CM.com, a global Conversational Commerce platform that provides enterprises full-scale CPaaS services with integrated payment solutions, opened a regional office for its Southeast Asian market in Singapore.

Southeast Asia is a large region with a population of about 660 million people. The high growth in smartphone penetration together with the rapid deployment of 4G/5G networks creates a huge market potential. Especially in combination with the expected continued growth of social media, apps and other digital tools for sales. As a result businesses increasingly face the challenge of managing their communication channels.

CM.com already has a large network of telecom operators in the region, and serves many Chinese customers with their overseas business towards Southeast Asia from its hubs in Shanghai, Shenzhen, and Hong Kong. To bolster the CM.com presence within Southeast Asia, CM.com has hired a team of experienced business development managers to service existing and new customers in the region.

Jeroen van Glabbeek, CEO of CM.com said: “Southeast Asia is a strategically important market where we want to grow our customer base and gain market share. We already cater customers in the region without having regional representation. By opening our hub in Singapore we will strengthen our relations with businesses in the region and help them improve their customer journey.” 

From Singapore, CM.com will be able to service both new and existing regional customers and partners more efficiently. The regional hub team will focus on companies located in e.g. Malaysia, Indonesia, Thailand, Vietnam, Philippines, and Singapore that would like to increase their customer journey through the conversational commerce platform of CM.com.

CM.com saw in Singapore a logical regional hub as it is the business center of Southeast Asia where many international companies are located.

Hodny Benazzi, General Manager at CM.com said:“We see a huge potential and opportunity for conversational commerce in Southeast Asia as mobile services are already very sophisticated here. Our offering of conversational commerce fits perfectly. Especially in the field of Social media contact platforms, FinTech and e-commerce we see opportunities.”