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Varlink, the specialist Mobile Computing, Auto ID and EPOS Distributor, held its 2018 Meet the Manufacturer (MTM) event on 15th March at Whittlebury Hall, Northamptonshire, where partners had the opportunity to meet resellers and to demonstrate and display their latest products and services. Now in its 13th year, MTM has become a key date in the diary for resellers and suppliers alike.

This year the event was sponsored by Janam, a leading provider of rugged mobile computers. Janam unveiled two new products at MTM, including the XT100. The XT100 rugged touch computer eliminates the pitfalls associated with deploying consumer-grade devices and packs the power and performance of a rugged mobile computer in a slim smartphone design to meet the diverse needs of mobile workers across field service.  This device provides more features and functionality than any other device in its field.

Robert Hurt, Janam General Manager EMEA, said of the event: “This year’s MTM was especially successful for us. The event presented us with an excellent platform to debut two new rugged mobile computers to the reseller/ISV community. We value our partnership with Varlink and are thrilled with the opportunities MTM delivers each year.”

Gen2wave also showcased their new UHF RFID and Barcode Readers – the RPT50 and RPT100, which are now available from Varlink. Both products are compatible with various host devices, with a long-lasting battery and slim and lightweight feel.  The RPT100 is an ultra-rugged device with an IP68 rating and reading distance of up to 9m. With a stand-alone batch mode, up to 1000 RFID/barcode tags can be collected while off the network.

In addition to leading hardware vendors, MTM2018 also featured Varlink’s Alliance Partners who offer complementary products and services giving resellers the chance to enhance their overall solution.Also on show was the Zebra TC25 rugged smartphone, featuring a point-and-shoot scanner and all-day power with the snap on PowePack.  This device is built for work with a 4.3in Gorilla Glass display and an IP65 rating.

In addition to leading hardware vendors, MTM2018 also featured Varlink’s Alliance Partners who offer complementary products and services giving resellers the chance to enhance their overall solution.

It was a bumper year, featuring 25 exhibitors and a record number of delegates in attendance.  Honeywell’s UKI Distribution Manager, Erin Townsend, commented: “MTM is always a successful and well-run event. MTM presents great opportunities to meet new partners, catch up with existing partners, and showcase our latest exciting devices to the channel.”

While Datalogic’s Channel Manager, Johnathan Brown said: “We thought it was a great event that everyone at Varlink should be very proud of.  We had an excellent experience and thought it was most worthwhile.”

This year’s event was organised by Varlink’s newly established marketing team, led by Head of Marketing, Lorien Lightfoot. The team is uniquely structured; each member of the team has a wealth of experience in graphic design, email marketing and digital marketing, allowing them to focus their efforts on specific verticals, and develop expert knowledge of each industry’s needs.

Customers are at the heart of Varlink’s Marketing operations and the development of industry specialists within the team allows them to better support their resellers in their own marketing efforts, providing branded materials, email campaign support and even advice on social media marketing, not to mention the comprehensive Product Reference Guide, which has just been released for 2018.

All in all, MTM18 was a huge success with exhibitors from long-standing Varlink brands, such as Zebra and Honeywell, to newcomers who made their MTM debut, like Labelmate, SBV and IntelliTrack. The business outlook for 2018 looks rosy for all Varlink’s partners, says CEO Mike Pullon:

“MTM is a testament to how much we value our relationship with both manufacturers and resellers and is always an indicator of how well Varlink will perform across the year.  2018 is set to be a record year for Varlink. With significantly increased stock holding and new products launching from some of our key brands, the company is making huge strides towards a year of significant growth.

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