ARCHIVE FOR THE ‘chris-raddats’ CATEGORY

Has Servitization Reached Critical Mass?

Jun 04, 2021 • FeaturesDigital TransformationThe View from AcademiaServitization and Advanced ServicesEMEAUniversity of LiverpoolChris Raddats

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Dr Chris Raddats of the University of Liverpool a seasoned expert with experience from both the industry and academic sides of the aisle...

Creating a Strong Corporate Brand in B2B Manufacturers

Mar 04, 2021 • FeaturesLeadership and StrategyUniversity of LiverpoolChris Raddats

Dr. Chris Raddats, Senior Lecturer in Marketing and Director of Research at the University of Liverpoool, highlights the importance of having a strong corporate brand in B2B manufacturers and offers companies the opportunity to better understand the...

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