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A new study from IDC and LogMeIn has revealed that fast and effective support will be a competitive differentiator for companies looking to win-over digitally transformed customers and employees.

According to the study “Support Services as a Competitive Differentiator”, nearly 67% of consumers said that customer satisfaction was more important than price when doing business with a company, yet nearly 30% of companies still say that reducing the cost of support is more important than customer satisfaction.  With the rules of customer and employee engagement changing, this disconnect is setting companies up for a negative long-term impact.

Increasing Customer Expectations

Today’s connected world demands that support and service teams take a greater role in driving customer engagement and loyalty.  Digitalization, including the adoption of mainstream social platforms and the use of online forums, is acting as an accelerator on this shift.  This is turning customer support improvement into an urgent imperative and making business practices increasingly transparent.

According to the study, customers rank better communication and fast problem resolution among their top priorities for customer support.  While an overwhelming 89% of respondents believe that having a support agent they can communicate with is the most important aspect of a support experience, companies are challenged to meet this goal due to the various nuances of each user and individual devices.  In fact, almost one-third of respondents said that support took a long time to resolve their issue while 24% said the problem was never resolved.  With 64%, of consumers reporting that good support experience result in advocacy and additional purchases from the company and 60% reporting that they share bad experiences as well, residual impacts of customer support satisfaction have impacts far beyond a single engagement.

“Today’s digital disruption signals the need for a fresh support strategy.  Service teams are being called upon to fulfil a greater purpose and are in a prime position to create success stories that can lead to better brand awareness, improve sales conversions, and ultimately, repeat business,” said Jennifer Cooke, Research Director, IDC.  “As the research shows, the degree to which support is effective is now a competitive differentiator and companies need to approach it in a more proactive and predictive way or risk damaging relationships with customers, employees and partners.”

Expectations for Internal IT Are Also on the Rise

Negative support experience has a widespread impact on a company beyond just lost customers and revenue.  Internal IT teams are under similar pressures from their end-users.   In nearly all the topics surveyed, employee experiences and expectations of their internal IT teams matched those consumers have of customer support underscoring the importance of efficient support across the board.  In addition, faulty internal IT support is costing companies in productivity of employees.  When users don't receive effective support, 52% said that they waste time because they can't perform their jobs. In addition to not doing their jobs, 45% of the time they pull another colleague away from their own jobs and ask for help. The net impact is a dramatic decrease in productivity.

Developing an Effective Support Strategy

Companies are facing a variety of hurdles when it comes to developing a modern and effective support strategy.  These challenges range from decreasing or stagnant budgets for support tools (41%) and lack of executive support (20%) to inability to scale with current tools and technologies (42%). Even for those that have made some changes to their internal processes or invested in technologies (50% of respondents), only 25% have been able to drive strong relationships due to the lack of adaptability and intelligence capabilities.

The survey did find that technologies like remote support are helping alleviate some of the pain customers associate with support today.  Nearly 75% of organisations reported using remote support solutions within their environment and 85% of end users saying these technologies helped resolve their issues more quickly than other methods of support.  As companies look to continue to mature their support organisations, they will need to look adopt these technologies as well as ones that will enable emerging artificial intelligence and automation to help meet the needs of changing users, devices and geographic locations.

“Customer service inextricably linked with the overall success of a company,” said Dave Campbell, Vice President, Customer Engagement and Support at LogMeIn.  “This becomes even more apparent when discussing customer support specifically.  In today’s competitive landscape, support organisations are being viewed two ways – as a competitive advantage or a detriment to success.  As a result, finding the right balance of people, process and technology will be key for companies to mature their support strategy to a point where it will create long term loyalty, customer advocacy, and business growth.”

Methodology

In August 2017, IDC conducted two surveys to better understand how existing support technologies were meeting the needs of a changing user base. One survey focused on the end-user experience, and the other survey examined enterprise and service provider support programs and the tools they used, with the goal of assessing the current state of support, identifying areas of success, and uncovering areas that needed improvement. The 1,400 survey respondents were from a broad mix of industries, company sizes, professional roles, and geographic regions.

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Wiraya, a Marketing Technology firm based in Sweden which develops a Managed Mobile Customer Activation software, has been awarded €2 million in innovation grants by the European Commission, for the development of Wiraya Activation Intelligence (“Wiraya AI”).

The contribution is intended to enable further development, validation and optimisation of Wiraya’s artificial intelligence software to help Europe’s mobile operators improve customer value for their subscribers, and thereby customer loyalty.

The new functionality, Wiraya AI, automatically creates interactive voice and text communications, which allows individual dialogue with large customer groups. With such deployments of AI being predicted to potentially revolutionise the customer experience across a range of use cases including support issues, this development could be an interesting development for field service organisations.

We are really proud to be one of the few companies selected by the European Commission. The grant gives us a great opportunity to be able to drive the development of artificial intelligence within customer communication in Europe - Oskar Klingberg, CEO, Wiraya SolutionsCurrently, European mobile telecom operators are facing continuing rising industry challenges to tackle low customer satisfaction and loyalty and despite advanced churn prediction models, operators still often communicate with their customers as if they were still prospects, using generic communication that erodes trust and commitment. This is a challenge that Wiraya are aiming to tackle.

Using machine learning, the software predicts and customises what, when and how to communicate with each individual, by matching the individual’s profile with specific communication journeys. With the implementation of Wiraya AI, 5% of the annual churning customers can be saved each year, corresponding to substantial savings for the operator, and increased customer satisfaction.

“We are really proud to be one of the few companies selected by the European Commission. The grant gives us a great opportunity to be able to drive the development of artificial intelligence within customer communication in Europe. We have always tried to challenge ourselves by identifying and solving important industry-specific business problems. For the telecom sector, AI functionality will solve resource-intensive and complex customer communication flows with highly effective, automated personal dialogues.” says v, CEO of Wiraya Solutions.

The development of AI functionality begins with pilot projects in 2018 and then full commercial launch in 2019. Initial tests suggest up to 5 times higher conversion rates compared with today’s way of communicating, while delivering substantial yearly savings.

Klingberg adds: “We are now developing the functionality specifically for mobile operators, but our plan is to implement the functionality across other industries, proving the same opportunity for a whole range of businesses.”

Should the pilots be successful it will be interesting to see if this could as act as a proof of concept to roll out across over service-centric sectors.

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UK based non-profit knowledge sharing group the Service Community which Field Service News is proud to partner with has recently announced one of the most diverse events they have organised in the last couple of years.

The next Service Community event will be hosted by the Cambridge Service Alliance at the Institute for Manufacturing (a division of the University of Cambridge’s Department of Engineering) on the 19th April 2018.

Being at one of the world’s leading service research organisations means that we hope to mix the very best in thought leadership, with practical hands-on experiences of transforming service businesses. Each discussion will be approximately 40 mins enabling you to discuss real issues with real people.  We are also very lucky to have a The Digital Manufacturing Tour, where you will have a chance to hear about the research initiatives that the IfM are undertaking on digitalisation in manufacturing.

In addition to a speaker from the CSA, we have leaders from MARS, Oracle and Fujifilm joining us to discuss and share experiences on how they have tackled some of their key service business challenges.

How to register

You can reserve your place by sending an email to info@service-community.uk. We will then contact you to confirm registration and will send out the joining instructions nearer to the event.

Please feel free to forward this information to colleagues who you think would be interested. We look forward to seeing you in April

Agenda for the 19th April 2018

12.00 - 13.00: Meet at the Institute of Manufacturing at Cambridge University
13.00: Nick Frank: Welcome

The Impact of Big Data and Machine Learning technologies on developing Customer Experience in manufacturing companies Dr Mohamed Zaki: Deputy Director of the Cambridge Service Alliance will introduce the work the Cambridge Service Alliance does and share recent research he has undertaken into Customer Experience development

Leading Service to a Trusted Advisor Culture:  Ashley Weller: UK Service Director at Mars drinks will share his own journey in driving sustainable cultural change

The Digital Manufacturing Tour

Coffee & Networking break

Real World Challenges of implementing Augmented Reality in Field Service Adil Kabel: Technical Support Manager, at Fuji Film responsible for EMEA 2nd line support for Wide Format Digital Printers will share his experiences of running two pilot projects in the Field Service organisation looking at 'glasses' and handheld augmented reality apps

Benefits and Challenges of Self Service models - Stephen Darkes Snr Process Analyst: Global Systems Remote Support at Oracle: Steve will give us some insights into the different Self-Service support models that Oracle have introduced to enhance customer satisfaction and make their business more cost-effective.  He will cover a range of models, from the use of community forums for Diagnosis and Resolution to the development of Customer Replaceable Units for hardware.  He will share his experiences of the range of benefits that self-service brings, as well as the challenges of implementation.  Many businesses can make their customer support more effective through self-service business models.

17.00 Networking Drinks

Reserve your place by sending an email to info@service-community.uk. We will then contact you to confirm registration and will send out the joining instructions nearer to the event.

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Avaya has recently announced advancements in delivering and integrating artificial intelligence (AI) technologies into contact centres to improve the customer experience...

Avaya Ava™, a new AI architecture including natural language processing, machine learning and innovative analytics, enables effortless customer engagement through social media and messaging platforms.

Avaya Ava is a cloud, messaging-agnostic solution that offers new AI capabilities for social messaging integration and automation of digital interactions. Avaya Ava was originally introduced as part of Avaya’s online support community, helping customers and partners get their questions answered about Avaya solutions without human intervention. Ava has now evolved to include AI capabilities, complementing Avaya’s Customer Experience portfolio and is the ideal solution for any contact centre to modernise their infrastructure with AI.

When handing off to agents, Ava transfers the full context of the upfront automated experience, eliminating the need for customers to repeat information and steps already taken.Avaya Ava can engage with customers using social media, chat and messaging channels, and provide immediate self-service support as well as deliver the customer to agent-based customer care.  When handing off to agents, Ava transfers the full context of the upfront automated experience, eliminating the need for customers to repeat information and steps already taken.

Capable of AI mining via multi-lingual, natural language identification, contextual and sentiment analysis, Avaya Ava extends scale and efficiency to customer care operations. Ava can support 34 languages and Facebook, Twitter, WeChat and LINE, with more to be added as the solution evolves. The open API approach enables integration with third-party AI solutions from the Avaya A.I.Connect initiative.

The announcement of Avaya Ava comes on the heels of Avaya’s announcement of a definitive agreement to acquire Spoken, a leading innovator in Contact Center as a Service (CCaaS) solutions for enterprise customers and a provider of transformative real-time customer experience management applications built on conversational artificial intelligence. Spoken’s specialised agent quality software applications and services, as well as IntelligentWire solutions, use artificial intelligence and deep learning technologies on live voice conversations to reduce after-call work, drive more intelligent responses and gain deeper insight into customer sentiment and experience.

Avaya also announced today an expansion of the A.I.Connect initiative with three new members, and new solutions and services focused on the user experience, including Avaya Equinox Experience and the Avaya Desktop Experience.

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The field service sector could see huge benefits from self-driving cars so the recent announcement from Byton should be of interest to field service organisations everywhere...

BYTON, an innovator of smart, premium electric vehicles, announced a partnership with Aurora, a leading self-driving technology company.

The partnership will help BYTON incorporate Level 4 (L4) autonomous-driving vehicle capabilities into BYTON vehicles and enable BYTON to become among the very first group of carmakers to bring L4 and eventually Level 5 (L5) cars to market.

In the next two years, BYTON and Aurora will jointly conduct pilot deployment of Aurora’s L4 autonomous driving systems on BYTON vehiclesIn the next two years, BYTON and Aurora will jointly conduct pilot deployment of Aurora’s L4 autonomous driving systems on BYTON vehicles. Additionally, BYTON and Aurora will explore the use of Aurora’s self-driving system in BYTON's series production vehicles. According to the Society of Automotive Engineers, L4 autonomous vehicles can drive independently in most environments, with the expectations that humans may need or choose to drive in some conditions.

"BYTON is designed for the age of autonomous driving. We are pleased to partner with Aurora, as Aurora is supremely focused on a mission to deliver the benefits of self-driving vehicles safely, quickly, and globally," said Dr. Carsten Breitfeld, CEO and Co-Founder of BYTON.

Dr. Daniel Kirchert, President and Co-Founder at BYTON, added, "I'm confident that Aurora will be instrumental in helping BYTON achieve its objectives as an innovator of smart, premium electric cars with Level 4 and Level 5 autonomous driving."

Chris Urmson, CEO at Aurora, said “We are excited to partner with BYTON, an innovator in the electric vehicle industry, to further advance our goal of delivering self-driving vehicles quickly, broadly and safely. We look forward to piloting this technology in California.”

Earlier this month at CES 2018 in Las Vegas, BYTON premiered its BYTON Concept and announced plans to design and build smart premium electric cars for the Chinese, U.S. and European markets. Sales are set to begin in China in 2019, and sales in the United States and Europe to start in 2020.

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Field service management software is transforming trade/ speciality contracting as more revenue comes from service contracts and maintenance...

IFS, the global enterprise applications company, has released a primary research study revealing that legacy software solutions used by speciality and trade contractors could prevent them from profitably delivering aftermarket services to their customers.

These contractors are finding aftermarket service an important source of revenue growth as project owners wish to outsource asset maintenance to the companies that constructed, fabricated or installed the asset on their behalf.

The survey of 200 HVAC (heating, ventilation and air conditioning), plumbing, electrical, building automation, low voltage electrical, signage, overhead door and other speciality contractors paints a picture of an industry in the grips of a digital transformation.

85 percent of study respondents said they have maintenance contracts with customer-specific terms, service level agreements (SLAs) and pricing, but only 14 percent said their software facilitated these contracts “very well.”

85 percent of study respondents said they have maintenance contracts with customer-specific terms, service level agreements (SLAs) and pricing, but only 14 percent said their software facilitated these contracts “very well.”Many respondent companies did not enable field technicians to improve the customer experience or drive new revenue. Only 38 percent said technicians could access information on the terms of the contract including customer-specific requirements. Only 15 percent of respondents have the technology to empower field technicians to upsell or sell new service contracts, only 25 percent could issue new estimates and 23 percent could get customer approval for an estimate.

89 percent of respondents said they use subcontractors, but just over 10 percent have adopted the current technology by giving their subcontractors a mobile app to interact with their field service management software.

Respondents reporting greater readiness for digital transformation—Digital Transformation Leaders—are nine times as likely to say their software prepares them well for the essential process of service contract administration. Only 30 percent of Digital Transformation Laggards were even offering customer-specific contracts, while Digital Transformation Leaders were more than nine times as likely to say their software prepared them very well to support these contractual obligations with specific requirements for each customer.

Our data shows that residential contractors seem to be ahead of commercial contractors when it comes to Digital Transformation.IFS Industry Director for Field Service Management Mark Brewer said, “These trade and speciality contractors are at an inflexion point with field service management software. Many of them have invested in some level of field service technology to support aftermarket service work. Often, this same software helps them manage construction crews during the initial project. But now they are at that point where they need to become more attentive to customer-specific SLAs. They need to upsell and drive more sales from each customer and improve the customer experience.”

IFS Senior Product Evangelist for Field Service Management Tom DeVroy added, “The adage is that the future is here—it is just not evenly distributed. This is true for trade contracting, where our data shows that residential contractors seem to be ahead of commercial contractors when it comes to Digital Transformation.

This is mostly the result of customer demands that have pushed them towards software that optimizes the field service schedule, enabling them to give an accurate estimated time of arrival and issue proactive customer alerting. They are further ahead on automated subcontractor management, automated parts ordering and fulfilment, and field-based, point-of-service payment processing. Contractors engaged strictly in commercial work need to catch up as their own customer expectations evolve.”

Download the entire study, Are Trade/Specialty Contractors Leveraging Field Service Software for Aftermarket Service? @ fs-ne.ws/MNNo30inF0F

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Evatic Group, the leading provider of service management software for small and medium-sized businesses (SMBs) in Europe, has been rebranded "Asolvi".

It's the latest development for a company that has been at the centre of some big changes over the past couple of years, most notably the acquisitions of Tesseract in the UK and WinServ in Sweden. Asolvi is now helping 800 customers across 30 countries to attain greater flexibility, scalability and profitability in their service operations.

Pål M. Rødseth, CEO of Asolvi, explains the reasoning behind the new name: "We wanted a name indicative of the fact that we don't just supply software. We solve problems. We find solutions to our clients' service management needs. We're a partner that helps you become more efficient." He adds, smiling, "And since we're a multilingual and multinational company, we also wanted something easy to pronounce in many languages!"

We wanted a name indicative of the fact that we don't just supply software. We solve problems. We find solutions to our clients' service management needs. We're a partner that helps you become more efficient.Asolvi will continue to offer service management solutions under the Evatic, Tesseract and WinServ brand names, but felt that the time was right to distinguish between the company and its products. "Our products have been in the marketplace for a long time and have established themselves as leading brands within their respective segments," says Rødseth. "Each product has its own distinct benefits and will continue to develop under the Asolvi umbrella."

Rødseth goes on to explain how he expects Asolvi's recent growth to bring some stability to the market. "Having acquired both Tesseract and WinServ in the last 18 months, we expect to continue the much-needed consolidation of service management software players in the SMB space in Europe. Being a larger entity gives us economy of scale to meet the future demands of modern service companies."

Asolvi is headquartered in Trondheim, Norway and has offices in the UK, Sweden, Germany, France, Holland and Singapore. It is a private company owned by the employees and Viking Venture. For more information, please visit www.asolvi.com.

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Verizon Communications Inc. has announced the acquisition of Movildata Internacional, a Murcia, Spain-based provider of commercial fleet management solutions. Terms of the transaction, which closed on Jan. 19, 2018, have not been disclosed.

Verizon Telematics is an established leader across Europe with a strong presence in the United Kingdom, Ireland, the Netherlands, Germany, France and Poland. Movildata, an established industry leader in Spain, complements Verizon Telematics’ expanding operations in southern Europe, specifically Portugal and Italy. “We see Movildata as a natural fit and highly synergistic with our European business,” said Andrés Irlando, CEO of Verizon Telematics. “This strategic acquisition strengthens Verizon Telematics’ market position, accelerates growth and allows us to expand the footprint of our market-leading solutions and services.”

With more than five million commercial vehicles, Spain represents the second largest market for commercial vehicles in Western EuropeWith more than five million commercial vehicles, Spain represents the second largest market for commercial vehicles in Western Europe according to leading industry analyst firm Berg Insight.¹ Furthermore, the market for fleet management solutions is significantly underpenetrated compared to other major markets in Europe, creating opportunities for growth.

Movildata employees have joined the Verizon Telematics team and will continue to drive sales and support for its current fleet management products. In addition, Verizon Telematics plans to add Fleetmatics’ REVEAL™ to the portfolio of software solutions available to Spanish fleet operators. Verizon Telematics provides world-class vehicle tracking and business intelligence solutions designed to help generate cost savings, improve productivity and help monitor driver safety for virtually any mobile workforce.

“We are proud of what the company has accomplished in this market, and we know that with this transaction our success will continue,” said Luis Enrique Rodrigo, CEO of Movildata. “Verizon Telematics’ expansive global reach and robust portfolio of technologies and solutions will allow us to grow the business in Spain and expand our customer service to the next level.”

1Source: Berg Insight “Fleet Management in Europe, M2M Research Series” (2017)

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moreMomentum organises several Momentum Impulse Sessions in Europe and the USA. Executive peers from various manufacturing industries exchange practices, challenges and ideas how to accelerate the business innovation and change and drive success into the digital service economy...

Rapid changes

It has never been a better time to be in the manufacturing industry than nowadays. New technology like big data, algorithms, augmented reality, artificial intelligence and many more are rapidly being adopted by people and organisations.

How to thrive in such a disruptive world

No doubt there exciting opportunities for manufacturing companies. With the new intelligence from the massive amount of data from connected devices and equipment they can create new value for their customers. They can enhance their value propositions and adopt new business models.

However, it’s not only the manufacturing companies that pursue these opportunities. New business are entering the into the market. These new entrants do not have metal, electronics and mechanics in their DNA, but data, algorithms and turning this into value. Besides the well-known companies like Amazon and Google there are many smaller companies moving rapidly. This is changing the competitive arena big time.

When we look at how manufacturers innovate their business and drive change, we see that many encounter 3 key problems which cause them to fall behind competition.

• Change is slow, whether it is small change or more radical changes, there seems to be a lot of energy getting lost in resistance and fighting resistance
• They are stuck in “business-as-usual”. Most innovations are about incremental improvement of current products, services and capabilities.
• Leaders and employees who see the opportunities, threats and lack of progress in their company experience they have no influence to accelerate change.

4 winning habits for momentum

It is mission-critical for manufacturing companies to accelerate business innovation and change for future success. Our research in 89 companies in 2016 identified 4 winning habits for momentum.

• Direction: Everyone shares a clear and succinct picture of changes in the industry, where the company is heading and what needs to change over the coming years. They all understand how they can contribute to the change, and ultimately, fit in.
• Dialogue: Across all teams and levels there is a constructive and forward-looking dialogue on performance, progress, priorities and aligned actions. Everyone feels secure and confident to adapt and try new approaches.
• Decision-making: Everyone has the power to make decisions within their role, to adjust, perform and improve. There are adequate guiding principles to ensure coherence and alignment of all decisions.
• Discovery: Everyone is aware of (potential) trends, opportunities and threats and the best practices available. They spend time in exploring, testing and learning. There is more focus on new things which go beyond the current core business, which is imperative for future success.

Interactive Momentum Impulse Session

moreMomentum organises a series of Momentum Impulse Sessions throughout Europe and USA. During these full day sessions, executives will discuss the 4 winning habits for momentum, their practices and challenges with business innovation and change and will identify opportunities how to accelerate change in their business.

Key-topics:

• Winning habits and strategies which make a (continuous) business innovation easy and quick
• Key obstacles and typical pitfalls for rapid business innovation and change
• Strategic priorities to accelerate business innovation and change and maximise chances for success

You will get valuable input for further developing the right innovation and change strategy and boosting your service innovation!

Upcoming sessions are:

• January 24 in Birmingham (UK) - £375
• March 21 in Munich (Germany) - €425
• May 14 in New York (USA) - $595
• May 23 in Eindhoven (The Netherlands - €425

 

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Field Service News readers receive 30% discount. Enter FSN as promotional code to secure your discount.

Book your seat for your preferred session now.

 

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About moreMomentum:

moreMomentum is an international consulting, training and coaching company which works with manufacturing companies to get more momentum into their ongoing business innovation and change. They exists to accelerate the transition of industrial manufacturing into the digital service economy.

 

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