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A new survey has uncovered the public’s perception towards different modern technologies.

The potential utilisation of Autonomous Vehicles within the field service has been discussed for some time so forward-looking field service organisations may be keen to see the latest developments in this emerging technology have made public use of driverless cars a reality...

Earlier this month, Aptiv PLC, a global technology leader in mobility, announced the launch of a fleet of 30 autonomous vehicles in Las Vegas on the Lyft network.

A product of Aptiv’s Mobility and Services group, these vehicles will operate on Aptiv’s fully-integrated autonomous driving platform and be made available to the public in partnership with Lyft. On an opt-in basis, passengers will have the ability to hail a self-driving vehicle equipped with Aptiv technology to and from high-demand locations.

This partnership is a multiyear agreement between the two companies and a clear step toward generating revenue for Aptiv’s autonomous driving business. Both companies will leverage Aptiv’s connected services capabilities and Lyft’s ride-hailing experience to provide valuable insights on self-driving fleet operations and management.

“With Aptiv’s autonomous driving technology deployed throughout Las Vegas and broadly accessible through the Lyft app, a wide range of consumers will be able to share the experience of autonomous vehicles in a complex urban environment,” said Kevin Clark, Aptiv president and chief executive officer. “More importantly, the resulting knowledge and data will allow us to further refine our autonomous driving capabilities and strengthen our portfolio of industry-leading active safety solutions.”

The combination of Aptiv’s autonomous driving technology and Lyft’s ride-hailing app is the expansion of a successful partnership that launched in Las Vegas during CES 2018. That initial pilot provided more than 400 self-driving rides to the public and earned an average customer rating of 4.99 out of five stars. Like the CES program, vehicles will be operated by highly-trained safety drivers.

Aptiv, built on decades of experience in automotive performance, has a strong foundation in delivering safe technologies. The company prioritizes and meets high-level functional safety requirements in both its software and hardware validation.

Aptiv autonomous vehicles on the Lyft network have been available to the general public in Las Vegas starting May 3.

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A new study from Juniper Research forecasts almost 20 million fully autonomous or self-driving vehicles on the road by 2025, with consumer adoption set to take off in 2021.  These driverless cars will, however, represent only 1% of all vehicles on the roads.

Driven by increased safety and convenience for drivers, development has progressed to live trials with North America and West Europe set to become the first to witness driverless cars in use on the road.

The research found that in the interim, consumer usage of ADAS (Advanced Driving Assistance System) technologies such as adaptive cruise control and automated braking will become key. It argued that these systems will serve to prepare drivers for the psychological change from the role of driving a car to operating a driverless car.

How to Monetise Driverless Cars?

The new research, Autonomous Vehicles: Adoption, Regulation & Business Models 2015-2025, finds that although the market has progressed to live trials, a discernible monetisation strategy has not become evident. Stakeholders are currently investigating multiple business models with manufacturers expected to engage in product licensing, self-production or open sourcing the systems.

Top 5 Players Driving the Market

Juniper Research ranked the top 5 most promising players in the driverless car sector. They were scored on a number of key factors such as: live trials; miles tested on road; technology development; project scale and scope; future potential and market opportunities. The rankings were:  Google, Volvo, Daimler, Tesla and Apple. Google was ranked as the most promising player, having been in development the longest and having logged the highest amount of autonomous miles on public roads.

Dealing with Dilemmas

The research noted that concerns over the decision making capabilities of these systems have been raised and questions have been asked about the decisions autonomous vehicles would take when presented with the Trolley Problem, where the autonomous car will be forced to choose between two disastrous outcomes.

The Juniper study argued that the siloed nature of technology development requires stakeholders to collaborate and ensure a minimum level of safety for those in the hands of autonomous driving systems.

The report forms part of Juniper’s ongoing analysis of Connected Cars & Telematics.

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