Only a few months ago the concept of zero-touch service was a niche within a niche. Today is has proven critical in ensuring continuous service delivery in the light of Covid-19. Mark Brewer, Vice President Service Industries, IFS looks at what this looks like today and in the future...

 

Over the course of the last five years or so, we’ve seen the steady creep of businesses in a variety of industries moving towards completely contactless service in various ways: fast casual restaurants putting mobile orders on shelves, retailers creating online pickup lockers, self-checkout kiosks, and IoT-enabled fixes for devices like routers and cable boxes.

 

ZERO TOUCH SERVICE

Given the current crisis that we face with COVID-19, I believe that it’s safe to say that the creep will begin to accelerate into an avalanche, and service in many ways will lead that charge. It’s easy to pigeonhole these innovations into one or two technologies, but zero-touch service will likely be achieved through dozens of technologies, sometimes working in tandem, sometimes tied to the specific needs of an industry.

Below, though, are three benchmarks based on what we can accomplish today, and what our current technology decisions can already tell us about what tomorrow will look like. Let’s start with what companies can do right now:

Remote Assistance

We’ve already seen in recent years the prevalence and usability of augmented reality creep forward, and this has become increasingly commoditised and utilised for service functions across a variety of disciplines. I’ve long since promoted it as a means to train up new and contingent employees quickly on company policies, but it’s a clear vector for augmented reality.

When zero-touch is the only way to reach your customer, remote assistance can be a quick and effective way to get you there today. An IFS customer, Munters, was able to deploy a solution in six days. For them, it was an existential decision, and it kept them whole in a time where their contemporaries were melting down.

Obviously this is not always a reasonable replacement for an in-person meeting, as there is often a skills or resource gap between the back office and the field in remote service. But if you’re able to keep 50% of your clients up and running without a truck roll, the trickle-down benefits to your business are substantial. It’ll keep contracts renewed, avoid SLA penalties, and keep employees where they want to be: On the job. This is what we can do today. What about tomorrow?

A New Kind of Parts Management

Triage might be the best use for remote assistance today, but often the process of repair makes that a bit more challenging. It doesn’t have to be, though. If you have a fleet of vans with parts inventory on them that are sitting in a depot, you have a fleet of zero-touch delivery vehicles ready to go.

"Theoretically, the infrastructure is mostly there to make this work today. The most important part is a thorough, consistent, and comprehensive parts management and reverse logistics system..."

Imagine a scenario where a customer initiates a remote repair call, and the technician identifies a part that needs to be replaced based on a combination of IoT data and visual inspection. Rather than dispatch a technician, you could dispatch the part itself—often within a reasonably small window—then provide step-by-step replacement or repair instructions via the augmented reality array. It could be done live, with an actual person, or, increasingly, step-by-step instructions could be prerecorded and validated using the AR screen.

Theoretically, the infrastructure is mostly there to make this work today. The most important part is a thorough, consistent, and comprehensive parts management and reverse logistics system. You need to know inventory on every truck, at every warehouse, where each piece is in the depot repair process, and where and how remittance, reissue, or scrapping occurs.

With these two pieces in place, companies will be well-suited for today’s challenges. Remote assistance is available today, zero-touch parts allocation will take time to map out. The third phase takes it a step towards science fiction, though it’s a sci-fi that’s well within the realm of possibility over the next few years.

Assisted Repair

Imagine a scenario where, when a break occurs or is expected, a Roomba-like robot is dispatched, and through a drone-like interface is able to eliminate an issue without involving any humans. This may seem outside the realm of possibility today, but many industrial manufacturers are deploying fleets of robots specially designed to assist with simple repairs. From lifting and handling heavy parts to replacing faulty ones, to running routine security checks and providing a photo log that is attached to the customer account.

There’s obviously a huge amount of hardware infrastructure that needs to be considered here, and this is completely impossible in a number of industries, but think about the degree of customer attrition you’ll mitigate by having your customer add your robot to their family. Combine these capabilities with remote parts remittance and shared view repairs, and you’ll see the cost per truck roll plummet, and customer satisfaction skyrocket.

---

Further Reading:

• Read more articles by Mark Brewer @ https://www.fieldservicenews.com/markbrewer
• Find out more about ServiceMax @ www.servicemax.com
• Read more about remote service @ https://www.fieldservicenews.com/remoteservice
• Read more about spare parts management @ https://www.fieldservicenews.com/spareparts
• Read more about Covid-19 in service @ https://www.fieldservicenews.com/en-gb/covid-19

In his previous article for Field Service News, Mark Brewer, Global Industry Director, Service Management, IFS introduced the concept of the experience economy, now he outlines why digital transformation is the key to driving it forwards...

Here's a scary statistic. The average person clicks, taps or swipes a mobile device 2,617 times a day.  It shows just how much time we now spend interacting with the online world. Banking, booking holidays, shopping, socialising and so on, we increasingly live our lives through a screen. And with every interaction, we expect a particular level of service in return.

With digital technologies continuing to advance rapidly, along with consumers' understanding of the possibilities they enable, people demand an immediate and seamless experience whenever and however they make contact. These expectations, which are already prevalent in the home, have now evolved in the workplace. This has major implications for the planning and delivery of service, and specifically how companies look to drive customer loyalty (and ultimately retention) via a superior experience.

Automation and Artificial Intelligence (AI) have a significant role to play here. AI isn't strictly new of course. But what is new is the way it influences today's experience economy by affecting outcomes, driving engagement and in many cases scaling the human.

 

Superior engagement

A comprehensive customer contact strategy is essential for any service organisation. Traditionally, this has focused on voice or email; now it includes an entire omnichannel capability with multiple media touchpoints. As you'd expect, this evolution is being driven by younger age groups. 26 per cent of millennials use social media and 29 per cent use texts and messaging apps to reach out for service, while three-quarters of all people over 44 years of age prefer using more traditional means such as emails or phone calls.

For example, if you want to book an appointment for someone to come and service your boiler, you can organise it without having to speak to anyone, online. A chatbot replaces the 'real' person. This is more convenient for you, more cost-effective and efficient for the organisation you're talking to - but it also raises your expectations.

This means responses must be faster, and there's no room for error. There's no time for long calls with operators or the patience to be passed from department to department. And gratification must be swift and successful, however you interact - whether via a web portal, email, virtual assistant, or even an instant messaging service like WhatsApp.

74 per cent of companies offer some form of self-service for customers - and the majority have implemented it specifically to improve customer experienceThis has implications for businesses looking to maintain positive customer relationships. An operation which has traditionally focused on contact centres, predominantly powered by phones (i.e. voice), must now deploy a comprehensive, omnichannel communications suite capable of serving a wide range of contact media, anytime and anywhere.

This can be problematic. Many companies can't afford to extend their contact centre facilities to multiple locations, or cater specifically to every market they're working in.

However, help is at hand with virtual contact centres which can make efficient use of distributed and varied workforces, automatically matching agents with requests and customers.  This also drives a more responsive, agile, and scalable workforce where agents can engage in multiple simultaneous conversations using multiple chat sessions and providing consistently high service levels.

The B2C world already does this pretty well. 74 per cent of companies offer some form of self-service for customers - and the majority have implemented it specifically to improve customer experience. B2B organisations need to follow suit. The rewards are big for those who do it well. Companies with effective omnichannel communications enjoy 28 positive customer experiences for every one negative experience, while companies without this experience just two positive experiences for every one negative*.

It's a no-brainer. Doing omnichannel well can create up to 14 times more positive customer experiences. Crucially, this also influences customer loyalty. To look at it another way, your business will potentially only lose one in 29 customers, as opposed to one in three!

 

Powering the experience

The driver here is digital transformation, enabling new levels of service provision. Customer interactions differ based on age, demographics and preferences. Digital supports them all. It's no longer just your customer services department talking to these customers, it's your equipment, IoT sensors, AI, chatbots and more: predicting behaviour, recommending actions, solving issues, intuitively.  The more it does this, the smarter it gets.

This technology is transformational and can bring huge benefits to your business. However, you need the right infrastructure in place to manage it.

So, what next?

To see examples of how IFS has helped customers drive digital transformation in their operations, and understand how omnichannel customer engagement can improve your customer’s experience, visit ifsworld.com.

---

*Forrester: The role of emotion in customer experience

You know the feeling. Whether it’s a patch of water by your washing machine, or an alert from a failing substation, it’s that sinking certainty that something’s wrong and that you need an expert to fix it. From that moment, everything depends on what happens when you make that first call, or raise the ticket.

On the surface, the whole concept of customer service comes down to that feeling.

Do you want customers to experience a twinge of anxiety and annoyance when they contemplate contacting you? Or just a passing moment of irritation about the problem itself, because they know it will be easy to get it resolved quickly?

In this article, we’ll look at how consumer-facing and industrial organisations can use technology to make service a positive, brand-enhancing experience, that builds customer loyalty, reduces cost and creates profitable extra revenue.

We’ll also explore the idea of servitization, and the fact that, these days, the service is the product. Customers are buying outcomes, not products, and it’s great for your bottom line.

 

THE SINGLE VIEW: IT’S GETTING PERSONAL

Much is written about the difficulty of getting a single view of the customer, when they can get in touch through your website, your contact centre, your twitter feed and so many other channels.

It matters because your customers always have a single view of your organisation.

No matter how they connect, and no matter how the experience looks and feels, customers form an instant judgement of what your organisation stands for as soon as they make contact.

That one-in-a-million moment is your first and best chance to win their hearts and minds or, at least, calm their anxieties. An easy, personalised and effective experience sows a seed of loyalty that can blossom into revenue when they next come to make a purchasing decision.

You may have thousands or even millions of customers, but at any moment the only one that matters is the one entering a ticket on your service portal, or calling your service team.

 

SERVICE: THE NEW MINDSET

This single view across multiple channels is one of the primary drivers of digital transformation. Organisations are using technology to close the gaps between themselves and their customers.

Ideas around ‘customer focus’ have been around for decades, but there is a renewed momentum behind them now that customers have such high expectations and wield so much immediate power.

Online services such as Amazon and Uber have created simple, rewarding service experiences that customers now expect from almost every organisation, while a single comment, positive or negative, can be amplified in moments across multiple social media channels.

 

"Getting closer to customers requires more than a digital transformation. It calls for a change of culture across the organisation and a deeper understanding of the entire customer journey..."

 

But getting closer to customers requires more than a digital transformation. It calls for a change of culture across the organisation and a deeper understanding of the entire customer journey.

If your structure and processes do not reflect a customer-centric strategy, then you will struggle to deliver the value that you promise.

Any investment in building a customer relationship can be compromised in a moment by a call that is not answered quickly, or a technician who arrives late with the wrong equipment.

In this customer-centric competitive environment, service has become a defining differentiator, creating new opportunities for profitable revenue. Products are increasingly commoditised, with little to choose between them, so it’s the service that comes with them that can be the deciding factor when customers buy.

In some instances, this servitization transcends the product, so that customers pay only for the benefits, rather than the product itself. The operators of Amsterdam Schiphol airport, for example, pay for a guaranteed level of illumination, rather than investing in lighting systems. Philips and their project partners Cofely provide lighting as a service, retaining ownership of the products themselves.

The Schiphol example also highlights the fact that this is not just an issue for consumer-facing organisations. Service is equally critical in business-to-business markets, where failures of critical assets can compromise service level agreements.

This may lead to financial penalties and, worse still, reputational damage that may ultimately lose the contract altogether.

 

JOINING UP SERVICE

Turning service into a decisive differentiator relies on an end-to-end integration of every aspect of service delivery. Data needs to move freely from the customer endpoint – whether it’s a smartphone app, a chatbot, or any channel – to the back office systems that log the service delivery process.

Artificial intelligence is playing a big part in service optimisation now, with the internet of things helping to automate many routine processes. A sensor on a pump at risk of failure can automatically raise a ticket that schedules a maintenance job and checks the inventory for the right parts. The engineer can arrive on site with everything needed to complete the job in one visit, with minimal need for human intervention in the process.

Customers also want more control, with AI enabling self-service apps and web portals.

Rather than joining a call queue, customers can raise their own tickets and track their progress through to the moment the technician arrives. This also relieves some of the pressure on support center agents, who spend less time on routine calls and more time on more complex cases, which again contributes to great customer experiences.

 

FIND OUT MORE

IFS is a global leader in field service and contact centre technologies. We advise consumer and industrial organisations on strategy, change management and the implementation of our solutions for a complete, connected service delivery capability.

The modular, open architecture of our solutions allows you to introduce services as you need them, and to integrate them easily with industry-standard applications such as Oracle and SAP. We’ll help you make service a rich source of revenue and growth while boosting efficiency, increasing productivity and reducing costs.

Visit https://www.ifsworld.com/uk/news-and-events/one-in-a-million/

---

 

Be social and share... 

Mark Brewer looks at how and why the two big technologies that are set to alter our industry forever are likely to converge...

To most people, the idea of a Digital Twin is largely just that - an idea. The concept may make sense, but they can’t be sure they’ve actually seen it demonstrated in the real world. Or at least not in any useful everyday purpose... yet.

It’s different for those working in Field Service.

Digital Twin is on everyone’s lips, an exciting buzzword that’s changing the shape of the sector and opening the door to new possibilities.

Forward-thinking Field Service organisations are already factoring it into their planning and monitoring activities and may even be deploying it where they can.

Why is Digital Twin such a hot ticket in our world?

 

Raising the game

The focus of Field Service centres on improving the reliability of an organisation’s assets. By enabling them to operate efficiently for longer, with less maintenance, you enjoy a greater return on investment while also spending less on upkeep and parts.

Clearly, the ability to accurately predict potential problems in those assets before they happen is a big help in achieving the above. Even more so, if steps can then be taken to not only rectify these issues but also provide a better experience for customers.

 

"A study by The Service Council found that four in ten incomplete service visits to fix equipment would benefit from the use of live video or AR..."

 

AR combined with the Internet of Things (IoT) does all this... which explains why the Field Service sector is so excited about it. The result is known as the Digital Twin – creating a bridge between the physical and the digital.

A study by The Service Council found that four in ten incomplete service visits to fix equipment would benefit from the use of live video or AR

Better connectivity, together with more accessible relevant tools were considered to improve the speed and quality of issue resolution - meaning that less pressure is put on company resources on-site.

 

A remote revolution

Thinking about practical examples, it’s not too difficult to see what a difference a Digital Twin would make, almost immediately.

Imagine you’re maintaining an elevator that’s installed in one of your customer’s offices.

Thanks to AR, your engineers can view a digital representation of that elevator, on their screen in your offices or on the road on their iPad, nowhere near the physical location of the asset. They can monitor operations virtually, from the comfort of their desk and without having to visit the elevator.

The 3D model on their screen is generated using engineering data with the output of the various sensors installed on the physical equipment augmented onto this. Some show power consumption, to see how efficiently things are running. Others might show spikes in voltage or the level of vibration and wear generated by the hoist as it runs up and down the building floors, whilst also indicating the number of trips completed and speed.

 

"On-screen augmentations and animated sequences give those involved an accurate visual indicator of any parts required, and how they may be assembled or disassembled..."

 

In short, it gives your engineer a comprehensive insight into the status and performance of the equipment.

When an issue does arise or a part needs replacing or upgrading, instead of having to drop everything and go directly to the site, they may instead be able to talk to a trained individual who may be based on-site, and direct them through the repair/replace process. Using a connected device such as an iPad or laptop, the on-site employee can share live footage and follow the remote engineer’s lead to perform the required maintenance.

On-screen augmentations and animated sequences give those involved an accurate visual indicator of any parts required, and how they may be assembled or disassembled. What’s more, the engineer can tag other team members who may either have useful knowledge to contribute or might just want to learn how to perform the task for next time around.

 

Sharing knowledge

Given that service parts and equipment are becoming increasingly complex and expensive, this process offers a great alternative for Field Service providers to continue providing excellent service while improving uptime and consequently saving customers time and money.

Moreover, it promotes the idea of ‘democratised knowledge’ - the sharing and passing on of vital skills and expertise from experienced engineers to workers that are onboarding. This way, as the seasoned workforce ages, their insights are therefore not lost but live on in even more tech-savvy younger employees. Which is a huge benefit when it comes to training and upskilling.

As said, the benefits of the Digital Twin in Field Service could be game-changing which is why so many of us in the industry are talking about it. Looking beyond predictive maintenance, the Digital Twin also opens up the opportunity to provide value-add recommendations to your customer in the use and operation of your equipment, as well as giving valuable insights to your own R&D organisation for future engineering changes.

What could the Digital Twin mean to you, your organisation and the service levels you are able to deliver to your customers? 

 

---

Mark Brewer, is Global Industry Director, Service Management, IFS 

---

 

Be social and share

Commerce has successfully transitioned from being based around commodities, then products and finally services. But that is not the end of the evolution as Mark Brewer, Global Industry Director, Service Management, IFS introduces the concept of the experience economy...

Commerce began with commodities.

Hundreds of years ago, we simply exchanged items for money in a single transaction. Take coffee, for example. You could buy a sack of beans, but you’d still have to put in a lot of work in to make a drink.

So, these transactions gradually became more constructive and based around specific buyer needs. Commodities became products. Coffee beans became coffee jars – ready-ground. All you had to do was add water. It was a better, faster and a more cost-effective solution.

As competition intensified, our service economy was born. Rather than getting your coffee from a jar, you went to a coffee shop where someone would not only make it for you but also ensure it tasted just right. Success was now about ensuring customer satisfaction.

But what’s next?

Welcome to the ‘Experience Economy’

Technology has transformed the way people interact. In the digital age, we expect to track orders, resolve issues and update information immediately. It’s a world of ‘connected customers’, and businesses must respond with exceptional, personalised service experiences. Customer engagement is king and servitization enables it.

Staying with the coffee analogy, consider Starbucks. Now, you’re not just buying a product or service, but an entire lifestyle. However brief your visit, you’re immersed in the Starbucks brand - from communications and messaging to products and services, and so on. It’s a rich, multi-sensorial, emotive world... and whether good or bad, you leave with a feeling. It is memorable.

And that’s the difference between the service and experience economies. Done well, this experience creates positive brand associations and is the ultimate driver of customer loyalty.

Mass customize a service and it becomes an experience – making you feel like “one in a million” (Starbucks puts your name on the cup!). It’s the next evolution for businesses, although some are already well on their way - like the medical devices industry.

MRI scanner manufacturers are under pressure to deliver high-quality, accurate scans every day.

With the stakes so high, these companies don’t just sell the machines, they also guarantee their ongoing service performance and overall user experience. It’s about the entire patient and hospital interaction, from start to finish.

It’s like staying in a hotel. These days, you probably wouldn’t only judge your stay based on your room, or how comfortable your bed is. More likely, you’d consider your entire accommodation experience - from the moment you make your reservation online to your final steps out of the door after checkout. Each influence and interaction along the way contributes either positively or negatively to your overall opinion.

Every touchpoint counts

This analogy may seem obvious - but it’s essential to doing business today. Most organisations have traditionally measured customer satisfaction to predict loyalty and future behaviour. However, consumers consider every individual touchpoint, rather than simply linear values like ‘Did I like the product?’ or ‘Did I get value for money?’ So, this metric may be less valid these days.

Sure, the product may be excellent and do exactly what they always wanted, but that is table stakes today.

What if the delivery lead time was too long, the support helpline is not promptly answered, or the returns process inefficient, then they may shop elsewhere next time.

Elevator manufacturers demonstrate this opportunity in action. Most products are similar in functionality and have become commoditised.

They use similar technology and parts so it’s difficult to differentiate between them on appearance or performance alone. To gain an advantage, they focus on overall experience. It’s no longer about being the fastest elevator or the most hi-tech: it’s about giving every user the best end-to-end experience, that fulfils their particular needs. Their focus today is not their customer (i.e. the hotel), but their customers’ customer – you and I.

If we look at this from the perspective of the IT industry, for service providers the mindset shift is from selling contracts to selling outcomes, such as user experiences and comprehensive service level agreements. In such a competitive environment with so many similar products and services on offer, this gives vendors a real opportunity to create difference and build success within their customer base.

So, how do you get to this position?

Many companies don’t yet have the right processes or infrastructure in place. Systems are not optimised and often disjointed which means ERP is either over-stretched or misused. IFS can help. Our end to end service lifecycle management solution is purpose-built and holistic, delivering customer engagement seamlessly, throughout the journey.

The experience economy is here to stay - and customer engagement aimed at delivering outcomes is its currency. To find out more about how to make the experience economy work for your business, visit IFSworld.com.

 

---

Be social and share

Mark Brewer, Global Industry Director for Service Management, IFS explores how service organisations can leverage digital transformation to improve customer service and exceed expectations...

Servitization. Uberization. Driverless cars. Drones. Digital transformation appears to be both a blessing and curse to the field service industry. The downside to digital revolution? Customer expectation rises as new technology makes a consumer’s life easier. But fundamentally, a service organisation strives to deliver the right products and services at the right time. The upside? Digital transformation can enable this endeavour.

CIO defines digital transformation as “the application of digital capabilities to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetisation opportunities.” New technologies help field service organisations achieve their goals by enabling them to acquire and process the right data, deliver services and products more accurately and efficiently and provide an unrivalled customer experience.

According to a research study by The Raconteur, even in digitally rich 2017, 28% of field service operations (FSOs) are failing to attain at least 80% service level agreement (SLA) compliance, with 66% of these organisations also citing concern or serious concern over their current cost model. The challenge becomes this: how do organisations leverage digital transformation to exceed customer expectation and achieve long-term sustainability?

Customer-Driven Digital Transformation

The customer is the focal point of any field service operation. Traditional statistics state that by the year 2020 customer experience will overtake price and product as the key brand differentiator (Walker) and by 2018, more than 50% of organisations will redirect their investments to customer experience innovations (Gartner). Making the customer the centre of your organisation’s digital transformation ensures that all changes will directly support your central goal of putting the customer first.

Technology can transform the customer experience in a multitude of ways including:

More accurate demand forecasting

Predicted demand, provided by the Internet of Things (IoT) and big data technology, allows an organisation to collect real-time data and utilise advanced forecasting algorithms to predict the optimal window for predictive maintenance or service visits, rather than relying on historical information or regression modelling.

Faster service times

IoT technology that is seamlessly integrated with intelligent field service management (FSM) software dispatches field service engineers automatically and predictively when an asset requires service, improving the customer experience and saving costs on time spent on wasted visits.

Seamless workflows

Real-time operational intelligence gives managers insight into all aspects of their service operations while end-to-end FSM automates the entire service supply chain. This eliminates paper processes and reduces the time from initiation to invoice, transforming service delivery from reactive to proactive. These technologies allow organisations to reduce operating costs and focus more on the overall customer experience.

At The Collision Point

So, your customer is one of the future; digitally savvy and increasingly demanding because of it. Digital transformation exasperates and solves this challenge at the same time. How can you use this to your advantage? Focus on growth and innovation.

According to new research, 47% of FSOs reported that growth opportunities in new markets were a driving factor for digital transformation, while 33% of organisations cited evolving customer needs and preferences as a top driving factor (Raconteur).

Facilitate Growth

Your organisation needs to grow internally and externally. Digital transformation can facilitate this by allowing you to offer new service models, appeal to new customer bases and enter new markets. But in order for this to be effective, you need to ensure that you have the right organisational and governance model to facilitate growth and embrace change. Internal buy-in and change management are imperative to leveraging digital transformation to ensure growth.

Leverage Innovation

Innovation gives your organisation an incredible competitive edge by providing services or products that are entirely different from the competition. Digital transformation doesn’t just fix current problems with logistics, customer service, delivery and more, it also presents alternative ways of doing business to better serve the customer.

Service organisations surveyed in Raconteur’s research were overwhelmingly convinced in the importance of investing in big data, analytics and IoT. These technologies are already working to help leverage innovations in service delivery, closing the loop between the customer and operations.

Now What?

Embracing digital technology requires a deep understanding of your organisational needs and your customers’ expectations.

Clear direction, internal buy-in and change management processes will help ensure your technological investments reap the most ROI and provide the best improvements for your organisation. Moreover, working with third-party vendors that understand your business and imperatives is key to success.

Be social and share

Today’s technology is becoming more and more like science fiction - but how can we harness it in the field service sector? Mark Brewer, Global Industry Director, IFS gives us the inside scoop on how they are leveraging HoloLens...

It’s stuff straight out of the movies; Back to the Future, Ender’s Game, or Ex Machina. Imagine a young field service technician in front of an MRI machine at an NHS hospital.

He has arrived to perform preventative maintenance on the machine based on sensor feedback that had signalled a pending fault.

He is wearing Microsoft’s HoloLens, which in addition to giving him the appearance of Geordi La Forge straight of Star Trek, is allowing him to be immersed in the customer experience.

He can access customer history, warranty agreements, sensor data and even schematics, all hands free, in real-time, while he repairs the machine, maximising uptime and all the while avoiding the hassle and stress that inevitably comes with breakdown.

Only that isn’t a movie scene.

In fact, I stood in a room wearing a HoloLens as it fed me information straight from IFS Applications, our ERP backed service management software.

I was able to access and view service history, performance analysis, and temperature levels. In fact, the integration between IFS Applications and the HoloLens will also make it possible to action the data in real time by clicking a ‘work guidelines’ button to access service instructions stored in IFS Applications.

By leveraging the integrated HoloLens camera, the solution also makes it easy to document the asset and the service performed and store the information in IFS Applications for future reference.

Proof of concept today, in the field tomorrow. 

IFS’s innovation think tank, IFS Labs, has developed an integration between the enterprise applications suite IFS Applications and Microsoft HoloLens to reinvent field service management.

“We are very excited to present this proof of concept that we believe has the potential to revolutionise the way we think of field service management,” IFS Labs director Bas de Vos said. “By leveraging the Microsoft HoloLens, we can help service personnel navigate complex environments and access critical asset information to realise major benefits such as increased productivity and first-time fix rates."

 

Field service management is a highly prioritised area for IFS where we have been categorised as leaders by analysts. We will keep pioneering this field with innovative solutions that provide tangible business benefits.”

 

What does it mean?

It means improved service levels, increased first-time fix rates, and increased uptime. It means truly transformative field service delivery.

A servitization model transforms the concept, expectation and value of service, and technology enhances execution of that product service system.

Technology like the HoloLens allows technicians to do their jobs better, faster. It also helps to bridge gaps caused by an ageing workforce, providing appeal to a younger generation of employees while offering an easy to adopt user experience for your current labour force.

According to Tuong Huy Nguyen of Gartner, “AR is most useful as a tool in industries where workers are either in the field, do not have immediate access to information, or jobs that require one or both hands and the operator’s attention.”

Changing your offering…

It also breeds new opportunity for your service delivery model.

Today, fast service isn’t enough for many of your customers. According to Fast Company, 70 percent of consumers expect a self-service option for handling commercial questions and complaints. Not only can an integrated HoloLens offering provide a highly empowered field service engineer, but it can also turn your customer into a field service engineer as well.

 

Imagine providing your customer with a HoloLens linked to your service management solution when they purchase a product or service package from you.

You are then empowering your customers to act as the first line of defence in the case of failure, regular maintenance, and more, by providing them with the right guidance and virtual support to fix an issue themselves.

Innovative software helps you deliver inspired service

The power of technology ultimately lies in how it is leveraged. Combining the mixed reality capabilities of Microsoft HoloLens with the enterprise end-to-end software solution IFS Applications ultimately empowers field service technicians with innovative tools that boost productivity while creating the potential for organisations to generate new offerings and add value to their customers.

The world we grew up dreaming about in the movies is a world that we are now able to embrace. As end consumers taste the potential of new technology and expect more, field service organisations that embody innovation and leverage new technologies will become the clear leaders.

To learn more about IFS Lab’s latest innovations, email bas.de.vos@ifsworld.com or visit www.ifsworld.com

 

---

 

Be social and share this feature

Mark Brewer, Global Industry Director, IFS discusses how leadership and management guru Covey’s approach can be easily adapted for field service management...

I recently had the pleasure of conversing with a Boeing executive at dinner during an event and the topic of effective leadership in regards to current organisational challenges came up.

We talked about Dr. Stephen Covey’s leadership training and how it had helped him evolve as a leader and ultimately equipped him to manage an effective, productive IT team.

The discussion made me think about the pressures on the field service industry and the demand for rapid transformation.

When faced with change, organisations need strong leadership and change management skills to be effective. In fact, Dr. Covey’s leadership steps can easily be applied to help a field service organisation on its digital transformation journey. Let’s explore a few of his recommendations in the context of field service transformation.

Focus on what matters most 

What matters most are your customers. They are the bread and butter of your business, and they should be driving any change that happens in your organisation. This is the very makeup of field service. Close the loop with the customer, providing them with better feedback opportunities to apply within your business, whether it comes to product innovation or service delivery.

 

Any plans for digital transformation should keep this in mind. If you prioritise change based on how it improves your relationship with your customers, everything else falls into place, from service margin to cost reduction to operational efficiency.

Seek first to understand those you lead 

Digital transformation means adopting new technologies and new mindsets. It means a lot of out-with-the-old and in-with-the-new. Whether you are applying optimisation to your processes, adding new technologies such as robotics or IoT, or adopting entirely new methodologies such as “uberization,” you need to be sure that your people not only understand the rationale but are also equipped to handle and embrace the change.

This may mean that you need to explore options such as re-education of your work force, hiring for skill gaps, creation of incentive programs and different recruitment tactics to ensure that your people will help you to drive change, rather than hinder it.

Sharpen the saw

Complacency is the enemy of digital transformation. Are you driving personal growth from the top level down at your organisation?

Have you thought about the future of technology and change, as much as what needs to happen now? How are you driving current and future innovation?

 

Take steps such as attending training classes, tracking and mapping field service innovation in a five year plan, and creating futuristic opportunities such as a think tank at your organisation to ensure that you are constantly pushing the horizon when it comes to innovation, and subsequently, a unique competitive edge.

Begin with the end in mind

The value of KPIs and company goals is no foreign concept in field service but as simple as this advice may seem, it is imperative. The end doesn’t have to be a permanent fixture but an extensible one.

There may be multiple ends.

You may be focused on company numbers for this year, growth for next year, and market share in five years. Whatever the goals and KPIs may be, make sure they are attainable, accessible, and apparent. Whatever new technologies you plan to adopt or methodologies you plan to change, ensure that they are helping you to reach the end you have in mind. Navigate the minefield that is the multitude of recommendations on achieving digital transformation success by ensuring that any digital transformation journey directly contributes to the goals you have set.

Too often organisations underestimate the need for effective leadership and change management when it comes to transforming the business.

 

Digital transformation in the industry is driven by the consumer and often in a hurry to keep up, organisations adopt new technologies without a larger more encompassing understanding of the long-term ramifications and alternatively the value.

As Dr. Stephen Covey identified for the individual, the same concept can apply to an organisation as an entity. Strong leadership will propel an organisation through digital transformation effectively. The journey requires communication, collaboration, and leadership.

Dr. Stephen Covey’s seventh habit (of highly effective people) is to be proactive. Think ahead of your customer.

Think ahead of your board. Think ahead of your people.

The more forward facing your organisation is, the better equipped it will be to deal with rapid change in the market. When we live in a world of driverless cars, flying drones, robotics and more, your field service delivery will still be relevant, and that’s what matters most.

 

---

 

Be social and share this feature

Mark Brewer, Global Industry Director, IFS looks at the changing realities of business and how field service companies must adapt to new expectations...

A 2015 study conducted by Microsoft concluded that the average human attention span was 8 seconds, down from 12 seconds in 2000.

Technology has changed considerably since the year 2000, our smartphones have become smarter, social media has exploded and instant gratification is at every consumer’s fingertips thanks to faster-than-ever service from Amazon Prime and others.

But what does a shorter attention span have to do with field service? Firstly, it directly correlates with expectation. Consumers expect organisations to effectively capture and keep their attention. As well as do the legwork for them, facilitating constant interaction and information. Secondly, marketing becomes less effective. You have to find new, innovative ways to attract and retain customers.

So how do you combat the curse of an “uberized” world that demands instant gratification, short attention span and all? Here are three ways to solve your organisational woes to delight your customers and maximise your potential.

Problem: your future (and current) customers don’t have time for you

Solution: increase engagement using various media Attracting potential customers and keeping current customers engaged demands an understanding of their needs and behaviours.

According to a Microsoft study, 84% of millennial customers have used a self-service portal for customer service.

Find new ways to engage like a customer app or a loyalty reward programme. Incentify your prospects using gamification practices, enticing them to interact with your brand through a mobile game offering or discount site. Make booking a service as easy as possible with options like scheduling via Facebook, etc. According to Bain & Company, it costs 500% more to acquire new customers than it does to keep current ones, and the cost of bringing a new customer up to the same level of profitability as an old one is up to 16x more expensive.

 

With ever-mounting consumer demands and dwindling profit margins, empowering your technicians seems like common sense. Just make sure you have provided them with the right tools and technologies to be sales heroes as well as install-it, build-it, fix-it experts.

Use your field service technicians as your frontline sales guys. Maximise those closely developed relationships by teaching them to up-sell and capture customer attention and loyalty on-site, in person.

Problem: customers expect a completely engaged field service transaction

Solution: uberize your offering to the best of your ability

ComScore reports that, on average, 65% of consumer digital media time is spent on mobile devices. Customers now expect that the experience they get with Uber will translate into field service.

They want information at every stage of the service lifecycle, faster resolution times, more in-depth information about parts and processes and reviews to prove you’re trustworthy. Provide customers with a constant information stream from appointment to service to invoice with a robust field service management solution.

 

Send your customers a link to a customised portal that allows them to track technicians and stay up to date. Provide customer surveys onsite or after the field service interaction to close the feedback loop and improve performance.

Make your customers feel empowered at every stage of the service lifecycle by providing them with more options when it comes to their schedule, appointment windows, service offerings and add-ons.

Problem: instant gratification means no margin for error

Solution: mobility is the answer

First-time fix rate is imperative to customer satisfaction as well as maximised service margins. Short attention spans translate into higher expectations.

Customers expect field service organisations to know where their field techs are at all times and be able to report arrival times, traffic delays, and more. On-site, they expect field technicians to have the materials and expertise to accomplish tasks on the first visit. Enabling your workforce with a mobilised field service solution ensures success.

 

In their 2016 Mobile Enterprise Applications survey, Frost & Sullivan reported that a mobile solution increased competitive advantage by 55% and enhanced customer engagement by 52% for enterprise users. As your organisation moves to embrace and adopt new technologies for increased efficiencies like IoT, a strong mobile strategy is imperative to continued success.

The future of field service

The world has changed forever. It’s not enough to just sell a product, and then provide service if something breaks. Customers expect more. This goes hand-in-hand with diminishing attention span. Even the process of evaluating and buying a product has changed dramatically.

Convenience is key for buyers and oftentimes it is the aftermarket service that becomes the competitive differentiator.

Thanks to the reducing attention span and the need for instant gratification, the process of buying has changed, the criteria for product selection have changed, and the expectation for aftermarket service has changed. Are you ready to embrace this transformation in your organisation?

 

---

 

Be social and share this feature