Marathon Data Systems completes mobile-first transformation, acquires leading GPS telematics provider and reveals corporate rebrand

Jul 01, 2015 • News • Marathon Data Systems • mobile apps • fleet • GPS • Software and Apps

Marathon Data Systems, a leading provider of cloud-based field service management and fleet management solutions, announced today that it acquired Foxtrax GPS, a cloud-based leader in fleet tracking technology. The company also announced it is changing its name to WorkWave™ to reflect its transformation into a leading solution provider for businesses with significant mobile workforces and to reinforce the tight integration of its cloud-based platforms for marketing, office management and fleet management.

“The Foxtrax products, customer base and team round out WorkWave’s mobile-first portfolio,” said Chris Sullens, CEO and president of WorkWave, formerly Marathon Data Systems.

Everything our clients need to gain full visibility into their field operations will be conveniently available in one place.”

“Foxtrax is well known for its excellent service and functionality. By integrating Foxtrax’s cloud-based solution with Viamente, our leading cloud-based route planning and optimization solution, and our proprietary smartphone apps, we can now provide our 7,000+ clients in the field service and ‘last mile’ delivery verticals the most powerful, intuitive and cost-efficient solution available in the marketplace. Everything our clients need to gain full visibility into their field operations will be conveniently available in one place.”

In conjunction with this acquisition, Marathon Data Systems has changed its name to WorkWave, reinforcing the tight integration of its cloud-based platforms in marketing, field service management, route planning, and optimization and GPS. “This is a huge step in our corporate evolution,” added Sullens. “Unifying our messaging and product portfolio under the WorkWave brand reinforces how our product offerings connect every aspect of our clients’ businesses, providing an unprecedented level of insight into their office and field operations, enabling them to truly delight their clients and supercharge their business performance.”

WorkWave offers an integrated suite of cloud-based business management and fleet management solutions for the field service and “last mile” delivery verticals, including:

WorkWave Fleet, formerly Viamente, is a comprehensive cloud-based route planning and optimization platform that leverages a proprietary optimization algorithm, an intuitive user interface and a robust set of APIs to provide ”last mile” delivery companies a simple, dynamic and powerful solution for planning, tracking and analyzing their delivery routes.

WorkWave GPS, formerly Foxtrax GPS, is a cloud-based telematics platform that offers real-time vehicle tracking, comprehensive driver behavior alerting and tracking, and satellite-based asset tracking for companies in the field service, ”last mile” delivery and other fleet-based industries.

WorkWave Marketing, formerly Marathon Marketing Services, offers a full suite of website and lead generation services for the field service, automotive and other industries. This rapidly evolving, integrated marketing platform allows companies of all sizes to cost-effectively enhance their brand and drive leads into their businesses by leveraging WorkWave Marketing’s in-house website design, search engine optimization (SEO), search engine marketing (SEM), social media and reputation management offerings.

WorkWave also offers industry-leading solutions for the pest management industry, the general field service industry and the lawn and landscape industry through its PestPac, ServiceCEO and QXPress brands respectively.