Due to their recent research on the fleet management market Frost & Sullivan have presented Masternaut with their 2013 award for Competitive Strategy Leadership. Masternaut were selected after successfully differentiating themselves from their competition through a mix of product quality, up-to-date functionality, unique offerings and significant cost savings delivered to their customers.

Frost & Sullivan Research Analyst Latha Rani commented:

“Being adaptive and resilient is a key success factor in the fiercely competitive fleet management services industry, and Masternaut has designed its strategies around offering better value to its customers”

“Masternaut’s product offerings help minimise the carbon footprint of fleets, improve safety, and augment efficiency, which ultimately translates to unparalleled customer value.” Rani added.

In particular it was Masternaut’s desire to collaborate with customers to establish a deeper understanding of their needs whilst simultaneously having their finger on the pulse of the latest market trends that went a long way to securing enhanced customer value. Leveraging market experience to innovate on an ongoing basis, developing truly customisable solutions that meet their clients demands and offering best-in-class after sales service were also key factors for them receiving the award.

With an investment of over €20 million to take forward their technology , their platform  Masternaut Connect is designed to employ the latest advancements in telematics, with the aim of delivering superior real-time tracking and communications to improve driver behaviour and fuel efficiency, whilst reducing reduce carbon dioxide emissions. It is through this platform that Masternaut have helped their customers employee management and vehicle expenses, while giving them greater visibility into trends and strategic business data.

Delivering quality end to end service which ranges across hardware, software, communication gateways for data collection, data hosting, server hardware and technology and QA and web-delivered software, Masternaut also has highly experienced in-house customer service teams who specialise on specific sectors.

The company also has a deep pool of satisfied customers using their solutions who will vouch for their services and the fact that many of them have achieved savings as significant as 20% whilst benefitting from the added security fleet management provides.

"Masternaut currently holds an impressive market share in this highly competitive space," noted Rani.

"With over 300,000 vehicles across Europe, the company has achieved an excellent compound annual growth rate of 30 percent from 2009 to 2012."

Of course this would be expected with Masternaut being the largest fleet management services company in Europe, in fact they are now providing services across 32 countries. As the first telematics company worldwide, and with 16 years of experience in telematics, Masternaut have established an excellent brand presence in the market and made the most of their early-mover advantage. With a strong reputation and wide reach the company have built themselves an enviable position from which they can thrive in a competitive market.

The award is handed out each year Frost & Sullivan presents this award to a company that has utilised competitive intelligence to successfully execute a competitive strategy resulting in stronger market share, competitive brand positioning and customer satisfaction.

Frost & Sullivan’s Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

Many congratulations to Masternaut for achieving this award. A shining beacon for the telematics industry.