The world of IT Services has evolved on many an occasion, however, right now it needs to prepare for another iteration of the new normal for it to continue to thrive writes Martin Summerhayes...

IT services have come a long way over the past 20 years or so. From the heyday of the hardware manufacturers, rolling out ever more sophisticated technology solutions; with faster compute power, larger storage capabilities and faster network performance; the pace of change seemed to be faster and faster.

Long Tail Service Support

Then the average sales lifecycle for the hardware platforms was a couple of years and services had to keep up with the ever-expanding portfolio of solutions. This meant a longer and longer list of products that had to be supported and maintained. What is known as “the long tail”.  

I was part of the long tail of support. When I first started as a field engineer for Hewlett-Packard (HP); HP had just released its first HP LaserJet printer, the 2686A and shortly afterwards its first PC. Within five years, the market had exploded and there were hundreds of different models. Combined, with the mini computers, servers, storage and network products being produced; it felt as if it was a quarterly tech refresh and learning hamster wheel.

The implications for many services companies meant, having to train the workforce on an ever expanding list of products, servicing more and more options and then having to keep, maintain and supply more and more variants of spare parts. As HP moved into the multi-vendor field of service deliver, this became even more complex. 

"As the consolidation of software operating system platforms has accelerated, so has the consolidation and merger of major hardware and solution platforms as well..."

At the same time as hardware manufacturers grew their product portfolio, the operating systems that were used to manage these diverse hardware platforms started to consolidate. From fifteen or more different types of operating system, over the past fifteen years, we have seen the standard platforms evolve to be either Microsoft or Linux/Unix based for the B2B market. For the B2C market Googles Android and Apples IOS operating systems are the two predominant variants.

As the consolidation of software operating system platforms has accelerated, so has the consolidation and merger of major hardware and solution platforms as well. What was once a diverse and jumbled array of solution providers; from an IT perspective; consolidation has meant standardisation, supply chain simplification and “more bang for the buck” that companies pay for their IT.

However, “the long tail” persists. Even today, with 70%, yep 70% of IT spend just keeping the “lights on”.

Only 20-30% of IT budgets are spent on new solutions, and the vast majority of that spend is now on software, not hardware. If you look at the hardware sale of servers, storage and networking solutions across Europe over the last few years; we have seen a steady decline in growth and a flattening of sales. It is almost at a point where customers are no longer purchasing hardware at all.

This might be an oversimplification, but the market figures do seem to indicate that the market is flat or even declining (If you are in hardware sales, and disagree, please feel free to say so in the comments below).

The Origins of Everything as a Service

This hardware sales decline has been driven largely by the “as a Service” models, starting with “IaaS – Infrastructure as a Service”, where customers could purchase raw hardware compute poser – be it servers, storage or network capabilities; expanding into “Software as a Service” – which has had a dramatic and completely disruptive effect on the traditional software annuity licence model and now a new variant called “Platform as a Service (PaaS)”, which wraps up IaaS, SaaS and extends it across the complete enterprise of services and IT organisation is offering to its business and end user base.

If you check out companies such as Salesforce.Com or ServiceNow, they are moving rapidly away from their heartlands of Customer Relationship Management (CRM) for Salesforce.Com which tracks the sales engagement and onboarding of new customers and IT Service Management (ITSM) on a Service Desk (for ServiceNow) where you track end-user incidents, problems and issues that they face; into a eco system called “Platform as a Service”.

This means that ServiceNow is launching solutions for HR; for Finance, for Marketing, for example. Salesforce.com is offering the ability for apps developers to develop applications, standing on top of the salesforce platform, that also expand into HR, finance and Marketing. (As a foot note, I can see a major battle developing between these two companies over the next few years).

Why are these companies doing this?

As markets exist, companies expand to meet those markets. The number one in the CRM and ITSM markets, are respectively, Salesforce and ServiceNow. To be able to continue to grow, provide shareholder value and appear to be leading edge, the local answer is to expand their market presence into similar market landscapes – hence – moving out from their core business models into parallel markets.

Time for Evolution in IT Service Design

So from an IT service model perspective, we need to adapt and change as well.

Too many of the service models that exist today are silo’d; focused on vertical optimisation of an element of the service lifecycle – Service Desk, Diagnosis, field service (massively silo’d), forward and return logistics and finally repair. This, I would contend, runs the risk of a continued race to bottom line, with lower and lower costs, less margin and an ever decreasing customer experience. Oh, and before you ask, when you get to the bottom, there is nowhere else to go!

"We need to think more of the lifecycle and value stream across IT..."

Whilst customers are looking to maximise the value of their IT estate, they also want to further standardise and modernise the services that they offer to their businesses. They are looking at IT service organisations and the value that they can bring in terms of supporting and transforming their IT services; bringing more of the adaptive model that we see in the consumer world; hand held devices, mobility, ease of use and adaptive adaption to rapidly changing business needs.

This needs a new set of thinking about how services need to be positioned. We need to think more of the lifecycle and value stream across IT.

I like to think that services will continue to develop and evolve and a new ecosystem will emerge where organisations strategically partner with one another; leveraging others strengths, as well as the clients they serve; to bring better value to the IT customers. This is going to need some new thinking, maybe, from learning from the software services world. I don’t have all of the answers, but have experience a number of these cyclical changes, so understand the changes companies need to make.

If you think that it is just “business as usual” and we as a community do not need to adapt, feel free to challenge.

I would love to hear your thoughts on this.

Further Reading:

• Read more articles written by Martin @ www.fieldservicenews.com/martin-summerhayes
• Read more articles on IT Services @ /www.fieldservicenews.com/ITSM
• Find out about Martin's work with MDB Consulting @ www.mdbsc.co.uk
• Follow Martin on Twitter @ twitter.com/martinsummerhay
• Connect with Martin on LinkedIn @ www.linkedin.com/in/martinsummerhayes/

In a recent edition of the Field Service Podcast, Field Service News, Editor-in-Chief, Kris Oldland was joined by Field Nation CEO, Mynul Khan as the two discussed how field service organisations are turning to the gig economy and other third-party labour pools to balance their workforce needs. 

The original interview was part of an interview for a documentary that Field Service News have produced in partnership with Field Nation looking at how field service organisations can harness the power of the 'blended workforce' in this manner.

However, the full interview contained a lot of additional insight from a man that has been a pioneer in bringing the technology that underpins the blended workforce to our sector. As such, we asked Mynul if we could publish the full interview on the Field Service Podcast. The above is an excerpt from this episode. 

You can find the full podcast and our entire back catalogue here

The New Requirements of Field Service Management

There have been many crucial developments within the field service sector within the last few years. One of the most important of these, from Mynul Khan is sitting is how many field service organisations are now pushing their service offerings out to a wider reach of geographic areas. 

"These are different types of service offerings, which require different types of skill sets," reflected Khan. 

"This translates to having a different type of workforce that can provide the type of service needed that is more on demand, that is more agile and more nimble. Companies that are under pressure from industry to expand in different geographies and with different types of services are therefore having to adopt this more on-demand workforce model.

In parallel, we are also seeing that product based companies, so the OEMs or retailers, are also pushing more services and more solutions. The reason for this is fairly obvious - there is not much margin in selling hardware. So we are seeing large OEMs, VARs, and retailers developing their own service and solutions arm." 

"There is an increasing trend to go beyond the traditional layers of service-centric revenue and to move towards a more servitized, or outcome focused approach within modern service offerings..."

Indeed, this is something that we are seeing more and more of as the trend continues.

Those companies now who don't explore the routes to developing their own field service operations to deliver such offerings, which deliver not only high margin revenue but also recurring revenue, are in danger of missing the boat and getting left behind. 

Of course, this is just one mega-trend within a rapidly changing landscape of field service management.

There is an increasing trend to go beyond the traditional layers of service-centric revenue and to move towards a more servitized, or outcome focused approach within modern service offerings. At the same time automation is changing the way we think about field service, just as it is changing many other industry sectors. 

The role of technology within this change, is an important one that cannot be understated. 

"Technology and automation is playing an absolutely pivotal role," Khan comments. 

"Another mega trend that has emerged is that all hardware is becoming IoT enabled hardware. This connectivity means that we can remote monitor and remotely trouble shoot the problem that the device is having. On top of this we are also seeing the rise of Artificial Intelligence and Machine Learning algorithms which are being used in preventative maintenance.

"All of this is coming together to really drive the cost of service down for field service companies and enables faster repair time and ore uptime for the customer. Even for a company like Field Nation, we are deploying mMachine Learning algorithms for better matching of workers to the service ticket," Khan added.  

Want to know more? Check out our full documentary on the 'Rise of the Blended Workforce.'

If you are a Field Service News subscriber the link below will take you straight to the documentary.

If not, the link will take you to our subscriptions page so you can join 30,000 of your field service management peers and subscribe now and get access this documentary and all of our other premium content!

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The concluding part of a series of video excerpts from Field Service News, in partnership with Field Nation we will be breaking down the challenges of building a modern field service workforce...

Want to know more? There is a full documentary that dives deeper into this whole topic, which is available as premium content to fieldservicenews.com subscribers...

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Part four of a new series of video excerpts from Field Service News, in partnership with Field Nation we will be breaking down the challenges of building a modern field service workforce...

Want to know more? There is a full documentary that dives deeper into this whole topic, which is available as premium content to fieldservicenews.com subscribers...

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content who may contact you for legitimate business reasons to discuss the content of this content.

In a recent edition of the Field Service Podcast, Field Service News, Editor-in-Chief, Kris Oldland sat down with Doug lacy, CEO and Founder of Pivital an ITSM company who have embraced the power of the blended workforce.

The original interview was part of an interview for a documentary that Field Service News have produced in partnership with Field Nation looking at how field service organisations can harness the power of the 'blended workforce' in this manner.

However, the full interview contained a huge amount of insight so with Doug's permission we took the audio from the session and published it in its raw unedited form as an episode of the Field Service Podcast. 

You can find the full podcast alongside all of the other episodes here

Transparency in the Field Service Cycle:

In the excerpt above we hear from Lacy as he describes the importance of transparency in the whole of the field service cycle especially when it comes to understanding customer challenges and perceived poor engineer performance. 

"We were providing a router deployment for a very large bank in the US which involved thousands of sites. We did a pilot and our techs were really struggling and we got the feedback that our techs were not doing a good job and they were taking too long to do the install," Lacy begins.

Knowing the regular performance of his own team to be of a very high standard, he realised that something wasn't quite right for there to be this much negative feedback. His response was to take a closer hands-on look at the situation himself by doing a site visit himself on a job near their local headquarters in Colarado, USA.

"While such C-level site visits are important, Lacy believes they shouldn't be necessary as technology develops to offer the transparency we require..."

As Lacy, thought the situation wasn't as clear cut as it had seemed.

"My experience was that first of all I waited 20 minutes just for someone to show up and take me to the network closet. I then spent another 20 minutes looking around for where the network closet was and where the routers were. We finally figured out that they were behind all of the Christmas decorations that had just been piled up on top of the router. It turned out to be issue after issue that was nothing to do with the tech's performance.

"Having some of that visibility, it had been four hours since I had arrived there, and it had been challenge after challenge, and all environmental challenges nothing related to our tech. I could then bring that visibility to our client and explain what I had experienced." 

However, whilst such C-level site visits are important, Lacy believes they shouldn't be necessary as technology develops to offer the transparency we require. 

"If we could find a better way for our clients, through technology to just be able to see, where the tech is struggling and what are the actual reasons why that tech is struggling - that insight makes a big difference in client satisfaction. Plus, it also sets the tech up for success.

"It is all about the communication and being able to understand what are techs are experiencing on site, and if we can use technology to do that, even better." 

Want to know more? Check out our full documentary on the 'Rise of the Blended Workforce.'

If you are a Field Service News subscriber the link below will take you straight to the documentary.

If not, the link will take you to our subscriptions page so you can join 30,000 of your field service management peers and subscribe now and get access this documentary and all of our other premium content!

Sponsored by:

Data usage note: If you're subscription is our sponsored complimentary tier, by accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content, FieldNation who may contact you for legitimate business reasons to discuss the content of this content.

NEW! If you would prefer to access our full premium content library without having to submit data to our sponsors you can now do so with a paid subscription for just £15/month find out more @ https://www.fieldservicenews.com/subscription-tiers

Part two of a new series of video excerpts from Field Service News, in partnership with Field Nation we will be breaking down the challenges of building a modern field service workforce...

Want to know more? There is a full documentary that dives deeper into this whole topic, which is available as premium content to fieldservicenews.com subscribers...

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content who may contact you for legitimate business reasons to discuss the content of this content.

Surrey Based service management software provider are selected by nationwide building materials company and announce a new improvements to their Service Desk solution…

Specialist Service Management software Sunrise Software have recently been selected by the Nicholls and Clarke Group as they move to improve their customer service standards through the implementation of an improved IT infrastructure. With a team of over 550 employees based within 24 offices nationwide, the Nicholls and Clarke Group are recognised as leaders within the building materials sector operating as manufacturer, distributor and retailer. With a diverse range of activities and locations within the organisation it is of course imperative that their back office systems are robust and that integration between divisions is as seamless as possible to allow operations to remain effective.

In acknowledgement of this Nicholls and Clarke have already established an impressive approach to IT Service Management and ITIL best practice and the addition of Sunrise ITSM will further enhance this effort.

Narendra Joshi, Head of IT at Nicholls and Clarke explained “Previously we used a home grown Service Desk system. However, in an ITIL compliant environment like ours, where all IT staff are ITIL trained, we felt that we needed to make the investment in a platform that would rise to meet our operational standards and grow with us into the future.”

The decision to work with Sunrise followed on from an extensive review of the solutions available
Before selecting Sunrise based on a blend of their technology, people and also the company’s pragmatic and understated approach.

“We liked the flexibility that the software platform’s modular approach presented to us,” added Joshi. “It means that we can take a phased approach and grow across the business. The browser based interface is ideal for our environment and, coupled with the software’s integration with social media, showed Sunrise to be a really forward thinking company.”

A phased service management implementation:

The implementation will initially begin in the IT department, where Sunrise ITSM is providing a comprehensive Service Desk solution that will be especially beneficial in supporting the group’s ITSM best practice approach. The system will provide support for each of the 100+ merchant trade account, desktop, manufacturing, distribution, ERP and financial systems that need to be maintained across the 24 sites.

Nicholls & Clarke then plan to create a software Asset Management system heavily based around ITIL best practice to support the creation and management of a group-wide software library so that the IT team will be able to track and manage software versions, license management and renewals planning by using Sunrise ITSM’s reporting functions.

The next step will include extending the rollout to the customer services team; providing a support desk infrastructure to track and monitor operational and business issues ranging from pricing enquiries to business processes, order queries and web order support.

Geoff Rees, Sales Director at Sunrise Software commented “organisations like Nicholls & Clarke that have seen strong organic expansion often out-grow their existing software systems. The business benefits of moving to a fully integrated Service Management Platform that can span all service and customer facing functions, without the overhead of maintaining an in-house developed system, are wide-reaching; enabling the business to operate more efficiently, provide better customer service and better information to support commercial business decisions.”

New iteration of ‘Wall-board’ Service Management Software

Meanwhile the Surrey based software company have also released an improved version of their web-based portal, which includes improved visual displays and trends analysis of key performance data

The latest version of ‘Sunrise Wallboard’, which displays metrics for Service Desk performance, includes improvements to the display of critical operational KPIs as well as a simplified, easier to use interface.

It has been updated to include new FusionCharts libraries enabling animated and interactive data displays, new chart types for enhanced data visualisation, and has improved compatibility with Microsoft Internet Explorer 8 to meet customer demand. Also included within the new version is an enhanced aggregation engine to enable multiple data sets to be compared over time to enable trends analysis - for example tracking the volume of Incidents logged by month according to severity and displaying this on a chart.

Sunrise Software’s Product Director at Neil Penny, commented:

“Visual Service Desk metrics are critical to an organisation when providing real-time data on which to base informed decisions. We have enhanced Wallboard, which is available across all our Service Management products, making it easier for our customers to use it to its full capacity, supporting decision making and efficiency. This latest version has been designed with the user in mind, with increased capabilities for data analysis and providing more choice for how data is displayed. It puts more control into the hands of the Service Desk, enabling them to fully interrogate, analyse and display critical performance data.”