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In Part One of this Industry Leader interview, Dave Yarnold, CEO of ServiceMax, spoke about the company's rapid growth and the technology underpinning that rise to prominence. In Part Two, he talks to Marc Ambasna-Jones about the the changing world of field service and  the 4Ps he considers essential to success.

Service is not just considered a cost centre any longer, Yarnold points out. "Service people are getting involved in growth discussions. So you will have to know what is going with your customers and all these products will have to be calibrated and serviced and this means a field service tech is needed to go do it.

More of service will be on manufacturers now and they will want it because it’s an opportunity to evolve selling product into a service business model. Instead of just selling licenses and products up front, you now have powerful long term relationships because you offer upgrades and so on. There is more tie-in. It also gives manufacturers longer, recession-proof, financial models and you will see more field techs as a result.

The reality of course is that no one knows for sure how service will develop. All you can do is support the service teams with a set of tools that make them more central to the ongoing success of a business."

People, Products, Processes and Promise

FSN: While this sounds great, surely there are gaps in the ServiceMax arsenal?

DY: “All this stuff is deep. When you dive into the four Ps - People, Products, Processes and Promise - (ServiceMax’s key message), there’s just an incredible amount of depth that you can add into the platform. We built it with the 4 Ps in mind, so we can expand. I don’t see any huge gaps but the more we get into it, the more we peel back the onion and discover more about our customers’ needs, the more we can develop new features and pump out capabilities.”

FSN: Is Product IQ is an example of that?

DY: Yes, Product IQ enables companies to uncover, track and interact with their installed base and make it come alive.

How many companies have a handle on their installed base and their system of record for all their customer assets? Very few. It’s a big gap – all these companies growing through acquisitions with all these different sets of data in different systems. It’s not one of the first things that gets harmonised so we are hoping we can help.[quote float="left"]How many companies have a handle on their installed base and their system of record for all their customer assets? Very few.

 

Selling on Salesforce

FSN: Looking back, how important has Salesforce been to ServiceMax and what is the relationship now? They must look at you and think, ‘I wish we’d done that?’

“Well, yes, they have the platform on which to build but we have spent a lot of money and time to build ServiceMax. It’s taken years to understand the needs of a market, which is one of the reasons why it’s not been disrupted previously. From a system perspective it has all the complexities of an ERP system, multiple functions having to work together, multiple data sources, a lot of integration points.

Plus it has all the complexities of a CRM system in that you have to deliver a customer-facing app to enable customer-facing folks to do their jobs. So, it’s got to be simple, easy to use, easy to interact with and on top of that it has to be disconnected and mobile.

That of course means solving the problem of data synchronisation – you are talking about one of the most complex enterprise application domains ever – so it’s not trivial to go and build one of these.

“In terms of Salesforce, it has been an awesome enabling technology because we go into service organisations that are tasked with taking care of massive customer bases and they are not going to put that at risk. It’s reputation and a significant revenue stream, so organisations must be super conservative.

We are riding in on one of the best, well established cloud platforms and in many cases already tried and tested and used for sales and marketing, so building on the Salesforce platform has given us a tremendous head start. It’s allowed us to get over a lot of hurdles that we would have otherwise had to face in a very conservative target market.”[quote float="right"]Service people are in front of customers every day. They are generating revenue and performing this incredibly vital function. Why does nobody think about those guys?

 

FSN: ServiceMax growth has been impressive. Does it reflect the growing importance of the service industry?

“When we were a 40-50 person company I was having meetings with CIOs of $25bn Fortune 500 companies.
There were times when I was looking around thinking this is unbelievable. When we started the company we looked at the competitive landscape and realised nothing has really happened since the late 90s. No one had really cared about this market and that surprised me. Considering how much revenue comes out of service operations, it’s shocking.

I won’t share the logo but, when I spoke to the CIO and head of service one of the biggest companies in the world, I asked ‘why is it the case that when a new mobile device comes out everyone says, your sales people need these?’
Service people are in front of customers every day. They are generating revenue and performing this incredibly vital function. Why does nobody think about those guys? He shook his head and said, “I’m not sure.”

FSN: Do you see yourself as championing their cause? Is that what drives you and the business?

“It’s one of the drivers. Certainly for a long time service has been an afterthought. It goes back to the business model. If you generate a sale and from that sale, everything after cuts into that profit, so businesses want to minimise costs. Service has traditionally been viewed as a cost but times are changing fast and we believe we are a big part of that change.”

Yarnold talks a great game. He has enthusiasm and determination in abundance and that can only be applauded.
He has come a long way since his days with Clarify and there is a sense that he really does want to fly the flag for field service but it is the company’s land grab that is intriguing and also telling.

Offices in Europe and the Far East have been added to the roster. Although Salesforce may not be jockeying for position, the giants of Oracle and SAP are players yet to fully wake to the potential of the market. By the time they do ServiceMax could be an attractive acquisition target anyway. Certainly ServiceMax is not short on investors.

“There are a lot of service companies out there, millions of field technicians around the world who are trying to do their job but still don’t have great tools. They have clipboards, old Lotus Notes, applications that are simple and do not do a great job in terms of helping them do their job. There is a huge opportunity for us here. And as a place to invest technology dollars, that sentiment is starting to build.”

 

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Miss Part One of this interview? Find it here

 

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What are the trends that will have the most impact on field service in 2016? John Cameron, general manager, Trimble Field Service Management,  reveals his top six.

Field service organisations have reached an unprecedented transformative stage, as an array of advanced tools continue to storm the market helping businesses to transform the way that their field service organisation operates.

Last year saw the expansion of the Internet of Things and the widespread introduction of advanced analytics tools to tackle Big Data. These trends will continue into 2016 along with the need for greater integration. Furthermore, with technology development moving so quickly and companies continually having to modernise their solutions to keep up with the competition, 2016 will see an increase in businesses entrusting one provider to deliver all the functionality and modularity they require to manage their work, workers and assets out in the field.

1. The Internet of Everything - The IoT has been on service businesses’ radar for a while, so the trend isn’t exactly new heading into 2016, but as more businesses invest in connected technology, we’ll see it become an established industry best practice. Gartner predicts that by 2020, 26-billion devices other than smartphones, tablets and computers to be connected via the Internet of Things. For field service organisations, connecting equipment with technicians’ mobile devices and the back office in real time is a necessity. Information captured in the field provides diagnostics and performance metrics that mitigate certain issues as well as tracks patterns and trends for long-range planning. The goal is to ensure an intelligent and preventive—not reactive—approach.
2. Predictive Maintenance Will Fuel Field Service Automation - With the predictive power of connected devices, the field service industry will not only take a more predictive/ proactive approach to service, they’ll begin to automate the field service process. For example, sensors in a piece of equipment could automatically trigger a service call when it needs something repaired or it’s due for regular maintenance. Connected devices take the idea of proactive service work — the service business has enough insight to let the customer know when a machine needs a repair before it fails — and automates the process.
3. Making sense of data for improved intelligence - With the majority of field service organisations deploying a vast range of different technologies out in the field, from GPS and vehicle tracking systems to fleet and work management solutions, many are challenged by the vast amount of data they’re collecting back. The ability to analyse and act on this data will continue to trend in the evolution of field services technology. [quote float="left"]Advanced analytics capabilities will allow organisations to execute on information generated from the field to become more efficient and productive.

    

   Advanced analytics capabilities will allow organisations to execute on information generated from the field to become more efficient and productive. Deploying workforce management solutions with sophisticated analytics tools will enable managers to improve operations with real-time visibility into their operations. Data gathered from smarter mobile apps and equipment sensors will provide insights on performance, tasks, service quality, and new products that will enable field service managers to not only keep up with the competition but to step ahead. Analytics will be embedded and pervasive. After all, the value of analytics is in the answers, not the data.
4. Greater Integration - As back office, telematics and workforce management solutions become more integrated with mobile devices, the opportunities to increase efficiency and productivity are growing exponentially. Field service managers can make real-time decisions remotely by accessing vehicle tracking, scheduling and routing on their mobile devices. This allows organisations to mitigate reckless driving incidents, control wear and tear on their fleet and decrease maintenance costs, all from a handheld. Mobile apps will continue to provide critical information such as daily tasks, customer histories, billing, and the locations of nearby teammates on demand for field service technicians. This access to real-time information empowers the technician to make strategic decisions, recruit help from teammates, and complete jobs on-time the first time, resulting in lower operational costs and higher customer satisfaction.
5. The Power of Mobility - The right mobile architecture can solve many of the tactical challenges field service organisations face today: latent customer needs, increased competition, unmitigated churn and worker productivity. To be successful with any mobility deployment, organisations must choose the best field service solution and adopt the implementation best suited for their operation. Gartner has made the following predictions for the state of mobile in field service by 2016:
   • 2/3rds  of the mobile workforce will own a smartphone
   • 40 per cent of the workforce will be mobile
   • Field service organisations will purchase 53 million tablets in 2016
   • Approximately 56 per cent of smartphones purchased by businesses in North America and Europe will be Android devices
   • As more and more organisations use mobile to automate the service process and eliminate duplicate data entry, those who stick with paper methods will get further and further behind
6. One solution, one provider - With technology development moving so quickly and companies continually having to modernise their solutions to keep up with the competition, 2016 will see an increase in businesses entrusting one provider to deliver all the functionality and modularity they require to manage their work, workers and assets. To achieve that, they need robust and flexible end-to-end platforms backed by a reliable provider.

 

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Welcome to the latest edition of the Field Service Podcast.

This month Field Service News Editor-in-Chief, Kris Oldland and Tim Faulkner of ClickSoftware discuss the findings of the latest Field Service News research which assessed the use of the Cloud in field service management systems.

 

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Click here to download the full version of this podcast

 

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Click here to download the research report discussed in this podcast

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Download the full report! Click here to download it now!

 

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At 49%, the cited  current investments in mobile tools to support field technicians by UK/Europe services organisations is much higher than the overall survey base (44%),  yet current plans for integrating new technologies are still reported as significantly lower (i.e., only 20% in the UK/ Europe, compared with 34% for the global survey base).

However, plans for new technology integration over the next 12 months are significantly high at 33%, suggesting that the adoption of new services technologies in the UK/Europe may be roughly only one year behind that reflected by the general survey population (which is comprised of roughly 75% of respondents from the Americas).

Planned strategic actions by UK/Europe services organisations over the next 12-month period reflect a more dynamic, rather than static, approach to the field services marketplace.

For example, 51% of respondents plan to develop and/or improve their use of field service KPIs, or metrics, in the next 12 months; and nearly as many plan to improve planning and forecasting activities with respect to field operations (46%).

 

Automating existing manual field service processes and activities (40%) is also cited as a top planned strategic action.

Additional top planned strategic actions, cited by at least one-quarter (25%) of UK/ Europe respondents, include integrating new technologies into existing field service operations (33%), investing in mobile tools to support field technicians (30%) and providing enterprise-wide access to important field-collected data (26%).

Other key planned actions will be taken in areas relating to increasing customer involvement in Web-based service processes (23%); providing additional training to field technicians and dispatchers (19%); outsourcing some, or all, field service activities to partners and vendors (14%); and hiring additional field service technicians and/or dispatchers (11%).

What these data primarily show is that the UK/ Europe field services community recognises the need to take specific strategic actions to enhance and improve existing service operations, and that these actions begin first and foremost with the need to develop and/or improve the use of service metrics and KPIs in measuring and monitoring their service delivery performance.

In addition, it shows that UK/Europe FSOs also recognize the need to invest in the right mobile tools and technologies to empower their resources both in the field, and in the back office, to improve existing processes, meet the growing needs of customers, and make greater contributions to the bottom line.

Use of KPIs

The survey findings reveal that there are basically seven service performance metrics, or KPIs, presently being used by a majority of UK/Europe FSOs. They include:

• 78%  Customer Satisfaction
• 75%  Total Service Revenue
• 68%  Total Service Cost
• 53%  Field Technician Utilisation
• 53%  Percent of Total Revenue under SLA/ Contract
• 51%  Service Revenue, as a Percent of Total Company Revenues
• 51%  Service Revenue, per Field Technician

However, there are also an additional seven KPIs that are used by just under one-half of UK/ Europe FSOs to help them measure performance, including On-Site Response Time (49%), First Time Fix Rate (49%), Service Level Agreement (SLA) Compliance (49%), Field Technician Productivity (47%), Mean-Time-to-Repair (MTTR) (47%), Service Contract Attach Rate (47%) and Service Contract Renewal Rate (47%).

The fact that ±50% of all UK/Europe services organisations presently use up to 14 KPIs to measure service performance reflects a significantly high level of importance placed on the use of KPIs in the overall UK/Europe services community.

 

The survey findings also show that UK/Europe services organisations aspiring to attain Best Practices do not merely look at specific outcomes, such as improving the bottom line, or increasing customer satisfaction; they also look at ways in which to identify the root causes of major problems and leverage process improvement opportunities through the implementation of effective tools and technologies to support their resources both in the field and in the front and back offices that support them.

For example, a majority of UK/Europe FSOs currently support their field technicians with a variety of online capabilities, including the ability to initiate service orders (83%), ability to track and update the current status of work orders (77%), access to product schematics/ documentation (57%) and ability to provide customers with an Estimated Time for Arrival (ETA) (55%).

Other capabilities planned in the next 12 months by at least one-third (33%) of UK/Europe services organisations in support of their field technicians include: [unordered_list style="bullet"]

• 38% Access to problem resolution scenarios
• 35%  Access to customer/asset service history

[/unordered_list]
Whether it is access to data and information that represents the past (i.e., customer/ asset history), the present (i.e., current status of work orders), or the future (i.e., providing customers with an ETA), the leading UK/Europe FSOs clearly appear to recognize the importance of real-time data and information access.

However, the key to success for many services organisations is that they are also providing their customers with a comparable set of online tools to make both their – and their field technician’s – lives much easier.

 

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Do UK/Europe FSOs prefer Cloud or On-Premise solutions? Find out in Part 4 coming soon...

 

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 In our continuing series on field service industry leaders, Dave Yarnold, CEO ServiceMax talks to Mark Ambasna Jones about the company's journey so far and the future of field service. 

When Dave Yarnold, ServiceMax CEO,  first ventured into Europe in search of business, ServiceMax were nothing more than a start up. Today it is one of the most successful field service management providers in the world. 

Still a relatively new kid on the block in software terms, ServiceMax is only eight years old. You get the feeling it’s still punching above its weight and Yarnold encapsulates the energy and excitement of the company that believes it is onto something.

ServiceMax has witnessed phenomenal growth (300% year on year with 150 new customers in 12 months, according to the company). Its inaugural ServiceMaxLive Europe customer event in Paris last year showed it has certainly arrived.

Yarnold was fresh back from Japan when we met. Was it easier to set-up in Japan than in Europe, I asked?

“Western Europe in particular and North America were clearly the top targets for us when we first started but then the next one in line terms of the number of manufacturers and the premium on service and quality was Japan. It’s always hard going into a new territory, a new country. No one wants to be the first to break a market but fortunately we have a number of companies that have done global roll outs and that has helped us and continues to do so.”

Did the company feel established in Europe now, I wondered, particularly in terms of business development and not just software sales?

 

“In our early days in Europe we were a small company with just a few use cases. To have people like Manish Gupta from Schneider Electric and John Cooper from Sony at ServiceMax Live was great and I think that says a lot about how far we have come. I have personally been working with Manish for five years, before we even had a team here, I was flying to Paris working on the details, looking at the installed base and helping find a solution. Schneider has over 20,000 field technicians.”

I asked why Yarnold had seemed particularly enamoured with Inspecta when its CCO Timo Okkonen spoke at the event.

“Timo has such a great story to tell. Inspecta is an interesting company and what it’s trying to do using ServiceMax is so interesting. It now has 1,600 users of  ServiceMax but it’s using the software for company transformation. The thing I love about his story is that it’s not just about service it’s a tool for collaboration, for employees to talk, to share important information. It’s really cool to see what different folks are doing with the platform.”

Service as a software

Transformation is a recurring theme. Yarnold’s suggestion that software as a service is becoming service as a software seems to fit with the Inspecta case study.  He believes ServiceMax has found itself at the heart of this changing landscape, partly by design but also partly as a result of being in the right place at the right time.

So does he see the company as a disruptor, ripping up the rule book?

“Ah yeah, certainly in making service a focal point in a technology world. No one else is doing that. Also catalysing this move towards a service model, we have a platform that allows companies to put these ideas and plans into place. We can take these grand ideas around IoT and make them usable, creating understandable user cases for IoT.”

 

What would that be, I asked?

“Quite simply it’s a machine talking to a machine, and when the machine says something is wrong, you take that data, dispatch a technician and fix the machine before the customer even knows there is a problem, eliminating unplanned downtime. We can help here and play a very disruptive role. We have the right tools to do that.” Banking on IoT makes sense and for service it’s an obvious fit.

ServiceMax had even rolled out Kevin Ashton, the guy credited for coining the term the Internet of Things to talk at the event and drive home the point. But isn’t everyone thinking along these lines?  And what makes ServiceMax so different?

“We’ve been looking at IoT for several years now, going back to when it was referred to as M2M – seemed like a good idea then but now it’s a better idea because it’s called IoT right? So we were always clear that we didn’t want to solve the data problem – all that data coming off of sensors, we didn’t want to get involved with sorting out the big data. We figured others would do that. We wanted to distil the data into something useful for service organisations. Our platform is geared to ultimately be agnostic, taking smart distilled data and to use in a service environment. This is where service becomes more strategic.”

ServiceMax has partnered with PTC to deliver the IoT bit, leaving it to focus on the service angle. Yarnold admits it’s still early days but you get the sense that this is a pivotal moment for the company and the industry as a whole.

Does Yarnold see a shifting role for field service technicians?

"There are two objectives here. One is to elevate the head of service so that service decisions are more strategic. We think that the Chief Service Officer  should be a C level position. The second objective is to determine the future role of the field service team.

 

We had 30 plus CSOs in a room and the liveliest discussion was on this – do your service people sell or serve and how best to generate revenues? Do you provide incentives to sell and potentially break the trust they have with customers?
Customers do trust their service techs. I’ve been in meeting s where customers have turned to the field service tech and asked, “should I buy this product?” There is a lot of power and trust here so you have to be careful.”

Are any companies doing this now?

“A lot of companies have armed the service teams with soft skills; they don’t call them sales skills. I think that some of the more forward thinking ServiceMax users have put some tools in place to coach field service people in what to look for, how to look for competitive equipment, for example, to identify a potential upsell opportunity and putting lead generation buttons in the system. It’s a delicate balance.”

Too delicate? Will it last?

“Service people are wary of pushing field teams towards selling too hard but they also seem excited by the fact they are relevant and generating revenue. Now service is not just considered a cost centre. Service people are getting involved in growth discussions.”

 

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Look out for part two of this Industry Leader article when Yarnold talks about the 4 Ps he considers essential to service success.

 

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In Part One of this report Kris Oldland, Editor-in-Chief, Field Service News looked at the latest developments in live video streaming. In Part Two, he explores three potential areas the technology has potential to make a difference.

User Case One: Driver training

It is well documented that improving the general standards of driving amongst your team of field engineers can lead to almost instant gains in terms of impacting upon your bottom line.  Better drivers use less fuel, incur less day-to-day damage and wear and tear on a vehicle and as alluded to above can even lower insurance premiums.

Indeed the telematics market is full of driver training/driver behaviour monitoring tools designed to help field service organisations track who in their mobile workforce is performing well behind the wheel and who is regularly sitting towards the bottom of the pack when it comes to driving standards.

However,  the cost of having a qualified coach sit in on a ride along can be prohibitively high. This is where one potential application of live streaming can come into play.  With an in-vehicle camera providing the ability to allow a qualified coach to remotely view a driver’s performance in real-time, there's no need for a trainer to sit in with the engineer. Coaching can be given to multiple drivers across a potentially infinite geography in a much shorter amount of time, without the costs of getting your coaching resource to each individual trainee.

Use Case Two: Lone worker protection

By the very nature of their roles field workers are very often working in a sole capacity and this carries it’s own set of regulations and responsibilities for their employer.

The biggest challenge for the lone field service worker is that on a regular basis the job they may be called out to do can place them working alone in an unsafe environment,  putting them in a potentially vulnerable position. Such risks are not just the more obvious settings of hazardous workplaces such as utilities plants or around heavy machinery but can also include those who may be working unsociable hours in an office or even domestic residences when working on an emergency call-out.

Lone worker systems can be linked to 24 hour monitoring systems, where field service agents who find themselves in a dangerous position can simply press an alert button on their device to flag for assistance.  Once again this presents an interesting use case for live streaming video. The technology now exists for a wearable camera capable of delivering live video streamed across either a 3G or 4G network.

 

Of course when we talk about wearables there is a lot of buzz and hyperbole at the moment and a large part of this excitement is around the potential to combine existing technologies into the wearable format.

We can start to explore a number of different opportunities around lone worker safety with wearables and one of such example could be to combine health monitoring (e.g. heart rate monitor) and a wearable video camera with live streaming capabilities to activate in emergencies – providing not just an alert but also vital insight into any incident again in real time.

Use Case Three: Parts Management

Another area for consideration regarding for the implementation of live streaming videos in a field service environment is as part of a parts monitoring system.

Parts inventory management out in the field remains one of the most challenging areas of good field service management. However, from a financial point of view the sheer lack of visibility into spare parts inventory, something that can often be the largest negative balance on a profit and loss sheet for a service operation, is a huge challenge.

Once again the use of live streaming can become part of the solution. Through the combination of a number of different technologies a camera could be utilised alongside the use of QR codes (or possibly even a simpler numbering system) that allows engineers to hold each part they remove from the van to the camera so it is logged instantly as it leaves the van.

Such technology already exists, of course. However, with the advent of the latest streaming technology this video data is available in real-time allowing for two-way communication when particularly expensive parts are being removed for example.

Not re-inventing the wheel

Whilst it is perhaps not a technological breakthrough on a par with some of the other technologies emerging currently such as 3D printing, IoT or Connected Vehicles,the advent of live streaming does present an enhancement to many tools we already have in place in a field service operation.

However, it is the ability to ‘log-in’ remotely to cameras in real-time that is the real innovation here and whilst in many instances this step forward in technology simply enhances and improves the solution, in others such as the potential use case of enabling two way communication for logging expensive parts out of a vehicle in real-time, then new solutions and applications for the technology can be found.

I’ve been quoted in the past as saying that good technology should be simple to understand and should just make our lives easier.  As a technology, live video streaming really is a something that meets this description.  It can be applied to a wide variety of problems from the outset and with an open-minded approach could also play a part in resolving other potential challenges whilst ultimately improving numerous workflows.

 

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 Editor-in-chief Kris Oldland hightlights three technologies that could help field service organisations enhance protection for employees working alone, reduce potential risk and fulfill duty-of-care responsibilites.

The field service worker is often required to work alone and for the field service organisation this presents a large number of challenges of its own. Legislation across countries varies in this respect but at the very least it is the employer's moral obligation to ensure that any of their employees including those in the field have suitable processes in place to help ensure their safety.

Fortunately, technology is proving an ever-reliable tool to help automate many of these processes and as the continuing trend of wearable technology continues to evolve so will the potential new tools for lone worker protection.

New developments are happening all the time in this exciting space but in this article lets take a look at three concepts I’ve come across recently that could genuinely offer additional lone worker protection.

1. Smart Glasses

   Whilst perhaps the most high profile brand of Smart Glasses, Google’s Glass project met an abrupt end to its well publicised beta program the fact remains that the Smart Glasses market whilst still embryonic remains vibrant.

   However, whilst there is a consumer niche for the devices in areas such as extreme sports, many manufacturers and developers of smart glasses, including Google are turning their attention to the world of business as a target market and field services is an obvious core sector.

   For the lone field worker the ability to receive notifications and instructions whilst keeping both hands free could be a vital health and safety feature, particularly for example for engineers working in high risk environments such as an electricity pylon or scaffolding etc.

   Other benefits of Smart Glasses in field service are evident such as the opportunity for more skilled engineers to guide less qualified colleagues through a repair with a true ‘see-what-I-see’ viewpoint. However, it is the safety aspect that could perhaps be the biggest selling point for Smart Glasses when it comes to adoption by field service companies.

2. Bio Sensor clothing

   It might be the newest area of development for wearable technology,  but Bio Sensor clothing is perhaps one of the most exciting when it comes to the protection of field service workers.

   Bio Sensor clothing is perhaps one of the most exciting when it comes to the protection of field service workers.

   The health and fitness sector is already awash with wearable clothing designed to monitor biometric data ranging from wearable vests, socks and even false teeth. However, once again the applications for these wearables have a perfect place amongst field service engineers.

    

   For example a vest that detects heart rate could be invaluable for the lone worker when they are behind the wheel.

   One can’t help but think that the tragedy just under a year ago year when Harry Clarke fainted at the wheel ploughing his bin lorry into pedestrians in Glasgow city centre, killing six people. Had Clarke been wearing a bio-monitoring vest, perhaps even connected to an Bluetooth enabled engine cut-off mechanism, then perhaps this tragedy could have been avoided.

   Due to the nature of their roles, field engineers are often alone behind the wheel and this is just one potential use of bio sensor clothing that could help not only protect them but also those they share the roads with.

3. Wearable cameras

   The potential for wearable cameras for helping secure lone workers is absolutely huge.  London's Metropolitan Police force is utilising these devices  - they are light enough to not impair the wearer in any way but are also capable of not only capturing and recording video but also of transmitting that data live via either a 3G or 4G signal.

   What this means is that simply by triggering a panic button on their person should an engineer find them selves in trouble for whatever reason the team back in HQ can instantly log-in and see the situation in real-time. Also as the cameras are capable of utilising GPS,  triggers could be put in place for the camera to send an alert and start streaming should an engineer leave an accepted area.

   Such visibility into lone workers can prevent them becoming isolated in the event of any threat to their security and as such can also go a long way to helping ensure our lone workers are as safe as they possibly can be.

These are just three potential applications of wearable technology that can help protect our lone workers, but there are many more. As employers it is our duty to ensure that we embrace the emerging field of wearable technology in order to further enhance the safety of our lone workers in the field.

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Are UK field service companies keeping pace with the rest of the world? In Part One of this exclusive four-part benchmarking report for Field Service News, Bill Pollock, President & Principal Consulting Analyst, Strategies for Growth SM, revealed comparative performances and some of the differences between US and UK/European field service organisations.  Here, in Part Two,  he reports what  UK and European service companies say are the key drivers influencing strategy. The publication of this research is sponsored by Kirona.

 

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The key drivers that most influence UK/Europe organisations to improve the overall performance of their field service operations are similar to those cited by the overall respondent base, although, with a higher degree of intensity, and in a slightly different order – i.e., one that places somewhat more emphasis on customer demand and workforce utilisation, productivity and efficiency.

Nonetheless, the UK/Europe respondents have clearly identified the specific drivers that are pushing them to aspire to the attainment of higher levels of performance. For example, customer demand for quicker response time is cited by more than half of the respondent base (i.e., 56%) as the top driver their organisation currently focuses on with respect to optimising field service performance.

The need to improve workforce utilisation and productivity, and need to improve service process efficiencies are the next most highly cited at 47% of respondents, respectively.

From such data, it is clear that the main focus of UK/Europe services organisations remains squarely on the customer.

 

They have already recognised that a focus on the customer must be first and foremost with respect to driving their service operations, and that they could neither attain – nor maintain – a strong competitive status in the services community without having focused first on their customer’s needs and requirements; and, next, on improving the internal services operations necessary to meet their expectations.

As such, the common threads that tie all of these drivers together among UK/Europe services organisations may be best categorised into three groupings essentially comprising:

1. Customer demand for quicker response and improved asset availability;
2. Field technician utilisation, productivity and efficiency improvement; and
3. An internal mandate to drive service revenues – and profits.

We also believe that it is a mistake to dwell only on the “top” factors that are driving the market – and the organisation.

In fact, there are several other factors that respondents also cite as just “bubbling under the surface” with respect to their potential impact on the overall well-being of the organisation. These include:

 

• 22% Competitive pressures / need for market differentiation
• 14% Customer demand for more accurate service call scheduling
• 12% Escalating field service operations costs
• 8% Need to reduce dispatch-related errors

It is noted that UK/Europe organisations are far less likely to be driven by competitive pressures/ need for differentiation than the overall survey universe (i.e., only 22% for the UK/Europe, compared to 33% for the overall respondent base).

Also, while only 8% (i.e., or roughly 1-in-12) UK/ Europe respondents cite the need to reduce dispatch-related problems as a key factor, this driver is apparently still an important consideration to a significant number of organisations.

Another key influencing factor revealed through the analysis is that only 62% of the UK/Europe services organisations surveyed have experienced some improvement in year-over-year field technician productivity (i.e., measured in terms of average calls completed per day), compared to 67% among the overall respondents). Nearly as many (i.e., 61%) have experienced improvements in service revenue, per field technician during the same period.

A similar percentage (i.e., 60%) have also experienced improvements in their year-over-year service profitability.

In fact, these year-over-year increases have helped UK/Europe services organisations to attain a mean average of 35% service profitability in the most recent reporting period, only slightly lower than the 38% attained among the overall respondent base.

Customer satisfaction

At a mean average of 82%, UK services organisations are also currently falling somewhat below the global survey population with respect to attaining desired levels of customer satisfaction (i.e., 85%).

However, each of these respective levels of performance assure that most UK/Europe services organisations will likely retain their high standings in the global services community: first, through sheer momentum; and finally, by the fact that they also reflect among the survey universe’s highest levels of strategic actions – both current and planned – targeted to improve these key areas of performance over the next 12 months and beyond.

 

Based both on the survey findings and SFGSM’s ongoing follow-up research, it is not surprising that the UK/Europe field services community recognises that it will need to increase its investments in mobile tools and new technologies to compete effectively in an expanding global marketplace.

In addition, it also recognises the importance of building an effective Key Performance Indicators (KPIs), or metrics, program to measure the impact that its strategic actions, technology investments and resource acquisitions will actually have on the organisation’s performance moving forward.

Perhaps one of the most encouraging signs for the future success of UK/Europe services organisations is that nearly two-thirds (64%) of respondents cite the development/improvement of the KPIs and metrics they use to measure, monitor and track their field service performance over time as their top strategic priority.

This figure is substantially higher than the 52% cited by the overall survey population – and even higher than the 52% cited by Best Practices organisations.

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Download the full report! Click here to download it now!

 

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Watch out for Part 3 , where Bill Pollock reports on KPI performance and what technologies companies plan to invest in from 2016 onwards.

 

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Global energy management firm Schneider Electric is rolling out ServiceMax's service management solution to 6,000 engineers across the globe as part of its One Schneider customer support strategy in which IoT will also play a key role. Marc Ambasna- Jones caught up with both companies at MaxLive Europe.

As Manish Gupta, senior vice president of Schneider Electric took the stage in the Salon Opera in the 19th Century Le Grand Paris hotel, few of the 270 attendees at MaxLive Europe would have been aware that the company at which Gupta plies his trade is in fact older than the building in which they were sitting.

Le Grand Paris and its much celebrated Café de la Paix were opened in the 1860s and played host to local literary heavyweights Emile Zola, Victor Hugo and Maupassant. Thirty years earlier, and about 317km south in Le
Creusot, two brothers named Adolphe and Eugene Schneider acquired the local mines, forges and foundries. It was the start of what is today a $25bn business.

It is of course a very different business. Schneider Electric now defines itself as a specialist in energy management and automation.  Its client list spans the globe and covers a wide range of industries including utilities, manufacturing and distribution. This has led to rapid growth in its service teams which now numbers 20,000 tech support engineers. Understandably it has built up a complex service structure to manage its resources but not without a degree of pain.

According to Gupta, growth and acquisitions have led to the company having “lots of disparate systems from multiple vendors, including Excel spreadsheets.” Schneider Electric has, to be fair, been a very acquisitive company. It has bought and integrated 17 businesses in the last five years, including a £5 billion purchase of UK engineering firm Invensys earlier this year. This acquisition trail brings its own challenges and has been a contributor to the company’s service management conundrum.

“We had different solutions across different business units as well as different countries,” says Gupta. “As part of our global program for One Schneider,  our objective is to enable consistent and accessible visibility into our customers globally. This led us to purchasing Salesforce for CRM, and then we wanted to extend that single view of the customer to our field service. ServiceMax enables an end-to-end connected experience for our customers, techs and management and was on the Force.com platform.”

 

This fits with Gupta’s and Schneider Electric’s vision for the evolving role of the service engineer. “The installed base is key,” adds Gupta, “because we want to track how customers are using our products. We want to improve products and improve the experience.”

As well as the obvious potential for upselling, Gupta sees this ability to create a two-way conversation with customers an increasingly essential skill for service engineers. The premise is that retaining and upselling existing customers is easier than finding new customers.

Schneider Electric is currently in the process of rolling out ServiceMax for 6,000 of its service engineers and plans to review its contract when rollout is complete in 2017. Although still in mid-adoption, Gupta has identified a couple of pain points.

“Governance and training have probably been our biggest challenges,” he says. "It’s not unusual. Any large software deployment will have its sticking points and getting users up to speed quickly on new software tools is not easy. It’s time consuming and never moves as quickly as you want it to."

So what are the initial thoughts on dealing with ServiceMax?

“I like that fact that it aligns with our corporate strategy on standardisation, and the partnership we have with ServiceMax allows us to contribute to their roadmap. And ServiceMax’s functionality enables us to be more dynamic and support the business.”

What could be better?

“I’d like to see more systems integrators doing training as that will drive competitive pricing in PS resources. That will come in time as ServiceMax expands.”

It’s a fair point. It’s easy to forget that ServiceMax is still relatively new in software terms and new companies generally have a lot of energy and a willingness to go the extra mile to help customers. When Gupta was on the stage with ServiceMax CEO Dave Yarnold, it was clear from the outset that there was more to this arrangement than just a bit of back scratching.

 

So what does Schneider Electric get out of it beyond the original remit for buying software to manage its service teams? “The strength of partnership we have with them is enabling greater innovation in what we are doing with our service organisation. As a company, they think strategically about the software, which empowers us to do more strategic things with our service delivery.”

The industrial internet of things

One of the more strategic things is increased automation. Schneider Electric has been a massive advocate of the Internet of Things within its various customer industries, claiming that IoT is a driver for increased efficiency as well as increased sustainability.

Its own industrial IoT whitepaper talks about a “wrap and re-use approach” rather than a “rip and replace approach”, the idea being that this will enable greater business control through accurate machine intelligence.
This measured approach, it says, “will drive the evolution towards a smart manufacturing enterprise that is more efficient, safer, and sustainable.”

Gupta believes that IoT is a “fundamental strategy” that will significantly “change our service organisation.” In what way? “Technology is not the issue,” he says. “We can already do things quickly and efficiently. The biggest impact for us is the value we are able to give to the customer. This is where the biggest opportunity with IoT is for us – mitigating downtime, maintaining uptime and assets becoming predictive. IoT must become an operational strategy and not just be a vision. We are focused on scaling the innovation to an industrial level, not just pockets of visionaries doing isolated projects.”

As if to drive home the point, Schneider Electric also rolled out its VP of information process organisation, R&D and Innovation Efficiency. Twila Osborn, as well as having a long job title, is a mathematician. She worked on the space shuttle programme in the 1980s, using her problem solving skills on the well-publicised issues surrounding the shuttle’s heat-resistant tiles.

 

Today she works out of Boston in the US, designing processes across Schneider Electric’s data and technology platforms to ensure a lifecycle of data across the organisation. She has just finished with a proof of concept, she says, reaffirming that “R&D is relevant.”

Ground control

Her proof of concept is essentially about using automation to create a standard data flow across the organisation, “designing serviceability and scalability into the marketing attributes we need in the products from the very beginning,” she says.

“We can now look at the products and get metrics so we can develop competitive models now, looking at how we compare with rivals and plan accordingly. We can close the loop with our service team, so the engineer in the field can capture the data and look for upsell opportunities. It’s about service engineers getting the right product and parts while on site or maybe even like the Tesla, refresh the software without interrupting the user?”

She talks about value creation, not a standard phrase for a mathematician, and applies to the idea that the service technician has this increasingly important role in helping the company define its future.  “They are going to be critical in the chain,” she adds. “The speed of reaction will be huge and can alleviate customer problems quickly through the data telling you what is wrong – intelligence is becoming critical.”

So does she see service engineers selling or just good sources of raw ideas for R&D? “The automation will enable us to close the loop again with the service engineer who can see gaps in the market or problems and feed them back instantly to the product design people, so products will change based on real experiences in the field. So yes, the role of the service engineer will keep changing.” And selling?

 

ServiceMax’s Dave Hart, VP of global customer transformation steps in here. “It’s a fine line between serving and selling,” he says. “You don’t really want them to sell because they break the trusted adviser status. Empowering field service engineers to make more informed decisions thought, that’s different. A lot of companies don’t have direct sales forces anymore, so in many respects filed service is the touchpoint with the customer but not really a salesperson.”

Hart adds that if you speak to most field service leaders they will probably tell you that one of their biggest issues is data. They know it’s in there, they just can’t get it out the system in any meaningful way. “It’s usually in a bunch of disparate systems that don’t talk to each other,” he says.

And that is the problem Schneider Electric is trying to solve. It has a plan to coordinate the whole organisation; not a small task but if Osborn’s proof of concept flies you get the feeling it will be on that road relatively quickly.  She understands that you need meaningful data to glue a modern business together. It’s finding ways to make this data easily accessible and that makes Schneider, not for the first time, one to watch.

 

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