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Cloud-based mobile application platform vendor, FeedHenry, has commented on BlackBerry’s decision to open up its BlackBerry 10 operating system to allow its smartphones to be directly managed by third party companies: AirWatch, Citrix, IBM and SAP.

FeedHenry, an AirWatch partner, believes that the announcement is a further signal that enterprises are looking for the flexibility to support employees using an array of mobile devices and operating systems. Consequently, enterprise providers need to deliver an end-to-end mobile experience that facilitates management of data and applications consumed on those devices.

Commenting on BlackBerry’s decision, Cathal McGloin CEO of FeedHenry, said,

“Rather than managing the device, enterprises are now focused on controlling access to sensitive data as it moves between the organisation and the device. MDM, app development and app distribution are linked by the common thread of data security. It makes sense to secure apps and multiple devices and manage user policies through the same platform. Releasing BlackBerry 10 APIs to the leading MDM providers helps enterprises in this task.”

At the start of 2014, former IDC analyst Stephen Drake, VP Business Development at FeedHenry, predicted that BlackBerry would become a cross-platform Enterprise Software Provider, “Where BlackBerry recognises its strength and value is in cross-platform mobile enterprise software solutions, starting with security, MDM and, in the future, mobile applications.

BlackBerry has approximately 100,000 BlackBerry Enterprise Servers across the globe in major organisations. The company is focused on retaining those customers with cross-platform offerings that have begun with an MDM solution and will include more completed mobile enterprise offerings for iOS and Android, such software offerings are core to its new direction.”

In February FeedHenry announced a partnership and platform integration with AirWatch, the world’s leading enterprise mobility management vendor, to enable enterprises to manage multiple apps and devices from a single platform. AirWatch was acquired by cloud pioneer, VMWare, in January 2014.

FeedHenry, who are a next-generation provider of cloud based mobile enterprise applications have recently announced a technology partnership with AirWatch which could prove to be significant for the field service industry.

AirWatch themselves are one of the leading Enterprise Mobility Management (EMM) providers with a solid track record within the industry, whilst the relatively young Feed Henry have already established a strong reputation after a number of successful projects involving the creation of mobile enterprise applications, including developing a large number of apps for different elements of the network rail group which saw the transportation giant improve field service efficiency dramatically.

Working together the two companies will provide a joint solution, which will enable the simple and rapid creation of mobile enterprise applications which will be able to be immediately deployed and managed within the AirWatch app catalogue.

AirWatch CEO John Marshall commented;

“IT organisations often need to develop, deploy and maintain mobile applications quickly and securely to accelerate business opportunities and promote employee productivity,”

“FeedHenry’s platform integration with AirWatch provides enterprises the ability to secure their mobile devices and to simplify app development with connectivity to backend systems through RESTful APIs in the cloud.”

By integrating with AirWatch, Feed Henry’s Mobile Application Platform enables companies to develop, integrate and secure mobile enterprise applications as well as content on mobile devices, whilst giving IT departments the ability to manage policies and provide access controls at the enterprise level.

Feed Henry CEO Cathal McGloin comments:

“The integration of our next generation Mobile Application Platform with AirWatch’s EMM solution now gives enterprises secure device management, along with the ability to develop, host and manage native, hybrid and HTML5 applications,”

“Most mobile enterprise deployments have been focused on the development of one off, tactical applications for specific groups of employees or customers. Increasingly however, organisations are looking towards more advanced mobilisation of a broader set of assets and back-end data sets. We believe that agile, cloud-based mobile application platforms, alongside MDM solutions, will play an important role in this enablement.”

The benefits that Feed Henry can offer to AirWatch users include simplifying and securing the connectivity of apps with any enterprise systems through Feed Henry’s ‘mobile backend as-a-service’ and accelerating development cycles and go to market by deploying apps to the device server-side code to the cloud – whether it is public, private or hybrid with just one push.

Developers can also now publish apps and make them AirWatch enabled seamlessly whilst being able to push app updates to all enrolled devices on the AirWatch MDM platform and enterprises are able to monitor and tack all newly created apps via the AirWatch console.

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