PODCAST: B2B CEM Managerial Implications
Aug 16, 2019 • Features • The Field Service Podcast • b2b • Customer Satisfaction and Expectations
In the latest Field Service Podcast, Chris Raddats, Senior Lecturer in Marketing and Operations at the University of Liverpool discusses the managerial implications of Customer Experience Management in a B2B environment.
For firms operating in the B2B sphere Customer Experience Management (CEM) can be a key differentiator in a complex and competitive marketplace. Chris Raddats from Liverpool University outlines some of the key dimensions in CEM that Managers need to understand to stand out from the crowd.
In this podcast, Chris also refers to another project he and a colleague currently are working on around branding in a B2B context. He is keen to speak to product and manufacturing companies who are servitizing to contribute to the study. If you are interested in getting involved then drop Chris an email at C.Raddats@liverpool.ac.uk or connect with him at LinkedIn here.
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