Marne Martin, CEO of ServicePower explains why the connected customer is far more than just a marketing buzz phrase and focuses on the benefits of a truly unified platform...

In today’s consumer-centric economy, companies must do more than manufacture solid products for the home or business. Consumers consider the entire product lifetime value, from point of sale to the service experience, when deciding to buy.

They rely on sources other than brick and mortar showrooms to research and select products, often going to the web and most importantly other consumers’ reviews of products online. The connected consumer is no longer just marketing speak, and customers expect a differentiated service experience also from their connected devices or equipment.

What defines good service?

Whether providing service to a connected home or business, or simply on a faulty appliance or television, inspecting a wrecked automobile or damaged roof, installing a security system or a delivering healthcare supplies, ‘good service’ encompasses more than simply referring a consumer to a call center and then a service employee or contractor who may or may not call to schedule an appointment.

That model started changing in the early 1990’s with the growth in adoption of field service management software. Today, consumers expect more of service providers than scheduling an appointment and waiting for a technician to arrive.

What defines a great service experience?

A great service experience relies on improving the entire service lifecycle by providing Faster, Smarter Service on a Unified platform. The best field service management software supports the entire lifecycle, empowering consumers to digitally engage with you, enabling field technicians to deliver personalised service and providing a unified platform with modular functionality on which service operations can continuously optimise ongoing service delivery.

Let’s discuss how each below offers a digital, connected process that is differentiated from that of old.

Digital Engagement

Consumer engagement is critical to faster service. Providing an intelligent digital experience which enables customers to book appointments at their convenience with your trained and credentialed workforce, check status, communicate with technicians and track their locations is expected in today’s digital economy.

Consumers can research purchases and buy online, right now. Their expectations for service post-sale is exactly the same, and they also want their service experience to be ideally such that they want to buy more from the product or service brand.

The best field service management solutions easily engage consumers where, when and how they desire with the service contract provider.

Technician Enablement

Field service technicians, insurance adjusters, installers, delivery personnel- they are the heart and the face of the post-sale experience. As service industry employees, it is in their very nature to want to do well by your customers, to be faster and smarter at their jobs, so that they can delight every customer and walk away feeling accomplished. Enable them with the tools to do so as generally speaking, customers and technicians want the same thing – more up-time and better first time resolution rates.

Field service management and mobile software enables your teams to deliver faster, smarter service. Customer engagement software provides an end-to-end digital experience.

Mobile software with access to assets, inventory, service history, information and expert resources makes techs smarter at every appointment, armed to resolve issues through personalized service delivery, and adding value for consumers through additional services which improve the long term value of every product.

Unified Platform

Field service and mobile workforce management software set the stage for faster, smarter service delivery with a Unified - and integrated - platform.

Functional groups ranging from manufacturing and quality, to IT, marketing and sales, customer service and field service delivery require a unified platform which supports the full customer service lifecycle.

A unified platform improves the process of performing service on your behalf for contractors, creating a faster, smarter model through integrated warranty claims management, which also reduces claim costs and fraud, ultimately better protecting warranty reserves.

A unified platform is the basis on which a great consumer experience is executed.

Transformational Service

The customers’ service experience with your organisation can be transformational.

Delivering faster, smarter service using a unified platform enables your field technicians to drive a better experience for your customers.

Customers experiencing great service become your most effective marketing and sales tools, loudly evangelizing about their experience through positive reviews, increasing sales, brand loyalty and long term service revenue.

ServicePower’s field service management solution empowers any organisation with a mobile workforce to deliver Faster, Smarter Service, while providing a Unified experience for customers, field technicians and your organisation.

We also offers a fully managed network of 3rd party service providers to enable rapid and high-quality on-demand “spill-over” servicing at peak times and in hard-to-reach locations across North America and the Europe.

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