In this third feature from a series of excerpts from an exclusive Field Service News white paper published in partnership with Help Lightning, that is exploring the practical questions surrounding Augmented Reality we explore the importance of effortlessness in any new technology we introduced into the complex machine of field service operations - especially one that can change our industry as dramatically as Augmented Reality...
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Any new technology’s true strength when introduced into a complex workflow such as field service is that it needs to just work. It needs to be seamless and effortless for both the customer and the technician or engineer.
In this sense, AR is no different. It has to fit comfortably within the workflow. It has to integrate with other applications crucial within the field service management technology stack to be easily adopted. In a world of APIs and increasingly open architecture, this, on the surface, would seem a relatively simple request. Yet, in a world of data security and mobile device management, introducing a sophisticated new technology is not always as easy as it might seem at first glance.
So has AR reached this tipping point from exciting potential to effortless implementation?
York believes it has, although as he explains, AR is not actually a single technology but instead a set of technologies that can be used to solve problems of a variety of sorts.
“The visual assistance and the merged reality that we offer really is one of the most natural but the simplest of the augmented reality technologies,” York explains.
“It doesn’t require a lot of upfront capital cost, and it can be rolled out very rapidly. It can be rolled out standalone, and we have many customers who’ve got a lot of value in doing so with benefits across costs, revenue and customer satisfaction. These benefits are often not only incredible but also very achievable.
"We believe it’s incredibly important to use the devices that are already available and allow somebody to interact without even having to download an app..."
“However, even when these technologies are used as a standalone, it is important to remove any friction associated with using new tools and to make doing so a seamless experience for the customer but also for the call centre and the field techs.
“That’s really been a big focus for us. We look at every point in which there is potential friction in the process, and we say can we take that friction out?
“A good example here would be the inclusion of smart glasses within the technology stack. Smart glasses are fantastic. We support smart glasses. We have several customers experimenting with smart glasses, and we also have users who are using smart glasses in production today to roll out equipment.
“We have one customer that sells large, complex equipment to an international customer base, and during the pandemic, their equipment was in high demand, but they couldn’t go and set it up and train the customer. They started sending a pair of smart glasses with the equipment, so when local technicians or the customers themselves would put the smart glasses on, they would call back home using Help Lightning, and they’d be guided through an installation process as well as the training process.
“They were able to get their customers up and running with the technology even though they never had a physical interaction – so in the last twelve months, such solutions have proven to be really valuable.
“However, most people don’t have smart glasses, but all of us have a smartphone in our pocket. We believe it’s incredibly important to use the devices that are already available and allow somebody to interact without even having to download an app. A user can literally join a Help Lightning call by simply clicking a link in an email.
“We’ve looked at every point in which there potentially could be friction; from the customer to the call centre all the way to the domain experts and the field techs. You can remove friction at each of those points through integrations. These are essential steps that allow the technology to work seamlessly and make it easier to improve those efficiencies by reducing the complexity often associated with using new technology.
“We have we have a lot of tools that allow us to integrate with Field Service Management solutions, Customer Relationship Management solutions and with Call Centre platforms. We even have integration with mobile apps. For example, we have a customer who has a mobile app that they use for service and in their mobile app, they have a call Help Lightning button built in. If the user clicks that button, it calls a group of technicians who are able to help with that product, at that location with that particular asset ID, at that exact time. Those kinds of integrations can be incredibly powerful for the customer.”
If you would like to read this exclusive paper right away Field Service News
subscribers across all our subscription tiers can currently access this paper instantly by hitting the button below.
If you are yet to subscribe you can join our free-forever subscription tier FSN Standard by hitting the button to access a dedicated registration page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soon as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content Help Lightning who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of our privacy policy available here which is in line with GDPR regulations and is an ongoing condition of subscription.
Field Service News is published by 1927 Media Ltd, an independent publisher whose sole focus is on the field service sector. As such our entire resources are focused on helping drive the field service sector forwards and aiming to best serve our industry through honest, incisive and innovative media coverage of the global field service sector.
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