FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

In this final excerpt in the series, the group discuss how the study is showing an increase in co-creation between service providers and their customers when it comes to establishing innovative new approaches to service delivery.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute second part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

In this excerpt taken from the second of two in-depth debrief sessions, the group take a moment to discuss why the shift towards servitization is such an appealing move for an increasing number of field service organisations.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute second part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

In this excerpt from the second of two in-depth debrief sessions, the group look at the data and discuss if we are seeing an acceleration in the move away from the traditional break-fix approach to service delivery towards more advanced, servitized models?

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute second part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

In this excerpt from the second of two in-depth debrief sessions, the group reflect on how wide-reaching the impact of the pandemic has been on field service companies in terms of driving even greater customer-centricity and becoming an unexpected catalyst for the acceleration of digital transformation.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute second part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

Here the group discuss the tools and technologies that are being used to measure CSAT metrics and drive improvements in ensuring customer success.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute second part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

In this excerpt from the first of two in-depth debrief sessions, the group look at what is the most effective means of collecting customer feedback - SMS, email, or directly via the engineer.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute first part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

In this excerpt from the paper the group discuss how the various pros and cons of when to collect customer feedback from the customer - during the service call or after?

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute first part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

FSN Research recently undertook a detailed study in partnership with HSO to understand precisely what CSAT metrics are being tracked by field service organisations.

At the same time, the study also explored the digital transformation journey our sector has been on for several years and how this was significantly accelerated due to the pandemic across 2020 and into this year. Having published the results, Dan Snowdon, Danny Wieder and Kevin Brown of HSO joined Field Service News Editor-in-Chief, Kris Oldland to discuss the findings of the study in greater depth.

In this section from the first of two full length debrief sessions the group look at the data and discuss exactly how strong CSAT metrics can be an indicator of competitive advantage for field service organisations.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length 50 minute first part of this detailed FSN Research debrief session. 

For a limited period, this content will also be available to those on our free-forever, FSN Stanard subscription tier. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, HSO who may contact you for legitimate business reasons to discuss the content of this study.

Further Reading:

• Read more exclusive features from FSN Research  @ research.fieldservicenews.com/
• Read more about Digital Transformation @ www.fieldservicenews.com/blog/tag/digital-transformation
• Read more about Service Innovation and Design @ www.fieldservicenews.com/blog/tag/service-innovation-and-design
• Read more about customer service trends @ Features on CSAT trends
• Read more insights from HSO and how they are helping field service companies drive improvements in customer satisfaction and increasing operational efficiency here
• Arrange a consultation to find out how HSO can help your field service business grow by clicking here 

WBR's Laura Anne Danaraj speaks to Margerat Dizon from Globe Telecom about balancing customer demands with efficient operations.

Communication through technology has become an integral part of everyone’s life. Today, we as consumers rely on a combination of mobile phones, broadband, and wireless data to stay connected with people, look up information or for entertainment. Think of a time where you are not using your phone, computer, or dependent upon the internet… Not easy is it?

Exceptional Customer Service

Just like how easy it is to connect online with a press of a button, the telecommunication industry understands there is phenomenal value in using technology to provide exceptional customer service and to transform practices in keeping their customers happy.

I had a casual chat with our Field Service & B2B CX Asia speaker, Margaret Dizon, VP of Customer Field Services, Broadband Business at Globe Telecom, a major telecommunications provider in the Philippines. She shared her experience and knowledge in managing their field service operations.

According to Marge, “Field servicing is not just exclusive to our field service agents. It is also empowering our customers to be part of the field servicing loop all together”.

Hence, Globe Telecom is trying to get the right formula for its balancing act in managing the demands of its customers while making sure operations are efficient.

“We try a personalized approach, making sure that we are physically present vis-à-vis leveraging remote tools, remote management and remote troubleshooting. As we are currently geographically dispersed, we want to ensure we have the right capacity and the right skills set in the field so we can deliver on time and of high quality, with no repetition.”

It seems then that the key to winning customer service drills down to technology and coordination – leaving customers feeling directly catered to while optimizing digital tools. Therefore, building a strategic approach to integrate digital technologies into field service management gives a business really an edge.

With several Telcos in the market for customers to choose from, and companies competing to gain market share, does cost eventually act as a barrier to provide good customer experience?

"Apart from CX, in a digital first world, Telcos need to ensure customers have a good omnichannel experience to survive and thrive..."

 “Our cost enhances the type of approach in delivering field service to our customers. So rather than seeing it as a barrier, I take it as a way to identify and deliver the best approach based on the customer persona we are dealing with.”

Given that, some customers might need a specific type or a premium brand to provide them personalized service.

“The fact is if they feel the sincerity from us, they would see the value of the service. It does not matter whether you have the basic or premium subscription with us; we always provide the right outcome. And with that, I would say it’s not really dependent on the cost,” affirmed by Marge.

A study by PwC, titled ‘Experience is Everything: Here’s How To Get It Right stated that 42% of consumers said they would pay more for a friendly, welcoming experience, and 52% would pay more for a speedy and efficient customer experience. Customer experience has become the number one aspect for businesses to focus on, overtaking price and product as the key brand differentiator.

Apart from CX, in a digital first world, Telcos need to ensure customers have a good omnichannel experience to survive and thrive in such a volatile and complex ecosystem. How does Globe Telecom achieve this?

“We plot a map of a customer journey, where all the teams are engaged and all the channels that deliver customer experience are aligned. Once we have that map in place, we make sure we follow the guidelines whether it is the type of words that we use, the timing, the approach, the type of feeling that we evoke and the manner of how we deliver their expected service. We are all aligned to the kind of journey we are supposed to deliver to them (our customers).”

It comes down to the planning and execution as shared by Ms. Dizon. As Telco’s transform from a traditional communication service provider to a digital service provider, they have to develop the ability to orchestrate customer experience that supports them at every touchpoint in order to achieve their desired outcome.   

To end our casual chat, Marge shared that attending Field Service Asia gives her the chance to gather together with fellow Field Service leaders to share their experiences, challenges and best practices. Instead of just looking out for information on the internet, she gets to secure real life applicable case studies through this summit.

Futher Reading: 

• Read more about the Field Service and B2B CX Asia event @ https://fieldserviceasia.wbresearch.com
• Read more articles by Laura Anne Danaraj @ https://www.fieldservicenews.com/lAURADANARAJ
• Read the PwC study, Experience is Everything: Here's How to Get it Right @ https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
• Read more about customer experience in service @ https://www.fieldservicenews.com/CUSTOMER+EXPERIENCE
• Read more about Globe Telecom @ https://www.globe.com.ph/