Augmented Software provider garners funds for its AI-based augmented worker platform.

Augmentir has announced the closure of an oversubscribed funding round. The round was led by Pritzker Group Venture Capital, with participation from Lerer Hippeau, current investors, and HOLT Ventures, the strategic venture capital arm of HOLT CAT.

"The closing of this round with the participation of these leading venture capital firms further validates our unique AI-first approach to improving the productivity of frontline workforces," said Russ Fadel, Co-founder and CEO of Augmentir. "This funding will enable us to expand our global footprint, further increase the functionality of the platform, and make it even more accessible to companies across the small, mid-sized and large spectrum, and we look forward to reaching even more companies while defining the future of work."

Ty Findley, Vice President at Pritzker Group Venture Capital, added, "With our thematic focus on Industry4.0, we are excited to be working with a company that is accelerating the industrial sector evolution using AI and AR to support frontline workers. From founding efforts at Wonderware, Lighthammer, and ThingWorx, the Augmentir team has a proven track record and domain experience delivering software innovation to the manufacturing and industrial market, and we are eager to participate as Augmentir continues to shape the frontline workforce of the future."

"We are excited to be working with Augmentir and believe that the platform provides our Caterpillar dealership with the opportunity to standardize our workflow across multiple operations in order to deliver improved consistency to our customers," added Meg Paulus, Partner at HOLT Ventures. "Augmentir's AI engine will help us gain better real-time and global insights to our operations to drive increased efficiency and technician training and enablement throughout our territory which spans from the Red River to the Rio Grande."

This latest round of funding will allow Augmentir to further expand its reach in the industrial sector, including oil and gas, mining, field service, and manufacturing industries, and continue to provide solutions that will shape the future of the industrial workforce. The company is the first to deliver an "AI-first" enterprise platform for the industrial sector that combines augmented reality (AR) with artificial intelligence and machine learning (AI/ML). Augmentir's Augmented Operations™ platform allows industrial companies to support their frontline workforce with augmented procedures and step-by-step work instructions, remote assistance capabilities, and drive continuous improvement through AI-driven insights.