Property Developer, Almacantar, Revolutionises Digital Capabilities in CRM System Overhaul

Sep 09, 2021 • News • Artificial intelligence • contact centre • Digital Transformation • omnichannel • EMEA • Customer Satisfaction

Large-scale London property development and investment company, Almacantar, has appointed digital transformation specialist Nexer to oversee the total replacement of its CRM system, in order to facilitate increased accessibility to data and ensure the consistently high level of service expected by its clientele.

Almacantar transforms iconic property development assets in prime Central London locations, and is known for its design-led approach and focus on creating long term value. Since 2010, it has acquired more than 1.5 million sq. ft, including live projects Centre Point and Marble Arch Place.

THE OVERHAUL OF THE EXISTING CRM SYSTEM HAS LED TO MORE EFFICIENT SALES AND CLIENT ENGAGEMENT PROCESSES.

With communication and management of the client engagement process throughout the property sales and completion process being critical to achieving high levels of client satisfaction, Almacantar has partnered with Nexer to implement a Microsoft Dynamics 365 CRM application that will meet its specific business needs.

Almacantar’s legacy CRM application had reached the end of its lifespan, with the business requiring an updated system that would provide increased data accessibility, improved connectivity and coordination with other applications, and smooth integration with lead generation campaigns, as well as watertight GDPR compliance and data security due to the high transaction values of its property sales.

Implementation of the new application, has delivered a more efficient and streamlined sales and client engagement process, has increased automation of client communication where appropriate, has enabled accurate tracking of all client offers, and increased operator productivity. It also provides a single source of data and document management thanks to its integration with SharePoint.

Caroline Edwards, Development Director at Almacantar Ltd said: “We chose Microsoft and Nexer for our CRM needs due to its seamless integration into the other Microsoft products in use and its adaptability to our particular needs. The Nexer team provided us with invaluable support in mapping our existing business processes into the platform and, where possible, revising these for better productivity. The result is a powerful platform that is instantly recognisable to our sales and marketing team.”

Neil Andrews, Senior Executive at Nexer said: “By selecting Microsoft Dynamics 365 for its new CRM, Almacantar has seen increased efficiency within the sales team and has improved collaboration across the related service teams. The new platform is secure and future-proofed to support the business as it continues to grow.”