ARCHIVE FOR THE ‘carear’ CATEGORY
Feb 18, 2022 • Features • Augmented Reality • White Paper • Digital Transformation • customer experience • CareAR
This feature is just one short excerpt from a recent white paper published by CareAR.
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
Considering CareAR, a Xerox Company
CareAR provides a full suite of end-to-end service experience management (SXM) SaaS-based solutions across service, support, sales, and marketing workflows. The CareAR SXM platform makes expertise accessible instantly for customers, employees, and field workers through live visual AR and artificial intelligence (AI) interactions, instructions, and insights as part of a seamless digital workflow experience. CareAR helps bridge the skills gap and accelerate knowledge transfer through augmenting intelligence while providing greater efficiencies, customer outcomes, and safety as well as reduced carbon emissions.
AI/AR-Powered Service ExperiencesCareAR delivers critical context through real-time visual AR interactions, instructions, and intelligence as part of a seamless digital workflow. The CareAR SXM platform takes advantage of smartphones, tablets, and other devices such as smart glasses and drones to capture real-time video for a personalized perspective of every support engagement, linking a remote expert with a customer or a field technician. Graphical guidance such as a laser pointer, circles, and annotations is overlaid on video in 3D to create an immersive AR experience. Rear-facing smartphone camera use focuses on the target issue while eliminating visible video lag or latency. Computer vision automatically frames the area being considered. Digital information is overlaid on real-time video with "stickiness" to its intended area despite movement, which is a defining CareAR characteristic. As a result, the real-world visual is blended with digitally created images to focus attention with graphical direction to improve service and support outcomes.
Contextualization of Content
CareAR Insight delivers contextual data for greater insights into specific assets, issues, and resolutions. By combining AI with AR, CareAR augments the intelligence of service teams to bridge knowledge gaps and uncover insights into hidden problems. The technology helps the service professional get to the root cause of the issue faster by accessing a full view of the asset's data, reducing the duration of a service call, and eliminating costly repeat visits.
Self-Solve Instructions
CareAR provides a simple but powerful tool to create AR-enabled visual instructions and make information accessible to users. AI-powered computer vision is used to access the collective intelligence of multiple users and then put that information into action. CareAR merges contextual video data with interactive guides to increase a user's level of knowledge, whether the user is a field service technician looking to fill a gap in knowledge or skills or a customer needing instruction to assemble a device after unboxing.
Integrated Workflow
CareAR natively integrates with service management platforms such as ServiceNow across customer, field, and IT service management. This end-to-end integration allows field technicians to capture images and recordings during service sessions. That content is automatically saved in the originating work order, case, incident, or knowledge base, eliminating a series of steps to enhance knowledge transfer and ensure proof of work completion or compliance.
SXM Use Cases
AR guidance generated by a remote expert or in the form of self-serve instructions is the most common way AR value is realized. Primary use cases for the company's solution include:
- Field Service. Supporting technicians paired with an expert located elsewhere using AR is a common use case. Multiple experts or field service technicians may be included in an AR session. Key drivers for this case include:
-
Skills. Experts are increasingly in short supply. Field technicians are frequently junior level and/or contractors lacking experience.
-
Effectiveness and efficiency. Reduced time to resolve, improved first-time fix rates, reduced truck rolls, and enhanced customer experience are examples of key field service metrics that benefit from the technology.
-
Integration. Silos of data lead to disconnected outcomes. Integration across data sources enables intelligence on AR effectiveness, frequency of uses, and CRM connectivity to establish a single view of the data for the field service team.
-
-
Customer Service. Contact center and customer support agents work with customers to resolve issues faster. This is an AR use case that moves the needle on customer experience with emotional impact and enhanced engagement. Key drivers for this case include:
-
Internet of Things (IoT). Home devices are becoming more connected and complex. Customers require assistance to overcome language and jargon barriers for effective diagnosis and resolution.
-
Customer experience. Customers increasingly prefer to self-serve. But when they fail, they call. When they call, expectations are high and commonly emotionally charged.
-
Fewer technician visits. Remote assistance reduces technician visits, which many customers resisted during the pandemic and still prefer to avoid.
-
-
Industry 4.0. AR-enhanced procedural instructions aid employees with assembly and troubleshooting and also help QA staff increase their own efficiency and effectiveness. Key case drivers include:
-
Hands free. Wearables tend to play a more significant role in this use case.
-
Step by step. AR guidance and insights are emphasized. Remote expert support also plays a role, especially with complex environments.
-
Integration. Instrumentations and procedural adherence are frequently required.
-
Challenges
Technologies to enable collaboration and real-time remote support are moving beyond the pilot stage for many organizations, especially due to the disruption to the market in 2020. However, any innovative technology, regardless of market shifts, will face challenges in adoption, deployment, and full utilization. Technology firms such as CareAR must address three primary challenges in the market:
-
Historically, the adoption of innovative technologies in the customer support and field service market has moved slowly from concept to pilot to scalable production. Establishing a clear adoption path that solves various use cases will help CareAR navigate pilot purgatory.
-
Service technology and digital transformation sometimes take a back seat to other digital investments within the manufacturing and service industry. This trend is changing as the impact and importance of the service experience rise in the hierarchy of strategic initiatives, but it is still a challenge.
-
Companies such as CareAR must improve the content creation and best practice sharing, validation, relevance, and updating process. Technology to collaborate and capture knowledge is only as good as the content being shared.
The service experience companies deliver to customers is at an inflection point whereby customers demand immersive experiences, collaboration with the service organization when necessary, and resolution on a first call or visit. Manufacturers and service organizations should consider the following actions as they digitally transform and look to engage customers, field and customer support teams, and partners differently:
-
Enable dynamic service resolution models where physical presence is not the only path to addressing a failure or customer issue
-
Foster an environment of real-time collaboration and best practice sharing between the service team and with the customer
-
Move beyond efficiency to prioritize customer and field service employee experiences and outcomes
-
Hasten digital transformation as reactive service and failed first service visits lead to lower customer satisfaction and lost future revenue.
Remember that AR technology is a starting point and not the end goal. The ability to intelligently engage, collaborate, and resolve will be the differentiator of the future.
Field Service News subscribers can access the full white paper sponsored by CareAR and written by Ali Pinder, Program Director, Service Innovation and Connected Products at IDC, and Tom Mainelli, IDC's Group Vice President, Device and Consumer Research, by clicking on the button below.
This feature is just one short excerpt from a recent white paper we published in partnership with Exel Computer Systems..
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
Further Reading:
- Read more about Digital Transformation @ www.fieldservicenews.com/digital-transformation
- Read more about Customer Experience @ www.fieldservicenews.com/customer+experience
- Learn more about CareAR @ carear.com
- Follow CareAR on Twitter @ twitter.com/carear_com
- Connect with CareAR on LinkedIn @ www.linkedin.com/carear/
Feb 11, 2022 • Features • White Paper • Digital Transformation • Data Management • customer experience • CareAR
This feature is just one short excerpt from a recent white paper published by CareAR.
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
As manufacturers and service organizations shift their business and customer engagement models, they must address a few areas to truly bring together the service experience and the customer experience:
-
Establish the knowledge capabilities to address reactive, proactive, and self-service needs. No one model will be in place in all situations, and organizations will need to be nimble to adjust to the need efficiently.
-
Deliver support and resolution for both simple and complex work with a diverse workforce with various degrees of expertise. Customers want a resolution to ensure that their operation or experience is not negatively impacted by downtime. To provide this level of service, organizations need to solve problems of varying complexity. What has changed is this level of response needs to happen on the first visit because extended downtime due to a lack of expertise to solve a problem is unacceptable.
-
Harness the convergence of the customer experience with the service and support experiences, strengthening the partnership with customers. Data must flow across the organization, and manufacturers are beginning to understand they need to make data accessible across functional teams to offer an integrated customer experience. Customer centricity has shifted the focus of manufacturers to prioritize the needs of the customer and the service employee, providing them with the visibility to go beyond standard engagements to deliver "wow" experiences. Meeting service-level agreements (SLAs) is table stakes; organizations need to go beyond the standard contract to connect the service experience with other activities such as sales, marketing, and product improvements.
-
Leverage innovative technologies such as augmented reality (AR) to drive innovation and an enhanced customer experience. The pandemic helped drive a rapid shift where AR moved from being a cool future technology to a technology that's delivering tangible value around remote service, remote collaboration between a service worker and a customer, and self-service experiences with technical support. Nearly three-fourths (72.2%) of manufacturers in IDC's May 2021 Product and Service Innovation Survey pointed to AR as important or very important to their current efforts around service innovation.
AR technology has evolved dramatically over the past few years. The pandemic drove a big part of that evolution, as companies adapted to an ever-evolving set of circumstances on the ground. In a 2021 survey of AR adopters, IDC found that the top 3 benefits the technology brought to their businesses were increased worker efficiency, improved real-time collaboration, and improved knowledge transfer between expert and novice workers.
Another driving force behind the current uptick in AR adoption is that an increasing number of companies are finding ways to integrate AR capabilities into their existing workflows and back-end systems. Any organization looking at new technologies to become more dynamic and less reactive must consider the impact on its current processes to leverage existing systems and partners to drive improvements without creating disruption.
Field Service News subscribers can access the full white paper sponsored by CareAR and written by Ali Pinder, Program Director, Service Innovation and Connected Products at IDC, and Tom Mainelli, IDC's Group Vice President, Device and Consumer Research, by clicking on the button below.
This feature is just one short excerpt from a recent white paper we published in partnership with Exel Computer Systems..
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
Further Reading:
- Read more about Digital Transformation @ www.fieldservicenews.com/digital-transformation
- Read more about Customer Experience @ www.fieldservicenews.com/customer+experience
- Learn more about CareAR @ carear.com
- Follow CareAR on Twitter @ twitter.com/carear_com
- Connect with CareAR on LinkedIn @ www.linkedin.com/carear/
Feb 04, 2022 • Features • White Paper • Digital Transformation • Data Management • customer experience • CareAR
This feature is just one short excerpt from a recent white paper published by CareAR.
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
Manufacturers and service organizations need to manage various priorities to ensure they can survive, thrive, and excel in a competitive environment where customer expectations continue to rise.
BENEFITS
Service management with field technicians — and directly with customers — has long been held back by a reactive break/fix model. In this model, customers have to notify the service organization of a failure or a break. The field service team then must attempt to solve the issue with limited information gleaned from the customer or historical data from the last service visit. This process typically involves dispatching a service technician or engineer to a customer site to validate a diagnosis, often leading to a secondary or tertiary service call. Real-time visibility into the product or asset with detailed collaborative capabilities can transform the service and customer experience.
The shift from reactive service models to proactive service experiences has an impact that transcends operational efficiency to enhance the customer relationship. Establishing an operating model where the customer and the service employee are at the heart of the service experience is transformative and can be a true industry differentiator. This framework establishes a new partnership of shared goals, outcomes, and experiences that optimize service and deliver new value.
Connected service insights are part of the innovative future for manufacturers and service organizations. A few of the most impactful benefits derived from this approach are:
- Having the right content and insights at the point of need, which speeds up service resolution and avoids the need to sift through irrelevant manuals and work instructions with reactive and proactive service interactions
-
Capturing and then sharing institutional knowledge, which minimizes the impact of an aging or retiring field and service workforce
-
Improving increased first-time fix and lower mean-time-to-resolution metrics, which enhances the customer experience through proactive support
-
Avoiding unnecessary truck rolls that impact fuel usage, emissions, and safety, which helps improve operations
-
Establishing an emotional and personalized bond between the service team and the customer through contextual awareness of the problem at hand, integration of a full view of the customer, and self-service experiences
TRENDS
Manufacturers and service organizations are racing to digitally transform their business operations to deliver a new experience to customers, enhancing both the brand and the engagement model. Competition has forced manufacturers and service organizations to rethink how they strengthen bonds with customers, which wasn't historically necessary as they owned the customer life cycle. In IDC's November 2020 COVID-19 Impact on IT Spending Survey, nearly half of manufacturers said they prioritize creating new digital products and services and now look to deliver digital-first customer experiences — 46.2% and 31.9%, respectively
Field Service News subscribers can access the full white paper sponsored by CareAR and written by Ali Pinder, Program Director, Service Innovation and Connected Products at IDC, and Tom Mainelli, IDC's Group Vice President, Device and Consumer Research, by clicking on the button below.
This feature is just one short excerpt from a recent white paper we published in partnership with Exel Computer Systems..
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
Further Reading:
- Read more about Digital Transformation @ www.fieldservicenews.com/digital-transformation
- Read more about Customer Experience @ www.fieldservicenews.com/customer+experience
- Learn more about CareAR @ carear.com
- Follow CareAR on Twitter @ twitter.com/carear_com
- Connect with CareAR on LinkedIn @ www.linkedin.com/carear/
Jan 28, 2022 • Features • White Paper • Digital Transformation • Data Management • customer experience • CareAR
Organizations are at an inflection point when it comes to the service experience. In this new series of excerpts from a recent IDC white paper, sponsored by CareAR and now available at Field Service News, we discuss how service organisations can...
Organizations are at an inflection point when it comes to the service experience. In this new series of excerpts from a recent IDC white paper, sponsored by CareAR and now available at Field Service News, we discuss how service organisations can enhance customer relationships using a new engagement model where service management and customer experience unite to transform and differentiate the brand in a disrupted competitive environment.
This feature is just one short excerpt from a recent white paper published by CareAR.
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
The field and customer service operation has seen a dramatic shift in the past 15 months. Due to the pandemic, the ability to physically get access to equipment or a customer site has been limited or, in some cases, restricted completely. As regions of the world reemerge into a "next normal" state at different rates, organizations will operate using a variety of service models that rely on remote resolution, collaboration, and engagement. A change is occurring across industries whereby the customer experience is becoming a critical differentiator, and the way organizations engage customers will become a higher priority. Customers expect organizations to solve the stated problem efficiently and enhance the experience by going beyond the work order to establish a partnership that requires little effort on the customer's part.
In this transformed business landscape, manufacturers and service organizations will need to address the following challenges to achieve success and relevance with customers:
-
» Enabling data and knowledge accessibility for all relevant stakeholders
-
» Eliminating silos across service, customer support, and other functions that hinder a shared and enhanced customer experience
-
» Automating manual processes and static work instructions that delay responses and resolution
-
» Contending with an aging workforce and a related knowledge drain
-
» Addressing the need to be more customer focused to personalize experiences and deliver enhanced value at each engagement point
-
» Providing service employees and customers with new tools that optimize remote and self-solve support, moving from a reactive break/fix service model to a more proactive and predictive approach
KEY STATS
According to IDC's May 2021 Product and Service Innovation Survey, the top 6 drivers for service management solutions are:
-
» Enabling faster response to product quality and service issues — 58.9%
-
» Improving key customer metrics such as NPS, customer effort, and CSAT — 55.7%
-
» Establishing more capabilities around remote service, collaboration, and resolution — 53.2%
-
» Improving collaboration between cross-functional teams — 52.5%
-
» Using information from actual product and asset performance — 51.7%
-
» Capturing and making accessible service knowledge and best practices — 49.2%
Watch out for the next feature next week where we discuss some of the top business priorities for manufacturers and service organizations in this "next normal" environment.
Field Service News subscribers can access the full white paper sponsored by CareAR and written by Ali Pinder, Program Director, Service Innovation and Connected Products at IDC, and Tom Mainelli, IDC's Group Vice President, Device and Consumer Research, by clicking on the button below.
This feature is just one short excerpt from a recent white paper we published in partnership with Exel Computer Systems..
www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.
If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.
Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content CareAR who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.
Further Reading:
- Read more about Digital Transformation @ www.fieldservicenews.com/digital-transformation
- Read more about Customer Experience @ www.fieldservicenews.com/customer-experience
- Learn more about CareAR @ carear.com
- Follow CareAR on Twitter @ twitter.com/carear_com
- Connect with CareAR on LinkedIn @ www.linkedin.com/carear/
Field Service News is published by 1927 Media Ltd, an independent publisher whose sole focus is on the field service sector. As such our entire resources are focused on helping drive the field service sector forwards and aiming to best serve our industry through honest, incisive and innovative media coverage of the global field service sector.
Leave a Reply