Industry and academia combine for new servitization event.

Rolls-Royce, Goodyear and Alstom will share with share their experience of growing business through services at the inaugural World Servitization Conference in Birmingham in May.

The World Servitization Convention, organised by The Advanced Services Group, part of Aston Business School, will see industry experts join academics to demonstrate the way that servitization can be used to transform the future of manufacturing through keynote speeches, developmental workshops and live demonstrations.

Some of the keynote speakers attending the event include Andy Harrison, Engineering Associate Fellow for Life Cycle Engineering at Rolls-Royce, Marc Preedy, Managing Director of Truck Replacement Sales in Europe at Goodyear, Mike Hulme, Managing Director of Trains and Modernisation at Alstom and Antony Bourne, President of IFS Industries.

Professor Tim Baines, Director of The Advanced Services Group and regular Field Service News’ contributor said: “What will set the World Servitization Convention apart from other conferences is the exhibition – or as I like to think of it, ‘Servitization Live’ – with demonstrations from businesses at the forefront of the business model.

“We will bring servitization alive with exhibits and demonstrations of advanced services and the technologies that enable them.”

Keynote speaker Andy Harrison, from Rolls-Royce, said: “The World Servitization Convention provides an excellent opportunity for businesses to network and learn about the benefits of advanced services from those already offering them.Servitization is quite prolific in the business world, but relatively few people recognise what it is. This event will be a great way to address that and encourage more companies to adopt the model.”

The three day event, sponsored by IFS, Blueprint AMS, DLL, Servitly and Field Service News, will take place on 5, 6 and 7 May at the International Convention Centre (ICC) in Birmingham, UK.

As official media partner of the event, Field Service News are able to offer our manufacturing audience complimentary admission by quoting code WSC20-FSN during the registration process which you can find here.