In this final feature from our series of excerpts from an exclusive Field Service News white paper published in partnership with Help Lightning, that is exploring the practical questions surrounding Augmented Reality we see how Revolution Retail Systems achieved an incredible adoption rate in record time when rolling out AR... 

 

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If you are yet to subscribe you can join our free-forever subscription tier FSN Standard by hitting the button to access a dedicated registration page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soon as you are registered.

 

 

 

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So how have Revolution Retail Systems (Revolution) adopted Augmented Reality into their existing service workflow?

“We phone-fix 70% of our calls that come in through level one and then we move to level two before dispatch,” explained Barker.

“If a customer comes through to level one and that call is then progressed to level two, we send them a Help Lightning link to work with the customer to ensure they’re opening the appropriate access points, for example. It also allows us to see if we can identify any broken cables or anything like that. We can see if anything has happened to change the structure of the device, so we know exactly what is going on before dispatching an engineer. We can capture pictures, know what module requires attention, and attach that information to the case. Only then would will we dispatch a technician to replace the module."

Revolution are currently using Help Lightning as a standalone application within the Help Lightning server in terms of workflow. However, it is available as an integrated CRM app, the implementation of which is currently on the roadmap for Revolution. However, even in its standalone format, the tool’s adoption within the contact centres’ workflow has been hassle-free.

Similarly, from the customers’ side, the tool’s use is simple, which is critical for any new technology we expect our customers to adopt. In Revolution’s workflow, a link is simply sent to the customer via email, which can either open in a dedicated app or even in a standard browser.

Indeed, for Barker’s team, the adoption process was a smooth one, which is both testament to the ease of use of the solution and Barker’s own change management skills.

"Firstly we kept talking to the teams about it, explaining the ‘whys’ behind it. It is essential to have those daily conversations with the folks who are using it and those who are not...."

“The solution is very intuitive,” Barker explains, “so it wasn’t a complicated training session. In our learning management system, we built a computer-based learning module, rolled it out to the floor, and just let the team see it.  We trained everybody on it, and we then gave it a week or so to see what we were getting in terms of adoption.

“Initially, we weren’t seeing the interaction that we wanted, which can be expected with any new technology rollout, so we looked at how we could improve the adoption rate. We did this in several ways. Firstly we kept talking to the teams about it, explaining the ‘whys’ behind it. It is essential to have those daily conversations with the folks who are using it and those who are not.

“We then ran some incentive schemes. For example, we’d run a contest for a month based around utilizing the AR. We offered prizes and rewards for the team if they could prevent a dispatch. These incentives were designed to make the benefits of using the tool tangible for our team. We wanted to prove to them that they could do it and use it in their day to day workflow.

“Then once we’d shown them that they could leverage the tool, we then said, ‘OK, now you have to use it. Now it’s part of the process.”

Introducing the solution in a gentler way that reinforced the benefits allowed Revolution to formalize the process to the point where it is now a fundamental part of the triage process.

“Now it is part of our agents QA forms and their requirements are that they’re using the AR on a daily basis. We now pull the stats around AR usage and communicate those numbers regularly. Our agents are held to a metric and it is part of their employee scorecard,” Barker explains.

This two-tiered approach has achieved an impressive adoption rate, with the process taking just three months to go from roll out to becoming a cornerstone of their workflow.

Having done so, the value for Revolution in leveraging the power of AR has been not so much in developing dedicated new revenue streams but reinforcing their position as an industry leader, helping to both secure new business and strengthen existing relationships.

“We’ve leveraged our use of Help Lightning almost as a marketing tool,” explains Barker.

“When we have executive meetings with Walmart or Target and in fact, any of our significant customers, our CEO has done demos of Help Lightning with their executive team so that they see what the store’s interactions with our help desk are like. It’s a compelling demonstration, placing us on the cutting edge of technology and being able to demonstrate we are an industry leader and show that we’re investing in the latest tools to help our customers.

“That’s the value proposition for us. We didn’t change our billing model at all for our customers. When we integrated Help Lightning, we didn’t increase their cost. Because while we’re absorbing the cost of Help Lightning we’re also seeing the savings associated with it.”

 

If you would like to read this exclusive paper right away Field Service News subscribers across all our subscription tiers can currently access this paper instantly by hitting the button below.

If you are yet to subscribe you can join our free-forever subscription tier FSN Standard by hitting the button to access a dedicated registration page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soon as you are registered.

 

 

 

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content Help Lightning who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of our privacy policy available here which is in line with GDPR regulations and is an ongoing condition of subscription.

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