is not as ‘everywhere’ as people believe. It’s blocked in hospitals and airports. It’s enhanced by smart-mobile devices that have these rich capabilities but we also have to deal with the reality that they will sometimes lose connectivity..."

“Of course, this would be nowhere without the internet but going from luggable, yet heavy and fragile laptops to really smart affordable mobile devices; I think that’s a big deal.” And what about the internet? “ It’s been a bit of a double-edged sword,” he says. The internet is not as ‘everywhere’ as people believe. It’s blocked in hospitals and airports. It’s enhanced by smart-mobile devices that have these rich capabilities but we also have to deal with the reality that they will sometimes lose connectivity.

“We acknowledge the mobile workforce and the internet connectivity and getting data to people; we acknowledge the mobile devices and how important they’ll be but the only way to really do this properly is to think about that device and software operating in a connected and dis-connected way,” he pauses. “It’s a balance of the two. Relying on connectivity, the Internet of Things (IoT) goes beyond laptops, smartphones and tablets. Monitoring our heating and air-conditioning and even dimming our lights, its potential impact across heavy industry is huge."

In a previous interview with Field Service News’ Scott said that IoT had been an “unfulfilled promise”. Does he stick by the statement? “I think what needs to happen now, and this is where the real value will come from IoT,” he says recalling the earlier Interview.

“I think what needs to happen now, and where the real value will come from IoT, is when input from a machine can be fed into more predictive models using Artificial Intelligence (AI) and Machine Learning. Only then we will get truly predictive services, and only then will you get a learning model rather than an alert system.” He elaborates further: “Part of the early benefits for our customer base have been error logs and early warning systems. Now, what we offer for field service management and asset performance management can be through IoT and the predictive side; and then measure whether or not that had the impact that was wanted.”

"I think the version of autonomy that applies to complex services is a smarter machine that asks for help before it needs it..."

So, not only pre-empting but learning from pre-empting? “Exactly,” he affirms.

“We talk a lot about the closed-loop mentality; where you’re predictive about the maintenance instruction, then you capture the service that was actually executed then feed that back and now the model gets smarter over time.”

Despite the speed in which technology is progressing Scott believes the technical role of the engineer will remain.

He’s wise and experienced enough however, to know it is changing.

The asset, assisted by IoT and Machine Learning, will come to complement the technician. He references the term autonomous, suggesting – perhaps correctly – that people only associate it with self-driving cars. “I think the version of autonomy that applies to complex services is a smarter machine that asks for help before it needs it, a smarter machine that provides realtime data to advise the technician,” he says.

While IoT is certainly changing the field service marketplace, the hype around the technology is bringing a side-effect, a bi-product that requires effort for an end-user to control: data, reams of data. Scott is sympathetic towards clients who find themselves drowning in error-codes.

He tells me about a client he met the previous day - a provider of cancer surgery equipment.

“Every morning,” he says shaking his head, “the technician woke to an email reporting 2,000 potential error codes. And it’s all on this technician to decide what’s meaningful and what’s not. Sure, it’s a good IoT application that’s come up with 2,000 codes, but which one actually matters?”

The issue of data-overload affirms Scott’s earlier point, that IoT needs to be reined in by a strong predictive model that can filter the relevant information.

“That’s where things are really advancing now,” Scott affirms.

“To go from IoT spewing data at people, to layering a predictive model on that to advise and lead a technician’s actions, delivered through a smart mobile device that can present the relevant information.”

All of this ultimately adds up to efficiency, a key factor for those organisations whose business models are asset-heavy; the wind turbine or nuclear reactor for example. The effect of down-time across an assembly line, for even a short period can have serious financial consequences.

“They can’t afford for it to be down,” Scott explains, “and you can’t just call anyone to come and fix it. This isn’t a Google or a Yelp search to get someone with credentials to climb 300ft and fix a wind turbine.”

"The effect of down-time across an assembly line, for even a short period can have serious financial consequences..."

With good timing, a week before our meeting, a GE press release lands in my in-box announcing the launch of PreDix ServiceMax Asset Service Management software aimed squarely at these heavy-asset sectors. I’m drawn to the safety and compliance element of the software where the solution creates documentation for workers to check the correct Personal Protective Equipment is fitted.

“Even a simple checklist at the start of each technician’s day that asks if you are equipped with the right boots, or hard-hat or eye wear; just the reminder can contribute to a reduction in safety incidents,” Scott says.

Importantly, signed employee safety and maintenance documentation creates evidence of compliance. Scott outlines the process: “It [the documentation) shows that every technician, that morning acknowledged that safety procedure and that instruction, the documentation can prove it occurred. Along with the maintenance documents, it shows that everything that needed to get done was done.”

Checklist management has been a focus at ServiceMax. 

The firm have produced capabilities around form-data capture, the uploading and capture of photograph as well as video; all feeding into the battle against inefficiency. To make this point Scott cites describes wind-turbine maintenance, which to take place, a technician must climb 300ft, a journey that can take several hours.

“Imagine the tremendous inefficiency if you weren’t perfectly ready with everything you needed when you got up there. “You don’t want to get all the way and not have the right bulb,” he says, only half-smiling. You have to be perfectly ready to execute because you’re about to spend four hours getting to a destination.”

I wrap up the interview by asking Scott what inspires him to do what he does?

He lists the variety of industries that they serve, clearly enjoying the different experiences this brings.

However, he finishes – unsurprisingly, as is the ServiceMax ethos – by bringing it back to the engineer.

“I think the field-service technician is an underserved, individual skill,” he says. So, perhaps serving, literally, millions of technicians is part of what drives me.”

Scott Berg is CEO of ServiceMax

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ServiceMax, a GE Digital company, has recently commissioned independent market research specialist Vanson Bourne to explore the trends in asset connectivity. Here we look at some of their findings...

Asset and service data will be a crucial element of making the transition to a more outcome-based business model - something that is high on the agenda for many companies currently.

However, at present, surveyed organisations are not accessing the full potential of this data due to their inconsistent use of digital tools and technology. While 98% of respondents report that their organisation uses automated digital tools and technology to aid the collection and utilisation of asset service data, only around half or fewer state that these tools are used in the collection (51%), aggregation (43%) or analysis (52%) stages of the process.

"This intermittent use of automated technologies is not only opening the door for inefficiencies but is also directly leading to difficulties with data collection and utilisation..."

This intermittent use of automated technologies is not only opening the door for inefficiencies but is also directly leading to difficulties with data collection and utilisation.

Around four in ten respondents report that when it comes to the management of access to asset service data in real time (40%), aggregating asset service data in a structured way (39%), analysing asset service data (41%), and sharing asset service data analysis with the rest of the business (42%), their organisation either needs huge improvements in these areas, a complete overhaul or that they simply do not do this at all yet.

The difficulties regarding asset and service data are exasperated further by the 59% of respondents who agree that their organisation is held back from the successful analysis of data because the quality of it is usually poor.

Struggles are rife throughout the entire process, right from who is collecting it and how they do this, down to how it is being analysed and shared across the business.

How can these organisations possibly expect to make any informed, strategic decisions using the data that is readily available to them if the process is so disjointed, outdated and underdeveloped digitally?

Lack of Data Confidence

And these struggles have led to a distinct lack of confidence among surveyed decision makers and their colleagues, with only 50% of respondents reporting that they or other service leaders in their organisation completely trust the asset service data that they have access to.

But this will need to change because asset and service data is becoming an ever more integral part of organisations, and this is summed up by the 85% of respondents who agree that service asset data should be central to strategic decision making.

The requirement to boost trust levels is especially pertinent in those organisations where the C-suite is already using asset service data today (39%) or have plans to in the future (34%) because they will need to be able to trust in the data in order to make well-informed decisions for the business.

The use of asset and service data by the C-suite will also serve to set an example for leaders across other departments that this is the best way forward for the organisation.

Glaring Skills Gap

However, it is not just these deep-lying trust issues that are a concern for organisations, which is clear from the fact that only 22% of respondents are willing to admit that the IT and field service functions in their organisation work together completely effectively to achieve the goal of better data utilisation.

This lack of collaboration is compounded by a glaring skills gap whereby over three quarters (77%) of surveyed decision makers concede that the pace of data intelligence digitally collected by their organisation’s assets is outpacing the skills of those responsible for actually utilising the data.

Further to this, more than four in ten respondents report that the skills of engineers (45%) and the skills of management (44%) are a cause for concern when it comes to using data produced by advanced technologies (such as a digital twin) meaningfully. This should set alarm bells ringing for organisations because they are struggling with skills among both their employees on the ground and those higher up the organisation as well. It seems that even with the implementation of the appropriate technology for the collection and utilisation of asset and service data, there will still be work to be done in order to extract as much value as possible – this will likely need to be in the form of a rigorous training program.

An Appetite for Automation

A lack of collaboration between teams, an ever-increasing skills gap and an inconsistent use of the appropriate technology, leading to trust issues could become a recipe for disaster in these organisations if not addressed quickly.

"Over four in ten (43%) report that the automation of this process in their organisation is required to a huge extent, or that it is completely required because manually entered data never/rarely provides value..."

The need for automated digital tools has rarely been clearer, and respondents recognise this. Only 7% believe that automating the process of collecting and utilising asset service data is not at all required because all data manually entered by service engineers is structured and entirely usable.

Whereas over four in ten (43%) report that the automation of this process in their organisation is required to a huge extent, or that it is completely required because manually entered data never/rarely provides value.

Organisations will need to utilise automated digital tools more consistently if they are to progress, but they will also need to upskill their workforce and address any collaboration issues internally.

These three areas are crucial if asset and service data is to be utilised to its full potential and this will ultimately underpin the successful transition to an outcome-based business model.

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