Trackunit and GAM (General de Alquiler de Maquinaria) have announced a partnership agreement to implement the Trackunit fleet management solution, based on the Trackunit RAW hardware, across GAM’s 18,000 Spanish rental equipment fleet.
After a successful trial project, GAM is digitizing its vehicle fleet, which has grown to become the largest rental fleet in Spain and one of the largest heavy-equipment rental companies in Europe. GAM also has operations in nine other countries including countries in Latin America.

The deployment of the Trackunit fleet management solution has already started and GAM customers will soon be able to take advantage of the increased level of digitalization. The Trackunit solution will enable GAM to develop new business models offering better individual service, more accurate documentation of usage, which will help eliminate downtime.

Access to machine-data via the Trackunit Go app and Trackunit Manager software allows service technicians to analyse more machines and assets concurrently and have easy access to schedule services and repairs at a convenient time. GAM has already started training, installation and back-end implementation of the system.

The partnership agreement was signed after GAM did a meticulous screening of possible solutions and then chose Trackunit after a qualification test in Europe and Latin America. "GAM has chosen to be a part of something bigger - an ecosystem of customers, suppliers and partners - and they see the qualities and future perspectives of the Trackunit solution. We are certainly looking forward to a valuable partnership", says Soeren Brogaard Jensen, Trackunit CCO

"With the Trackunit fleet management we harvest the benefits of getting direct and easy access to equipment data and are able to significantly increase our fleet efficiency. Implementing the new system is a challenging work across the organization, but we are very excited about providing a qualified and differentiate value added service to our customers", says Ana Jorge, GAM Director for Fleet and Logistics.