Lets be honest its no longer a question of if our companies’ go mobile it is now a case of when… and if you want to stay in touch with your competition the when really must be now.

There has been an incredible quantum leap forward within the last few years in Enterprise Mobility and it is changing the way we work, how we drive our customer experience, our business processes and even our core strategies.

In response to this massive sea change McDonald Butler Associates have brought together some of the leading figures within Enterprise Mobility Management for an exceptional one day event to be held in London on the 18^th of September.

In the next three years the role of IT leaders within business will become absolutely critical, and it all begins here.

McDonald Butler have brought together some of the biggest companies in Enterprise Mobility and the event will feature key presentations and panel discussions from senior mobility experts from a range of varying organisations including:

• John Delaney, Associate Vice President, European Mobility at IDC
• Greg Nugent. Director of Brand, Marketing and Culture for the London Olympics and Paralympics
• Simon Meredith, CIO IBM Global Technology Services, IBM
• John Spencer, Director of Systems Engineering, Citrix Systems
• Kris Oldland, Editor, Field Service News.

Hosted in The Brewery, a stunning Grade II listed building that once formed the heart of Whitbread’s 19^th Century beer making empire in the City area of London, there is a packed full day agenda which runs from registration and refreshments at 8.00am through to a networking drinks reception closing at 7pm.

Agenda highlights include:

The Critical Path to Enterprise Mobility Maturity – How Ready is Your Organisation?

John Delaney, Associate Vice President, European Mobility at IDC

Mobility is no longer a “nice to have” but a critical business requirement for most enterprises. However, the complexity of mobility, the rapid pace of technology advances, and particularly additional budget and dedicated resources required are all contributing to a mixed approach in the adoption and development of mobility strategies across Europe.

John Delaney, European Mobility at IDC will present the latest findings from the extensive 2014 IDC Mobility Maturity Model survey which provides a peer-to-peer framework of the stages, critical measures, outcomes and actions required for organisations to effectively leverage mobility to drive competitive advantage, and transform engagement with customers, employees and business partners. He will reveal how industry leaders from across Europe are using the model to benchmark their own progress, uncover maturity gaps and build a more tailored roadmap to fast-track success. John will also be discussing today’s employee imperative, and explaining why he feels 4G will be a big the “game-changer” for enterprise mobility in 2015 and beyond.

Insight and Lessons from London 2012 Olympics: The Power of a Mobile Enabled Customer Experience

Greg Nugent, former Director of Brand, Marketing and Culture for the London Olympics and Paralympics

Greg Nugent draws on his experience as Director of Brand, Marketing and Culture for the London Olympics and Paralympics to show why a holistic mobile-centric approach to the customer journey is essential for success. With remarkable stories from behind the scenes of the most ambitious and connected Games ever, Greg will reveal why mobile strategies that are part of an integrated customer experience strategy deliver superior results.

He’ll also look at the dramatic changes in mobile customer experiences in the two years since the Games, the businesses that inspire him today, and why the most satisfying (and profitable) customer journeys have mobile built in, not bolted on

Business In Motion – Transform your Organisation into A Profitable Mobile Enterprise 

Piero A. Chiodo, Director, Mobility Services Center of Competency IBM Global Technology Services

Creating a mobile strategy is the easy part. More challenging is developing one that is enables your organisation to drive new revenue streams and a return on engagement and investment. Piero will explain how mobility technology is evolving from simple productivity tools to an integrated portfolio of key drivers for business transformation and profitability. He will explore how enterprises that define and implement their own mobility services strategy will gain a significant competitive advantage.

The agenda also includes case studies on companies who have already enabled their mobile workforce, a number of interactive panel debates and breakout session with 3 dedicated streams focussing on working in a connected world, Strategy, Risk and Governance and Building the Business Case.

Remaining spaces for this event are still available although they are limited. If you wish to attend then you can register for this event for free by clicking this link.

You can also find out more about this event in our dedicated page in the Field Service News Directory where you will find further information as well as case studies, white papers and video from some of the companies speaking.