Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Christian Kowalkowski, Professor of Industrial Marketing at the Institute of Technology at Linköping University and he is affiliated with CERS, at Hanken School of Economics in Helsinki.

Professor Kowalkowski rapidly established himself as a leading authority in the field of B2B service strategy research and he focuses on service growth strategies, service innovation, and the interplay between digitization and servitization.

During the conversation, the two discuss a wide range of topics related to the growing trend towards servitization and how the pandemic has changed the approach to digital transformation among field service organisations.

In this exceprt from that conversation, they analyse which service challenges posed by the pandemic have ultimately led to positive outcomes for field service organisations.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about the imapct of COVID-19 iin the field service sector @ www.fieldservicenews.com/COVIID-19
• Read exclusive articles by Christian Kowalkowski on FSN @ www.fieldservicenews.com/christian-kowalkowski
• Connect with Christian Kowalkowski on LinkedIn @ www.linkedin.com/kowalkowski/