Has the Conversation Around Servitization Become More Mainstream?

Sep 29, 2021 • Christian Kowalkowski • field service technology • Servitization • The View from Academia • Covid-19 • Digital Symposium

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Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Christian Kowalkowski, Professor of Industrial Marketing at the Institute of Technology at Linköping University and he is affiliated with CERS, at Hanken School of Economics in Helsinki.

Professor Kowalkowski rapidly established himself as a leading authority in the field of B2B service strategy research and he focuses on service growth strategies, service innovation, and the interplay between digitization and servitization.

During the conversation, the two discuss a wide range of topics related to the growing trend towards servitization and how the pandemic has changed the approach to digital transformation among field service organisations.

In this exceprt from that conversation, the two discuss whether the conversation around servitization has become more mainstream over the last few years and the many different approaches that companies can take towards servitization as we start rebuilding from the pandemic.

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