Customer Experience is essential to every member in the field service ecosystem

Sep 20, 2017 • Features • MArne MArtin • servicepower • Software and Apps • software and apps • Customer Satisfaction and Expectations

Marne Martin, CEO of ServicePower describes what field service management professionals should expect from their solution providers and offers some excellent intel on how to pick a partner that is right for your business...

Customer service, customer satisfaction, customer experience. Those are more than buzz word, more than trends in field service.

Field service organisations have recognised that to achieve the highest levels of retention and overall growth in consumers, they must focus on providing the highest levels of service. High service levels may mean faster service, less break-downs, higher first time fix in the field depending on the given industry and customer expectations, but regardless, the focus needs to be on what the customer wants.

We frequently find that the account management or sales organisations which hold the customer relationship budget, aren’t engaging as effectively as they could be with the service side of the organisation to put existing or new technology to use. Customer experience is about more than the CRM!

Using the latest in technology and mobile workforce management software, field service organisations are able to create a sales to service experience that is game changing and seamless.

Using robust integrations or other sorts of data inputs to take customer information in, utilise intelligent online portals which customers can use to engage, schedule, communicate, track service appointments and even purchase additional services makes service events a walk in the park versus a departure down the crevasse. Artificial intelligence, IoT and schedule optimisation software can improve the service experience through proactive services, real time appointment booking, higher schedule adherence and increased first time fix rates.

They can also facilitate scheduling your most important or more profitable customers first. Mobile software can enable field techs with the data, access and processes to delight each and every customer on every service call that mobile techs are truly enabled to be experts for every customer and asset by technology, not just their memory.

The question is, why should a field service organisation expect less than the best ‘customer experience’ itself from its FSM vendor?

Solution deployment

Field service management solutions are used by a wide range of organisations across many different verticals. The best FSM software should be configurable enough to support standard service processes, while also supporting processes unique to particular business requirement- without unexpected development.

And though business in general has become more accepting of cloud deployments, due to improved security, increased power of distributed computing and reduced costs related to hosted infrastructure, there remain industries, particularly in insurance, healthcare and finance, which cannot and will not migrate to a cloud-based deployment. The most versatile FSM vendors will not force migration to a newly built cloud platform simply to comply with its own roadmap, nor sunset functionality without providing similar, better options.

Look for vendors which can support your business today and in the future, based your requirements, not theirs.

Support

I find it ironic that with so much focus on improving the end-customer experience that so many FSM vendors in fact provide poor customer service to the field service organisation which they support.

Customer satisfaction isn’t solely focused on the end user. It starts with the sales process and moves through deployment, validation and recurring process improvement. The best FSM vendors define a solid picture of the desired end state for a deployment and then build a robust SOW around the deployment such that the intended outcome is achieved and improved upon without unanticipated cost or time overruns.

Evolving business requirements and changing consumer expectations dictate a continuously improved mobile workforce solution. To expect less than the incorporation of emerging technologies, new features and improved deployment options is ridiculous. Expect more. Rely on your FSM partner to proactively provide a better solution to support you and your customers, for the long term.

Value add

Deploying a software solution and walking away shouldn’t be the business norm. Nor is simply providing annual software upgrades the only ‘value added service’ you should expect. After all, you’re probably paying for support and maintenance. That’s what the fees are for!

Value added services are what increases your ability to provide the best customer experience to your customer, and in our mind, are really what define the best customer experience for your organisation.

Value added services are what increases your ability to provide the best customer experience to your customer

The best FSM vendors can provide not only software solutions which improve your ability to execute the best service experience, but also your utilisation of the software, your labour strategy and possibly your labour capacity.

ServicePower’s team of experts excels at post sale value add.

Our teams, with an annual tenure of 15+ years working in software and field service management, work with your field service and IT teams to fine tune your deployment, prove your business case, improve performance, and plan for the evolution of your business and upgrades.

ServicePower also uniquely provides workforce strategy planning and outsourced managed services both in North America and EMEA.

Our client success teams have been on the ground, managing employed technicians and contractors for some of the biggest field service organisations in the world. We can lend that expertise to your teams in terms of evaluating your workforce, optimising your resources and executing a plan to integrate a contracted workforce element to maintain and improve your service levels.

We also offer a fully managed network of 3rd party service providers to enable rapid and high-quality on-demand “spill-over” servicing at peak times and in hard-to-reach locations across North America and the Europe.

ServicePower considers its clients partners, not ‘contracts’. We enter into relationships with the expectation that we’ll be our client partners trusted advisors, trusted providers of the best possible customer experience for themselves and their end customers.