The UK not-for-profit group The Service Community, run by service professionals with the simple aim of sharing knowledge within the community,  continues to go from strength to strength. Their latest conference held at Aston Business School, discussed Big Data.  Community member Chris Farnarth of Allocate Software reports on the day's presentations.

The Service Community’s Aston University Special Event focused on “Big Data” attracted over thirty guests to participate in a lively forum of discussion with a range of academic and practitioner based perspectives. The host for this Big Data themed event was Aston University, enerously made available to us by Community favourite Professor Tim Baines and Jill Forrest.

The Community continues to thrive with over 140 registered members and each event drives more involvement and new participation. Four key note presentations were delivered offering insight into the ubiquitous subject matter of Big Data.

Aston Business School’s Dr Andreas Schroeder opened with a truly engaging and interactive keynote presentation that reviewed the role that data plays in developing basic, intermediate and advanced services, in particular the technical, organisational and strategic considerations a company should consider.

In the second keynote presentation, Andrew Harrison explained that big data is a cost to Rolls Royce and is only turned to value through knowledge by contributing to three areas of their business:[ordered_list style="decimal"]

1. Creating value potential in the design of a product
2. Maximising value in the use of product
3. Refreshing value a product’s life and recovering value its end of life

Andy Reid energised us further with another perspective of Big Data and how Pitney Bowes has used it with great effect.

Andy set the scene explaining the “4 V’s” of Big Data; Volume, Velocity, Variety and Veracity and went on to demonstrate how Pitney Bowes is developing infrastructure to make its own operations more efficient through its use of data, as well as offering location services that can help the company monetize their big data.

Our final key note was presented by Mark Noble of Inca Digital who told his story of how using the data already generated by their high tech digital printers, they were able to dramatically improve the productivity of their Service organisation.

The key lesson being it’s not the quantity of data that is important, but knowing what to do with it!

For example he showed how by combining 3 key indicators of machine performance, his team were able to prioritise service actions on the worst performing machines.

Thus saving money and improving customer satisfaction.

Once again, The Service Community delivered on its objectives. The content of the meetings is the life-blood of The Community, followed closely by the generosity of participants to offer facilities and key skills such as PR, marketing promotion or other services that will keep The Service Community alive.

To this point, the next event is proposed for March 2016 – date and location to be confirmed.

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